sourcing skilled volunteers through linkedin job postings

Sourcing Skilled Volunteers through LinkedIn Job Postings

LinkedIn ©2013 All Rights Reserved © Taproot Foundation 2013

For Pro Bono

© Taproot Foundation 2013

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The number one reason cited by nonprofits for not using more pro bono is “not knowing how to find quality pro bono resources.”

1 Taproot Foundation and Board Source, 2011 Nonprofit Leader Survey (unpublished data).

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LINKEDIN MEMBERS + SERVICE

82% of LinkedIn members expressed an interest in

volunteering through member surveys LinkedIn’s members have a desire to serve – they

are just waiting to be asked!


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IN THIS WEBINAR

KRISTIN TETI Taproot Foundation

What is the power of pro bono?

Learn how to use LinkedIn to post your pro bono

needs

Pro bono best-practices to consider − Identifying the right pro bono project and the

right scope of work − Managing pro bono engagements − Screening potential skilled volunteers?

Q&A ALISON DORSEY

LinkedIn


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WHAT IS PRO BONO?

Services donated by professionals to organizations working for the public good.


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Many of the highest performing nonprofits are Powered by Pro Bono - generating as much as 20% of their

budget in pro bono resources.


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DonorsChoose.org

20% OF BUDGET PRO BONO American Express – pro

bono/skilled volunteer team provided a landscape market analysis

ClearChannel – donated high-traffic radio spots for celebrities to endorse DonorsChoose.org, then did the production work pro bono.

Agenda NYC – provided pro bono collateral design

FOUNDED 2003

$130 MILLION DONATED

50% OF U.S. PUBLIC SCHOOLS HAVE RECEIVED DONATIONS

“We love pro bono contributions because they encourage involvement.”


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FIND PROFESSIONALS ON LINKEDIN Have a pro bono project in mind? Looking for a particular skill set? Interested in building relationships with skilled volunteers? LinkedIn’s job postings make it easy for you to present your pro bono needs to a diverse and qualified pool of professionals that want to help!

A strategy consultant to help build your 3-year plan

A part-time accountant to maintain your books

A graphic designer to create a new logo


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THE PRO BONO PROCESS

Use LinkedIn to secure pro bono resources Find the talented professionals you need by

connecting with people already in your network − Individual volunteers − Corporations − Professional service firms − Intermediaries − Trade associations − Schools

SCOPE SECURE MANAGE

Process from:


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BEFORE SECURING PRO BONO

You need to identify your need, and then create a clearly defined scope of work

You need to have a sense of the kind of skills you are

looking for Get specific! For example, a graphic designer and a market analyst have very different skills, but both might be considered part of the marketing profession.

Make the ask!


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THESE ARE NEEDS, NOT SCOPES

We need to improve our marketing by developing a new social media strategy.

We need finance help. We would like to have a better understanding of the true cost of our programs.

I think we need HR help.


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SCOPING A PRO BONO PROJECT CONSIDER…

IN SCOPE. What will this project accomplish?

OUT OF SCOPE. What related tasks will you not do?

COMPLETION CRITERIA. When is the project done?

LOGISTICS. How long do you think the project will take? What resources will you or your pro bono provider need?


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POSTING YOUR PRO BONO NEEDS

LinkedIn’s job posting functionality will help you put the right information out there to ensure you get the right talent in return

LET’S WALK THROUGH HOW IT WORKS!


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LET’S GET POSTING!


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ESTABLISH YOUR COMPANY PAGE! 1. Create your nonprofit’s company page 2. Add an image, logo & short description 3. Encourage your board members & supporters to follow you 4. Use updates to communicate with your board members & supporters

Over 165K nonprofits have company pages

on LinkedIn


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Volunteer Financial Analyst

LinkedIn for Good Volunteering


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SCREENING VOLUNTEERS ► Do they seem qualified for the work you need done? ► What is their job history? ► Do they have a demonstrated commitment to volunteer

work or causes? ► Any group associations that suggest they’ll be

passionate about your organization or project area? ► How closely are you connected to them (social capital)? ► Do they list relevant skills? Are they endorsed for those

skills? (see next slide)


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VALIDATE VOLUNTEER SKILLS

The Skills & Expertise section allows you to review a potential consultant’s relevant skills – and see if they’ve been “endorsed” by colleagues and friends.


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MANAGING PRO BONO ENGAGEMENTS 5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT INVEST TIME ACT LIKE A PAYING CLIENT FOSTER EFFECTIVE COMMUNICATIONS SHARE ALL NEWS: BOTH GOOD AND BAD CELEBRATE BEFORE, DURING, AND AFTER


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GET STARTED Identify your organization’s professional service

needs and get SCOPING Check your inbox for detailed posting instructions

and your free posting code Learn more ways to use LinkedIn for your nonprofit

− Engage with supporters − Create a company page − Build your brand − Join a LinkedIn group

http://nonprofits.linkedin.com/





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QUESTIONS?

sourcing skilled volunteers through linkedin job postings

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