sparsa_interactive tv presentation 2015
TRANSCRIPT
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
• Most of the screens at customer areas play content offline via Flash Drive/ DVD players
OR They show Satellite TV channels for guest entertainment
• Existing content management systems are not cost effective & are managed by IT
companies that are completely withdrawn from any content assistance / guidance
• Thus brands miss to optimally utilize their display resources, and often end up exposing
their brands to risk of showing irrelevant/ unsuitable content
CURRENT PREVAILING MECHANISM FOR
CONTENT MANAGEMENT
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
In 2013, Sparsa Digital was founded for the very reason of filling the above need gap. It
is today managed by seasoned media & IT professionals, the team is a balance mix of
people with media, retail, content sourcing, designing and technical backgrounds.
The company offers a unique bundle of services that includes:
–Technology Backend
–International Content Licensing
–Content Creation support
–Day to day service management
ABOUT US
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
Interactive TV channel is an unique In Store Communication platform that allows
you to :
➔ Slice & dice your campaigns, So you can show each of them at right place and
on right time to maximze their sales impact. With it you can plan your in store
communications (internal/external) by Day part relavance (Morning : Afternoon :
Evening) & its relevance to gerographical spread - By Country or By Regions or
By Stores or even By Segments within store.
➔ Builds In store interactivity for your customer / staff, ensuring their engagement
& participation on store's floor.
THE CONCEPT
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
FRONT WINDOW
DISPLAY BOARD SHOP IN SHOP
DISPLAY LAUNCH PLATFORM
STAFF TRAINING
TOOL
SELF CHECKOUT
KIOSK
ENTERTAINMENT
SCREEN
MESSAGE BOX
AT BILLING
USAGE IDEAS
COMMERCIAL
OPPORTUNITY
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
Standard TV screens / Commercial
Monitors (32-54 inch) / Large Video
Walls
Standard Android Tablets
(7-21 inch)
1
2
DISPLAY CHOICES
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
● Better Sales Conversions &
Higher Billing values
● Interactivity & feedback mechanism at store level
● Additional source for
revenue generation (via Ad sales on the channel)
● Motivated & Well Informed Store Staff (through training shows)
WHAT CAN IT DELIVER ?
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
Traditional technology v/s Sparsa technology
S. No. Pt. Of Comparison Play DTH/ Cable Play Via Flash Drive / DVD player Played via Sparsa technology
1 Display of store's own advt/offers Not possible Possible Possible
2 Content Control Decided by Store staff Decided by Marketing Team, execution
is done by store staff
Decided & strictly executed as
per requirement of marketing
team
3 Scheduling time bound specials like
Morning Staff Training, Happy Hour
offer announcements etc
NA Not Possible Possible
4 Content Risk i.e. playing competing
Advt or playing unsuitable content OR
potential misuse by employees
Very High Not there Not there
5 Content Repetition Not an issue Very High Limited / Controlled as per
marketing requirements
6 Interactivity NA Not Possible Can be done
7 Content Change Time & Effort
Required NA
Takes lots of time, effort & coordination
with uncertainty of actual execution
All content can be changed
between 60 sec-24 hrs
8 Mapping of communications by store,
by region etc NA
Can be done but with lots of caution &
effort required
Stores can easily be mapped/
remapped within few seconds,
specific creatives can be played
in select zones
9
Inclusion of content with high viewer's
value (jokes, quiz, amazing landscapes
etc) to grab their attention
Available
Not Possible, As pen drive/ Disc has
space constraints and such content
gets monotonous very easily
Can be easily done
10 Control Mechanism - View Channel
Usage/ Playlist Reports NA Not Possible
One can get detailed day wise
reporting on channel
performance, content played &
video download
11 Revenue Generation opportunity NA
Not possible, as timing the campaign
& sharing performance reports with
advertiser is not possible
Great Potential, as one can
schedule the campaign as per
requirement and also submit
performance reports
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
Few Content iDeas
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
- Licensed Wildlife, Nature, Medical, Food, Humour, Lifestyle and other shows
Attention Grabbing Content Videos
CONTENT IDEAS
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
LIVE Message Tickers
Onida present’s iTube India’s First LED Smart TV I SA Tri series update – India 332/4
Brand’s Logo Unit
❖ These ticker can can be updated in less than 60 sec at National/Store level ❖ Once scheduled runs in Loop, ❖ Display life of 60 sec at each turn
IN CONTENT PROMOTIONS
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INTERACTIVE TV CHANNEL
Festive Wishes
Advertisement banners
Onida present’s iTube India’s First LED Smart TV I SA Tri series update – India 332/4
❖ Eye catching promotional banners that can be updated in less than 60 sec at National/Store level ❖ Runs in loop and displayed after every two tickers ❖ Display life of 60 sec at each turn
IN CONTENT PROMOTIONS
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
INFORMATIVE CONTENT
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INTERACTIVE TV CHANNEL
Brand’s Logo Unit
Daily/ Weekly Episodes
Staff content can be scheduled @ specific times (in non customer hours)
STAFF INFORMATION CONTENT
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
PR
OD
UC
T C
OM
PA
RIS
ON
S
Informative content for customers that can build their confidence and help them in decision making
CUSTOMER INFORMATION CONTENT
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
COMMERCIAL CONTENT
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INTERACTIVE TV CHANNEL
OWN ADVERTISING
Works as Last Mile Recall, promotes impulse buying and indulges visitors in buying more
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
PAID ADVERTISING
Offers additional revenue stream by creating advertising spots for In Store & National Brands
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
How does it work ?
We at Sparsa offer complete integrated service solutions for your Audio-Video needs without crossing your budgets, Our core service inclusions are :
• Content Licensing (International HD/SD quality Shows)
• Content productions (AVs, Images etc)
• Technical setup & Support (Hardware, Dashboards & Support)
• Day to day content management
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
Our Technology Highlights
★ Easy Channel Management - ○ Manage Content Playlist ○ AV Advertisement Insertion / Deletion ○ Banner Scheduling ○ Quick text updates (less than 60 sec) ○ Logo Change ○ Mute/Unmute the content videos
★ Reliable reporting on channel performance & New video download
(by store/location)
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
OPTIONAL
For stores F to I
Central Admin: 1. Generates and manages login
for the stores/users
1. Downloads Content Videos in store devices
1. Schedules what all should
play in store each day
1. Generates reports of schedule and actual play
Stores have Video Stream devices connected to Servers via internet and gives output to store screens via HDMI/ VGA cables
Sub Admin can make few changes in schedules made by central admin
TECHNICAL SETUP - BACKEND Our Technology Highlights
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
1. DISPLAY SCREENS : Located at strategic points – these can be TV Screens, Computer Monitors, Projectors, Tablets etc
1. SPARSA PLAY BOX
1. CONNECTIVITY – Wi Fi/ LAN Broadband OR 3G Data Card
1. CONNECTING CABLES & DEVICES : Simple HDMI/VGA Cables & Convertor / HDMI Splitter (depending on no. of screens and screen type you wish to use)
TECHNICAL SETUP – STORE END Infrastructure Requirements
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
Our Service Models
SMS - SELF MANAGE SERVICE Here client manages most of the service like designing Text tickers and Image Banners + Updating Playlist on his own with some assistance on new AV productions from Sparsa. Its also packaged with remote tech support & content license assistance from Sparsa.
MMS - MANAGE MY SERVICE
It has end to end service solution from Sparsa, like fresh content designing & productions, Content Licensing & Full Tech support.
Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.
INTERACTIVE TV CHANNEL
Thank You !
Vishal Narula; +91-9899019222; [email protected] www.sparsatv.in