southwest virginia
TRANSCRIPT
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Economic Issues In Southwest Virginia
• Substantial decline of major economic sectors• Outmigration of college educated population 25 to 35• Lack of tourism capitalizing on wealth cultural and natural
assets• Duplicative, competitive and ineffective projects and
initiatives• The regions image not coherent; lack of awareness within and
outside region of its identity as a geographic place and unique culture
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Economic Trends in Southwest Virginia
U.S. Department of Commerce Bureau of Economic Analysis
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Virginia Economic Drivers
U.S. Department of Commerce Bureau of Economic Analysis
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Plan of Action
• Initiatives using regions cultural, natural, & human assets for economic & community benefit.
• Coordinating entity created by General Assembly to promote efficient, effective investments in creative economy initiatives. – SWVA CULTURAL HERITAGE FOUNDATION
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Plan of Action continued….
• Development of Showplace for region’s craft, music, food & culture. - HEARTWOOD
• Quality of Life emphasis & High Speed Telecommunications to attract entrepreneurs & “anyplace” businesses.
• Brand “SOUTHWEST VIRGINIA” as “Authentic, Distinctive, Alive” a desirable place to visit, live & start a business.
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Overall Outcome
• Increase percentage of college educated populations 25-35 years old
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1. Attract & develop high-tech businesses & high-end entrepreneurs through our unique quality of life
2. Promote Southwest Virginia as a
superior place to live for:• Relocatees• Retirees • College educated returnees
3. Attract visitors/tourists through our vibrant cultural heritage, unique stories, and natural assets
Our Objectives
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Partners• Music
– Blue Ridge Music Center, Birthplace of Country Music Alliance, The Carter Family Fold, Country Cabin, Ralph Stanley Museum, Floyd Country Store, County Records, Galax Old Fiddler’s Convention, Blue Ridge Institute; Heartwood: Southwest Virginia’s Artisan Gateway
• Arts/Cultural– National Council for Traditional Arts, Virginia Foundation for the Humanities
• Tourism– Virginia Tourism Corporation, Blue Ridge Travel Association, Heart of Appalachia Tourism
Authority• Government
Counties: Bland, Buchanan, Carroll, Dickenson, Floyd, Franklin, Giles, Grayson, Lee, Montgomery, Patrick, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise, and Wythe
Cities: Bristol, Galax, and Norton Local Development Districts: LENOWISCO, Cumberland Plateau, Mount Rogers, New River Valley,
West PiedmontState and Federal Agencies: Department of Housing and Community Development, Appalachian
Regional Commission, United States Department of Agriculture-Rural Development, Coalfield Economic Development Authority, Virginia Tobacco Indemnification and Community Revitalization Commission, and Virginia Department of Transportation
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Nine Major Venues
•
Birthplace of Country MusicBlue Ridge Institute & MuseumBlue Ridge Music CenterCarter Family FoldCountry CabinFloyd Country Store and County SalesHeartwood: Southwest Virginia’s Artisan GatewayRalph Stanley MuseumRex Theater & Galax Old Fiddlers Convention
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60 Affiliated Venues & Festivals
JamsFestivalsConcertsMuseumsLive RadioOutdoor Drama
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How do you say The Crooked Road in German?
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‘Round the Mountain has over 550 artisans, craft venues, and agritourism businesses included in the network.
Heartwood: Southwest Virginia’s Artisan Gateway: Current number of Juried ‘Round the Mountain members – 382
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RTM has a total of 15 artisan trails, covering all 19 counties and 4 cities in Southwest
Virginia.
Approximately 200 businesses are part of
the Artisan Trail Network.
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•Heartwood serves as a focal point and portal to all heritage tourism efforts in SWVA.
•The Crooked Road music store, artisan displays, regional food restaurant, coffee & wine bistro, trip planning services.
•Connects visitors to regional artisan studios, music venues, craft trails, outdoor recreation and more throughout the region.
Heartwood: Southwest Virginia’s Artisan Gateway
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Appalachian Spring
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Rural Business Accelerator Challenge Grant
“Appalachian Spring”
Appalachian Regional CommissionU.S. Economic Development Administration
USDA-Rural DevelopmentV.A. Tobacco Indemnification Commission
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Large & Diverse Group of PartnersState and Federal Entities and Departments:•Appalachian Regional Commission•U.S. Economic Development Administration•U.S. Department of Agriculture Rural Development•Planning District Commissions (PDCs)•Virginia Department of Housing and Community Development (DHCD)•Virginia Tourism Corporation•Virginia Department of Game and Inland Fisheries•Virginia Department of Conservation and Recreation (DCR)•Virginia Department of Forestry•United States Forest Service•National Park Service•Virginia State Parks
Financing/Development Groups:•Virginia Community Capital (VCC)•People Inc.
Other Partner Organizations•The Nature Conservancy•Appalachian Trail Conservancy•National Committee for the New River•Upper Tennessee River Roundtable•Blue Ridge Parkway Foundation•Southwest Regional Recreation Authority•Barter Theatre•Daniel Boone Wilderness Trail•Clinch River Valley Initiative
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Appalachian Spring Goals• Brand Southwest Virginia as a national
outdoor recreation destination.• Develop an outdoor recreation industry in
Southwest Virginia.
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Appalachian Spring Objectives
Aggregate anchor areas and other outdoor recreation assets for cross promotion and branding purposes.
Develop economic development infrastructure and destinations related to natural assets.
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Connect outdoor recreation assets to nearby communities.
Assist entrepreneurs and appropriate businesses in securing financing.
Appalachian Spring Objectives
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Appalachian Spring Objectives
Collecting and analyzing benefits of the creative economy efforts in Southwest Virginia.
New BusinessesJobsLocal Tax RevenuesIn migration of young adults
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Transforming our downtowns into centers of commerce, culture, and activity.
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Through the Looking Glass
Downtown Revitalization
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Community Rediscovery
Downtown Revitalization
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Anchoring the Culture
Downtown Revitalization
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Economic Trends in Southwest Virginia
Virginia Tourism Corporation
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Meals and Lodging Tax Revenue
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Galax Meals and Lodging Tax Revenue
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Dickenson County Meals and Lodging Tax Revenue
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Floyd Meals and Lodging Tax Revenue
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Quality of Life Human Capital
• Change in 25-34 with Bach. Degree or Higher:• Galax
– 339% increase
• Floyd Co:– 129% increase
• Dickenson Co: – 97% increase
• Washington Co:– 48% increase
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NanoSonic
• “They like the area. They like the New River; they know what an inner-tube is. They know where the Appalachian Trail is. They enjoy it, and they’re more likely to stay here….You don’t need to be at MIT, and you don’t need to be at Stanford. You can do it right here in Giles County.”— Richard Claus, President & Co-Founder.
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www.myswva.org
Inventory Branding Website
Creative Economy Conference