speedy

Purple bra, £20, TK Maxx HER – 1.5 seconds HIM – 10 seconds BOW FASTENING Dement bra set at Selfridges, £165: HER - 0.5 seconds HIM - 0.5 seconds JOEL SAYS: It’s easy to remove but I’d rather fumble around than pay £165. INGAR SAYS: Not practical – it keeps coming undone. Peach bra, £25, La Senza HER - 2.5 seconds HIM - 3.5 seconds WHEN it comes to undoing bras, men and women are normally poles apart – fellas become fumbling passion-killers while girls manage it with ease. But that could be about to change. Top London store Selfridges have launched the first bra with a MAGNETIC clasp. It fastens at the front, with the clips disguised by a bow. Matching knickers are also secured by magnets. But the under- wear, designed by French firm Dement, will set you back £165 for a set. JOEL FOX put the new bra to the test against traditional hook-and-eye, U-loop and bow fasteners by seeing how quickly he and model Ingar Rose could undo them. Here’s how they got on. HOOK & EYE Pink bra, £20, TK Maxx HER – 11 seconds HIM – 2 seconds THIS has to be good news for couples who are brought together by magnetic attraction but let down by frustrating fumblings. For many a promising coupling has been thwarted by the humble hook and eye. It starts as an embarrassing and inappropriate “err . . . I’ve done this before – honest”. And as she decides to recite the lyrics to I Will Survive, he pulls and pinches her back. Until she eventually reaches around and up her back and in one movement magically unclips the offending item. The magnetic bra’s a good idea but the price tag will dampen steamy intentions. U-LOOP By SALLY BROOK Woman Editor MAGNETIC MAGNETIC CLASP LAUNCHES. . my View 44 Friday, December 17, 2010

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44 HOOK&EYE BySALLYBROOK WomanEditor eventuallyreachesaroundandup herbackandinonemovement magicallyunclipstheoffending item. Themagneticbra’sagoodidea butthepricetagwilldampen steamyintentions. Friday,December17,2010 Peachbra,£25,LaSenza HER-2.5seconds HIM-3.5seconds Pinkbra,£20,TKMaxx HER–11seconds HIM–2seconds Purplebra,£20,TKMaxx HER–1.5seconds HIM–10seconds

TRANSCRIPT

Purple bra, £20, TK MaxxHER – 1.5 secondsHIM – 10 seconds

BOW FASTENING

Dement bra set atSelfridges, £165:HER - 0.5 secondsHIM - 0.5 secondsJOEL SAYS: It’s easyto remove but I’drather fumble aroundthan pay £165.INGAR SAYS: Notpractical – it keepscoming undone.

Peach bra, £25, La SenzaHER - 2.5 secondsHIM - 3.5 seconds

WHEN it comes to undoing bras, men andwomen are normally poles apart – fellasbecome fumbling passion-killers while girlsmanage it with ease.But that could be about to change. Top

London store Selfridges have launched thefirst bra with a MAGNETIC clasp.It fastens at the front, with the clips

disguised by a bow. Matching knickers arealso secured by magnets. But the under-wear, designed by French firm Dement, willset you back £165 for a set.JOEL FOX put the new bra to the test

against traditional hook-and-eye, U-loopand bow fasteners by seeing how quicklyhe and model Ingar Rose could undothem. Here’s how they got on.

HOOK & EYE

Pink bra, £20, TK MaxxHER – 11 secondsHIM – 2 seconds

THIS has to be good news forcouples who are brought togetherby magnetic attraction but letdown by frustrating fumblings.For many a promising coupling

has been thwarted by the humblehook and eye.It starts as an embarrassing and

inappropriate “err . . . I’ve donethis before – honest”.And as she decides to recite

the lyrics to I Will Survive, he pullsand pinches her back. Until she

eventually reaches around and upher back and in one movementmagically unclips the offendingitem.The magnetic bra’s a good idea

but the price tag will dampensteamy intentions.

U-LOOP

By SALLY BROOKWoman Editor

MAGNETIC