#10 - MODELINGRedesign a cafeteria experience at IIT campus

Stella Liu 10-31-2012

IIT Main Campus Cafeteria

3300 South Federal

Street, Chicago, IL

60647

About Cafeteria

Cafeteria has multi-fiction and not just a dining area.It is a place for communications, students can have group meeting there.

It’s not like library, nor study room, people tend to feel more relaxed when they are at cafeteria.

How to create a cafeteria to motivate people to really stay as well as have great experience? Here are my thoughts.

•Change the menu. Use some hand-written/drawn menus. Customers will feel more friendly just like the cafe next door.

•Provide some outdoor seats that means provide some space for customers to have communication and have meeting out there.

• Change the meal more often, increases customer’ s anticipation of food.

Outdoor environment

Movement Café built next to the DLR stationin Greenwich, South East London.

Hand drawn ingredient info

Fette Sau, New York, Joe Carroll, et al( With the hand drawn wall, it has the sense of rustic in the restaurant.)