speed presentations: my favourite brand. brand development conference, 2 july 2015
TRANSCRIPT
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Laura DoughtyVolunteering Matters
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My favourite brand is:Timeless – but updatedRecognisable – without being boring Has heritage – without being stuck in the mudManages to remain current – while maintaining brand integrityIs quirky – without being a gimmick
Award winningPunches above its weight Has a ‘love’ and hate’ profile on facebook
……and is made from beer (or at least a by product)!
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5 reasons I Marmite
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1. It’s got heritage
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2. It’s not Vegemite!
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3. Makes hatred a virtue!
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4. It’s in the vernacular….
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5. It’s not as big as you think
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Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
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Conference
2 July 2015
London
Brand development:
building a brand that
deliversSponsored by
WiFi: RRPN1
Password: kmrhja12
#charitybrand