special meeting presentation of findingsenkasociety.wildapricot.org/resources...categories of...

SPECIALMEETINGPresentationofFindings

ENKAEXCHANGEREVIEWCOMMITTEE

4/26/17

APRIL25,2017

BACKGROUND:EER

4/26/17

EnKaExchangeReviewCommittee(EER)

• Pastshopchairsandmembershadexpressedconcernsaboutviabilityoftheshop.

v TimeSpentvs.ProfitsEarnedv StaffingIssues

• LastReview:PartofVisionCommittee~10yearsago

BACKGROUND:EER(cont.)

4/26/17

AddressConcerns:

v Gather&analyzeinformation:

⁃ Currentandhistoricalfinancialperformance⁃ Exchangeconsignorsandcustomers⁃ Competition

v Surveymembership

v Documentrationale for suggestedalternatives:

⁃ StatusQuo⁃ Re-purpose⁃ Sell&InvestProceeds

v Presentfindingsandbroadlydefinednextstepstothemembership

MEMBERSURVEY

4/26/17

SurveyStatistics

•196MembersResponded

•80.66%ResponseRate

THANKYOU!

Q1:HowlonghaveyoubeenanEnKamember?

4/26/17

Answered:196Skipped:0

Q2:Pleaseindicateyouragebracket:

4/26/17


Q3:Pleaseindicateyourmembershipstatus:

4/26/17

associateornonresident


Q4:Areyouemployedoutsidethehome?

4/26/17

}48.44%workatleastparttime


Q4FILTEREDAGE<55:Areyouemployedoutsidethehome?

4/26/17

CURRENTLY28%OFTHEMEMBERSHIPISBELOWAGE55

}81.13%workatleastparttime

Q5:WhatisyourcurrentlevelofactivityattheExchange?

4/26/17


Q6:Pleasecheckanyofthechoicesbelowthatyoufeelarestrengthsoftheshop:

4/26/17

Comments:(32)generatesprofit to

society

providesaservicetocmmty

centrallocationformembers

physicalhomebaseformembers

physicalpresence incmmty

other

• (10)Providesacentrallocationandsettimeformemberstointeractmorewitheachother.

“Ienjoymeetingwithmyshift-matesandmeetingnewmembers,butnotsurethatjustifiestheshopasawhole.”

“IamalsoaWintonClubmember.AfewyearsbackwedecidedtostopworkingtheHospitalcoffeeshop.Becausewenolongerhavearegularmonthlyconnection,it'shardtokeepmembersengaged.”


Q6 (cont.):Pleasecheckanyofthechoicesbelowthatyoufeelarestrengthsoftheshop:

4/26/17

Comments:(32)generatesprofit to

society

providesaservicetocmmty

centrallocationformembers

physicalhomebaseformembers

physicalpresence incmmty

other

• (9)Providesaservicetothecommunitybyofferingqualitydiscountusedclothing.

“Consignorsbenefitifincomefromconsigningisimportant.”

• (4)Nostrengthsorstrengthsnotbigenoughtojustifyworkrequired.

“Alloftheabovearestrengths,butIamnotsurethattheyareverySTRONG”

“Noneoftheabove.Manynon-profitorganizationsinWinchesterdonotownaphysicalplant.”


Q7:Pleasecheckanyofthechoicesbelowthatyoufeelareweaknessesoftheshop:

4/26/17

Comments(49):manyworkhoursforsmallprofits

qualityofclothing hasdeclined

layoutrestrictivedifficulttoaccess

notprovidingopptntytobuildrelationships

difficulttofitintomyschedule.

other

• (13)Qualityofclothinghasdeclined.

“Ithinkthemarketfortheclothingsoldhasshiftedwithothercompetitiveconsignmentshops.ItseemstheshopismoreofbenefittoEnKamembersthanthecommunity.”

• (11)Layoutisrestrictive.Locationisnotoptimal.

“NoHPaccess.Difficultinteriorstairwaysforall.Locationremovedfromotherretaillocations.”


Q7(cont.):Pleasecheckanyofthechoicesbelowthatyoufeelareweaknessesoftheshop:

4/26/17

Comments(49):manyworkhoursforsmallprofits

qualityofclothing hasdeclined

layoutrestrictivedifficulttoaccess

notprovidingopptntytobuildrelationships

difficulttofitintomyschedule.

other

• (11)Theshoprequireslotsofworkhoursforsmallprofits– i.e.lowproductivity.

“Manyofmyshifts(7-9pm)havefourorfivemembersvolunteeringwithveryfewcustomers/consigners(ifany)althoughIenjoyourconversationsaswewatchtheclock,Ifeelourtimecouldbemoreproductiveelsewhere”


ANALYSIS:ChangestotheBusinessEnvironment

v SeveralNewconsignor/thriftstoreshaveopenedinarea:• Revolve (designerlabelwomen’sclothes)

⁃ Winchester(2013)Lexington(2012)Belmont(2009)• Liena’s (children’sclothingsize0-10+)

⁃ Winchester(2004)• SisterThrift(allcategoriesofclothes)

⁃ Burlington(2008)Watertown• RaspberryBeret(selectivetrendy,vintage,designerandclassicclothing)

⁃ Cambridge(2009)Reading(2013)• BuffaloExchange(trendy,vintageclothing)

⁃ Somerville&Allston

v SeveralGoodwill andSalvationArmystoresinarea.v Plusonline“stores”:ThreadUp,Shopify,Poshmark,Twice,Tradesy

Past11+years:

ANALYSIS:TOTALSHOPSALESBYFISCALYEAR

4/26/17

FY05/06 FY06/07 FY07/08 FY08/09 FY09/10 FY10/11 FY11/12 FY12/13 FY13/14 FY14/15 FY15/16 Sales $49,183 $39,975 $38,619 $41,348 $43,613 $41,791 $45,881 $42,867 $43,839 $37,160 $35,205

$25,000

$30,000

$35,000

$40,000

$45,000

$50,000

$55,000

PaperrecordsfromfiveyearspriorshowTotalShopSalesof46K-55K.

ANALYSIS:SHOPCONTRIBUTIONTOSOCIETY&CAPITAL

4/26/17

FY06/07

FY07/08

FY08/09

FY09/10

FY10/11

FY11/12

FY12/13

FY13/14

Fy14/15

FY15/16

Shopcontributiontosociety $14,000 $12,000 $12,000 $12,000 $13,000 $14,200 $10,000 $12,800 $5,500 $10,500ShoptransfertoCapitalaccount $4,000 $3,000 $3,000 $3,000 $4,000 $4,000 $3,900 $3,900 $3,500 $6,500

$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

Q8:Howimportantistheshopasasecondsourceofincomeforthesociety?

4/26/17

unimportant

somewhatunimportant

neutral

important

somewhatimportant

• (18)ExchangeshouldbeclosedandoffersnorealbenefittotheSociety

• (17)Exchangeisaservicetothecommunityandtheorganization

• (12)Exchangeisimportant/somewhatimportant,butthewaywedobusinessneedstobeimprovedortheselectionofproductsandserviceschangedorenhanced.

• (4)ExchangeshouldcontinueonasisjustincasethereisayearofbadweatherandpoorprofitsfromtheFair.

Comments(51):Answered:182Skipped:14

}≈44%

Q9:Canyousuggestotherideasthatmightincreasetheshop’sprofitability?

4/26/17

Comments(100):

• (32)Exchangeshouldincreasetheitemssoldtoincludenon-clothingitemsorincreasethecategoriesofclothingcurrentlyofferedforsale.

• (29)Needtobemore“selective”andimprovethequalityofitemsconsigned/donated.

• (26)ImprovemarketingtotheWinchesterandsurroundingcommunities.

• (12)Changethehoursofoperation.(Majorityofthisgroupsuggestedextendinghoursonthemostprofitablesalesdays.)

• (9)IncreasepricesattheExchange.

• (7)Giventhecurrentdeclineinprofits,notworththeefforttotrytodevelopnewprogramstoattempttoincreaseprofits.

Q10:Canyousuggestalternativesourcesofincomeforthesociety(notnecessarilyutilizingthebuilding)?

4/26/17

Comments(61):

• (14)BigEvent▻ GolfTournament(4)▻ Silent/LiveAuction(4)▻ Gala/DineAround/FoodorWineTasting(3)▻ CharityWalk/Run(2)▻ 2nd Fairinfall;MemberPerformance/Musical

• (14)RampUpBargainBox▻ Increasefrequencyandscaleofyardsales(10)▻ ThemeSales:Holiday(3),AmericanGirlDollSale

Q10:Canyousuggestalternativesourcesofincomeforthesociety(notnecessarilyutilizingthebuilding)?(cont.)

4/26/17

Comments(61):

• (11)Offer/ProvideFee-basedServices▻ Educationalprograms/Lectures(2)▻ Raffles,knitting/craftinstruction;cookingorfitnessclasses;holidaypiebaking;

mealsinexchangefordonations;tutoring;EnKafoodtruck;useofshopbuildingforworkfromhomespace

▻ Sell“WomenofEnKa”calendar

• (8)ShopEnhancement▻ Bringback‘Bric-a-Brac’(3)▻ Fashionshow(2),clothingdrives,PopUpSalesaroundtown,onlinestore

• (4)SellBuilding&InvestProceeds• (4)SeekOutCorporate&IndividualDonations

Q11:HowimportantisitfortheshoptoserveasawaytobuildrelationshipswithotherEnKamembers?

4/26/17

unimportant

somewhatunimportant

neutral

somewhatimportant

important

Answered:180Skipped:16 Comments(44):• (31)Somewhatimportant/Important.

“Itgivesusaheadquartersandbasetomeetandinteractwitheachother.The"glue"toholdustogether.”

“Forme,thishasbeenthenumberonewayIhavegottentoknowothermembers.TheFairiscertainlynotwhereIhavedonealotofinteracting,socializingwithothermembers.IamtoobusyattheFairmakingsuremyvolunteersaredoingokay,myassignmentisrunningsmoothly,etc.,tosocialize.”

}≈76%

Q11(cont.):HowimportantisitfortheshoptoserveasawaytobuildrelationshipswithotherEnKamembers?

4/26/17

unimportant

somewhatunimportant

neutral

somewhatimportant

important

Answered:180Skipped:16 Comments(44):

• (15)Theshopissomewhatunimportanttounimportant.

“Myobservationhasbeenthatsamepeopleworktogetheryearafteryearandconsequentlydonotbroadentheirbase.”

“Iseemoremembersatthemeetings.(Somemembersdonothaveshifts.)”

}≈8%

Q12:DoyoufeelEnKaprovidesenoughwaysformemberstointeractwitheachotheroutsideoftheshop?

4/26/17

Answered:167Skipped:29Comments(97):• (55)YES!

⁃ Theaternight,bookgroups,committees,fair,tea,meetings

“Overallyes,Ifeelthatthosewhowanttoengagedoandthosewhodon'tcareto,don't,sadbuttrue.”

“Thebestwaytomeetpeopleistoworkonthemultiplecommitteeswehave.”

• (23)Suggestionsforexpandingoursocialofferings.⁃ Gatheringsatlocalrestaurants/coffeeshops,walkinggroups,holidayvendorevents,wineandcheesesocials,knitting/craftgroups

Q12(cont.):DoyoufeelEnKaprovidesenoughwaysformemberstointeractwitheachotheroutsideoftheshop?

4/26/17

Answered:167Skipped:29Comments(97):• (16)Pursuemoreserviceprojects(not

social)⁃ DomorewithMOW– prepmeals,dowithabuddy.

⁃ OrganizedonationsforMissionofDeeds.⁃ ExpandnursinghomesvisitedbeyondMVH.⁃ Volunteeratsoupkitchen– TheDwellingPlaceinWoburn.

⁃ Fillbackpacks.

“Idon'tknowifpeoplehavetimetointeract/gotosomethingpurelysocial,buttheremightbeserviceprojectsthatwouldfosterinteraction.”

“AlthoughsocializationbetweenEnKamembersisagoodthing,itisnotourpurposeforexisting.”

Q13:Howimportantisitfortheshoptoservethecommunitybyprovidinglowcost/qualityclothingandincomeforconsignors?

unimportant

somewhatunimportant

neutral

somewhatimportant

important

Answered:180Skipped:16 Comments(54):• (33)Negative

⁃ Competitionofotherconsignmentstores+lowcostretail⁃ Qualityofourinventoryisdown⁃ Lowincomeforconsignors⁃ Notenoughcustomers⁃ Donationsoftenofpoorvalue

• (13)Positive⁃ Goodprices⁃ Servicetolowincomepeople⁃ Dollarrackprovidesservicetopoorfamilymembersinothercountries

• (9)Needtoanalyzeandreorganize.⁃ Wheredoourconsignorscomefrom?⁃ Wheredoourcustomerscomefrom?⁃ Lookatothersuccessful2ndhandshopsandfollowtheirmodel

}≈64%

Q13(cont.):Howimportantisitfortheshoptoservethecommunitybyprovidinglowcost/qualityclothingandincomeforconsignors?

Quotes:

“Ithinkananalysisofconsignordemographics(ifpossible)wouldbeinteresting.Itwouldalsobeinterestingtoknowwhoourcustomersarebutwedon’tkeepthatdata...I'malsonotsurewhothe"community"isthatyourefertointhisquestion… some(donations)areextremelyniceandselleasilybutmanyothersarejustdumpedontheshopforeasydisposal…”

“Ithinkthisisveryimportant…receivedacallfromtheJenks/WinchesterHospital… localfamilywholosttheirhomeinafire… mailsalargepackagetoHaititofamilymembers… wetendtothinkthatthoseinourcommunitydon'treallyneedhelp.”

Q13(cont.):Howimportantisitfortheshoptoservethecommunitybyprovidinglowcost/qualityclothingandincomeforconsignors?

Quotes:“Itusedtobeveryimportant,butnotsonow…Thescenehaschanged,withrealqualitystuffgoingtocommercialconsignmentshopsandthelowincomeclientbase- thinkof30itemsatabuckeachbeingshippedtoBrazil- nowlookingfordeepbargainsonthedollarrack.Ourcustomerbasehaschanged,andfewerbuyersarelookingforfreshstufffromTalbotsatagoodprice.Withthischangecomestherealitythatconsignorsarenotgettingwhattheyusedto."

“Target,Kohl’s,Walmart,coupons.NeedIsaymore?…membersareourbestcustomersandIwouldnotcallthatservingacommunitythatneedslowcostclothing…plentyofmembersconsigntoo…whatistheportionofclothesthatareconsignedthatjustlandingoodwillaftermarkdownandsalerack.IsmovingandtouchingallthatclothingmultipletimesworthittoEnKasothataconsignorcanmaketwentydollarshereandthere?Idon’t’thinkso. ”

ANALYSIS:CONSIGNORCHECKSBYTOWN

4/26/17

Winchester-nonEnKa

32%

Woburn17%EnKaMembers

16%

Arlington6%

Medford5%

Burlington2%

Wakefield/Stoneham5%

Lexington2% 25OtherTowns

15%

375checksJune&Nov2016Jan2017

OtherConsignorData9/2011-9/2016:

• ~600checks/year

• Avg.Consignor2checks/year.

• Avg.Individualcheck$21.

• Checkrange=$0.50-$158

ANALYSIS:CUSTOMERSBYTOWN

4/26/17

Winchester44%

Woburn15%

Arlington9%

Burlington7%

Medford5%

Allothers20%

ANALYSIS:CONSIGNEDSALESAS%OFTOTALSALES

4/26/17

38%

46%

59%

58%

65%

62%

64%

66%

70%

45%

63%

0% 10% 20% 30% 40% 50% 60% 70% 80%

FY05/06

FY06/07

FY07/08

FY08/09

FY09/10

FY10/11

FY11/12

FY12/13

FY13/14

Fy14/15

FY15/16

• (34)MeetingsandEducationalprograms⁃ HostsmallerSocietymeetingslikecommitteemtgs.,quilting,bookgroupetc.⁃ Hostsmallprograms,discussiontalks⁃ Openitupforsmallcommunitymeetingspossiblyonarentalarrangement⁃ Tutoringsupportorclasses⁃ Teachinghandcraftskillslikequilting,knitting,floralarrangementetc.⁃ Teaching/mentoringlocalgirls/women⁃ Supervisedstudyhall

Q14:Canyousuggestother waysinwhichthebuildingcouldbeusedforcommunityserviceprogramsregardlessofwhetherornotincomeisproduced?

Comments(86):

• (14)SocialService⁃ Provisionofneededitemsthroughdonations,drives- i.e.clothes,backpacks,schoolsupplies,toiletriesincoordinationwithHospital,Jenksandschoolandcommunitysocialworkers.

⁃ Foodpantry.⁃ Turnhouseintoaresidenceandrentasaffordablehousing.

• (17)Buildingconfiguration⁃ Optionsarerestrictedbybuildinglocation,layout,parkingavailability,numberoffloorsandstairs.

• (4)KeepConsignmentofClothes⁃ Addotheritemstomix,likebargainboxitemsorbooks.

Comments(86):

Q14(cont.):Canyousuggestother waysinwhichthebuildingcouldbeusedforcommunityserviceprogramsregardlessofwhetherornotincomeisproduced?

Q15a:HowimportantisitforEnKatohaveaphysicalpresencefor:

4/26/17

Aplaceinthecommunityfor contact/visibility– ex.mail,telephone,signage

unimportant

somewhatunimportant

neutral

somewhatimportant

important


4/26/17

Ahomebaseformembersforstorage(files,teaservice,non-shopdonations),copying,andSocietymail.

unimportant

somewhatunimportant

neutral

somewhatimportant

important


Q15b:HowimportantisitforEnKatohaveaphysicalpresencefor:

Q16:Hastherequirementtoworkattheshopevernegativelyimpactedyourabilitytorecruitnewmembers?



NO (16)• “TheFairandtherequirementtogetvolunteershasoftencomeup,butnevertheshop”• “Thepast5yearsIhaverecruited2newmembers,theybothenjoyworkingattheshop.”

YES (14)• “Womenwithyoungkidscan'tseemtocommittoamonthlyshift- especiallythosewho

workoutsideofthehome.”• “Yes,yes,yes!Maybeifitwasonly5timesayear.”• “Today'spotentialmembersarealreadyextremelybusyandwiththebestofintentions,feel

theycantakeonothervolunteerduties,butfinditoverwhelmingwhenthetimecomes.Thisishappeningineveryorganization…...IamalongtermmemberofWintonandRotaryandIcantellyouvolunteercommitmentisaMAJORproblemlocally,nationallyandinternationally..Wearedealingwithchanginglifestylesandvalues.Noteasy!..”

Q16(cont.):Hastherequirementtoworkattheshopevernegativelyimpactedyourabilitytorecruitnewmembers?

Comments:38

Q17:Increasingly,memberswhoworkfullorpart-timejobshaveexpressedfrustrationoverthenumberofhoursworkedattheshopversustheprofitrealized.Pleaseindicateyourpreferenceforwaystoreducetherequiredshopcommitmentorindicatethatyourpreferenceistokeeptherequiredcommitmentthesame.

4/26/17

Reduceannualshopshiftsby2shifts.

Reduceannualshopshiftsby3ormoreshifts.

Leaveshiftsasis– Iamnotinfavorofchangingthe

requirednumberofshifts.


}≈56%

Q17FILTEREDAGE<55:Increasingly,memberswhoworkfullorpart-timejobshaveexpressedfrustrationoverthenumberofhoursworkedattheshopversustheprofitrealized.Pleaseindicateyourpreferenceforwaystoreducetherequiredshopcommitmentorindicatethatyourpreferenceistokeeptherequiredcommitmentthesame.

4/26/17

Reduceannualshopshiftsby2shifts.

Reduceannualshopshiftsby3ormoreshifts.

Leaveshiftsasis– Iamnotinfavorofchangingthe

requirednumberofshifts.

CURRENTLY28%OFTHEMEMBERSHIPISBELOWAGE55

}≈81%

ANALYSIS:SHOPSALESbymonth

4/26/17

Jan Feb Mar Apr May Jun Sep Oct Nov DecTotal $19,437 $16,894 $23,578 $26,076 $19,162 $3,633 $15,444 $32,772 $24,261 $21,951

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

Jan Feb Mar Apr May Jun Sep Oct Nov DecTotal $221 $252 $256 $296 $262 $214 $262 $349 $328 $338

$150

$200

$250

$300

$350

$400

AverageSalesperDayOpen

(past5years)

TotalShopSalesbyMonth(past5

years)

9/2011 – 6/2016

ANALYSIS:SHOPSALESbyday

4/26/17

AverageSalesperHoursOpen

(pastfiveyears)

TotalSalesperDay

(pastfiveyears)

9/2011– 6/2016

$41 $38

$61

$110

$20

$30

$40

$50

$60

$70

$80

$90

$100

$110

$120

Wed Thu Fri Sat

8hoursworked/day

8 hoursworked/day

3hoursworked/day

3hoursworked/day

$57,769$52,445

$30,872

$55,953

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

Wed Thu Fri Sat

ANALYSIS:SALESBYSHIFT

4/26/17

$51,46650%$42,502

41%

$9,6609%

Morning

Afternoon

Evening

ConsignPro Data1/1/13- 11/4/16

ANALYSIS:SHOPSEASONALEXPENSES

4/26/17

(sumofpastfiveyears)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecSnowPlowing $1,845 $7,880 $1,815 $875 $405 $500Heating $506 $2,036 $973 $2,513 $1,207 $236 $250 $1,129 $1,862GroundsMaintenance $1,100 $1,100 $1,100 $1,100 $1,100 $1,100 $1,100 $1,100Electricity $236 $291 $268 $283 $268 $198 $82 $74 $112 $248 $259 $262

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

9/1/11-8/31/16

Q18:WouldyoubewillingtotakeonaleadershiproleattheExchange?(Pleasecheckallthatapply.)

PropertiesCo-Chair

ExchangeCo-Chair

Iamnotinterestedin/unabletotakeonaleadershiproleattheExchangeatthistime.

ExchangeTreasurer

ExchangeAssistantTreasurer


Q18(cont.):WouldyoubewillingtotakeonaleadershiproleattheExchange?(Pleasecheckallthatapply.)


• (13)Donethatalready.

• (9)Tooold.

• (6)Busy.“Myfull-timejobpreventsmefromdoingso.”

• (5)Changesneeded.“Ithinkyoumustconsiderwhethertheworkresponsibilityofthevolunteersattheshopissustainableundertheevolvingstatusofvolunteerisminourcommunity.”

• (5)Maybelater.

• (4)Notinterested."IhavehadmanyleadershiprolesinEnkabuthavenevertakenontheshopwhenasked.Iamimpressedwiththemanywomenwhohavetakenthisroleon.Butforme,itistoomuchworkforlittlegain.ItiswaymoreworkthanaFairChairmustgiveandnotnearlyasfun.”

Comments(43):

Q19:Consideringthefactsoutlinedatthebeginningofthesurvey,andyouranswerstothepreviousquestions,doyouthinktheSocietyshouldconsider:

ClosingtheExchange,sellingthepropertyandinvestingtheproceeds.

ContinuingtooperatetheExchange.Mayormaynotinvolveimplementingoperationalchanges.

ClosingtheExchangebutrepurposingthebuilding.


Q19FILTEREDAGE<55:Consideringthefactsoutlinedatthebeginningofthesurvey,andyouranswerstothepreviousquestions,doyouthinktheSocietyshouldconsider:

ClosingtheExchange,sellingthepropertyandinvestingtheproceeds.

ContinuingtooperatetheExchange.Mayormaynotinvolveimplementingoperationalchanges.

ClosingtheExchangebutrepurposingthebuilding.


ANALYSIS:PROPERTYVALUE

4/26/17

Whatisthefairmarketvalueoftheproperty?

InterestRate 1.00% 1.25% 1.49% 2.00% 2.30% 3.00% 3.50%PossibleSalePrice

$575,000 $5,750 $7,188 $8,568 $11,500 $13,225 $17,250 $20,125$550,000 $5,500 $6,875 $8,195 $11,000 $12,650 $16,500 $19,250$525,000 $5,250 $6,563 $7,823 $10,500 $12,075 $15,750 $18,375$500,000 $5,000 $6,250 $7,450 $10,000 $11,500 $15,000 $17,500$475,000 $4,750 $5,938 $7,078 $9,500 $10,925 $14,250 $16,625

Current3yearCDrate@WinchesterCooperative1/25/17Current5yearCDrate@ highestnationalrates1/25/17Current10yearCDrate@ highestnationalrates1/25/17

ANALYSIS:POTENTIALINCOMEFROMSALE

4/26/17

Whatwoulditcosttorentsimilarspace?

• Currentspaceapproximately:⁃ 1,500sq.ft.salesarea⁃ 2,500sq.ft.includingatticandbasement

• RentalcostinWinchester~$20-$35/sq.ft./yr.

• Estimatedannualcost@1,500sq.ft.~$30,000-$52,000/yr.

• Spaceneartowncenterverylimitedandwouldbeonhigherendofestimate

• Leasescouldrequireseveralyearscommitment

Q20:Istheresomethingnotcoveredintheabovesurveythatyou wouldliketoadd?

4/26/17

Comments(63):• (23)“dramaticoverhaul”oftheshopshouldfirstbetriedbeforeanythingelseisdone

• (12) Repurposeshopand/orshiftresourcestoanothermissionorientedactivity

• (7)Add/change/improveitemsforsale– increaseadvertising

• (7)Makeshift/salesdaychanges– allowmoreflexibility“Wemightconsideropeningtheshopforconsignmentsalesofalimitedprofileofmostprofitableitemsonly2daysperweek…butalsorepurposesomeroomsforotherpurposes.”

“Hostamonthlysale(orweekly,orquarterly.)”

“Reviewmostprofitabledays/shifts.”

• (7)Close

CONCLUSIONS

4/26/17

Whattodo?

CONCLUSIONS

4/26/17

+ OurClubHouse+ CommunityService

CONCLUSIONS(cont.)

4/26/17

ØContinuetooperatetheshoponatrialbasis(1-2)yearswithsignificantoperationalchanges.

• Reductioninnumberofrequiredshifts• Changeindays/timesshopisopen• Possiblechangeinmixofitemssold

ØEnhancedmarketing&advertising.• Takeadvantageofsocialmedia

BASEDONMEMBERFEEDBACK:

ØConcurrentlyexploreotherfundraisingsources.• Re-evaluatein1to2years

QUESTIONS

4/26/17

?

special meeting presentation of findingsenkasociety.wildapricot.org/resources...categories of...

Documents