CHANGEMAKERS:

Noemi M. Pamintuan-Jara SoupOftheDay, Inc.(SOD) Dir for SE

February 5, 20106th Mindanao Business & Management

Youth Congress

How the Youth Can Become SOCIAL

ENTREPRENEURS

3 QUESTIONS to uncover the next WAVE of CHANGE

1. What change do you want to see in your PERSONAL LIFE right now?

2. What change do you want to see in your COMMUNITY & COUNTRY by the year 2015?

3. What change campaigns or IDEAS would you SUPPORT?

Source: SEAChange Youth Report 2009

BIZ STONE, Twitter

Co-founder

Global Change Icons RANDI

ZUCKERBERG

, Facebook Marketing

Director

SIR BOB GERDOLF,

Live AidFounder

DONALD TRUMP, Real Estate Magnate NANDO

PARRADO,

Andes Mountain Airplane

Crash Survivor

TONY FERNANDES, Air Asia CEO

YOUTH REPORT

1. PERSONAL CHANGE: It's not just about helping myself but how I can help others

Desire to help family and/or community

Can see problems in own lives & society AND want to be able to do something about it

2. COMMUNITY CHANGE: Change in leadership & change in mindset of people• For other SEA countries, they only

want a change in mindset of people• TOP THEMES: Environment, Education

YOUTH REPORT

YOUTH REPORT

3. CAMPAIGNS WE SUPPORT: It's not about the issues, it's about the impact• Aware of many issues but hungry for

campaigns with wider reach, impact, involvement

• Motivated by campaigns with clear impactTOP THEMES: Environment, Education

YOUTH REPORT

SPECIFIC COMMUNITY ISSUES RAISED BY FILIPINO YOUTH

Filipino (& Vietnamese) youth voice strong feelings about eradication of poverty• Pinoy youth would like to address HUNGER

ISSUES among the poor in the Philippines• PATRIOTISM – buy local brands, promote

local brands internationally

Social Entrepreneur

Hunger

Poverty

Environment

PROFIT???

Social Entrepreneur• One who creates social enterprises• Creates and transforms markets into

arenas for pursuing sustainable development

• A person who innovates ways of providing access to social & economic services for the poor

• Creates wealth opportunities for social development, economic & environmental sustainability

webpagehttp://soupoftheday.weebly.com

Email addres : soupoftheday44@ya

hoo.com

Is a social enterprise that aims to catalyze a movement for sustainable livelihood on

agribusiness & at the same time engages student participants of

Xavier University's Student Entrepreneurship Program (SEP) by training them into becoming Social

Entrepreneurs

Soft Launch December Soft Launch December 20092009

Dean Virginia Yacapin of XU's School of Business Dean Virginia Yacapin of XU's School of Business Management and VP for Research and Social Management and VP for Research and Social

Outreach Atty. Nonette Royo-Faye cut the ribbonOutreach Atty. Nonette Royo-Faye cut the ribbon

Incorporates VISUAL, EMOTIONAL, FUNCTIONAL and FINANCIAL tools to address the

needs of people at the bottom of the pyramid through a social

entrepreneurship model

PYRAMID of the CAPITALIST SYSTEM

Source: http://en.wikipedia.org/wiki/Bottom_of_the_pyramid

Capitalism

We Fool You

We Rule You

We Shoot at You

We Eat for You

We Feed All

We Work for All

1. VISUAL Tool

• Kiosk provides awareness among consumers of the process that the food product or produce went through

1. VISUAL Tool

• The Food Kiosk and the Brand serves as a visual representation of the bustling socio-economic activity that goes on in Soup of the Day's Quadrant of Sustainability

Quadrant of Sustainability

2. EMOTIONA

L Tool

• Engages students, the community and society to address basic problems in Mindanao such as HUNGER and POVERTY

Participating students learn the consultative participatory process of engaging in

communities by assessing their needs, spotting possible economic opportunities &

bridging them to the market as socially responsible entrepreneurs

Datu Cesar of Pamalihi Community in Balingasag in a lively discussion with

students and administrators under the XU-RSO Student Entrepreneurship

Program

3. FUNCTIONAL Tool

•Tribal Council(TC)

buys at Php7.00•Brgy. Head

(Datu) sells to TC

& earns Php2.00

for Brgy. Fund

•Individual Member

Sells to Brgy. Head

at Php5.00

Professional Entrepreneurs & Student Entrepreneurs connect community to Market

PAMALIHI COMMUNITY

Provide capital to the Tribal Council Business whether investment, dole out, or in kind properly accounted for

FAIR EQUITYEach layer is

protected and benefits fairly

Lemon Grass (Tanglad)

Oil Distillation Business

4. FINANCIAL Tool: FAIR EQUITY

Tribal Council(TC)

Sells to Market at Php20

Brgy. Head (Datu)

sells to TC at Php7

& earns Php2 for Brgy. Fund

Individual Member

Sells to Brgy. Head

at Php5

PROFIT WHERE INCOME

GOESTribal Council (represented by Datus of 12 barangays)

Php13.00 less Php9.00 (operating, processing & logistical cost) = Php4.00

Shared among stakeholders in the quadrant

Individual Brgy. Php2.00 Tribal Brgy. Fund

for managing & support of members for other projects (diversification)

Community Member (Farmer)

Php5.00 FARMER

EVERYONE in the quadrant! But Persons at the bottom of the pyramid are protected

immediately and takes the bigger share of the pie and not exploited !

Who EARNS?

4. FINANCIAL Tool: Mobility in the Economic Pyramid

How can the Student Entrepreneur's skills and strengths contribute to the whole process?

Innovative Business and Marketing Ideas!

Freshly harvested organically grown corn available

tomorrow starting 8 a.m. at XU. Pls retweet :)

Mindanao Youth play FarmVille for real:

Harvesting organic tomatoes in 2 weeks! Sundried tomatoes also available. Place

orders now !

How do you connect and share about your

Social Enterprise with the people in your life? :)

Expected IMPACT1.COMMUNITY• sustainable livelihood through

diversified crops• partner's skills matched with

market demand • community integration in the

socio-economic system• Dignity of Labor• greater concern, revival &

protection of cultural heritage & environment

• ownership

Expected IMPACT2. STUDENTS: “Good” & educated peoplea.improved interpersonal skills

b.innovative business skillsc.entrepreneurs with social

conscience

Expected IMPACT3. CONSUMERS:

a.food securityb.good nutritionc.awareness of green

consumerismd.minimizing diet-related

disease

Social Problem+

Innovative Business Solution

=Social

Entrepreneurship

Can the Youth become effective Changemakers/Social

Entrepreneurs?

“We are the CHANGE that

we seek.”

“We are the ones we've been waiting for ???