speed based development for customers
DESCRIPTION
Speed Based Development for Customers. Kurt Swogger, R&D VP, Plastics Simon Lee, Project Leader, R&D Center China The Dow Chemical Company May 28 th , 2005. Business is a Balance. Plastics Expresses This Balance With This Strategy Statement Sell Out The Capacity - PowerPoint PPT PresentationTRANSCRIPT
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Speed Based Development for Customers
Kurt Swogger, R&D VP, Plastics
Simon Lee, Project Leader, R&D Center China
The Dow Chemical Company
May 28th, 2005
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Business is a Balance
• Plastics Expresses This Balance With This Strategy Statement
Sell Out The CapacitySell Out The Capacity
Sell Up – Higher Value ApplicationsSell Up – Higher Value Applications
Change – New Markets and BusinessesChange – New Markets and Businesses
To Make More MoneyTo Make More Money
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PO&E “Portfolio”
*Trademark of The Dow Chemical Company 2 DuPont Dow Elastomers 3Partnership with Exxon 4Acquisitions from UCC
1991 (5 Billion Pounds)
Slurry Polyethylene (PE)Solution PELDPE
• Slurry PE• Solution PE• LDPE
• Gas Phase PE4
• Polypropylene
• TYRIN2 CPE
DOWLEX* PE
TYRIN2 CPE
• DOWLEX* PE• ELITE* enhancing PE• PET
• INSPIRE* HMS performance polymers
• Wire and Cable4
SARAN resins and filmsPRIMACOR* copolymers
• ENGAGE* elastomers
• NORDEL IP2 elastomers• NORDEL MG2
elastomers4
• AFFINITY* polyolefin plastomers• DOW XLA* elastic fibers• SARAN resins & films
VECTOR styrenic
block copolymers3
• Propylene-based plastomers and elastomers• INSPIRE* HST performance polymers
• ADC Elastic Nonwoven• Wax• High Temp. Resins• NG Elastic Fibers
DEVELOPMENTAL PRODUCTS
2003 (20 Billion Pounds)
BASICS
DIFFERENTIATED BASICS
SPECIALITIES
PO&E “Portfolio”
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Awards
Outstanding Corporate Innovator (OCI) Award• Presented by the Product Development &
Management Association (PDMA) in October 2003 to the PO&E business at Dow
• Provides global recognition for companies exemplifying the spirit of innovation and demonstrating sustained excellence in the development and profitable commercialization of new products and services
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What Are the Major Factors to Achieve These Results?
• INSITE* technology
• Speed-Based Development
*Trademark of The Dow Chemical Company
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What Does Speed Require?
• Leadership who understands, uses and continually improves the principles and their implementation
• People using good judgment: who apply the principles of speed to best meet the needs of a specific project or situation
• Flexibility: This is NOT a formal work process, but was founded on experiences of a small core of successful development people
• Integration: many principles of this concept are not new, but the power of their integration and execution is a new concept
• Dow Values: Dow’s values of safety, ethics, environmental responsibility are used
• A Business Approach, not a functional approach• Accountability for Results
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(Cont’d)
• New Concepts: Some principles, however, are relatively new to our industry – such as: » Selecting the right people with the right aptitude» Using parallel processes» Linkage of business strategy to individual goals» Using science to develop model-based data storage and use» Flexible allocation of resources
What Does Speed Require?
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Right
Execution
RightInformation
Right
Projects
RightPeople
Principles
• Leadership must lead• Create and sell a vision that delivers
Theme #1: Right LeadershipRight Leadership
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Right
Execution
RightInformation
Right
Projects
Theme #2: The Right People Right People
Right
Leadership
Principles
• Choose the right people for development• Use scientist / manager partnership to lead
development• Use flexible allocation of resources
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Right
Execution
RightInformation
RightPeople Principles• Link business strategy to individual results• Involve marketing early• Use Net Present Value (NPV) to help
select projects • Use marketing to position the product
Theme #3: Do The Right Projects
Right
Leadership
Right Projects
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Right
Execution
RightPeople
Theme #4: Find The Right Information
Right
Leadership
Right Information
Right
Projects
Principles• Use science• Involve customers early • Use outside experts, consultants or info• Continue to learn• Use performance requirements for application development
• Use intellectual capital• Use prior experience to avoid mistakes
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RightPeople
Theme #5: Right Execution-Achieving Results
Right
Leadership
Right
Projects
Principles• Use Six Sigma methodology• Make and deliver commitments• Emphasize decision making• Use a parallel process
Right Execution
RightInformation
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Summary - Speed Based Development
• Philosophy is useful for both existing and new businesses• Philosophy is useful for product, developments, process and applications
• It’s all about getting the right results