speaking emoji (amux presentation)
TRANSCRIPT
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Speaking EmojiRachel PetersAugust 3, 2016
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
/bitmoji
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Speaking Emoji
Why do we use emojis? Where did they come from? What can we learn about people from emojis? What can we learn about content? If people can talk with emojis, can brands? (without it being fake or weird?)
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Speaking Emoji
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Speaking Emoji
💪
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Speaking Emoji
🎉
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Speaking Emoji
💪🎉💪🎉
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Speaking Emoji
Why emojis?
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Speaking Emoji
Smile, You’re Speaking Emoji: The rapid evolution of a wordless tongue. New York Magazine. http://nymag.com/daily/intelligencer/2014/11/emojis-rapid-evolution.html
Emojis “attempt to bridge the difficult gap between what we feel and what we intend and what we say and what we text.”
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Speaking Emoji
😡
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Speaking Emoji
Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine
“Emoji, like all images, allow us to project our own emotions, reactions, and interactions, and perhaps make it even easier to receive and process them.”
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Speaking Emoji
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Speaking Emoji
🎉 🍻 🍟
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Speaking Emoji
🔫🍑🔪
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Speaking Emoji
🔫🍑🔪
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Speaking Emoji
🔫🍑🔪
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Speaking Emoji
Any guesses on America’s favorite emojis?
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Speaking Emoji
meat royalty
“female oriented” LGBT
the egg plant 👬 🍆 🍖
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Speaking Emoji
Read more at http://www.huffingtonpost.com/2015/04/22/emoji-report-will-bear-your-soul-to-the-world_n_7116706.html
😂😆😏😋
😀☺😜😊
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Speaking Emoji
Where did emojis come from?
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Speaking Emoji
Hieroglyphics & Rebus Puzzles
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Speaking Emoji
May I see you home my dear?
Hieroglyphics & Rebus Puzzles
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Speaking Emoji
Rebus Puzzles
•Annoying
•For children
•Funny
•Clever
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Speaking Emoji
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Speaking Emoji
“(Rebus) actually require a lot of cognitive effort, so they assume a level of playfulness on both the part of the writer and the reader. It’s an inside joke.” -David Crystal, linguist
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Speaking Emoji
Rolling in the Deep - Adele Firework - Katy Perry
People type songs…
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Speaking Emoji
People type books…
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Speaking Emoji
Even the Bible!
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
:-)
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Speaking Emoji
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Speaking Emoji
Shigetaka Kurita
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
On a Mac:Cmd + Ctrl + Space
On a PC:Use Touch Keyboard
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Speaking Emoji
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31
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Speaking Emoji
😂
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Speaking Emoji
What can emojis tell us about people?
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Speaking Emoji
92%
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Speaking Emoji
92%
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Speaking Emoji
What can emojis tell us about people?
•Identity matters
•Images are ambiguous
•Emojis can’t replace language
•Sincerity is key
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Speaking Emoji
Identity Matters
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Speaking Emoji
–Alyson Krueger, Forbes contributor
“As much as people love emojis and as big as they’ve gotten, they are still missing a key thing: identity.”
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Speaking Emoji
😂😀😁😆😉😌
😍😎😜😩😳😃
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Speaking Emoji
Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine
“The unspoken message is that emoji are not meant to reflect a black reality or the reality of any person of color, because our realities simply don’t matter enough.”
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Speaking Emoji
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Speaking Emoji
“Apple took the easy way out. Instead of creating actual emojis of color, Apple simply allows its users to make white emoji a different color…
These new figures aren’t emoji of color; they’re just white emoji wearing masks.” Washington Post article
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Speaking Emoji
Sexual discrimination
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Speaking Emoji
Sexist emojis?!?
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
So I wonder…
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Speaking Emoji
What is the impact to society when one of our youngest audiences—teens—are using a set of emojis that doesn’t actually reflect the world we live in?
So I wonder…
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Speaking Emoji
What is the impact to society when one of our youngest audiences—teens—are using a set of emojis that doesn’t actually reflect the world we live in?
Does a limited set of emojis suggest, even subtly, to young girls that women can only aspire to become brides or Playboy bunnies?
So I wonder…
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Speaking Emoji
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Speaking Emoji
#likeagirl
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Speaking Emoji
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Speaking Emoji
Read the article: http://mashable.com/2016/07/14/new-awesome-female-emoji/#quMIqaCGemqF
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Speaking Emoji
Michele Baeten, associate brand director and lead Always “Like a Girl” leader at Procter & Gamble
“...we found that 7 out of 10 girls even felt that society limits them, by projecting what they
should or should not do, or be.”
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Speaking Emoji
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Speaking Emoji
“If you are too generic, you have no meaning. If you are too realistic, it gets creepy.”
Alyson Krueger, Forbes contributor
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
$100million
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Speaking Emoji
Images are ambiguous
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Speaking Emoji
🍑 🍆
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Speaking Emoji
🍑 🍆Food or something more?
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Speaking Emoji
🙏
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Speaking Emoji
🙏Prayer or high five?
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Speaking Emoji
💩
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Speaking Emoji
💩(It means good luck.) What?
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Speaking Emoji
💩Apple vs Android
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Speaking Emoji
Um…
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
🍑 🍆
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Speaking Emoji
🔌
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Speaking Emoji
–Adam Sternbergh, nymag.com
“We smile with hearts in our eyes. We cry tears of joy. We say ‘I love you,’ but in a million different ways, each one freighted with the particular meaning we hope fervently to convey, then send them out hopefully, like a smiley face in a bottle, waiting to be received by the exact person it was intended for, and opened up, and understood completely.”
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Speaking Emoji
🍑
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Speaking Emoji
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Speaking Emoji
Agree? Support? Like? Love?
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Speaking Emoji
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Speaking Emoji
Image source: http://jessiqueen.com/like-favorite-love-icon/
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Speaking Emoji
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Speaking Emoji
Emojis can’t replace language
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Speaking Emoji
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Speaking Emoji
Read about it at https://techcrunch.com/2016/07/20/swiftkey-officially-unwraps-its-emoji-prediction-app/
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Speaking Emoji
Adam Sternbergh, nymag.com
“This new way will not replace all the old ways, but it can augment them and help us muddle through. In lieu of being able to read each other’s faces when we say these things, we’ve developed these surrogate faces.”
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Speaking Emoji
Sincerity is key
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
Let me tell you a story…
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Speaking Emoji
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Speaking Emoji
Sincerity matters. People want to feel that you care and that you are sincere in your attempts to help.
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Speaking Emoji
What we can learn about content from emojis
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
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Speaking Emoji
See them all at http://www.bustle.com/articles/28803-liza-nelsons-emoji-irllol-images-bring-emojis-to-life-in-all-their-ridiculous-glory
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Speaking Emoji
http://www.adweek.com/adfreak/everyone-emoji-bizarre-and-terrifying-french-mcdonalds-ad-166335
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What does it all mean for your
designs? brand? content?customer experience? relationships?
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Identity mattersCreate content for your customers so that they can see themselves in you.
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Images are ambiguousRemember that what you put out there could be misconstrued or given new meaning by your audience . . . and that’s OK.
🍑 🍆
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Emojis can’t replace languageEven the best content can’t replace the conversation between a brand and its customers.
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Sincerity is keyKnow who you are and be that brand.
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Psst… Stickers, giphys, icons - they’re all related, but we only have a half hour.
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A few references
Smile, You’re Speaking Emoji: The rapid evolution of a wordless tongue. New York Magazine. http://nymag.com/daily/intelligencer/2014/11/emojis-rapid-evolution.html
Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine
Sexist Emoji? Stuff Mom Never Told You podcast. http://www.stuffmomnevertoldyou.com/podcasts/sexist-emoji/
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Speaking Emoji
Want to learn more? Check out my blog post, “Why you should speak emoji” at http://www.launchjourney.com/blog/why-you-should-speak-emoji