spca2014 public rovers
TRANSCRIPT
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Demystifying
User Adoption
Tom Rovers
Business Consultant
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About me
• Working at Sparked since 2008
• Business consultant: Strategy & User Adoption
• I like technology, communication, challenges and experiments
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After this session you will:
1. Understand the main challenges of user adoption
2. Have tools and ideas to get you started today
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What is adoption?
Adoption
UsereXperience
Technology
Business Value
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Why is adoption so important?
Business:
If something is not used, itdoes not generate value
Microsoft:
Only 45% of the assignedseats use Office 365
You:
Want to see the results of yourhard work
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Too good tobecomeshelfware
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User adoption is a common problem
Blogpost: User Adoption & Deodorant – Sparked blog
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User adoption is a common problem
Blogpost: User Adoption & Deodorant – Sparked blog
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So, when do we do this adoption thing?
Project
Adoption
Budget
Time
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Attentionis a limited resource
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Attention is a limited resource. Use:
• Immediacy – speed is everything
• Personalization – provide a tailored experience
• Interpretation – offer support and guidance
• Accessibility - wherever, whenever
• Embodiment – provide a physical presence
• Patronage – make using it feel good
• Findability – be everywhere, in homepage, mailbox, desktop, mobile, tablet, WhatsApp…
Source: The attention economy
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Why is SharePoint so difficult to adopt?
• Change is never easy
• But SharePoint can make it a bit more difficult…
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Uploading a document is easy!?
But what if I want to upload my document directly from Word?
And then there’s: content types, check in/out, publish, properties, templates…
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Oh wait, there’s more!
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Best practicesPeople, Process and Tools
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Get peoplein the growthmindset
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Ask questions
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Try to really understand users
Why?
Why?
Why?
Why?
Why?
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Observe how people work
Uploading documents is difficult
Have you tried Drag & Drop?
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Set clear goals and rewards
Offer relevant solutions and ask
users to commit!
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Process
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Use the expertise and experience of your organization
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Toolkit
• Communicate
• Learn
• Measure
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Communicate
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Communicate
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Communicate
<removed – video commercial – contact speaker for details>
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Learn
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Learn
<removed – interactive tour screencast – contact speaker fordetails>
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Learn
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Measure
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Measure
“Analytics can tell you what the user is doing,
but you need user research to tell you why.”
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Final thought:
“If you want to go fast, go alone. If you want to go far,
go together.”
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Do your tools pass the adoption toilet test?
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Questions?
Contact details:Tom Rovers
https://www.linkedin.com/in/tomrovers
@tomrovers
Microsoft adoption materials to get you started: http://success.office.com/
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