July 2011

Speakwell Enterprises Pvt.

Ltd.

2

Contents

Speakwell Enterprises Pvt.

Ltd.

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Industry Analysis

�Competitive Landscape

�Competitive Benchmarking

�Recent News

�Appendix

3

Executive Summary

Company

Description

• Speakwell Enterprises Pvt. Ltd. offers spoken English classes to students and corporate training to

professionals

• The company runs a successful chain of X centres and has its network across A, B, C and D

Business Model• It primarily functions under four broad categories, P, Q, R and S

SWOT Analysis

• The company’s Strength 1 are some of its major strengths, however Weakness 1 is one of the key areas of

concern

• The company can reap significant benefits owing to Opportunity 1 while Threat 1 can hamper the strategic

initiatives and growth prospects of the organization

Financial Profile

• Speakwell Enterprises Pvt. Ltd generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a

y-o-y growth of over B times the previous year figures. Whereas the company earned a net profit of INR C

mn in FY 20--, an increase of y per cent y-o-y

• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios

depicting the key financial figures for FY 20--, 20-- and 20--, giving an insight into the company's financial

performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, A and B

• Formal education system includes segments such as P and Q, whereas the informal education system

includes D, E and F

• Vocational training market is currently estimated to be worth INR S bn and is poised to grow at v per cent

CAGR to reach INR Y bn by 20--

• The market is divided into segments like G, H, I, J etc.

Competitive

Landscape

• Key competitors for the company is Competitor 1

• Competition in the coaching class industry is increasing steadily with many private chains opening their

institutions in different regions of the country

SAMPLE

4

SAMPLE

FactsheetBasic Information

• Speakwell Enterprises Pvt. Ltd. (Speakwell) is one of the

established institutions providing A and B to its students

• It operates more than X centres and has its network spread

across states In India including A, B, C and D

� --

• The company has four divisions, namely, P, Q, R and S

• Also, caters to students preparing for C and D

• It also provides corporate training in particular sectors including:

� --

� --

� --

� --

• It has a placement division namely, Z which fulfills the T of

students while enhancing their U

• The company also offers H for students seeking to go to foreign

countries for further studies

� --

Brief Description

•--Year of Incorporation

Industry •--

Corporate Address •--

Tel No. •--

Website •--

E-mail: •--

Year Founded •--

Ownership •--

Revenue •--

Fiscal Year End •--

Auditor •--

Industry Players •--

• 20--:

• 20--:

Source:

Brief History

5

Offices & Centres – India

HQ Office

Speakwell Study Centres

Source: Note:

----

----

----

----

----

----

Study Centres

-- --

-- --

-- --

-- --

-- --

-- --

-- --

-- --

-- --

-- --

Note:

SAMPLE

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Key People (1/3)Director

Mr. X

Director

Age : --

Since: --

Current Position: • --

Professional History: • --

Qualification: • --

Mr. Y

Director

Age : --

Since: --

Current Position: • --

Professional History: • --

Qualification: • --

Director

Source:

Mr. Z

Director

Age : --

Since: --

Current Position: • --

Professional History: • --

Qualification: • --

Director

SAMPLE

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SAMPLE

Key People (2/3)Director

Mr. B

Director

Age : --

Since: --

Current Position: • --

Professional History: • --

Others: • --

• --Qualification:

Mr. CDirectorAge : --Since: --

Current Position: • --

Professional History: • --

Others: • --

Director

Source:

• --Qualification:

Mr. A

Director

Age : --

Since: --

Current Position: • --

Professional History: • --

Others: • -- Director

8

SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2:

• Weakness 1:

• Weakness 2:

• Opportunity 1:

• Opportunity 2:

• Opportunity 3

• Threat 1:

• Threat 2:

• Threat 3:

Strengths Weaknesses

Opportunities Threats

Source:

9

SAMPLE

Ratio AnalysisKey Ratios

------Interest Coverage Ratio

------Interest costs (% of Sales)

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

y-o-y change

(20--)

----Capital Employed Turnover

----Working Capital Turnover

----Current Asset Turnover

----Asset Turnover

----Fixed Asset Turnover

----Efficiency Ratios

----Debt to Capital Ratio

----Debt to Equity Ratio

----Leverage Ratios

----Cash Ratio

----Current Ratio

----Liquidity Ratios

----Administration costs (% of Sales)

----Operating costs (% of Sales)

----Cost Ratios

----Return on Fixed Assets

----Return on Assets

----Return on Working Capital

----Return on Capital Employed

----Return on Equity

----Profit Before Tax Margin

----Net Margin

Particulars 20-- 20--

Profitability Ratios -- --

Operating Margin -- --

Source:Note:

Key Ratio Analysis

Improve Decline

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

• Analysis Point 4

• Analysis Point 5

• Analysis Point 6

• Analysis Point 7

10

SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

0

50

100

150

200

INR bn

+ u %

20--e

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20--e

S

20--e

R

20--e

Q

20--

P

Others

p%E

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Dn%

C

m%B

l %

Ak%

11

Competitive Landscape (3/3)

Source:

Competitive Scenario

Major Market Segments (courses/subjects)

Geographic Presence (India)

Financial Information (INR mn – FY 2010)

Number of Centres

L

M

L

H

--

--

--

BSL Training

M

H

NA

Course E

Course F

Course D

Course C

Course B

H

M

M

L

--

--

--

Veta

M

--

--

Course A

Spoken English :

MHNALZone D

MMHMZone C

LLNANAZone B

HMNAHZone A

--------Net Profit/(loss)

--------Total Revenue

----------Study Centres

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12

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