spectrum health system: using animated video to share social media guidelines, presented by michael...
TRANSCRIPT
![Page 1: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/1.jpg)
Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings
Spectrum Health SystemMichael Yoder
Using animated video to share social media guidelines
![Page 2: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/2.jpg)
![Page 3: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/3.jpg)
2
Using Animated Video to Share Social Media Guidelines Michael Yoder June 22, 2016
![Page 4: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/4.jpg)
Perspective
• Orientation
• Social media was blocked
• Inappropriate use of social media
• SharePoint
3
![Page 5: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/5.jpg)
4
Problem
• Policy & Guidelines
• Engage
• Protect
• Heavy Handed
![Page 6: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/6.jpg)
5
The Weeds
Worked with creative agency ■ Researched ideas ■ Narrowed down ideas and examples
Series of three videos ■ General ■ Doctors/Providers ■ Nurses
![Page 7: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/7.jpg)
6
The Weeds
![Page 8: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/8.jpg)
7
The Weeds
![Page 9: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/9.jpg)
8
The Weeds 7+80%1$,/ $1,0$7,21�127(6 92,&(29(5
���3+<6,&,$1�$1'�62&,$/�0(',$D��'RFWRU�LV�WH[WLQJ�RQ�KHU�SKRQHE��7H[W�FRPHVF��QRQ�SHRSOH�LFRQV�FRPH�LQ��WKHQ�WKLFNOLQHVG��3HRSOH�LFRQV�FRPH�LQ��WKHQ�GRWWHG�OLQHV
$V�D�SK\VLFLDQ��VRFLDO�PHGLD�FDQ�SURYLGH�VHYHUDO�EHQHILWV�WR�\RX���,W¶VZKHUH�\RXU�SDWLHQWV�FROOHDJXHV�UHVHDUFKHUV�MRXUQDOV�LQIRUPDWLRQ�RUJDQL]DWLRQV�FRQIHUHQFHV�DOO�DUH�HQJDJLQJ�LQ�FRQYHUVDWLRQV�DQGGLDORJXH��RU�DUH�SRVWHG�
���62&,$/�%(1(),76�3+<6,&,$16�D��:RUOG�FRPHV�XS�DV�WH[W�FKDQJHVE��1HZ�SHRSOH�ILOO�LQ�WKH�FLUFOHV��DQG�VRFLDO�PHGLDFRPHV�XS
75$16,7,21�,'($�5LJKW�PLGGOH�FLUFOH��'RFWRU��JURZV�DQG�WKHQ�IXOO�VL]H'RFWRU�LV�SXOOLQJ�VFUHHQ�GRZQ
6RFLDO�PHGLD�DOORZV�\RX�WKH�DELOLW\�WR�����$VN�RWKHU�SK\VLFLDQV�TXHVWLRQV�DERXW�SDWLHQW�FDUH��DQG�TXLFNO\UHFHLYH�DQVZHUV�IURP�H[SHUWV�DFURVV�WKH�JOREH��%HJLQ�IULHQGVKLSV�ZLWK�SK\VLFLDQ�OHDGHUV��VRPH�RI�ZKRP�\RX�PLJKWQHYHU�KDYH�WKH�RSSRUWXQLW\�WR�PHHW�LQ�SHUVRQ�$Q�H[DPSOH�RI�D�VLWH�ZKHUH�SK\VLFLDQV�FDQ�VKDUH�TXHVWLRQV�DERXWFRQGLWLRQV�LQ�D�+,3$$�FRPSOLDQW�HQYLURQPHQW�LV�D�VLWH�FDOOHG�ILJXUH���
���62&,$/�0(',$�23325781,7,(6D���EXOOHWV�FRPH�XS�RQH�E\�RQH
6RFLDO�PHGLD�DOVR�JLYHV�\RX�WKH�RSSRUWXQLW\�WR�����/HDUQ�IURP�SDWLHQWV�WKLQJV�DERXW�WKHLU�GLVHDVHV�WKDW�DUH�QRW�ZULWWHQLQ�DQ\�WH[WERRN��KRZ�WKH�GLVHDVH�DIIHFWV�WKHLU�GDLO\�OLYHV��ZKDW�WKH\ZLVKHG�WKH\�FRXOG�FKDQJH�DERXW�WKHLU�GRFWRU�RU�WKH�FDUH�WKH\UHFHLYHG��(GXFDWH�SDWLHQWV�DQG�SK\VLFLDQV�DERXW�WRSLFV�LQ�ZKLFK�\RX�DUH�DQH[SHUW��3URYLGH�JXLGDQFH�WR�VRPH�SDWLHQWV�ZKR�GLGQ¶W�NQRZ�ZKHUH�WR�VWDUW
���&2//$%25$7,21D��'RFWRU�ZDONV�LQ��RWKHUV�LQ�GHVNV�IO\�LQ�DQG�VWDUWPHVVDJLQJ�HDFKRWKHU
75$16,7,21�,'($�'RFWRU�ZDONV�DFURVV�WKH�IUDPH�DQG�SXOOV�VFUHHQGRZQ
&ROODERUDWLRQ����6RFLDO�QHWZRUNLQJ�ZHEVLWHV�FDQ�EH�XVHIXO�SODFHV�IRUSK\VLFLDQV�WR�JDWKHU�DQG�VKDUH�WKHLU�H[SHULHQFHV��DV�ZHOO�DV�WRGLVFXVV�DUHDV�RI�PHGLFLQH�DQG�SDUWLFXODU�WUHDWPHQWV��7KHVH�W\SHV�RISURIHVVLRQDO�LQWHUDFWLRQV�ZLWK�RWKHU�SK\VLFLDQV�UHSUHVHQW�DQ�DQFLOODU\DQG�FRQYHQLHQW�PHDQV�IRU�SHHU�WR�SHHU�HGXFDWLRQ�DQG�GLDORJXH���$QH[DPSOH�RI�WKLV�W\SH�RI�VLWH�ZRXOG�EH�'R[LPLW\��ZKLFK�ERDVWV�PRUHPHPEHUV�WKDW�WKH�$0$��
���%(�352)(66,21$/�D��%XOOHWV�FRPH�LQ�RQH�E\�RQH
$OZD\V���$FW�SURIHVVLRQDOO\�DQG�PDLQWDLQ�SURIHVVLRQDO�ERXQGDULHV��8VH�VHSDUDWH�SURIHVVLRQDO�DQG�SHUVRQDO�SURILOHV�ZKHQ�RQ�VRFLDOPHGLD��%H�WUDQVSDUHQW�DERXW�\RXU�FUHGHQWLDOV����5HYHDO�DQ\�SRWHQWLDO�FRQIOLFWV�RI�LQWHUHVW
![Page 10: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/10.jpg)
9
The Weeds
Legal Compliance
Risk HR
Review
![Page 11: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/11.jpg)
10
The Weeds
Knowledge ■ 8 questions ■ Pass/Fail ■ Formatting
![Page 12: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/12.jpg)
11
The Weeds
The content was formatted and uploaded into the learning system.
![Page 13: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/13.jpg)
12
The Weeds
Promoted the new video via our Intranet site on the front page and via the social media group page ■ Calls ■ Emails ■ Intranet Main
Page ■ Social Media
group ■ Face-to-Face ■ SHLI Online
![Page 14: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/14.jpg)
Executive buy-in and support
13
The Weeds
![Page 15: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/15.jpg)
14
The Weeds
Progress ■ 1 Day – 270 to 1,500 ■ 15,000+/61% ■ Recognition
![Page 16: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/16.jpg)
15
What we learned
Executive champion ■ Most important
Review by intended audience ■ Get rid of jargon and bias ■ Perspective ■ Ownership
Go for it ■ Never, never, never give up
![Page 17: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/17.jpg)
16
What’s next?
Physicians/Provider Guidelines ■ Final version reviewed &
approved ■ Distribution
Nurses Guidelines ■ Design, story boards & script
approved ■ Voice over ■ Animator ■ Reviews & revisions
![Page 18: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/18.jpg)
17
Using Animated Video to Share Social Media Guidelines Michael Yoder @mdyoder LinkedIn.com/in/mdyoder [email protected]
![Page 19: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/19.jpg)
![Page 20: Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder](https://reader031.vdocuments.site/reader031/viewer/2022030306/58702ea81a28ab81258b6431/html5/thumbnails/20.jpg)
health.socialmedia.org/meetings
Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings
Learn more aboutpast and upcomingMember Meetings