spark 2016: our predictive future
TRANSCRIPT
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Hi Maven!
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ART SCIENCE
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Keynote Speakers#SPARK16
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Speakers#SPARK16
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Speaker Organizations#SPARK16
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2012
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350 Logos
2012
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950 Logos
2014
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1900 Logos
2015
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3900 Logos
2016
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541 Data Logos
2016
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Data Overload
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Data Overload
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Reporting on MarketingShould Not Be Rocket Science.
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All-in-One Marketing Analytics
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Create Amazing Content
MISSION
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Delivering on Our Mission
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Facebook Paid Content Detection
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Based on Machine LearningFACEBOOK PAID CONTENT DETECTION
PROMOTED CONTENT
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FACEBOOK PAID CONTENT DETECTION
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FACEBOOK PAID CONTENT DETECTION
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Facebook Paid Content DetectionNow Available as a TrackMaven Add-on
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Social Insights
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SOCIAL INSIGHTS
Time of Day
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SOCIAL INSIGHTS
Day of Week
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SOCIAL INSIGHTS
Post Types
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SOCIAL INSIGHTS
All Social Channels
Twitter Pinterest Instagram Facebook LinkedIn
Blogs Email EarnedMedia
Display Ads Traffic SEO
YouTube Tumblr Google+
Twitter Pinterest Instagram Facebook LinkedIn
Blogs Email EarnedMedia
Display Ads Traffic SEO
YouTube Tumblr Google+
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Now available for all customers
Social Insights
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Dashboard
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DASHBOARD
Competitive Insights
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DASHBOARD
Summary Reports
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DASHBOARD
Top Content
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DASHBOARD
PDF, PNG, and PowerPoint Export
.PNG
.PPT
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Now available for all customers
Dashboard
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All-in-One Marketing Analytics
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How Are Marketers Planning Today?
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Marketers Plan in Spreadsheets
Marketing Planning Dashboard
COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE
LinkedIn Ads$~~~~~ ~~~~~~~ ??? ~~~~~
Facebook Ads$~~~~~ ~~~ ~~~~ !!!
DevOpsDays$~~~~~ ? ~~ ~~
eBook?
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Searching for your product already
Barely interested, poor conversion rates later New leads
Nearly sales
Wrong Analytics: First/Last Touch
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What is Multi-Channel Attribution?
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Solution: Embrace Multi-Channel
New leads Passed to sales
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Retargeting Google PPCDisplay Ad Sales Call
Stores credit for each campaign
NEW LEADS PASSED TO SALES
Optimize spend based on attribution
Solution: Embrace Multi-Channel
30% 4 2 1
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Proven Reasonably priced
programs that have worked in the past.
Cheap Low-cost campaigns that may lower your
overall cost.
New Channels, messages, or personas that may
open up new success.
Build a Data-driven Budget
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Landscape
PLANNING ATTRIBUTIONTRACKING (TACTICAL)
ANALYTICS (STRATEGIC)
Allocadia
Convertro C3Metrics Adometry
BrightFunnelBizible Abakus
Tableau GoodData
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Landscape
PLANNING ATTRIBUTIONTRACKING (TACTICAL)
ANALYTICS (STRATEGIC)
Allocadia
Convertro C3Metrics Adometry Requires customization
BrightFunnelBizible Abakus
Tableau GoodData
Requires customization
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Landscape
PLANNING ATTRIBUTIONTRACKING (TACTICAL)
ANALYTICS (STRATEGIC)
10Stories
Allocadia
Convertro C3Metrics Adometry Requires customization
BrightFunnelBizible Abakus
Tableau GoodData
Requires customization
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Attribution
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TrackMaven Attribution gives you clarity into your
marketing impact.
Take the guesswork out of your marketing attribution.
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PRODUCT OVERVIEW
Find Per-campaign Costs and ROI
Tie campaign spend to opportunities and revenue.
Stop double-counting cost and understand the true value of each campaign.
Get a complete view of all your campaigns and how they work together.
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Visualize progress towards qualified leads, opportunities, and revenue.
Understand which campaigns are most impactful.
PRODUCT OVERVIEW
Track Progress Towards Goal
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Understand which campaigns are driving the most impact across different stages of the funnel.
Invest in campaigns that have a higher conversion rate and reduce time to close.
PRODUCT OVERVIEW
Find Programs That Work Together
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PRODUCT OVERVIEW
Connect Content to Revenue
Understand which content drives the most activity, engagement, and conversion.
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PRODUCT OVERVIEW
Plan Based on Data
See projected yields based on planned spend.
Collaborate on budgets in real time.
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Let TrackMaven fill it out!
Marketing Planning Dashboard
COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE
LinkedIn Ads$3328 52 $64 3 $1109 $8491
Facebook Ads$5760 180 $32 5 $1152 $14848
DevOpsDays$1632 32 $51 1 $1632 $1568
SEO$0 252 $0 3 $0 $9600
eBook?
How-to blog post $0 25 $0 1 $0 $3200
STOP DOUBLE-COUNTING WITH ATTRIBUTION
FIND UNTAGGED CAMPAIGNS
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Data-Driven Planning
PLANTRACK
EXECUTE
TrackMaven Attribution
‣ Multi-channel campaign monitoring and reporting.
‣ Visibility into the content and campaigns that drive revenue with content-level analysis.
‣ Plan and budget collaboratively to reduce time-to-decision cycle.
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PRODUCT OVERVIEW
Integrations
ADVERTISING WEB MARKETING AUTOMATION CRM
Javascript Beacon
TrackMaven Attribution pulls from your existing data.
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TR Jordan Co-founder of 10Stories
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Two Corgis Are Better Than One
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Available This Summer
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For early access talk to your Account Manager or visit
TrackMaven.com/Attribution
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Thank you!