Sourcing Your Information:Citations and Bibliographies

in PowerPoint

Citation Background InformationHow will this document help me? Will give you visual examples of properly cited PowerPoint slides Will show you examples of citation formats for your bibliography Will link to more in-depth Citation Formats.

Why Do I need to Cite Information Sources? To give more credibility to the information you present by referencing expert opinions, ideas, and facts To allow your reader to look for more in-depth information on your presentation To avoid plagiarism and U.S. Copyright Law violation by giving credit to the work of others

Definition of Terms Annotation: a short note in the bibliography which describes source content Bibliography: a list of resources used for a presentation or written paper Citation: a specific format used to describe a source used Copyright: U.S. Copyright Law protects the creators of information so citing the author gives credit and

keeps you within the Law Plagiarism: an illegal practice that occurs when you do not give credit to others for their ideas or

information Source: can be a report, quote, article, blog, website, etc.

SAMPLESSLIDE CITATIONS

Success of Word of Mouth Marketing

93% of people claim word of mouth is one of the most reliable info sources.

70% of word of mouth conversations have an impact on brand purchases. 37% buy it or try it, 24% consider it, 9% avoid purchase.

NOP World 2005

5

What Women

Want

Visual Aesthetics

Product Details

Indulge their Pet

New York Times 2011

Mintel 2011

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

2004 2009 2010

west

northeast

south

midwest

Growth in Craft Beer Drinkers

Booze Can’t Lose• Effect of recession

00.5

11.5

2

2.53

3.54

4.55

2006 2007 2008 2009 2010

Market Share(%)

Craft Beer Market Share in the US

ProQuest 2011

Q3 2010 Q4 2010 Q1 2011 Q2 2011Google 81.82% 81.39% 79.83% 80.34%Yahoo! 8.24% 9.05% 9.74% 9.24%Bing 8.08% 7.96% 8.88% 8.59%AOL 0.89% 0.74% 0.68% 0.79%Ask.com 0.75% 0.68% 0.65% 0.69%Other 0.23% 0.17% 0.22% 0.35%Note: numbers may not add up to 100% due to rounding

eMarketer 2011

U.S. SEARCH ENGINE MARKET SHARE

New packaging has a greater chance of success in attracting buyers if it fulfills unmet needs. The Heinz® Fridge Door Fit™ bottle launched in 2006 increased ketchup consumption by 68%.

RelativeInsights March 2010

Cat Obesity• 58% cats overweight– 5% increase within 3 years

• Owners consider health and nutrition most important factor (56%) in cat food purchase– price (23%)– cat’s enjoyment (21%)

• Cats increasingly indoors– 2001: 51% of cats were indoors– 2007: 69% of cats were indoors

Catographic 2007

.

“The idea of linking the Alabama Music Hall of Fame with a popular craft beer company would be a great promotional tie-in to generate excitement and attention which would benefit all involved.”

Hank Locklan, Interim Director, Alabama Music Hall of Fame, 2011

SAMPLE ANNOTATED BIBLIOGRAPHY

Sample Annotated Bibliography

Database (e.g. library database)Source of Data. (Date). Report Name. Retrieved date and database name. Information about the data, a summary of the information, or reason for including it. Example:Global Counter. (2011). GlobalStats. Retrieved June 15, 2011 from the eMarketer database. Gives U.S. market share for the top five search engines: Yahoo, Google, Bing, AOL and Ask.

Quote from a Personal ConversationLast Name First, Initial. (Date). Personal Communication. Contact information and or website. Information about the nature of the conversation or about the person spoken to.Example:Locklan, Hank Adam (June 12-14, 2011). Personal communication. Interim Executive Director for Alabama Music Hall of Fame. http://www.alamhof.org/ Phone: 800-239-2643. Discussions about co-promoting a craft brewery and the Alabama Music Hall of Fame.

continued…

The following are examples for annotated bibliographies. The examples are for commonly cited sources, but all sources should be cited. Bibliographies are alphabetized and are commonly found as an attachment or appendix. The following examples are a modified APA style, further examples and other citation formats can be used.

Article Found on the Internet Author Last Name, Initial. (Date). Article Title. Retrieved date from source name and URL Information about the relevance of the article, a summary, or additional helpful information.Example:Taylor, J. (2009, October 1). Packaging trends: The age of convenience. Retrieved June 21, 2011 from Petfood Industry http://www.petfoodindustry.com/3778.html Pet owners prefer convenient, easy-open packaging and how it affects purchasing habits.

Web SiteAuthor/Producer. (Date). Article Title. Retrieved date from URL. Credibility of the source, clarification of the data, etc.Example:NOP World Study. (2005). Face-to-Face Still Number One Way Consumers Make Recommendations According to NOP World Study. Retrieved June 15, 2011 from http://www.prnewswire.com/news-releases/word-of-mouth-aint-just-blogging--54274737.html Gives statistics on the effectiveness and use of word of mouth advertising.

Article from a Paper Copy of a Magazine or JournalAuthor Last Name, Initial. (Date). Article Title. Journal name, volume (issue), page numbers. Information about the relevance of the article, a summary, or additional helpful information. Example:McLaren, L. (2010). How to Solve Britain’s Problems? Ale? Maclean's.,123 (28), 38-39. British citizens and their love of ale is creating social issues.

Sample Annotated Bibliography