spg prepaid/no-contract merchandising … radioshack non...bm alcatel onetouch elevate 2. bm samsung...
TRANSCRIPT
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. 1
SPG PREPAID/NO-CONTRACT MERCHANDISING GUIDE
Set-Up Guide for
Non-Converted ST@R & SASDelivery Direct-To-Store Date: 3/9/16
In-Store Launch Date: 3/11/16
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Merchandising Objectives
Enclosed is the Prepaid merchandising updates for week of 3/11/16 which will include
materials to support Boost domestic roaming and device update for Non-Converted
ST@R and SAS locations. All changes are shown with
.
This document includes:
• Key Priorities / In-Store Execution
• Planogram Instructions
2
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Key Priorities / Execution
3
Key Priorities Required Tools In-Store Executions
1. Set up mock handset in
the specified location
and place paddle
covers on empty
paddles. Make sure the
area is neat, clean, and
ready for selling.
1. Merchandising
guide/Instructions (located on
mysprintstore/RS internal
website).
2. Merchandising kit – delivery
via FedEx direct-to-store
which will include the in-store
P.O.P materials for the
change-out.
1. Place all merchandising
materials. Refer to the
following slides for
detailed instructions.
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Exterior/Interior Signage
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Store formats: Select 1,087 ST@R/SAS locations.
Dual-Branded Boost/Virgin Mobile T-
Stand Fixture INSTALLATION
INSTRUCTIONS:
Refer to the instruction sheet provided
in the box or MSS for set-up details. 1
fixture per store.
PLACEMENT: Can be placed on
RadioShack’s side of the store. Place
T-stand near entry way in high traffic
area of the store. For use indoors or
outdoors (optional).
1
Overall Set-up will take approx. 5-10 min. to complete.
2 Dual-Branded Boost/Virgin Mobile Bowhead
Flag
INSTALLATION INSTRUCTIONS:
Refer to the instruction sheet provided in the box or
MSS for set-up details. 1 fixture per store.
PLACEMENT: Place bowhead flag near exterior
entry way in high traffic area of the store.
PLEASE NOTE: For instances where city
ordinance does not allow the store to put the flag
outside, please work with the SPG local rep in your
area to relocate the flag to a different ST@R
location within the vicinity that would allow for
placement of the flag.
T-Stand Side 1 T-Stand Side 2
Boost T-Stand Poster
INSTALLATION INSTRUCTIONS:
Slide poster into slot on top of frame and
place in front of the corrugated back panel.
1 poster per store.
Boost Domestic Roaming Poster – SKU:
1a 1b
Virgin Mobile T-Stand Poster
INSTALLATION INSTRUCTIONS:
Slide poster into slot on top of frame and
place in front of the corrugated back
panel. 1 poster per store.
Music Streaming Poster – SKU:
VRSF16POST
2
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram
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Legacy store formats: C3, C3U, CL, HYBD, and BTS.
Multi-Brand Corrugate Table Wedge Display 1 & 2
SKU: 9DISTF25
INSTALLATION INSTRUCTIONS:
Locate instruction sheet provided with the corrugate
display for assembly. Attach the wedge to each end of
the table using adhesive tape to secure. 2 wedge per
store.
1 2
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2 2
Boost Mobile Table Poster – Domestic Roaming
SKU:
INSTALLATION INSTRUCTIONS:
Cut approx. 1 inch double-sided adhesive strips provided and apply it to the 4 corners of the
table poster and attach it to the table fixture.
Regular maintenance should take
approx. 10 min. The No Contract section
will utilize two table fixtures.
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram
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Legacy store formats: C3, C3U, CL, HYBD, and BTS.
Multi-Brand Corrugate Table Wedge Display 1 & 2
SKU: 9DISTF25
INSTALLATION INSTRUCTIONS:
Locate instruction sheet provided with the corrugate
display for assembly. Attach the wedge to each end of
the table using adhesive tape to secure. 2 wedge per
store.
1 2 Virgin Mobile Table Poster – Core Brand Value Prop.
INSTALLATION INSTRUCTIONS:
Cut approx. 1 inch double-sided adhesive strips provided and apply it to the 4 corners of the
table poster and attach it to the table fixture.
Regular maintenance should take
approx. 10 min. The No Contract section
will utilize two table fixtures.
1
2
2
1
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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Boost Dummy or Corrugate Handset Mocks
INSTALLATION INSTRUCTIONS:
Remove previous mock handsets from the table. Arrange
Boost devices in priority from left to right. Make sure to
skip between paddles in order to fill the entire side of the
table.
1. BM Alcatel OneTouch Elevate
2. BM Samsung Galaxy J3
3. BM LG Volt 2
4. BM Samsung Galaxy Prevail LTE
5. BM LG G Stylo
6. BM ZTE Prestige
NOTE: Substitute corrugate dummy mocks with existing
in-store dummy mock if available.
4 5 Boost Device Paddle Covers & Branded Logo Paddle Insert – Eng & Spn
INSTALLATION INSTRUCTIONS:
Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle is
clean and free of debris with a flat surface. Apply by using double-sided tape.
Prioritize the paddle covers in the following order from left to right:
1. * 2. * 4. *
4 4 4
5 55
*Planogram drawn to only show potential placement options. Paddle configurations may vary from store to store.*
4 4 4 4
5
4
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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Boost Dummy Boxes & Re-boost Cards
INSTALLATION INSTRUCTIONS:
Re-arrange pegs as shown in the planogram (above) and display the dummy boxes
and re-boost cards in the following order. Duplicate the same placement to the other
table on the same side as shown.
7Boost General Brochure and Phone Insurance
Brochure – Eng & Spn
INSTALLATION INSTRUCTIONS:
Remove wrap and place within the brochure slot by the
side of the tables or in the acrylic holder sitting at the top
of the table. Insert buckslips behind brochure.
6
BM Alcatel
OneTouch
Fling
BM LG
Tribute 5
BM Moto E BM
Samsung
Galaxy
Prevail
LTE
BM ZTE
Prestige
BM $10-
$200 Multi-
Denom
Re-Boost
Card
BM Alcatel
OneTouch
Elevate
BM LG
Volt 2
BM
Samsung
Galaxy J3
BM LG G
Stylo
BM
Samsung
Galaxy J3
BM $10-
$200 Multi-
Denom
Re-Boost
Card
776 6
16Boost Mobile $100 PIC Tent Card
INSTALLATION INSTRUCTIONS: Fold and display on fixture
or near POS.
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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Sprint Prepaid Dummy or Corrugate Handset Mocks
INSTALLATION INSTRUCTIONS:
Remove previous mock handsets from the table.
Arrange Sprint Prepaid devices in priority from left to
right. Make sure to skip between paddles in order to fill
the entire side of the table.
1. SPP LG Tribute Duo
2. SPP Moto E
3. SPP Samsung Galaxy Core Prime
4. SPP LG G Stylo
NOTE: Substitute corrugate dummy mocks with existing
in-store dummy mock if available.
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*Planogram drawn to only show potential placement options. Paddle configurations may vary from store to store.
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Sprint Prepaid Paddle Covers & Branded Logo Paddle Insert – Eng & Spn
INSTALLATION INSTRUCTIONS:
Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle is
clean and free of debris with a flat surface. Apply by using double-sided tape.
Prioritize the paddle covers in the following order from left to right:
1. 2. 3. 4.
9
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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*Planogram drawn to only show potential placement options. Paddle configurations may vary from store to store.
Virgin Mobile Device Paddle Covers & Branded Logo Paddle Insert – Eng
& Spn
INSTALLATION INSTRUCTIONS:
Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle
is clean and free of debris with a flat surface. Apply by using double-sided
tape. Prioritize the paddle covers in the following order from left to right:
1. 2. 3.
1010
Virgin Mobile Dummy or Corrugate Handset Mocks
INSTALLATION INSTRUCTIONS:
Remove previous mock handsets from the table. Arrange
Virgin Mobile devices in priority from left to right. Make sure to
skip between paddles in order to fill the entire side of the table.
1. VMU Alcatel OneTouch Elevate
2. VMU Huawei Union
3. VMU Moto G (3rd Gen.)
4. VMU HTC Desire 626s
NOTE: Substitute corrugate dummy mocks with existing in-
store dummy mock if available.
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©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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Sprint Prepaid Dummy Boxes & Refill Cards
INSTALLATION INSTRUCTIONS:
Re-arrange pegs as shown in the planogram (above) and display the
dummy boxes and refill cards in the following order.
SPP
Alcatel
OneTouc
h Retro
SPP Moto
E
SPP
Galaxy
Core
Prime
SPP LG
Tribute
Duo
SPP $10-
$200
multi-
denom
Refill card
SPP LG
G Stylo
SPP Moto
E
SPP
Galaxy
Core
Prime
SPP LG
G Stylo
SPP $10-
$200
multi-
denom
Refill card
Sprint Prepaid General Brochure and Phone Insurance
Brochure – Eng & Spn
INSTALLATION INSTRUCTIONS:
Unwrap shrink-wrap and place within the brochure slot by the side
of the tables or in the acrylic holder sitting at the top of the table.
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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14 15Virgin Mobile Dummy Boxes & Top-Up Cards
INSTALLATION INSTRUCTIONS:
Re-arrange pegs as shown in the planogram (above) and
display the dummy boxes and refill cards in the following order.
VMU
Huawei
Union
VMU
Samsung
Galaxy J3
VMU Moto
G (3rd Gen)
VMU
Alcatel
OneTouch
Elevate
VMU HTC
Desire
626s
VMU $10-
$200 Multi-
Denom
Top-up
Card
VMU
Huawei
Union
VMU Moto
G (3rd Gen)
VMU HTC
Desire
626s
VMU
Alcatel
OneTouch
Elevate
VMU LG
Tribute 2
VMU $10-
$200 Multi-
Denom
Top-up
Card
Virgin Mobile General Brochure and Phone Insurance
Brochure – Eng & Spn
INSTALLATION INSTRUCTIONS:
Unwrap shrink-wrap and place within the brochure slot by the
side of the tables or in the acrylic holder sitting at the top of the
table. Place the buckslips behind brochure.
14
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©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram
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POC store formats: C5B, POC7, C5H, POC8, POC3, POCH, POCU, C5A, and POCA.
Regular maintenance should take approx. 10 min. The No Contract section will
utilize 3 wall display fixtures.
Boost Mobile, Sprint Prepaid, and Virgin Mobile Top Panel Eng & Spn
INSTALLATION INSTRUCTIONS:
For stores with the grid wall system:
• Center the panel to the middle rate grid. Lower the panel about ½ inch into the back of the
middle fixture to avoid any open gap for a seamless look.
• Mark where the metal grid touches the panel at the top and bottom.
• Follow the black squares marked on the planogram for how to place the clips onto the
panel.
• Once the clips are adhered, hang the panel onto the metal grid and secure.
• Taking the current in-store No Contract header sign, adhere it to the top above where the
panels are, leaving no open gap between the header and the panel. Double-sided tape is
provided in the kit in case it is needed to reinforce the header sign.
For stores with the slat wall system:
• DO NOT put the clip on the panel first.
• Use the same direction as mentioned above to measure placement and then add the clip
directly to the wall fixture.
• Once the clips are in, peel adhesive and adhere the sign onto the clip.
1
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©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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Boost Mobile, Sprint Prepaid, and Virgin Mobile Middle Rate Grid – Eng & Spn
INSTALLATION INSTRUCTIONS:
In the order shown on the planogram, place the rate grid by sliding it onto the j-channel to
secure. No adhesive or tape needed for this step.
2
23 OPTIONAL: SPG Paddle Covers
INSTALLATION INSTRUCTIONS:
Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle is
clean and free of debris with a flat surface. Apply by using double-sided tape. Prioritize
the paddle covers in the following order from left to right:
1. 2.
3
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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P
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4
4a
Boost, Sprint Prepaid, and Virgin Mobile Dummy or Corrugate Handset Mocks
INSTALLATION INSTRUCTIONS:
Remove previous mock handsets from the fixture. Arrange BM, SPP, and VMU devices in
priority from left to right, top and then bottom.
Boost:
1. BM Alcatel OneTouch Elevate
2. BM Samsung Galaxy J3
3. BM LG Volt 2
4. BM Samsung Galaxy Prevail LTE
5. BM LG G Stylo
6. BM LG Tribute 5
SPP:
1. SPP LG Tribute Duo
2. SPP Moto E
3. SPP Samsung Galaxy Core Prime
4. SPP LG G Stylo
5. LEAVE BLANK
6. LEAVE BLANK
VMU:
1. VMU Alcatel OneTouch Elevate
2. VMU Huawei Union
3. VMU LG Tribute 2
4. VMU HTC Desire 626s
5. VMU Moto G (3rd Gen.)
NOTE: Substitute corrugate dummy mocks with existing in-store dummy mock if available.
4a 4b 4c
4b
4c
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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5 Boost Dummy Boxes & Re-boost/Refill/Top-Up Cards
INSTALLATION INSTRUCTIONS:
Re-arrange pegs as shown in the planogram (left) and display the dummy boxes and replenishment
cards in the following order. Split replenishment cards evenly between the two pegs.
BM
$10-
$200
Re-
Boost
Card
BM $10-
$200 Re-
Boost
Card
LEAVE
EMPTY
SPP
$10-$200
Refill
card
SPP
$10-
$200
Refill
card
LEAVE
EMPTY
VMU
$10-
$200
Top-up
Card
VMU
$10-
$200
Top-up
Card
LEAVE
EMPTY
BM
Alcatel
OneTo
uch
Fling
BM ZTE
Prestige
BM
Moto E
SPP
Alcatel
OneTouc
h Retro
SPP
Moto E
SPP
Samsun
g
Galaxy
Core
Prime
VMU
Moto G
(3rd
Gen)
VMU
HTC
Desire
626s
VMU
Alcatel
OneTouc
h Elevate
BM LG
Volt 2
BM
Samsung
Galaxy
Prevail
LTE
BM
Samsun
g
Galaxy
J3
SPP LG
Tribute
Duo
LEAVE
EMPTY
LEAVE
EMPTY
VMU
Huawei
Union
VMU
LG
Tribute
2
VMU
Samsung
Galaxy J3
5c5b5a
5c5b5a
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
P.O.P Set-Up / Planogram Cont’d
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P
O
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6 Boost, Sprint Prepaid, Virgin Mobile General Brochure, and Phone Insurance
Brochure – Eng & Spn
INSTALLATION INSTRUCTIONS:
Unwrap shrink-wrap and place within the brochure slot by the front side of the wall fixture
or nearest brochure holder. Insert Buckslip behind VMU brochure.
Branded Logo Paddle Insert
INSTALLATION INSTRUCTIONS:
Branded paddle inserts are included in
the kit – use as needed.
7 8 Boost Mobile $100 PIC Tent Card
INSTALLATION INSTRUCTIONS:
Fold and display on fixture or near
POS.
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
POP Set-Up / Planogram
18
Gondola Signs
INSTALLATION INSTRUCTIONS:
Remove existing RadioShack signs. Locate new signs for
Boost, Sprint Prepaid and Virgin. Insert new signs into
plastic j-channel slots.
(Left to right)
1 2 Paddle Covers
INSTALLATION INSTRUCTIONS:
Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle is clean and
free of debris with a flat surface. Apply by using double-sided tape. Prioritize the paddle
covers in the following order from left to right:
1. 2. 4.
*Planogram drawn to show potential placement options. Paddle configurations may vary from store to store*
B
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S
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Graphic Installation
1. 2. 3. 4.
1. 2. 3.
Boost
SP
PV
irgin
2a 2a
2a
2b
2c
2b 2b
1a
1b
1c
1. 2.
1. 2.
1. 2.
1a 1b 1c
Boost
SP
PV
irgin
Regular maintenance should take approx.
10 min. The No Contract section will utilize
six gondola fixtures.
Brand Statement store formats:
C5C
2c
2c
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
POP Set-Up / Planogram Cont’d
19
3
4 Boost, Sprint Prepaid, and Virgin Mobile Dummy
or Corrugate Handset Mocks
INSTALLATION INSTRUCTIONS:
Remove previous mock handsets from the fixture.
Arrange BM, SPP, and VMU devices in priority from
left to right.
Boost:
1. BM Alcatel OneTouch Elevate
2. BM Samsung Galaxy J3
3. BM LG Volt 2
4. BM Samsung Galaxy Prevail LTE
5. BM LG G Stylo
6. BM ZTE Prestige
SPP:
1. SPP LG Tribute Duo
2. SPP Moto E
3. SPP Samsung Galaxy Core Prime
4. SPP LG G Stylo
5. LEAVE BLANK
6. LEAVE BLANK
VMU:
1. VMU Alcatel OneTouch Elevate
2. VMU Huawei Union
3. VMU LG Tribute 2
4. VMU HTC Desire 626s
5. VMU Moto G (3rd Gen.)
NOTE: Substitute corrugate dummy mocks with
existing in-store dummy mock if available
B
R
A
N
D
S
T
A
T
E
M
E
N
T
Product & Mock Device Placement
Boost Dummy Boxes & Re-boost/Refill/Top-Up Cards
INSTALLATION INSTRUCTIONS:
Re-arrange pegs as shown in the planogram (above) and display the dummy boxes and
replenishment cards in the following order. Split replenishment cards evenly between the two
pegs. Placement order on next page.
3a 3b 3c
4a 4b
4a
4b
4c
4c
4 Boost Mobile
$100 PIC Tent
Card
INSTALLATION
INSTRUCTIONS:
Fold and display on
fixture or near
POS.
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. 20
BM Alcatel
OneTouch Fling
BM ZTE
Prestige
BM Moto E BM Samsung
Prevail LTE
BM Alcatel
OneTouch
Elevate
BM LG Tribute
5
BM Alcatel
OneTouch
Elevate
BM LG Volt 2 BM Samsung
Galaxy J3
BM LG G Stylo BM LG Volt 2 BM Samsung
Galaxy J3
SPP Alcatel
OneTouch
Retro
SPP Moto E SPP Samsung
Galaxy Core
Prime
SPP LG Tribute
Duo
SPP HTC
Desire 510
LEAVE BLANK
SPP LG G Stylo SPP Moto E SPP Samsung
Galaxy Core
Prime
SPP LG Tribute
Duo
SPP HTC
Desire 510
LEAVE BLANK
VMU Huawei
Union
VMU Samsung
Galaxy J3
VMU Moto G
(3rd Gen.)
VMU Alcatel
OneTouch
Elevate
VMU HTC
Desire 626s
VMU Huawei
Union
VMU Samsung
Galaxy J3
VMU HTC
Desire 626s
VMU Moto G
(3rd Gen.)
VMU Alcatel
OneTouch
Elevate
VMU LG Tribute
2
VMU LG Tribute
2
Product Placement
B
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A
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S
T
A
T
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M
E
N
T
POP Set-Up / Planogram Cont’d
3a
3b
3c
Boost
SP
PV
irgin