special features - womeninbusiness spring2013

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Women in Women in Business Business MARCH 27, 2013 AWARD WINNING SPECIAL SECTION Greater Victoria Published by Premier Sponsor Sponsored by • SPRING STYLE • MILESTONE WOMEN • GROWING YOUR BUSINESS Shayla Zeitz Samantha Bolen Heather Crow Deborah Albrecht and Michelle Dalzell Molly Raher Newman Kileasa Wong Hilda Duddridge

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Page 1: Special Features - WomenInBusiness Spring2013

Women inWomen inBusinessBusiness

MARCH 27, 2013 • AWARD WINNING SPECIAL SECTION

Greater Victoria

Published by Premier Sponsor

Sponsored by

• SPRING STYLE • MILESTONE WOMEN • GROWING YOUR BUSINESS

Shayla Zeitz

Samantha Bolen

Heather Crow Deborah Albrecht and Michelle Dalzell

Molly Raher Newman Kileasa Wong Hilda Duddridge

Page 2: Special Features - WomenInBusiness Spring2013

B2 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

Customer Service: 1.800.667.8280 > www.thriftyfoods.com

Jessalyn O’Donnell Registered Dietitian

Years with Thrifty Foods: 5 1/2 Years

What I like best about my job:I love that through my position, I have the opportunity to empower our customers about choosing healthy food choices that support their lifestyle. Of course, I couldn’t do that without the great team I work with!

What I like best about Thrifty Foods:I like how Th rifty Foods has a huge focus on community, sustainability, wellness and quality food choices.

Sherri Closson Reporting Analyst, Category Management

Years with Thrifty Foods: 6 Years

What I like best about my job: Most people will tell you it’s the people you work with. In my case it’s happens to be true. I work with such a great team whose goal is to move forward, improve and ensure success for the people they work with and subsequently provide a great product for our community.

What I like best about Thrifty Foods:Without hesitation, I can honestly say it is our contribution to the community.

Charlene Burton Administrative Assistant, Grocery Procurement

Years with Thrifty Foods: 20 Years

What I like best about my job: I work with a wonderful team who are equally dedicated to going above and beyond for our internal and external customers.

What I like best about Thrifty Foods:Th eir generous community support and their commitment to the employees off ering us the opportunities to grow and learn within our expanding company and still maintain that family feel.

making a difference

Page 3: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B3

LOCAL WOMEN MAKING A DIFFERENCE

PUBLISHED BY:

818 Broughton St, Victoria, B.C. Canada, V8W 1E4

GROUP PUBLISHER

Penny Sakamoto

SECTION EDITOR

Jennifer Blyth

LAYOUT & DESIGN

Teresa Laird

DIRECTOR, ADVERTISING SALES

Oliver Sommer

CIRCULATION DIRECTOR

Bruce Hogarth

Are you a

Woman in Business?

The next special edition featuring Greater Victoria’s

women in business is being planned now.

Reserve yourspace - call

Oliver Sommer, Director, Advertising

Sales, Black Press

250-480-3274or email

[email protected]

Welcome to the spring edition of the 2013 Black Press Women in

Business publication.Spring is an opportunity for

growth and a fresh new outlook, a notion we’ve embraced for this award-winning special section.

Inside, fi nd the favourite fea-tures you’ve come to look for in each issue, like this season’s fash-ion preview with Mayfair Fash-

ion Stylist Bonnie Pollard and our always wonderful Milestone women, representing remarkable women throughout the decades.

But this year you’ll fi nd a few new elements as well, for both this special supplement to your Black Press community newspaper and at today’s gala event at the Oak Bay Beach Hotel.

Thanks to support from premier sponsor Thrifty Foods, and event sponsors Island Savings, Level Ground Trading, Aveda Institute and Purdy’s Choc-olates, Black Press will welcome guests to today’s gala, and tell their stories on these pages.

“We are thrilled to bring readers a great variety of informative stories about the issues that matter to them, and the local women making a difference in their community,” says Black Press Group Publisher Penny Sakamoto.

An innovative feature for the gala – “5 for 5” – welcomes fi ve prominent local women in business in a moderator-led panel discussion. Learn more about these high-profi le local women in business and the media on page 26.

As the Women in Business feature charity, the Da-vid Foster Foundation shares its story with readers on page 5. This home-grown organization marked its 25th anniversary last fall and over the years has grown far beyond Victoria’s borders, helping fami-lies whose children are undergoing life-saving or-gan transplants across Canada. In the United States, the organization actively raises awareness about the

need for organ donation.On page 7, learn how the Community Micro

Lending Society and local small business people are encouraging economic growth and fostering a greater sense of community.

Paired with Pollard’s fashion focus, the Aveda Institute’s Roxana Da Costa offers a look at the sea-son’s key makeup trends, while on page 9, dining eti-quette expert Terry Cockerline explores some of the most common challenges people experience when

dining out with business colleagues.We also take this opportunity to look

ahead to this fall’s annual Black Press Women in Business Awards. With categories of Rising Star, Above and Beyond, Eco-Entre-preneur and Business Owner of the Year, it’s time to start thinking about the women making a difference in busi-ness and their community.

Fresh and familiar combine for Spring’s Women in Business

Group publisher Penny Sakamoto

Some of the many women at Black Press salute Victoria’s women in business.

THE SHELBOURNE PLAZATHE SHELBOURNE PLAZAdeep in the of the Shelbourne Valley

Shelbourne at Cedar Hill X Road

Sports & BikesLizzy Lee & MeFairway Market Cards & GiftsCity Nails Cards & Gifts

Oregano’s Pizzaand BistroCards & Gifts Sports & Bikes

Grocery & Bakery Wild Birds Unlimited

Cobs Bakery M&M Meat ShopsPeople’s

PharmacyTD Canada

TrustA&W

RestaurantBooster Juice

Mac’s Cycle Centre

Little Thai PlaceCards & GiftsMerit TravelCards & GiftsPeninsula Runners Cards & Gifts Sports & Bikes

Grocery & Bakery Squeaky’sLaundromatStarbucksScotiabank

Liquor Distribution Br.Grocery & Bakery

Island Inkjet

Victoria’s First Shopping Plaza, Serving Friends & Neighbours Since 1959

Don Denton Photo

Abakhan and Associates, Inc. .................... 7Always August Tanning ............................. 19Annette Quan ................................................. 7Artsee Eyewear ........................................... 27Aveda Institute Victoria ............................... 4Baja Rosi .......................................................... 4Beach Rags ................................................... 14Bolen Books ................................................. 18Budget Car & Truck Sales .......................... 22Campus Honda .............................................. 8Care & Company ......................................... 25Central Park Denture, Tracy Merkley ...... 18Christina Bates ............................................. 10Colwood Dental ............................................ 21Dale Collins .................................................... 12Decora Tile ..................................................... 12

Dr Mirchoff & Dr Congdon .......................... 9Erin Parsons (Pemberton Holmes) .......... 14Eugene’s ........................................................ 26Fired Up! Ceramics .................................... 20Garden of Eden ............................................ 17Gladys Abrams (R.S. Restorations) ........... 8Heirloom Linens .......................................... 16Hemp and Company .................................. 20Island Savings ................................................ 6Ida Chong ....................................................... 5Julie Rust (Century 21) ................................ 18Kilshaw’s Auctioneers, Ltd. ........................ 13Lana Popham ................................................. 15Lansdowne Appliance Gallery..................... 4Linda Rafuse (Satin Moon) ....................... 18LC Coins .......................................................... 14Level Ground Trading ................................. 10Lindsay Ball Women’s Kickboxing ........... 17

Lukemia & Lymphoma Society ................ 20Maurine Karagianis & Carole James ........ 24National Bank Financial ............................. 28Oak Bay Beach Hotel .................................. 21Old Style Repair ............................................ 5Murphy Wallbeds ........................................ 26Padella Italian Bistro .................................. 23Pal Insurance ................................................. 11Pat Guiney .................................................... 23Pemberton Holmes ..................................... 14Pepper’s Foods ............................................. 13Purdy’s ........................................................... 11Qualicare ......................................................... 8Rock Bay Footwear Designs, Inc. ............. 12Rohini Kapoor (Desjardins Financial) ........13Royal Roads University .............................. 18Saanch Fairground ...................................... 25Saanich Legacy Foundation ....................... 9

Saanich Parks & Recreation ...................... 10Sands Funeral Chapels ................................ 18Shelbourne Plaza .......................................... 3South Island Cleaning Services .................. 15The Pamper Room ....................................... 12Thrifty Foods ................................................. 2Today’s Dental Centre .................................. 17Top Notch .................................................... 16Triangle Healing .......................................... 27Vanessa Backlund ....................................... 14 Victoria Transition House Society ............ 16Vic West Law ............................................... 19Village Butcher ............................................. 12Vibes Fitness .................................................. 6Women In Need ........................................... 22White Heather Tea Room ............................ 4Wild Birds Unlimited ................................... 13Windsor Plywood ........................................ 19

ADVERTISER INDEX

Page 4: Special Features - WomenInBusiness Spring2013

B4 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

be good to your body. be true to your budget

1402 Douglas Street, Victoria • 250-386-7993

[email protected]

Please check our website for a full list of services • www.avedainstitutevictoria.ca

Visit the Aveda Institute Victoria for a purely affordable hair cut, hair colour or spa treatment.

Experience soothing services for hair, nails, skin and body at relaxed prices. Cuts start at $12.00. Hair colour and texture at $30. Enjoy a facial, waxing, manicure and pedicure too. All services are provided by supervised students.Book your appointment now - while there’s room in their schedule.

a

Call today for reservations250.595.8020

1885 Oak Bay Ave. • Hours: Tues.-Sat. 10am-5pmwww.whiteheather-tearoom.com

Enjoy our delicious lunches,lovely afternoon teas

and freshly baked treats.

DISHWASHERS COOKING COFFEE SYSTEMS REFRIGERATION LAUNDRY“Miele” and the Miele logo are registered trademarks of Miele & Cie. KG. © 2013.

We’re as proud to sell Miele as you’ll be to own one.

2517 Douglas StreetVictoria, BC

250-383-1275miele.ca/LansdowneAppliance

Since 1899, Miele has been proud to produce premium products that live up to our mantra, “Immer Besser” - a German phrase meaning, “Forever Better.” Visit our showroom to learn about current Miele promotions.

Women in Business PROFILE

Since November, 2002 Carolyn and The Baja Girls have strived to offer the best in consignment shopping. This means service, selection, quality, condition, and overall experience.We get warm all over when someone tells us they had such a good time after their visit, or when we are told we brightened someone’s day! Other times we help fi nd the perfect outfi t for a special occasion and we love hearing how everyone ‘raved’ at how good she looked! We often hear “I just don’t shop anywhere else anymore!” and how many times have we heard “Everyone at work asks me where I shop for such a beautiful wardrobe... and I always

say ‘Baja Rosi’s!”When consigning

I hear: “I love not having to make an appoint-ment”, or “you mean I can get paid ANY time there is money in my account?”, and the favorite benefi t is being able to check your sales online... there’s an App for that! We are customer centered, technology enabled, and have received Best of The City three times in a row, Eco Entrepreneur in 2012, and Retailer of the Year for Vancouver Island in 2006. There is a reason we are the communities favourite consignment store and we are proud of having served you for the past 10 years. If you haven’t visited yet, what are you waiting for? If it’s been awhile, come on back... it’s a whole new store every week! How can we serve you?

ANY time there is money in my

250-391-6033 • #103-797 Goldstream Avewww.bajarosis.com • Open 7 days a week

Carolyn BarterThe place to spice up your wardrobe!

Page 5: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B5

Foundation provides vital supportfor families in need

LOCAL WOMEN MAKING A DIFFERENCE

Jennifer BlythBlack Press

“We could thank you a thousand times and it would not seem

enough,” wrote one family after re-ceiving support from the Victoria-based David Foster Foundation.

“Thank you for your time. Thank you for the money. Thank you for the words of encouragement. Thank you for remembering my family’s dignity,” wrote another.

And these are just two of the hun-dreds of families whose children have had to undergo life-saving organ transplants and whose lives would have been that much more challeng-ing without the help and support of the David Foster Foundation.

Twenty-fi ve years ago, Foster, an award-winning composer, singer, songwriter and record producer, re-ceived a call from his mother, asking if he’d drop by the UCLA Medical Cen-tre to visit a child originally from his own hometown who was waiting for a liver transplant.

Arriving at the hospital and ask-ing if there was anything she wanted (thinking a trip to Disneyland might be in order), the little girl said her only wish was to see her sister – the cost to fl y the sibling from B.C. to California was an added expense the family couldn’t afford.

After fulfi lling the girl’s request and seeing the pure joy in the young patient’s eyes, Foster recognized a gap in Canada’s health-care system. While provincial plans covered most transplant-re-lated costs, all non-medical (but essential) expenses, such as air travel, hotel fees and vehicle rentals, were left to the family to deal with, adding an extra burden to an already stressful situation.

By the end of the day the seeds of what would become the David Foster Foundation were sown.

Now in its 26th year, the foundation works to provide fi nancial support to Canadian families with children undergoing life-saving organ transplants. Since that fi rst hospital visit, it has helped more than 700 families, and provided millions of dollars in direct sup-port.

“Often in times of transplants, we have families that have to re-

A simple request from David Foster’s mother led to the creation of his Foundation. Today more than 700 families have received crucial support while their children receive life-saving organ transplants.

locate to the transplant hospital in another city,” explains the Founda-tion’s Director of Family Relations, Brittany Decker.

The costs associated with such a move can be astronomical, espe-cially if parents are unable to work during that time in order to be with the child, or have to support two households. “We’re keeping people’s roofs over their heads, we’re keeping food on their tables and helping reduce the stress” that comes when a child needs signifi cant medical treatment. “We’re there to help the families, and depending on the situation, sometimes it’s one month of support, sometimes it’s a few years.”

While the program initially focused on British Columbia, in 2005 it was able to spread its reach across Canada; even today, however, there are several families right here in Victoria currently receiving support, Decker says. And because the foundation works specifi cally with chil-dren receiving transplants, some, like Victoria’s Evanne Fisher, come through the program more than once. Evanne had received a new

heart as an infant and at seven re-quired a second transplant.

Today, the foundation is launch-ing its 30 by 30 Campaign, aiming to raise $30 million by its 30th anniver-sary, a way to provide a legacy fund to ensure the foundation’s essential services can continue meeting the needs of families for years to come, Decker says.

Among those helping Foster achieve his goals will be the Oak Bay Beach Hotel, which has committed to raising $2 million through events like last year’s 25th anniversary gala. Further donations will come from each ticket sold in its David Foster Dinner Theatre, a stunning feature of the recently re-built hotel that will host special events and the hotel’s fa-mous dinner theatre.

“Support from donors like the Oak bay Beach Hotel is crucial to meeting that goal,” Decker says.

In addition to easing fi nancial stress for families, the foundation also strives to increase organ donor awareness and registration both in Canada and the U.S.

For more information about the David Foster Foundation’s work or how you can help, visit www.david-fosterfoundation.com or call 250-475-1223.

David Foster Foundation By the Numbers:25 Years in operation

700+ Families helped since its founding

30 by 30 The foundation’s initiative toraise $30 million by its 30th anniversary

250-475-1223How to get more information or lend your support (also online at www.davidfosterfoundation.com)

Ida Chong, MLAOak Bay-Gordon Head

Gordon Head Office: (250) 472-8528

Oak Bay Office: (250) 598-8398

Email: [email protected] www.idachongmla.bc.cafacebook.com/idachongmla

Proudly working for Oak Bay-Gordon Head

David Foster, with one of the many children his foundation has worked with in the last 26 years.

Women in Business PROFILE

Donna Chaytor

250.478.9246 www.oldstylerepair.ca

Old Style Repair Ltd.2702 Sooke Rd., Langford BC

Donna of Old Style Repair is service writer and marketer. This well awarded business focuses on honest and ethical values.

Consumer education is important to this rare auto repair shop. Questions are encouraged and this shop appreciates YOU. Clientele are consulted regarding all vehicle issues. Main-tenance is a priority and we strive to ensure you are always safe.

We are dedicated to honesty, transparency, keeping excellent records and appreciation. We honour the western communities and simply say “Thank You”.

2012 Business of Excellence Nominee2011 Business of Excellence Award2010 BBB Torch Award2009 Business of Excellence Award

Photo courtesy the David Foster Foundation

Page 6: Special Features - WomenInBusiness Spring2013

B6 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

As an Island business, we understand the unique complexities and opportunities that our Island partners encounter. That’s why our business banking experts are equipped to handle everything – from complex borrowing and investments to more routine banking and insuring. We’re partners in your local success story.

Find out more: iscu.com/business

Some banks chase global clients.We value local partners.

Black Press Women in Business Awards

Honouring outstanding local women

The Capital Region is home to numerous women who strive each and every day through their work, business and volunteer activities to make this community the wonderful place we all call home.

Black Press wants to hear about them!This fall, your Greater Victoria community newspapers will present the annual Black Press Women

in Business Awards, designed to honour local women contributing to a stronger Greater Victoria commu-nity.

“The women we have met through these awards have been inspiring, from those starting out in their careers to those sharing the rewards of decades of hard work,” says Penny Sakamoto, Black Press Group Publisher.

From the Woman Business Owner of the Year to a true Rising Star, the award evaluations consider both specifi c criteria in their respective categories, plus involvement in business or volunteer organizations, mentoring, awards and expertise in their fi elds.

While each woman is unique in the path she choos-es for her career, the women we have met through the years have shared a true passion for their chosen fi elds, for the clients and individuals they serve, their colleagues and their greater community.

Readers are encouraged to start thinking about the women they know who are deserving of recognition.

The 2013 Women in Business Awards will select women award winners in the following four catego-ries:

• Women Business Owner of the Year• Eco-Entrepreneur• Rising Star• Above & BeyondWatch for nomination forms and specifi c criteria

in your Black Press community newspapers in the coming months, or call 250-381-3484 for more infor-mation.

LOCAL WOMEN MAKING A DIFFERENCE

Shawna Walker, last year’s Woman Business Owner of the Year. It’s time to start thinking of your nominations for this year’s awards.

START YOURFREE WEEK TRIAL

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250.590.5644

Page 7: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B7

LOCAL WOMEN MAKING A DIFFERENCE

Jennifer BlythBlack Press

In the early 1930s, with the Depression lead-ing to unemployment for a quarter of Victo-rians, a housing crisis and a soaring cost of

living, many small local businesses faced closure. In answer, a group of locals came together to cre-ate the Citizens’ Emergency Relief Fund.

The message was “that taking action was a more powerful response than waiting for the government’s stimulus package to trickle down,” and in July 1931 alone the fund raised more than $50,000.

Flash forward to today and the Community Micro Lending Society “is a 21st century citizens’ response to similar challenges.”

Now in its fourth year, Community Micro Lending makes small loans to aspiring small-scale local entrepreneurs who don’t qualify for traditional fi nancing, explains Executive Direc-tor Lisa Helps. “Banks and credit unions lend money to people with bank credit. We’re here because sometimes people need a second and sometimes a third chance.”

Through these loans, and the mentoring and support opportunities that accompany them, the society aims “to build a vibrant local economy, reduce poverty, foster sustainable business and empower people.”

Ultimately the group aims to create a more vibrant local economy through meaningful self-employment that enriches the entrepreneurs, their families and their communities.

Not a grant, these are loans that have a spe-cifi c term to be paid back, just like a traditional loan, with a low interest rate. The difference is that rather than the loan coming from a fi nancial institution, it comes from people in the commu-nity who choose which entrepreneur they want to loan to.

“They’re small success stories, but they’re very important success stories in terms of weaving a stronger social fabric and making sure there’s a place for ev-erybody in the business econo-my,” Helps says, noting how the local small busi-ness communi-ty has stepped forward to help, as board mem-bers, mentors and in provid-ing the peer-to-peer loans.

Loan applicants are interviewed by the soci-ety’s Loan Committee and undergo both credit and criminal record checks. Approval is based on need and a good idea rather than experience, collateral or a complete business plan.

Once approved, entrepreneurs are profi led on

the society’s website, to be reviewed by potential lenders, who can provide as little as $500 to a particular applicant, with the money pooled and disbursed to the entrepreneur once the full loan

amount is raised. While the entrepre-neurs don’t know who their lend-ers are, they “know there are people in the commu-nity who be-lieve in them,” Helps says.Through the

process, entrepreneurs receive fi nancial literacy training and with mentors, receive help develop-ing and implementing a business plan. The men-tors are a cornerstone of the program’s success.

“People need credit but they also need men-torship, so once a person’s loan is approved, we

match them with a mentor in the community,” Helps explains, welcoming people with business knowledge, skills, motivational capacity and pas-sion for the community to step forward.

“We look for people who want to be part of someone’s success and who are open to learning as much as mentoring,” Helps says, suggesting the actual time commitment sits at around fi ve hours a month. “A mentor needs to be passion-ate about small business and the community and open to the idea that business and the commu-nity aren’t separate.

“We need each other to fl ourish and to live well, really.”

Making it all work is the nine-member board of directors, coming to the organization from across sectors, experiences and ideologies, and staff members Vu Ndlovu, director, entrepreneur support, and Kate Fleming, director, outreach and Launch! programming.

Because all of the loan money goes to the entrepreneurs, the society must fi nd other ways to fund their low administration costs, which it has done through various community

fundraisers and donations, in addition to program collaborations.

Awareness of Victoria’s community micro lending program is growing, both here and abroad, leading the society to look for ways to grow the concept. “Now there’s people calling from all over the place saying we want to do mi-cro-lending the way you are,” Helps says. “People love hearing the stories about how small loans and a community of support have changed peo-ple’s lives. That’s what inspires people.”

The potential is signifi cant, Helps predicts: “Small-scale entrepreneurism is the way of the future. There’s something about what we’re do-ing that people are really excited about being a part of.”

For more information, call the Community Micro Lending offi ce at 250-590-4515 or visit online at www.communitymicrolending.ca

Community Micro Lending off ers history of successTime to Launch! your business

In addition to its micro-lending pro-gram, Community Micro Lending has also developed its Launch! programs for youth, women and Aboriginals.

Participants come together in a group setting for Launch!, which takes potential borrowers through the business plan and budget development process.

Building the idea of community partner-ships, Launch! Youth, for people between the ages of 18 and 30, is delivered with the Community Social Planning Council, while Launch! Women is delivered with Bridges for Women, with some funding from the Canadian Women’s Foundation.

Launch! Aboriginal, though not yet a group program, is a micro-lending pro-gram created specifi cally for Aboriginal people in Greater Victoria who want to start small businesses, create self-employ-ment opportunities, or improve employ-ment skills. Participants will develop a budget and business plan and/or plans for self-employment or employment. When ready, they can present to the Loan Com-mittee and once approved, can borrow from the Aboriginal Loan Fund created by Ralmax Group of Companies.

Coming up: The Next Launch! Youth self-employ-

ment program will run April 2 to June 25 (Tuesdays from 6 to 8 p.m.)

eer

“ People love hearing the stories about how small loans and a community of support have changed people’s lives. That’s what inspires people.”

Lisa Helps, executive director of the Community Micro Lending Society, which aims “to build a vibrant local economy, reduce poverty, foster sustainable business and empower people.”

stephenwhipp.com734 Goldstream Ave

Annette Quan, FMA, FCSI

Financial Advisor, Life Representative

250-405-3550 • [email protected]

Specializing in Ethical/ Sustainable Investments and Values-based Financial Planning

Manulife Securities Incorporated is a Member of the

Canadian Investor Protection Fund.

Jennifer Blyth Photo

Page 8: Special Features - WomenInBusiness Spring2013

B8 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

When it come to a feel-good job that offers the opportunity for

professional growth, commu-nity involvement and personal rewards, it doesn’t get much bet-ter than co-ordinating Thrifty Foods’ Sendial program.

Just ask Lynanne Smith.Smith joined the Thrifty

Foods marketing and commu-nity relations department in 2006, after many years in the non-profi t sector, including 16 years with United Way. After enjoying the challenge of several different roles within the Thrifty Foods family, an opportunity for a change came up last year when the compa-ny was looking to better defi ne the burgeoning Sendial program. Here was a chance for Smith to put her background working with volunteers to good use.

“Sendial is a shopping and home delivery ser-vice for customers who can’t shop themselves in our stores,” explains Smith, who enjoys building connections not only with her volunteers, but also with customers.

Now 27 years old, the program has grown as the local grocery company has grown: “Sendial is everywhere Thrifty Foods is,” she says.

While many Sendial clients are seniors who fi nd the service a great way to help them stay more comfortably in their homes, age is not a requirement; others include younger people with a disability, or those recovering from an ill-ness, surgery or an accident, for example.

Regardless of the needs of the clients, the key

to a successful program is the volunteers, men and women who place calls to clients, take their orders and do the gro-cery shopping. Friendly Thrifty Foods drivers then deliver the orders. In all, the program has close to 650 volunteers, who are asked to commit to one shift a week, averaging about three hours. “The only way we can actually execute this program is through the volunteers,” Smith emphasizes.

As the population in south-western British Columbia ages, the need for Sendial is expected to increase. “We see it as a defi -

nite need and we’re seeing huge growth.”For the volunteers, the program offers a

chance to make a real difference in the lives of people in their community. “You defi nitely hear many stories – people who are so appreciative – and the volunteers feel passionate about having that personal connection,” Smith says, noting that Sendial offers people who are otherwise in-dependent the chance to stay in their own home. For those in seniors’ residences, food delivery offers fl exibility so they needn’t have every meal in the dining room if they don’t want to.

“Sometimes it can be diffi cult for them to get to the market and we’re happy to fi ll that gap.”

Where family members have been taking mom or dad to do those chores, “let us take that task and you spend the time taking them out for lunch.”

For more details or to volunteer, visit the Thrifty Foods website or call 250-544-1234.

Lynanne Smith, Thrifty Foods’ Sendial program.

LOCAL WOMEN MAKING A DIFFERENCE

www.CampusHonda.com

506 Finlayson Street

250-388-6921 DL 27136

ΩLimited time lease offer based on a new 2013 Civic DX 5MT model FB2E2DEX. €3.99% lease APR for 60 months O.A.C. Bi-weekly payment, including freight and PDI, is $95.32. Downpayment of $0.00, rst monthly payment, environmental fees and $0 security deposit due at lease inception. Total lease obligation is $12,391.60. Taxes, license, insurance and registration are extra. 120,000 kilometre allowance; charge of $0.12/km for excess kilometer. ¥Limited time lease offer based on a new 2013 Fit DX MT model GE8G2DEX. †2.99% lease APR for 60 months O.A.C. Monthly payment, including freight and PDI, is $89.49. Downpayment of $0.00, rst monthly payment, environmental fees and $0 security deposit due at lease inception. Total lease obligation is $11,633.70. Taxes, license, insurance and registration are extra. 120,000 kilometre allowance; charge of $0.12/km for excess kilometer. **MSRP is $16,935 / $16,075 including freight and PDI of $1,495 / $1,495 based on a new 2013 Civic DX 5MT model FB2E2DEX / 2013 Fit DX MT model GE8G2DEX. PPSA, license, insurance, taxes, and other dealer charges are extra and may be required at the time of purchase. #/*/Ω/€/¥/†/** Offers valid from March 1st through April 30th, 2013 at participating Honda retailers. Dealer may sell for less. Dealer trade may be necessary on certain vehicles. Offers valid only for British Columbia residents at BC Honda Dealers locations. Offers subject to change or cancellation without notice. Terms and conditions apply. Visit www.bchonda.com or see your Honda retailer for full details.

2013 Fit DXLease for

$89MODEL SHOWN: GE8G2DEX

APR2.99%bi-weekly for 60 months. $0 Downpayment. MSRP** $16,075 includes freight & PDI.

2013 Civic DXLease for

$95MODEL SHOWN: FB2E2DEX

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Women in Business PROFILE

My husband, Roy and I purchased R.S. in 1988. We felt owning our own business would be exciting as well as rewarding. My financial background has been an asset in my position as Comptroller of the Company. We are a locally owned business in Victoria specializing in the property damage restoration industry with a branch in Duncan. We service Victoria, Sooke,

Cowichan Valley, South Island and the Gulf Islands. In

2000, we joined a national network of restoration

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contractors, Disaster Kleenup Canada. I joined the marketing committee, as well as the board of directors. Networking on a national level has assisted in expanding our business horizons. In the past 21 years at R.S., I have particularly enjoyed working with our staff, many who have been with our company long term. As a Disaster Kleenup member, I have also particulary enjoyed meeting members from across Canada who are in the same industry, many who are now close friends.

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Page 9: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B9

Jennifer BlythBlack Press

What do your table manners say about you?That you’re the right person for the job? For the pro-

motion? To represent a client?Picture sitting down to a business meeting with an important cli-

ent and drinking from their water glass by mistake. Perhaps you’re nervous and imbibe a little too much or you receive repeated text messages during a lunch interview for a possible promotion.

All could spell career disaster, yet all are easily avoidable with a little forethought, suggests Terry Cockerline, a qualifi ed dining etiquette trainer. “Din-ing etiquette is of utmost importance,” he says. “You want to represent yourself well; I think it’s important at every op-portunity when you’re trying to make an im-pression.”

While as a rule parents do a pretty good job of teaching the basics, some-times the fi ner points can get missed or forgotten. “In this day in age, it’s not always something people have the opportunity to learn.”

By day, Cockerline works in the alumni relations department at the University of Victoria, and as part of the school’s recent 50th anniversary celebrations, he recently offered a sold-out program on dining etiquette for business.

“I became tuned into dining etiquette and the impor-tance of how we present ourselves when I worked in the wine industry in Ontario,” he explains.

Approaching the topic with humour and an accessible manner, Cockerline began offering presentations while he was still in Ontario, often to university-age profession-als who were set to embark on their careers but may not have had the experience of dining in a business setting. Other seminars have been provided to professional asso-ciations as an opportunity for education and professional growth for their membership.

The signifi cant interest in his programs speaks to the discomfort many of us experi-ence when dining outside our comfort zone.

Because while the dining basics – not chewing with your mouth open, for example – are readily apparent, some elements of dining etiquette are more subtle. However, knowing that your bread plate is always on the left, and your water glass on the right will help you avoid the embarrassment of eating someone else’s bread or drinking from their glass.

“It can probably be best described as people just not paying attention to their manners,” Cockerline says.“Somehow they feel they’re at home

having dinner with their family but they’re not.”For a potential employer, this is an opportunity to see how you

will present yourself to clients; for a client, it can be a refl ection on your professionalism.

Manners MatterBoost your business skills by minding your dining etiquette

Terry Cockerline says the proper dining etiquette helps you represent yourself well to employers and clients.

No-nos, for example, including licking your knife or ordering an extra dessert to take home – both things Cockerline has seen in his travels. Others including dressing too casually for a business meeting and drinking too much alcohol – best to avoid liquor all together (this isn’t Mad Men, after all), or perhaps nurse one drink for the evening.

Another possibility for those who are uncomfortable dining in these situations is that their nerves may cause them to “shut down” and grow too reserved. “But the problem is that you’ve been in-vited to a dinner because they want to evaluate you,” Cockerline notes.

Nerves, or a too-casual attitude can also lead people to chat-ter about unsuitable topics, another common mistake. “You really have to have your social fi lter on,” Cockerline says.

“The biggest thing is to watch your host and pay attention to what they are doing.”

And remember, no cell phones. “Pretend you don’t even have one,” Cockerline says. “Unless you’re expecting a life-or-death phone call, there’s no reason to bring it to the table.”

ave

1. Not giving your dining partners your full attention

2. Consuming too much alcohol

3. Discussing inappropriate topics

4. Eating from the wrong plate

5. Answering the cell phone or a text

5 Common Dining Mistakes

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Page 10: Special Features - WomenInBusiness Spring2013

B10 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

LOCAL WOMEN MAKING A DIFFERENCE

Working toward aLEVEL GROUND

In Tanzania coffee beans are typically sorted by women.

In the community where Level Ground Trading does business, all were women and vir-tually all were mothers.

But while there was a health clinic nearby, high costs meant these families weren’t access-ing it.

In looking for possible solutions, Level Ground set up a health plan for each worker, which amounted to $25 per year per house-hold.

For the Victoria-based company founded on the principles of direct fair trade, “part of the cost of doing business is ensuring the women who are sorting the beans have access to health care,” explains Stacey Toews, Level Ground co-founder.

Based on the success of the initial program, the health care initiative spread further to also encompass the drivers and workers on-site.

It’s just one example of the efforts to spread the philosophies of direct fair trade in an in-creasingly globalized system, where the faces of the workers are less and less visible.

And that’s exactly while you’ll see the faces of the people responsible for the products on Lev-el Ground’s packaging, Toews explains. “We’re trying to make it a really human transaction; we’re trying to humanize trade.”

Level Ground was founded by four families in 1997 for the purpose of improving the lives of disadvantaged producers through trade. Its fi rst trade relationship was with a cooperative of small-scale coffee farmers in Antioquia, Co-lombia. For the families in the area, their great-

est wish was greater access to education for their children, and that very fi rst year, six students received full scholarships to high school. In fact, all of these origi-nal students com-pleted high school with top marks

and went on to at-tend university and technical colleges on scholarships.

Today, Level Ground is work-ing in nine coun-tries, and with an expanding product line sourcing the harvest of 5,000 farmers. “A big part of what we’re doing now is making a name for fair trade beyond coffee,” Toews says.

That means that in addition to coffee from Tanzania, you’ll also fi nd dried mango from Colombia and coconut oil from the Philip-pines. Soon to come is tea from Assam, India, with spices from Sri Lanka.

Level Ground’s initiative in Colombia is an-other example of direct fair trade changing the lives of the people it touches.

Because of the country’s on-going internal confl icts, many women have been displaced by violence. Typically rural women whose husbands, and sometimes children, have been kidnapped and forced to work as soldiers under threat of violence to the remaining family, the women have fl ed to refugee camps outside Bo-gota, often with children. The women have suf-fered the terrible results of violence and trauma, and “most of all, they needed a stepping stone to employment,” Toews says.

In looking for a business model that would both work and provide employment, Level Ground explored how to adapt Okanagan fruit-drying technology to South America, where the entire crop of mangoes ripens within a six to eight-week window.

The result is Fruandes – fruit from the An-des. The program has created 30 full-time jobs, where the women work cutting, drying and processing the fruit. And as further “value-add-ed” for the region, Level Ground has also helped the 130 farmers they’re working with get their organic certifi cation.

Coming up, watch for Level Ground’s tea, ex-pected to hit the shelves in the middle of this year.

Agnes is one of the women working for Level Ground in Tanzania. Her face can be found on the packaging of their Tanzanian coffee.

For more information please contactCraig Rencher, CPGA Head Professional

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Page 11: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B11

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When Karen Vogler was look-ing to re-join the workforce after staying home to raise

her family, Purdy’s Chocolates was a sweet idea.

That was 13 years ago, and after joining Purdy’s as a sales clerk, her experience and the opportunities af-forded by the B.C. company led to her current position as store manager of Purdy’s Bay Centre location.

“It’s just a great company,” Vogler says. “It’s a company that treats you with respect and gives you opportuni-ties to succeed.”

Over its 107-year history, Purdy’s has grown from one store on Van-couver’s Robson Street to 62 stores in three provinces.

While the scope of its delicious chocolates and other offerings has also grown over the years, at the root of all Purdy’s products is the company’s founding philosophy and cornerstone recipes.

After moving to Vancouver with a pocketful of recipes, Richard Purdy be-gan by crafting his chocolates by hand from home, but soon built a reputation that re-quired a storefront and more space, including a soda fountain and other necessities of the day.

“It was quite a hub for the city where people

would gather and socialize,” Vogler says.“It’s always been about passion, tradi -

tion and the quality of our products,” she notes, recalling how when faced with wartime shortag-es during the Second World War, Purdy’s elected

to buy its own farm rather than sacrifi ce quality with lesser ingredients.

“A lot of the recipes have stood the test of time, many since 1907 and created by Mr. Purdy himself,” she notes.

That commitment has continued to this day, with ingredients that are fresh, local when available, and always of a qual-ity worthy of the Purdy’s name. “There’s a great pride, right from the CEO to the clerks working in the stores,” Vogler says.

While embracing its history, the com-pany has also been at the forefront of chocolate innovation, she adds, pointing to newcomers like dark chocolate Sweet Georgia Browns, a favourite for many chocolate and caramel fans.

Innovations also come in the way Purdy’s conducts business in the regions in which it buys its cocoa, like the Ivory Coast, where the company has invested in schools, children’s daycamps, vocational training and micro loans, often for the women working in the industry.

In the local community, Purdy’s is committed to offering fundraising support for sports teams, schools and other organizations.

Guests at this week’s Black Press Women in Business gala were treated to a sampling of those fl avours in a special chocolate tasting hosted by Purdy’s.

Among the new products is the single-plantation, 72-per-cent dark chocolate from Peru and Ecuador – another innovation that has kept the company a local favourite for more than a century.

A sweet history of tradition and innovation

Purdy’s offers a commitment to staff, customers and community that has resonated for 107 years, notes Karen Vogler, manager of the Bay Centre Purdy’s.

Page 12: Special Features - WomenInBusiness Spring2013

B12 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

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Women in Business PROFILE

Shoe Designer Tomoko Coolican

Who doesn’t love shoes? Tomoko sure does and she has realized her dream to design footwear full-time in Victoria for Rock Bay Footwear

Designs Inc. She gained several years of industry experience in Japan

designing casual footwear for a large manufacturer before coming to Canada fi ve years ago. Tomoko is passionate about design and has created shoe and boot styles to please diverse tastes.

Tomoko is one of very few women who can bring a style idea from concept to prototype, making patterns and building

commercial samples for business clients and in-house lines. You can visit Tomoko during the week at Rock Bay Footwear from

9am to 5pm. Or make an appointment on the weekend to share your design thoughts, and maybe see your favourite style idea become a wearable reality.

Rock Bay Footwear Designs Inc616 Hillside Ave., Unit #3 • 250-590-7236 • rockbayfootwear.com

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R ebecca Teskey is thrilled to be able to feed her passion for farm-to-plate food as a butcher and business owner at Village Butcher.

Originally from Winnipeg and a chef by trade, Rebecca fi rst came west during a road trip to Salt Spring Island where a restaurant job led to an apprenticeship in California. There she embraced the farm-to-table approach, including making salami from scratch and an interest in butchering.

Rebecca has been a butcher for the past fi ve years, and a partner at Village Butcher for 2 ½ years with Mike Windle. “Customer service is essential and we believe that talking to clients is the best way to match the right product to customer needs, since different recipes require different cuts of meat.” Rebecca says, also recognizing the efforts of their wonderful staff, including many who also come from a cooking background.

Village Butcher, a whole animal retail butcher, works directly with local farms, linking area farmers with home cooks. Customers appreciate knowing the provenance of their meat and the superior quality and fl avor that goes along with it.

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Our comfortable, inviting store offers pictures of our tile installations, magazines, fl oor and wall displays and grouted boards, and numerous samples to borrow to try in your home.

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Page 13: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B13

Every new business that Sheri Kasnik works with is like a puzzle that

she can’t wait to solve. As a Senior Advisor, Busi-

ness Banking at Island Sav-ings, Kasnik applies her spe-cialized knowledge in cash management to help property management fi rms, large cor-porations, foundations and groups of companies ensure their complex business bank-ing needs are well-managed.

“I’ve been with Island Sav-ings for 16 years and absolute-ly love what I do,” Kasnik says.

“When you are working with business owners to help make their operations more effi cient, protected and profi t-able there are so many moving pieces to consider and different paths you can take. It makes every relationship unique and it’s satisfying when you arrive at a perfect solution together.”

Together is the operative word for Kasnik. Is-land Savings prides itself on being the Island’s most recommended banking experience and re-lies on referrals from members, other businesses and local community partners.

A referral, however, is just the beginning.“Helping a business member with his or her

banking, insurance and investment needs means taking the time to understand his or her goals,” Kasnik said. “From the research required to pre-pare a proposal, to delivering the proposal, to

all of the conversations required to come to the right strategy for a busi-ness… it’s a lot of work, but it is so gratifying.”

Throughout her career Kasnik has worked with local, multi-location businesses to not only help with their bank-ing, but also to ensure they have everything in place to support their networks of employees, customers and members. She partners with her colleagues – specialists in the areas of investments, retirement planning and commercial insurance – to provide a “full picture” line of services to her

members. Working together also means looking outside

of Island Savings’ walls and connecting with oth-er fi nancial institutions to share best practices.

“I recently met with a group of women who specialize in cash management, as I do, from three other credit unions,” Kasnik added. “Al-though we are all advising members in the same market areas, it’s important to educate myself and learn from my peers; in turn, I share my professional perspectives with them.

“That’s how referrals happen and strong busi-ness relationships are formed; there’s no point in being an expert if you can’t share your knowl-edge!”

LOCAL WOMEN MAKING A DIFFERENCE

Island Savings takes a holistic approach to business banking

Sheri Kasnik

3631 Shelbourne Plaza • 250-595-3595

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A Cadboro Bay resident and regular Pepper’s customer for years, Sheri enjoyed the shopping experience at the community store, not to mention the friendly staff and quality products.

Looking for a career change fi ve years ago, it seemed like a good fi t.

An award-winning family-owned store focusing on customer service and quality, local products, Pepper’s has been serving the Cadboro Bay community for 50 years.

First joining Pepper’s as a check-out clerk, today Sheri works directly with managers Cory Davits and Don Way as customer service manager.

She looks forward every day to greeting her regular customers, and building relationships with customers new to Pepper’s and the local community.

“It lifts my spirits when I arrive at the store and see my regular customers, and get the chance to meet new ones,” Sheri says. Working in such a friendly environment naturally creates a welcoming place to work. “The staff are very supportive of each other and a pleasure to work with,” Sheri says.

Pepper’s is open daily at 3829 Cadboro Bay Rd., in the Cadboro Bay Village.

There’s a community spirit at Pepper’s grocery store that suits Sheri Floyd

Celebrating 50 Years of Good Food

250-477-6513 • 3829 Cadboro Bay Rd.www.peppers-foods.com

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Financial Preparednessis Essential for WomenAmong the 2,115 Canadians who participated in the 2011 Desjardins Financial Security Health Survey, 67 per cent said that an illness would make them fi nancially vulnerable. Another 77 percent who live with children were afraid that they would use up their savings during recovery, leaving no money for their children’s education. The survey also pointed out that women fear the potentially devastating effects of cancer more than any other serious illness.

“What’s interesting is that women today are able to assert their independence by their lifestyle and career choices, but many still fi nd fi nancial planning to be very stressful,” said Rohini Kapoor, Managing Director with Desjardins Financial Security Independent Network Victoria and Surrey branches. “Statistically, women live longer than men, they play a key role in family care-giving and decision-making, but they are often in a more vulnerable fi nancial position. So, it’s essential that women become better prepared fi nancially in case of an emergency, like a serious illness.”

Rohini, what should women do to get started?One thing I have learned over the years, speaking to both advisors and clients, is the importance of putting a client’s needs into a real-life context. This is especially true when working with female clients. Women need to be proactive and think about what they would need fi nancially to protect their families should they ever become seriously ill. Being fi nancially prepared will allow her to concentrate her energy on recovering and still maintain her place at the heart of the family.

What should be incorporated into the fi nancial plan? Every working mother with dependants should have a fi nancial safety plan that includes 2 distinct layers:1. Disability insurance: It’s a valuable, must-have protection that pays a regular benefi t based on

the person’s monthly salary, which can be used to cover every-day fi nancial commitments.2. Critical illness insurance: It’s often the missing piece of the puzzle, but luckily it’s a product

that’s growing in popularity. In fact, sales of critical illness insurance in Canada have doubled in the last ten years. It provides a substantial lump-sum payment tax-free, which can be used for anything. For example, even the minimum benefi t of $25,000 would allow someone to make a year’s worth of mortgage payments or travel outside the country to seek the best medical care available. Imagine what $100,000 or $250,000 would allow them to do?

This article is for general information purposes only and should not be construed as insurance, investment or tax advice. The information contained herein is based on sources and materials believed to be reliable, but are not guaranteed. Please refer to the policy for more detailed information.

For more information about building a solid fi nancial security planor about health and life insurance speak to your fi nancial services advisor.

Desjardins Financial Security Independent NetworkRohini Kapoor, CPCA, Managing Director101-3939 Quadra St., Victoria BC V8X 1J5 250.708.3376180-9655 King George Blvd., Surrey BC V3T 0C7 604.582.3376

Women in Business PROFILE

Since 1949, Kilshaw’s Auctioneers has been offering Victorians a diverse variety of arts, antiques, collectibles and fi ne home furnishings, as well as appraisal, estate and downsizing services. After earning her Master’s degree in History in Art in 1994, Alison started her auction career with Kilshaw’s in 1997. She purchased Kilshaw’s in 2006.Kilshaw’s auctions a selection of

quality lots every Thursday at 6:00pm. Specialty auctions are held once a month and include Antiques, Fine Art, Mid-Century Modern, Toys & Collectibles. Items are on view prior to the auction at 1115 Fort. St. Meet Alison in person at her Fort street location, or you can watch her with her fellow Pawn Masters on “Pawnathon Canada” on the History channel.

Owner, Auctioneer, Appraiser

Alison Ross

[email protected] • www.kilshaws.com

Page 14: Special Features - WomenInBusiness Spring2013

B14 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

Jennifer BlythBlack Press

Whether you’re in the market for a few key pieces to keep your wardrobe up to date or see this spring as the ideal

time for a closet overhaul, shopping for the right pieces can seem overwhelming.

What are the season’s top colours and fabrics? What should you scrimp on and what’s worth the splurge? Which acces-sories will help you move from a work day to a day at the beach?

For all this an more, we checked in with Bon-nie Pollard, Fashion Stylist with the Mayfair Shopping Centre.

When it comes to fab-rics, lace is most popular trend this spring – look for a key piece like a lace top or blouse, Pollard suggests.

Accent details include sheer panels in blouses or

dresses, and beading, with infl uences from India, the Middle East and Russia.

“And in leather, look for minimalistic shapes in rich colours. A moto jacket would be a great piece for spring,” Pollard says.

Relaxed skinny pants and sporty A-line shapes will be making waves along with accents such as oversized ruffl es, cut-out detailing, and a real 1960s silhouette in dresses and skirts.

Add a little fun to your professional attire with

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collectors who realized an honest, reliable service was needed whereby folks could take advantage of the current high prices of gold and silver coins, jewelry and collectibles.

With low overhead and our belief in honest dealing we can provide the highest

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no secrets. If you’d like more information on gold and silver and how it all works, feel free to call Clay or Dave at 250-590-4653 or visit www.lccoins.ca.

We are interestedin purchasing scrap jewelleryGold, silver and platinum rings, bracelets, lockets, brooches, cameos, necklaces, earrings and other items are all wanted. We buy anything made of solid gold, silver or platinum that can be recycled.

Erin has a passion for mod-ern architecture and design. She’s excited to live in a city where the design concepts of the modern home have been embraced.As a realtor with a back-

ground in art and design, Erin loves sharing the beauty and benefi ts of modern homes with her clients. Whether you’re interested in mid-century or contemporary modern homes, Erin has become the go-to resource in Greater Victoria.Erin is thrilled to be on the team of leading realtors at Pemberton Holmes. She’s been immersed in the world of real estate for most of her life. Her father, husband and

four other family members are all prominent realtors in Victoria.A long-time resident of Victoria, Erin has been following lo-cal housing market trends for more than a decade. Her in-depth knowledge of neighbourhoods and modern homes helps both buyers and sellers get the most out of their home purchase or sale.The clients Erin works with have diverse budgets and ar-chitectural preferences, however they often have an ap-preciation for art, design, and modern living.While Erin specializes in modern homes and condos, she’s happy to assist with any of your buying or selling needs.

Erin ParsonsYour Modern Home Realtor

Cell: 250.217.5685 ~ Office: 250.479.1522erinparsons.ca ~ [email protected] v

Find us on Facebook! Mayfair Mall Fashion Stylist Bonnie Pollard

Westshore Offi ce #112-2244 Sooke Road, Victoria, BC V9B1X1www.phpm.ca • 250-478-9141

Pemberton Holmes Residential Property Management. We Manage Properties Properly.

Page 15: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B15

LOCAL WOMEN MAKING A DIFFERENCE

a “short suit” – a classic blazer with co-ordinating tailored, Bermuda-length shorts, worn with low heels or ballet fl ats.

Spring is all about colour and this season the big colour is emerald green, which looks bright and fresh paired with crisp white. Tone down the green a little by pairing it with a neutral navy blue, Pollard suggests.

For those who prefer a more subdued palette, look for pastels such as lilac, nectarine, turquoise and lemon, and “water colours – pattern blends of greens, blues, and white.” Navy blue and white are the key neutrals to mix with all this season’s colours.

Like it bright? Colour it sunny with pops of neon.At the same time, those who appreciate the tried-and-

true black-and-white will fi nd a lot to like as well. “We’re seeing a high-contrast look – worn head to toe – in pattens and/or solid combos, complete with all the accessories,” Pollard says.

Patterns and prints are everywhere this spring, includ-ing bold stripes, fl orals, polka dots, paisley and patchwork animal prints.

In fact, these patterns are an essential component of the season’s key looks.

“Big, bold stripes, horizontal, vertical or both are being worn head to toe or paired with solids,” Pollard says.

Mixing prints is also big, wearing pattern on pattern. “The key thing to remember is to keep those prints in simi-lar colour combo, such as shades of blue.”

Key pieces include fl oral denim pants and striped blaz-ers. “The really brave will be wearing multiple patterns all at same time, while the rest of us will add one pattern at a time, to boost our neutrals,” Pollard says.

“I’m excited to see very bold pattern combinations this season. We’re all going to need some pep talks to be brave but it will be fun!”

While spring brings to mind all that’s fresh and new, cre-ating a whole new wardrobe each season is simply not pos-sible. Building on a strong foundation with a few key pieces, however, can keep you looking in season and in fashion.

“Seasonal change gives us renewed energy and element of fun – without breaking the bank,” Pollard explains.

“Base wardrobes should always be good quality pieces, fi t well and in neutral colours,” she suggests.

“Trendy seasonal items can then be less expensive adds – the goal is to boost the look one season at a time, wear it tons and wear it out by end of season!”

This season Pollard suggests fi nding one new piece in two colours, stripes, paisley, polka dots or fl oral, plus two or three top, a scarf, necklaces and ballet fl ats. Add an inex-pensive blazer (in a colour or stripes) and a thin, coloured belt to easily combine with neutral wardrobe basics, for a trendy boost.

“If one of the seasonal colours or patterns really says ‘WOW

this is me,’ then it’s worth investing in medium to better quality since you’ll

be wearing it a lot and want it to hold up well,” Pollard says.

“And I always try to add one standout pair of shoes each

Combine different patterns in the same colour palette, like this black and white outfit, and bold colours, like the orange dress with turquoise necklace, both from Bellissima.

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season, especially in a trend colour.”For those who are stumped on

just how to incorporate this season’s looks, Mayfair’s Spring Style Preview appointments can help. “We all get stuck in a rut and sometimes just need a gentle push with some new ideas. We can help guide you on what trends will best suit you (and what to pass on), where to fi nd them and in what sizes, etc., making shopping easy & fun!”

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Spring forward from work to play

When it comes to incorporating spring fashions into your work attire, “the most common error is summer attire looking too casual and therefore not professional or offi ce-appropriate,” says Mayfair Fashion Stylist Bonnie Pollard.

As a rule of thumb, combine one dressier piece with one piece or more of casual wear, and always work with layers, such as camisole tank tops, cardigans and blazers.

As the weather turns warmer, don’t forget to pay extra attention to grooming.

Pieces in particular that can transition from work to play include Bermuda shorts that can be worn with blazers to create “short suits,” or with T-shirts and cardigans for a more causal look af-ter work. And try coloured denims in a relaxed skinny style where a rolled cuff teams well with ballet fl ats.

Floral prints (right, from Olsen) will be a hot item this spring, along with exaggerated ruffles like this white jacket from Bellissima (left).

Page 16: Special Features - WomenInBusiness Spring2013

B16 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

LOCAL WOMEN MAKING A DIFFERENCE

Jennifer BlythBlack Press

After the dark, dreary days of winter, spring is the perfect time to freshen up, and this year’s make-up trends refl ect that.

“This season’s trend is a romantic revival in-spired by nature,” says Roxana Da Costa, Vice-President of Operations/Senior Educational Ad-ministrator for the Aveda Institute Victoria.

This season’s colours range from vibrant to nudes with a great selection of product offerings to satisfy the discriminating tastes of both the

“chic and hip” and the sophisticated professional woman.

In a refl ection of what we’re seeing on the fashion front, “on one side we are seeing glowing skin with extreme highlighter and neutral lips (but) we can also enjoy the popping colours of green and blue with emphasized blush and red hues on lips.”

Just as spring fashion offers the opportunity to “lighten up” for the offi ce – bearing in mind professional requirements – spring and sum-mer make-up can do the same. At the same time, “stay fl exible to the idea of making some adjust-

ments to transform your look to suit a special occasion,” Da Costa advises.

The easiest transformation from a subtle style to a more vivid or “dramatic” look is by focusing on the lips. Bare eyes with just mascara and well-groomed eyebrows and a glowing complexion can be transformed with a vivid or darker colour for the lips (consider using a lip liner for more defi nition) and empha-sized blush.

“‘Fresh-faced’ is one of the trends of this season and this look, with a cared-for hair style, appropriate profession-

Present a fresh facefor spring

A key trend this season is romantic revival inspired by nature, like these looks

from Aveda’s spring/summer collection “Art of Nature.”Since 1975, Victoria Women’s

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Page 17: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B17

LOCAL WOMEN MAKING A DIFFERENCE

al attire, along with a great smile and positive attitude, will make your look not only cur-rent, but naturally attractive and beautiful,” Da Costa says, emphasizing that “balance is key – if you prefer a more bare or fresh-faced approach with makeup, then please pay at-tention to your hair. Bare face and unkept hair can make a woman look sloppy and un-polished.”

“The best tip I can give you is that if you are not makeup savvy or have never worn makeup, set up a lesson with a makeup artist or salon professional,” Da Costa says. “Most hair stylists and aestheticians also have make-up training. A private lesson will offer you a personalized tutorial to suit your own needs and wants.”

Mature women want to remember is that “less is more” and to be careful with the use of shim-mer and frosted base colours, which tend to accent lines and wrinkles more. “A well-hydrated skin with cream-textured products can create a beautiful fresh and glowing complexion, thus bringing out a more youthful look,” Da Costa says.

And remember, proper skin care includes a daily sun-protecting lotion, which can include a tinted moisturizer with an SPF, like the Aveda Inner Light Tinted Moisturizer.

Additional products worth considering include those high in anti-oxidants like vitamins A, E and C, along with naturally derived ingredients like astaxanthin (25 times more powerful than vi-tamin E) alfalfa and algae, Lycopine (tomato extract), bilberry, blueberry and cranberry, resveratrol from the Japanese knot weed. “These are all antioxidants to help fi ght environmental aggressors and protect skin against free radical damage,” Da Costa says.

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Page 18: Special Features - WomenInBusiness Spring2013

B18 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

in Hillside Centre

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An Evening with Cheryl StrayedFriday, May 10, 7:30pmSt. Ann’s Academy AuditorumJoin us as we welcome Cheryl Strayed, best selling author of Wild: From Lost to Found on the Pacific Crest Trail, a story of "the breathtaking power of one remarkable woman finding her way – and herself – one brave step at a time."

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Meet Linda Rafuse, owner and quilt maker extrodinaire at Satin Moon QuiltedGarden. Step into a garden of sewing delight. New baby arriving? Daughter getting married? Need a new cover for your newly acquired poster bed? Be inspired by quilting for all life’s phases

at Satin Moon.

Quilts, kits, fabrics, art quilt supplies,

gifts, classes and custom workshops for individuals and groups await you. Local Vancouver Island and Canadian design patterns, handmade quilts and gifts abound. Classes available for newbies to expert. Here you can stitch your dreams into reality. Conveniently located at 825 Fort Street, Victoria. Open Monday - Saturday 9:30-5 and Sunday from noon until 4.

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at Sa

Buying or Selling?julierust.ca ~ 250.477.1100

Often one seeks a real estate move when they are faced with life changing events, fi nancial, marital or simply the need to downsize. As a licensed Realtor®, born & raised in Victoria, I am very familiar with the various areas and the Victoria Real Estate market. You can trust I will work diligently with you and your family to achieve the ultimate goal of buying or selling your home. If you need advice on your next move, contact me, I am here to help.

Tracy MerkleyWith a focus on smiles, Tracy builds her reputation smile by smile! She brings more than two decades of experience to the business she has owned for eight years.Continual education and training ensure her skills and knowledge are always at the forefront, while her friendly approach allows her patients to feel comfortable and fully involved in the process of designing their new smile. Tracy is dedicated to making a difference in their patients’ denture-wearing experience.When not at the helm of Central Park Denture and Implant Centre, Tracy may be found kayaking, cycling, running, sailing, and volunteering her time with the Leukemia & Lymphoma Society. Tracy’s

practice offers a complete and partial upper and lower denture and implant service. “I do all the work on the premises myself. I also reline, repair and clean old dentures. Although I do get referrals, I can see a patient without any one”.

Grateful for all the loyal clients she’s had the pleasure to work with, “it’s a special thing when you get to do what you love for a living, and create a product that people are happy with.” What would you do with your new smile?

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Women in Business PROFILEE

Sands Funeral ChapelsIt’s not about what you expect from us

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- Pet Blessings- Let’s Talk & Walk Sessions- Motorcycle Memorial Ride- Candlelight Service of Memories- Free Workshops on every thing from Nordic Pole Walking to Dealing with Grief Sands Funeral Chapels have been serving Greater Victoria for 100 years. It’s that history of compassion and community involvement that brought man-ager Julie Evans to work in the West Shore.“I have passion for what I do and compassion for those I serve,” she says. With 16 years in the industry, Julie is a Resolve Through Sharing counsellor and an Arbor Award of Excellence

recipient. “Being a funeral director means so much to me; it is s a privilege to be entrusted with the care of families’ loved ones.”She and her two-year-old daughter Madeline came to Victoria to be near family and are excited to be part of the community. “Stop me on the street. Ask me any question. Drop in for tea. I would love to get to know you.” Julie founded the annual Pet Blessing Ceremony and initi-ated a “Walk and Talk” allowing people to chat with experts in different fi elds as they get some exercise. After a month in New Orleans following Hurricane Katrina, she also offers semi-nars for emergency services personnel.

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Page 19: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B19

Milestone

Victoria’s womenthrough the decades

Shayla Zeitzteens

WomenWomenShayla Zeitz is a Grade 11 student at Es-

quimalt High School, who has grown up in the Victoria area with her parents and

brother.An avid baseball and fastball player and mem-

ber of Team BC 16U team, Shayla was recently named BC Baseball’s Female Athlete of the Year.

“My passion for leadership and athletics has taken me on many adventures with great people, and I am excited to know that there are many more to come,” she says.

Black Press: How do you fi nd balance in your life?

Shayla Zeitz: I fi nd my balance through physical activity.

Whether it’s a run near my home or a practice for a team I fi nd that time essential in keeping a clear mind.

I think it’s important for everyone to have something worked into their routine that helps them fi nd that personal balance. It is far more diffi cult to fi nd balance in our busy days when we are not balanced ourselves.

BP: The one thing you’d like to do better?SZ: I would do better to be more diligent

when it comes to my personal organization. I tend to lose things.

BP: Most cherished piece of advice?SZ: “Everything in moderation.” A treat is not

a treat if you have it every day.

BP: What has been your most unforgettable experience?

SZ: Two summers ago I went on a nine-day canoe/hike trip with a Leadership Development program through the YMCA. Spending nine days in the wilderness with this group of ex-traordinary people was physically, emotionally and mentally taxing. However it was also one of the most rewarding things I have ever done.

At the top of our hike was an alpine meadow. I was standing in snow, on the top of a huge mountain, in August, with sunglasses and a smile on my face…it was exhilarating and unforget-table. Our Island is stunning.

BP: Your guilty pleasure?SZ: The TV show How I Met Your Mother…

it makes me laugh every time.

LOCAL WOMEN MAKING A DIFFERENCE

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Page 20: Special Features - WomenInBusiness Spring2013

B20 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

Milestone

Victoria’s womenthrough the decades

Heather Crow

20sWomenWomen

Born and raised in Victoria, Heather Crow is a fi fth-generation Victorian. She spent her youth participat-ing in activities ranging from dance and gymnastics

to track and fi eld and soccer. Her teens were spent playing competitive soccer as a member of the Victoria Metro Team and the BC Provincial Team.

Today a Chartered Accountant in the audit practice at KPMG in Victoria, Heather has a passion for community and a spirit for volunteerism. Current community involve-ment includes the Leukemia and Lymphoma Society of Canada Victoria Light the Night Walk, where she has served on the executive committee since 2011, and the Prodigy Group (secretary since 2011).

When she isn’t working or volunteering, you can fi nd Heather travelling, participating in athletic events, training for the Ride to Conquer Cancer, spending time outdoors, and enjoying time with family and friends.

Black Press: If you weren’t in your current career what would you be doing?

Heather Crow: I would be working for a non-profi t organization, planning and participating in cancer fund-raising events and trying to inspire others to raise aware-ness and fi nd a cure. My passion for this and Light the Night comes from losing two uncles and grandfather to blood and brain cancers, and most recently in December my dad to ocular melanoma that had metastasized.

BP: How do you fi nd balance in your life?HC: This is always a work in progress for me, something

I don’t think I’ll ever be able to perfect. I attempt to fi nd calm in the chaos by trying to remember who and what is most important and then I prioritize from there. Sometimes it means blending a few priorities together into one event to be able to make time for it all. I think the key is to take care of my health and well-being fi rst, and then I’m able to give more to the others.

BP: The one thing you’d never be without?HC: My family – they are what is most important to me.

The love, support and relationship we have is inspiring to me. I’m very thankful for the memories we have made.

BP: Your proudest achievement?HC: My most proud moments are when my family is

equally proud. The one that is most special to me is when I earned my CA designation. My dad, Al, who was a Chartered Accountant, was able to introduce me to the audience, wel-come me to the organization and walk across the stage with me. We were both beaming as my mom and sister watched!

BP: For what traits would you like to be remembered?HC: Passionate, loyal, driven, supportive, loving and hu-

morous. These are traits I admire in others. I hope people see these traits in me right now!

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Meet Janna. A Victoria resident for 8 plus years and a UVic alumni now well on her way through her second year in business with Fired Up! Paint your own Ceramics Studio.

The studio offers drop in pottery painting (glazing) custom projects and fused glass six days a week. Book the semi-private party room

for Birthday Parties, Team Building, Fundraising and more.

Janna has partnered up with Silk Road Tea to serve thirteen different flavours of 100% organic fair trade teas in the studio. Janna also encourages everyone to drop in to see what’s in store, whether you’re an experienced artist looking to expand your repertoire or a first timer looking for something unique or functional. All glazes are lead-free, non toxic and water soluble, and pieces are microwave and dishwasher safe.

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Page 21: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B21

BP: What would you like to do better?DA: Honour the many talented and dedicated

women who have nurtured our local roller derby league, The Eves of Destruction, as well as aspire to be a better player for my fantastic team, The Margherita Villians.

MD: Sing and play a better version of Neil Young’s Old Man. I have a long, long way to go.

BP: The one thing you’d never be without? DA: Fishnet stockings! Gotta love ‘em...MD: Tough one. I think I’d have to say my

toothbrush.

BP: For what traits would you like to be re-membered?

DA: My sense of humour; I’ve learned to laugh through so many diffi cult situations – it’s my primary coping device.

Known as “Debaser” when she skates with her Eves of Destruction roller

derby team, the Margherita Villains, Deborah Albrecht once received a sage piece of advice from her 95-year-old friend and client, Ruth: “Sometimes a gal needs to kick up her heels!”

The owner of her own clean-ing company by day, Deborah has taken those words of wisdom to heart, enjoying the fun, challenge and camaraderie of women’s roller derby.

A fellow “Eve” on the opposition Belles of the Brawl team, Michelle “Haul Ass Hannah” Dalzell is passionate about her work as an occupational therapist in mental health. Inspired by her cli-ents, colleagues and the many community non-profi ts, “one of my goals in the work I do is fi nd-ing ways to remove barriers so that more clients have the opportunity to participate in activities that are important to their well-being,” she says.

“Roller derby, for example, is an activity that a woman of almost any age or fi tness level can participate in. With a welcoming and supportive atmosphere, the sport has become a worldwide sisterhood – no joke. If I landed in London to-morrow and contacted a local derby team, it’s very likely I’d be offered a place to sleep, skate, and eat, simply because I’m a part of Derby.”

Black Press: What have you learned as you mature that you would like to have been able to share with a “younger you?”

Deborah: Listen to your instincts and resist second-guessing yourself.

Michelle: 1. Trust your gut and intuition. 2. Don’t go to university for the sake of it. Mom, dad and Maclean’s magazine – your kids won’t be jobless wanderers if they don’t go straight to university 3. Don’t believe everything you read.

LOCAL WOMEN MAKING A DIFFERENCE

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Deborah Albrecht &Michelle Dalzell

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BP: If you weren’t in your current career, what would you be doing?

MD: My 16-year-old self wanted to be a race car driver or a helicopter pilot; Air Wolf may or may not have been an inspiration.

BP: How do you fi nd balance?MD: Keeping things fresh – I’m always on

the lookout for a new challenge or adventure.

BP: Most cherished piece of advice received from a woman in your life?

MD: Know your worth.

BP: Your guilty pleasure? MD: Sweets, cake, chocolate, salted caramel

and other delights. Quality always overrides quantity.

BP: Your proudest achievement? MD: It’s diffi cult to name one thing in par-

ticular, but I’m proud to say that I frequently step outside of my comfort zone. I fi nd tolerat-ing a little bit of risk and trying new things to be one of the most rewarding and enriching ways to live.

BP: Most unforgettable experience? MD: Sky diving – stepping backwards off the

edge of a plane and letting go of everything that you know to be safe, for just a second (which felt like an eternity).

Learn more about the Eves of Destruction at www.evesofdestructionrollerderby.com

Roller derby enthusiasts Deborah Albrecht and Michelle Dalzell.

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Page 22: Special Features - WomenInBusiness Spring2013

B22 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

Milestone

Victoria’s womenthrough the decades

Samantha Bolen40s

WomenWomenLOCAL WOMEN MAKING A DIFFERENCE

Samantha Bolen is well-known to many Victorians and book-lovers as the owner and president of Bolen Books. She is the second-generation in this

family business and is currently seeing the book store through a large renovation/rejuvenation along with Hill-side Centre.

When not at work she enjoys spending time with her husband and family, including two grown children.

Black Press: If you weren’t in your current career, what would you be doing?

Samantha Bolen: If I wasn’t working I would vol-unteer with charities I believe in and that I can see are making a difference both locally and worldwide. If I was to choose another job then I like to think I would have gone into law. I believe one can leave a legacy in a mean-ingful way within the legal system.

BP: What have you learned as you mature that you would like to have been able to share with a “younger you?”

SB: Think before you speak. Take time to digest all the information before you act, and that being a good listen-er is far more important than getting the last word in.

BP: What do people look to you for guidance about? SB: I live a pretty balanced life for the most part.

Many people today can’t say that about their lives and

feel that being busy equals success. So I do try to fi nd ways to guide people to a work life balance in all their relationships.

BP: The one thing you’d like to do better? SB: Speak another language. I have such a hard time

when we travel and the minute I am home any little phrase I had picked up leaves me immediately.

BP: What does relaxation look like to you? SB: At home it’s bed and books, books, books, books.

My husband fi nds them stashed around the bed frame all the time. But relaxation for holidays means something else to me. My husband and I are both from the Prai-ries and the fl atness of the land and the big sky and open spaces are so relaxing to me I can just feel the stress leave me when we get there.

BP: Most unforgettable experience? SB: I went to the Galapagos Islands and spent time

with species I will never see again. I swam with seals and penguins and the most amazing fi sh I had ever seen. I saw giant tortoises roaming in fi elds. I saw blue-footed boo-bies and hammerhead sharks. I climbed a volcano and walked through dark underground caves with a miner’s helmet on. It was the most amazing trip ever.

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Page 23: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B23

Milestone

Victoria’s womenthrough the decades

Molly Raher Newman50s

WomenWomenWhile many Victorians know Molly Ra-

her Newman through her “alter ego,” Emily Carr, who she regularly por-

trays at various special events, Molly has been in the local performing industry for more than 30 years.

She plays 20 instruments and her many en-sembles have ranged from Ragtime to Dixieland, Red Hot Mama to Swingband Singer, Medieval and Renaissance to Celtic, Early Country to Bluegrass. Her current bands, RigAJig and the Mighty Little Uke Band, continue to contribute to Victoria’s musical culture through dance and song.

Molly is also well-known for her portrayal of Canada’s most famous artist and author. For the last 14 years, Mol-ly has been performing at Emily Carr House in Victoria, around the province, and in other parts of Canada.

A painter and author herself, as well as a band leader and a gardener, she lives with her husband, Rod, in a home

fi lled with paintings, in a house that looks like a leprechaun’s cottage!

Black Press: What have you learned as you mature that you would have liked to share with a “younger you?”

Molly Raher Newman: “A little more Laughter, a little less Worry, a little more Kindness, a little less Hurry.”

BP: What is your guilty pleasure? MRN: JW Macy’s CheeseCrisps

BP: The one thing you would never be without?MRN: An instrument!

BP: If you weren’t in your current career, what would you be doing?

MRN: I’d become an archeologist.

BP: What is the most cherished advice you’ve received from a woman in your life?

MRN: From Emily Carr: Never cease investing in yourself.

BP: For what traits would you like to be remem-bered?

MRN: Kindness, persistence, patience, creativity and musicality.

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Page 24: Special Features - WomenInBusiness Spring2013

B24 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

Milestone

Victoria’s womenthrough the decades

Kileasa Wong60s

WomenWomen

Kileasa Wong has been known by numer-ous students as both teacher and prin-cipal of the Victoria Chinese School. A

teacher in her native Hong Kong before emigrat-ing to Victoria with her husband, Maurice, in 1970, Kileasa has taught at the school since 1988, and became principal in 1997.

Outside of her work, Kileasa is known throughout Greater Victoria for her coordina-tion of Chinatown’s annual Chinese New Year celebrations. Passionate about preserving her culture, she enjoys spending time with her fam-ily and teaching Chinese brush painting.

Black Press: What is your proudest achieve-ment?

Kileasa Wong: I came to Canada with nothing and now I have four sons and fi ve grand-children, and a job I love. I love to teach – it’s a way of keeping the traditions alive.

BP: What is your most cherished piece of ad-vice from your own mother?

KW: When I got married my mother told me have to learn how to cook, and I think I have done pretty well. While I worked, my husband

also operated a store for 40 years, so I still wanted to do the cooking. Today my grandchildren come over and all ask for “Ma Ma’s chicken.”

BP: What do people look to you for guidance about?

KW: In addition to teaching at the school, I teach Chinese brush painting and I have a dance group. People really like it when we perform and the students enjoy sharing our culture.

For many years I have also taken children from the school to China for a summer pro-gram. Their parents tell me the students come back with greater understanding of and respect for their culture.

BP: How do you fi nd balance in your life?KW: Understanding is most important. I have

a great husband – he supports me!

BP: What is your guilty pleasure?KW: When I want to treat myself I get into

the chocolate box!

LOCAL WOMEN MAKING A DIFFERENCE

Maurine Karagianis MLA, Esquimalt-Royal Roads

Carole James MLA, Victoria-Beacon Hill

Women help drive BC’s small business growth. We proudly recognize the achievements

of BC’s female entrepreneurs.

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SPONSORED BYKileasa Wong, principal, Victoria Chinese School.

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For the past seven years, Care & Company has provided ‘Aging in Place’ home supports, companions, nurses and exercise therapists allowing seniors to live in the home they love – their way. The team is committed to providing a consistency in care and attention to specifi c details families want included for their senior parents. Care & Company works predominantly with the ‘oldest of old’ assisting them to live life at home for as long as possible. The company provides hourly, overnight and full 24/7 live-in services. Care & Company assists the senior in making the bridge from hospital to home after surgery and provides much needed exercise therapy following hip, knee or back surgery. For many seniors, it’s a dream to remain at home to the very end of their life. Our goal is to make that dream a reality.

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Page 25: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B25

Milestone

Victoria’s womenthrough the decades

Hilda Duddridge70s+

WomenWomenLOCAL WOMEN MAKING A DIFFERENCE

This spring, Hilda Duddridge will join with Cana-dian War Brides and their families from across the country for a special reunion at the Victoria Em-

press Hotel April 12 to 14.Hilda was one of the estimated 48,000 young women

who met and married Canadian servicemen during the Second World War. These war brides were mostly from Britain, but many also came from other areas of Europe. Hilda grew up in Swansea, Wales, and met her future hus-band, Lewis, when he was in the UK as a pilot with the RCAF. “We were each trying to catch a train and he came and carried my bag for me,” she recalls with a smile.

The two were married in 1945 and after the war re-turned to Hanley, Saskatchewan, where they farmed and raised their family until retiring to the West Shore.

Black Press: The one thing you’d like to do better?Hilda Duddridge: Be a better artist.

BP: The one thing you’d never be without?HD: My hands.

BP: Your proudest achievement?HD: My family. Our daughter was four-months-old

when we came to Canada. We also raised three sons on the farm in Saskatchewan.

BP: Your most un-forgettable experience?

HD: Arriving in Hali-fax in 1946 on the Queen Mary – the ship was full of nothing but war brides and when we pulled into Halifax harbour, all these little boats came out to meet us waving fl ags. It was quite something!

From Nova Scotia, the women who were heading be-yond Halifax boarded a train that dropped women off across the country. Lewis met me in Saskatoon but it was dark when we arrived. The next morning I looked out and it seemed like you could see forever.

Note: The Canadian War Brides & Families reunion in-cludes the society’s AGM, several optional bus tours, in-cluding the Butchart Gardens, and a banquet dinner and dance. Guests will enjoy music from a fi ve-piece group from the Naden Band that will include favourite war-time songs. Sunday includes a church service followed by a buffet brunch.

Registration costs vary depending on whether partici-pants are a Canadian War Bride or association member, or a non-member; various packages are available. For more information, contact Janet Leahy at 1-250-354-4006 or email [email protected]

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The Saanich Fairground has an expansive history, crowned by over 145 yearsof hosting Labour Day weekend’s popular Saanich Fair.

The Fairground is owned by the North & South Saanich Agricultural Society,a group in which Gloria has been a member and active volunteer for the past35 years. The Fairground’s purpose is to promote agriculture and that purposeis accomplished in grand style, culminating each summer with “The Saanich Fair”.

As a non-profi t society, the need for fundraising is an ongoing challenge. So, in addition to entertaining throngs of Canadians at the Fair, the Saanich Fairground is also in the rental business year round. For the past 18 years, Gloria has been facilitating rentals for various events from dog and horse shows to weddings, conferences and private parties. For Gloria, the ultimate job satisfaction is gained by working with her clients to put together the right space at the right price. Her personal touch helps make any event truly memorable.

Gloria looks forward to helping you host your next event at this historic location. “See you at the Fair.” www.saanichfair.ca

Gloria DolOffi ce Manager & Rentals CoordinatorSaanich Fairground

War bride Hilda Duddridge. Jennifer Blyth Photo

Page 26: Special Features - WomenInBusiness Spring2013

B26 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

Always looking for fresh, exciting ideas for the twice-yearly Women in Business event, this year Black Press introduces “5 for 5.”

Joining Black Press Victoria Group Publisher Penny Sakamoto will be four prominent local women in busi-

ness and the media, who will participate in a moderator-led panel discussion and question-and-answer session in-

volving Women in Business guests.

Penny Sakamoto,

Black Press Group Publisher

Penny is group publisher for Black Press-Greater Victoria, lead-ing a team of about 65 staff and approximately 1,200 newspaper carriers. She graduated from journalism school in Winnipeg and has spent her career in the newspaper business in Canada and the U.S. She served as president of the B.C. and Yukon Community Newspaper Association and on the board of the Canadian Com-munity Newspaper Association. In 2008, Sakamoto was awarded the Silver Quill Award for more than 25 years of distinguished ser-vice to the industry.

Micky Fleming,

president and CEO at

Cherish Community

Living Ltd. and the

Hayworth Living Group

Micky is a true entrepreneur and innovator. A graduate of Es-quimalt High, Micky is a corporately trained senior executive with a business background in senior living management, real estate de-velopment and fi nance. In addition to her position with Cherish, she has been the owner and senior partner of Fleming & Company CGA since 1989. The Westshore Chamber’s Citizen of the Year in 2005, numerous volunteer positions have included the Langford Economic Development Commission, Juan de Fuca Water Adviso-ry Commission and Rotary. She is currently developing Victoria’s newest community living residence, Cherish at Central Park.

LOCAL WOMEN MAKING A DIFFERENCE

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Red Barn Market Matticks Farm • Red Barn Market Vanalman

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If you love Eugene’s products and would like to see them at the grocery store you buy from, talk to their deli manager to bring it in. If you shop at Thrifty Foods you can go to their web site under

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Page 27: Special Features - WomenInBusiness Spring2013

VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE - Wednesday, March 27, 2013 WOMEN IN BUSINESS • B27

Jo-Ann Roberts, CBC Radio One and host of

All Points West

Originally from the Maritimes, Jo-Ann’s All Points West is a pro-vincial afternoon show serving British Columbia, excluding the Lower Mainland. The award-winning journalist was the fi rst CBC journalist to win the Asia Pacifi c Scholarship to work in Tokyo, and has been a national fi nalist for several Canadian Association of Journalism Awards. Married with four children, her career has included anchoring several election specials for CBC Radio and TV and hosting programs for CBC Radio in Moncton, Charlottetown, Halifax and Winnipeg.

Shellie Gudgeon, Victoria city

councillor and co-owner of Il

Terrazzo Ristorante and Fifth

Street Bar & Grill

Shellie was born and raised in Victoria and currently lives with her husband and family in a designated heritage house that was rescued from the brink of demolition and then restored, room by room, to its original state. Currently, Shellie helps oversee the operations of Il Terrazzo Ristorante, which she owns with her husband. Her civic career began with the Vic West Community Association and the Quadra Revitalization project.

Gayle Robinson, president

of Robinson’s Outdoor

Store and the local Shop

Local organization

Gayle Robinson is the third-generation owner of Robinson’s Outdoor Store, established by her grandfather in 1929, and the cur-rent president and a founder of ShopLocalVictoria. The nonprofi t society is dedicated to educating the public on the importance of shopping locally, creating growth in the local economy and preserv-ing the culture and character of Victoria. Robinson, who has two grown daughters, is an avid adventure traveller who has trekked the Inca Trail in Peru, the Annapurna Circuit in Nepal, cycled in Italy and trekked in Ecuador and the Galapagos Islands.

LOCAL WOMEN MAKING A DIFFERENCE

5 Power Women for 5 Minutes

DR. SARA BUCKLEY, OPTIMED OPTOMETRY

www.artSEEeyewear.ca

300–777 ROYAL OAK DR250 590 1859

When knowledgeable experience and a passion for your work come together, you know you have a winning combination.

Dr. Sara Buckley, with Optimed Optometry at artSEE eyewear in the Broadmead Village Shopping Centre, offers just such a perfect pairing.

Serving the residents of Broadmead since 2010, Dr. Buckley began working at an optical store at the age of 15.

“During that time, I gained over 10 years of experience fi tting and dispensing glasses which better prepared me for my career as a Doctor of Optometry,” refl ects Dr. Buckley. Because Optimed Optometry is a smaller, more individualized practice, “I can give the necessary time to each patient, allowing for a very thorough eye exam, and time for patients to ask questions and get answers about their eye health,” she explains. Dr. Buckley offers comprehensive eye health exams, retinal photography and contact lens services.

Born and raised in Victoria – a third generation Victorian, in fact – Dr. Buckley enjoys travel, cooking and hiking on the West Coast. She delights in working alongside the talented staff at artSEE eyewear and with her patients at Optimed Optometry. New patients are welcome – let Dr. Sara Buckley care for your eyesight at Optimed Optometry by calling 250-590-1859.

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Page 28: Special Features - WomenInBusiness Spring2013

B28 • WOMEN IN BUSINESS Wednesday, March 27, 2013 - VICTORIA NEWS • OAK BAY NEWS • SAANICH NEWS • GOLDSTREAM NEWS GAZETTE

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MANAGING THE WORLD’S MOST IMPORTANT INVESTMENTS: YOURS!

National Bank Financial is an indirect wholly-owned subsidiary of National Bank of Canada which is a public company listed on the Toronto Stock Exchange (NA: TSX). National Bank Financial is a member of the Canadian Investor Protection Fund (CIPF).

What if you could choose a woman to be your advisor? What if you could choose a woman who has the years of experience

and expertise you need to help you manage your investments and plan for a better future?

You can at National Bank Financial Wealth Management in Victoria and Sidney.

Victoria Investment Advisors737 Yates Street, Suite 700, Victoria, BC V8W 1L6

Kimberly Brown B.Comm, CFP 250-953-8458

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Sidney Investment Advisors2537 Beacon Avenue, Suite 205, Sidney, BC V8L 1Y3

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