1. FacebookBeyond the Basics Patrick PowersDirector of Digital Marketing and CommunicationsWebster University

2. Introduction Director of Digital Marketing and Communications Adjunct Faculty Blogger Speaker @patrickjpowers 3. Where Are You? 1 2345 4. Goals and Objectives Revisit the basics. Understand recent changes. Generate better content. Demonstrate success. Discuss. 5. The Basics Complete the Information tab. Integrate Facebook with the web. Be present, authentic, honest, genuine, transparent, blah, blah, blah 6. New Open Graph Apps no longer need continual permission to post content. Updates sent to ticker; held back from news feed unless important. Verbs go beyond like. 7. EdgeRankedge e = uewede 8. ue = affinity we = weightde = time decay 9. Anity 10. Weight 11. Time Decay 12. How You Post Matters80% 13. People wont see it just because you posted it. 14. Post Better Stuff Heighten the user experience. Increase conversions. Provide clear call to action. Strengthen identity. Provide measurable ROI. 15. Social networks are not created equal. 16. Customize the Content 17. Geo-targeting Posts 18. Geo-targeting Posts 19. What Works for You? Photo: 0.37% Video: 0.31% Status update: 0.27% Link: 0.15% 20. Data Knows What Works 21. Know Your Audience 22. Measure FacebookBeyond Facebook 23. Remember the Links 24. Google URL Builder 25. Custom Tab Performance 26. Review Keep pace with the changes. Generate better content to drive engagement. Know what works for you. Track all thats important. 27. Thank You patrickpowers59@gmail.com www.patrickpowers.net facebook.com/patrickpowers 314-540-0356 @patrickjpowers