Who Will Get the Largest Piece of Your Business & Estate, Your Heirs or the IRS?Presented by Joseph Cantanucci, Partner, MassMutual Financial Group San FranciscoMost Hoteliers consider their hotels/motels to be their most valuable asset within their estate. In this seminar, we will go over the importance on how proper estate planning can minimize estate taxes, protect their business, create liquidity to pay estate taxes without selling their hotel/motel, and provide an exit strategy for the current owner.

NORTHERN CALIFORNIA HOTEL AND LODGING CONFERENCE

Tuesday, May 24, 2016South San Francisco Conference Center

SCHEDULE OF EVENTS

Thank You to Our 2016 SponsorsAttendee Bag Sponsor Education SponsorCoffee Sponsor

The Latest Energy Technologies and Double Rebates Can Cut Your Operating CostPresented by Sid Pelston, Managing Partner, Energy Innovation Group and Cindy Hoogerhyde, Program Manager, Pacific Gas & ElectricThis session will describe the latest opportunities for rebate and grant opportunities, energy and maintenance savings from lighting, solar, controls and other energy efficient equipment. For example, LED lighting and other fixtures at your property may be subject to a double rebate opportunity. These rebate opportunities can allow your property to complete energy projects with 0% interest and no capital outlay while ensuring that all Title 24 requirements are met.

Maximize Your Green FootprintPresented by Steve Ball, Director Business Development, Green Key Global and Pierre Daigneault, Chief Sustainability Officer, Clean the WorldLearn the benefits of a green facility and how being green can positively impact your current environmental initiatives while increasing customer loyalty and operational savings. Hear how certification and amenity recycling can help you achieve your green goals and add legitimacy and how to maximizing your green ROI.

8:30 – 9:30 a.m.

9:45 – 10:45 a.m.

Important Accessibility DevelopmentsPresented by Jim Abrams, CH&LA Member Legal AdvisorThis presentation will cover the accessibility liability and litigation issues and developments, communication requirements, disability etiquette rules, service animals, and accessible websites. It will also cover a number of other accessibility standards (e.g., for electric vehicle charging stations), the wisdom of retaining a “Certified Accessibility Specialist,” transportation rules, and much more.THIS SESSION IS SPONSORED BY EPIC INSURANCE PARTNERS.

11:00 a.m. – Noon

Technology Trends in the Lodging IndustryPresented by Robert Astudillo, Founder of the Hotel Inventory and Chief Operating Officer of Pracrea, IncThis session will cover how technology can be utilized to enhance the customer experience, improve the efficiency of hotel operations and streamline the hotel acquisition/disposition process.

Are The Latest California Laws Keeping You Up at Night?Presented by Jason Geller, Attorney, Fisher & PhillipsAlthough we have settled into 2016, there are still many of the new laws that bring compliance challenges for California employers. In light of the ever shifting landscape, employers need to stay up to date, or face potential litigation. This program will discuss some of the more challenging issues such as: amendments to the Mandatory Paid Sick Leave Law, prohibiting sex/gender wage differentials for “substantially similar” work and more.

Today’s Safety & Security Challenges for HotelsPresented by Todd Seiders, CLSD, Director of Risk Management, Petra Risk SolutionsWhat safety & security measures are you taking to protect your guests, employees, and hotel? This session will provide solutions to various issues, such as phone scams, human trafficking situations, renting hotel rooms to minors, ADA scams, and the recent Erin Andrews privacy ruling.

Hotel Financing for Acquisition, Construction & Multiple PropertiesPresented by Kurt Chambliss, Senior Vice President, Business Development, and Bruce Whitaker, Senior Vice President, Business Development, TMC FinancingHotel sales and construction are booming in California, with plenty of room to grow. The SBA 504 offers attractive, low-interest financing for expansion, purchase, construction, refurbishing and refinancing existing debt. Independent and franchised properties qualify, and energy efficiency improvements can unlock additional capital.

Noon GENERAL SESSION/LUNCH PLEASE PICK UP YOUR LUNCH IN THE SOUTH LOBBYNational Update Presented by Chip Rogers, President & CEO, AAHOACalifornia Update Presented by Lynn Mohrfeld, President & CEO, CH&LAAll hands on deck - Making Everyone in the Hotel a Member of the Sales TeamPresented by Gary R. Hernbroth, Training for WinnersAcross the industry, we pride ourselves on providing guests terrific customer service. But, is that always the reality, or is it sometimes more lip service than customer service? Gary Hernbroth will help us, challenge us, and enlighten us on down-to-earth ways that we can rededicate our hotel teams to customer service, including how to take steps to REALLY make your entire staff a part of your sales team.

1:15 – 5:00 p.m.

Trade Show Opens

8:00 a.m.

4:00 – 5:00 p.m.

Reception in the Trade Show

5:00 – 6:00 p.m.

AAHOA North Pacific Update

6:00 – 8:00 p.m.

AAHOA Dinner

Oyster Point

Oyster Point

Baden A

Baden A

Baden A

Baden B

Baden B

Baden B

Oyster Point

Grand Ballroom

Grand Ballroom

Holiday Inn (Next Door)

Holiday Inn (Next Door)

Venue Floor Plan

Reception Sponsor Registration Opens

Trade Show Floor Plan & Exhibitors

7B522068335

5810012851

79, 804346563297271813481081062911381

1301041201121

6211549119943190388

PepsiCoPetra Risk SolutionsPhone Suite, Inc.Pinnacle BankPMC Commercal TrustPPGPracreaPrem Sales LLCRed Roof InnRevinateRinnai CorporationRLHCRoomKeyPMSRR Distinctive BeddingShaw HospitalityShowtime NetworksSingle DigitsSiteMinderSkyTouch TechnologySolarCitySoundproof Windows, Inc.Standard TextileStay Express WorldWideSymmons IndustriesTaylorhousemanTempur Sealy International, IncTMC FinancingTravel Media GroupTriNet HR CorporationUnique Refinishers, Inc.Vagabond InnVantage HotelsViking ServicesVisit CaliforniaWater Energy Technologies, Inc.Westcom InvestmentsWestern State Design, Inc.Wyndham Hotel GroupXeros, Inc.

Company Name Table #

A-1 Textiles & Hospitality ProductsAcculock, Inc.Amana PTAC, Goodman Co. LPAmber Hotel CompanyAmerican Hotel Register CompanyAmerilights, Inc.AMTEXAnand Systems, Inc.Architectural DimensionsAseptic HealthAsian American Hotel Owners AssociationASSA ABLOY HospitalityAtlas Hospitality GroupAVANA CapitalAvendraA-Z Bus Sales, Inc.BDK America “The Teaching of Buddha” AmenityBed Bug Heat DoctorBest Western International, Inc.Bestway Laundry SolutionsBittel AmericasBookingCenterBoston Trade InternationalCA Department of General ServicesCalifornia Hotel & Lodging AssociationCarlson Rezidor Hotel GroupCasablanca VenturesChase Commerce SolutionsChoice Hotels InternationalClark Pest ControlCoHo ResComcastCSI Exterminators, Inc.Eclipse HospitalityEcolabEmbassy CarpetsEnergy Innovation Group, LLCEPIC Insurance BrokersERS HospitalityFirst Community BankFisher & Phillips, LLPFoliot Furniture, Inc.Frank & Ron Hotel-Motel Supply,G6 Hospitality, LLC

122172153378973256078126

9823441271528

228811124927669

125

349310530167519728611484123121101101171168791

Gateway Hotels & ConsultingGE AppliancesGolden State Laundry SystemsGreen Key GlobalHallmark Funding CorporationHBOHeartland Fresh Baked WafflesHeartland Payment SystemsHelloShiftHigh Sierra ShowerheadsHighpoint Window CoveringsHospitality DesignsHospitality FundingHospitality International, Inc.HospitalityLEDHotel Depot ServicesIndoor Water ConservationIndowInnLink - Now a part of SabreINNsight.comInterContinental Hotels GroupIQware Inc.iResponzeISKON Silicon ValleyJust In Time CommunicationsKABAKasdan, LippSmith Weber Turner LLPLa Quinta Inns, Inc.Live Oak BankLodging Goods LLCLodging MagazineMacrotechMassMutual Financial Group San FranciscoMatrix TelecomMilestone Internet MarketingMiller Law Group, P.C.Miramar HospitalityMohawk/Durkan HospitalityMTV INC. dba DirectsatNational CostNorthland Furniture CompanyOnity, Inc.OVISS LABS INCPacific Plaza HotelsParamont Lodging AdvisorsPathoSans

85416610395641071103114240471022

352663546

1099

70129143665

597

451245571

12618277395796677450118483

Company Name Table # Company Name Table #

Foyer

Grand Ballroom