SOUND MESSE in Osaka 2017

Sound Messe Executive committee

Show Open : Apr.15(Sat.) – Apr.16(Sun.)Buyer’s day : Apr.14(Fri.)

At : Asia and Pacific Trade Center OSAKA

Our SOUND MESSE is held for the all category which is related to music business of Shop, Importer, Luthier and Manufacturer.

Of course there is not concrete category to divide each party but it seem it is very few chance tosee all merchandise of every party of music instrument. Then we decided to joint those parties together, offer to customer to look every guitars and ukuleles in one time. We believe it will be much effective to find new potential customers.

We started from the show for Acoustic equipments, but from last show we started to exhibit Electric equipments together because of considering the current of strings equipments market and the reaction from visitors of our previous show.We believe our show has improved as total exhibition of consumer strings music equipments.

Especially for the acoustic guitars/ukuleles, it is different from Family Electric stuffs, almost all customer chooses the goods by himself by touching and playing. At this point, we decided to promote our “SOUND MESSE 2017” with all Manufacturers, Importers, Shops and relatives of Music business.

Sound Messe Executive committee

1.Information : what we should do !

2.Outline of Exhibition

Title : SOUND MESSE in Osaka 2017

Promoter : Sound Messe Executive committee

Location : Asia and Pacific Trade Center OSAKA

2-1-20 Minami-Kohoku, Suminoe, Osaka 559-0034 Japan

Target number of visitors : 6,000

Open : 2017 Apr.14(Fri.) – Apr.16(Sun.)

(brought in : Apr.14(Fri.) 10:00-20:00,

Buyer’s day : Apr.14(Fri.) 14:00-18:00, buyers must be registered.

Customers day : Apr.15(Sat.) 11:00–18:30

Apr.16(Sun.) 10:00-17:30 as schedule

Ticketing : advance/Yen1,300 day/Yen1,500

sell at any play guide

* under 18 years old: Free (up to ID)

* over 65 years old : Yen1,000(day ticket only, up to ID)

* Handicaps : Yen1,000(day ticket only, up to ID)

* Group discount : Yen1,000 (more than 10 person, advance check in)

* All above price includes tax.

Category Manufacturer Luthier Shop Total

Exhibitor No. 58（92） 49（50） 28（47) 140(194)

date First day Second day Total

2014 1,760 1,718 3,478

2013 1,390 1,467 2,857

2012 1,405 912 2,317

2011 1,207 1,012 2,219

2010 878 731 1,609

Passed result of visitors

2015 exhibitors ()=number of booth

3. Passed Result

date Oct. 11(Sat.) Oct. 12(Sun.) Total

2015 2,893 2,398 5,291(increased 152.1% from 2014)

Category Manufacturer Luthier Shop Total

2014 34 38 21 93

2013 37 46 22 105

2012 30 32 33 95

2011 40 33 19 92

2010 28 44 11 83

Passed result of Exhibitors

Result of 2015 : Number of visitors

4.Details of visitors in 2015

41.5%

39.1%

62.7%

31.3%

37.7%

38.4%

67.5%

22.8%

34.4%

22.7%

24.6%

25.0%

16.3%

20.0%

66.7%

35.7%

26.6%

14.5%

44.0%

37.3%

45.3%

12.5%

33.3%

0% 20% 40% 60% 80% 100%

全体 （n = 819 )

18歳以下 （n = 64 )

19～29歳 （n = 110 )

30～39歳 （n = 134 )

40～49歳 （n = 220 )

50～59歳 （n = 245 )

60歳以上 （n = 40 )

無効回答 （n = 6 )

Age and Sex男性 ⼥性 無効回答

-18

7.8% 19-29

13.4%

30-39

16.4%40-49

26.9%

50-59

29.9%

60+

4.9%

No answer

0.7%Age

Male Female No answer

All

Age -18

Age 19~29

Age 30~39

Age 40~49

Age 50~59

Age 60+

No Answer

5.ContentsThe domestic maximum level! A guitar Ukulele fan Festival of a dream!

A major maker-a musical instrument of a personal making person gathers round an acoustic guitar, a base, an ukulele, a classic guitar, an electric guitar, a base and an amplifier , Effectors in one hall , and you can put a promotion into effect. It is separating an area every each category and is aiming at an overall event specialized in each.

"Can it be bought only here?" Shopping zone

Retail stores who shows an ordinary year and serious prosperity "shopping zone". All musical instrument related trade material is sold to a related accessory as well as the musical instrument body and a book. A retail store in every region of the country gathers round and the country is best for the event to which all musical instruments are sold.

Live performance by a popular artist

We invite the popular artist in each genre, liven music an event and go. We have cooperation for everybody of an ordinary year and many artists, and it's one of popular contents. OshioKotaro, Chage, Rolly and D Drive have everyone of Makoto Saito etc. appear on a performer in the past.

.

Rich mini event

Acoustic mini live perforamnce, an ukulele workshop and a talk-show are scheduled at the mini stage installed in an open area.

Food court

A food court is also established attached to an open stage neighborhood area this term. You can have time slowly throughout the day, healing a tired body.

Buyers DAY

You can do a traders time business discussion meeting on Friday, Apr. 14 combined with a carrying in day. The implementation company the first term also receives a reputation very much, and which is much is getting results.

6.Exhibition Category

● Acoustic zone A (demonstration implementation area in the booth)(For acoustic instrument manufacturer , Traders, Luthiers)

Target : Acoustic guitar/bass, Electric acoustic, other strings, amplifier for Acoustic guitars

The areas for acoustic instrument where a demonstration can be performed in the booth.A demonstration can be performed prescriptive time.

● Acoustic zone B (no demonstration allowed)(For acoustic instrument manufacturer , Traders, Luthiers)

Target : Acoustic guitar/base

The acoustic guitar exclusive area where a principal axis was put in the raw sound. An amplifier can't be used including test-play.

● Ukulele zone (demonstration implementation area in the booth)(For ukulele manufacturer, Luthiers of Ukulele)

Target: Ukulele goods

An exclusive area specialized in an ukulele. An ukulele cafe is juxtaposed.

● Electric zone (demonstration implementation area in the booth)(For an electric musical instrument manufacturer , Traders, Luthiers)

Target : Electric guitars/bass, Amplifiers, Effectors

The manufacturer, Traders and Luthiers by which an electric guitar/bases, amplifier, Effectors. A demonstration can be performed prescriptive time.

● Shopping zone(Retail store limitation)

Target: All goods

The areas for retail stores where we focused our primary objective on sale to a general visitor. The sale which are related accessories and books, etc. including the musical instrument .

● Silent zone (only the small booth, no demonstration allowed)(Only for Luthiers)

Target : Acoustic guitar

This is silent area. An amplifier is prohibited. We will offer satisfaction with raw sound thoroughly in order to play in the quiet environment as far as it's possible.

7.Aone Location(idea)

Factory/Traders Shop Luthiers

Acoustic zone A Only L booth --- Only L booth

Acoustic zone B Only L booth --- L or S booth

Ukulele zone Only L booth --- L or S booth

Electric zone Only L booth --- L or S booth

Silent zone --- --- Only S booth

Shopping zone --- Only L booth ---

■Category another submitting target area

There is a regulation of submitting division by the category you submit.

Shopping zone

Electric zone

Event zone

Live zone

Silent zone

Acoustic zone A

Acoustic zone B

Ukulele zone

8.Exhibition Charge and Discount

Class Booth size Early bookingdiscount price

Early bookingdiscount priceMore 3 booth

Standard Price

L boothW：3.6mD：2.5m ¥70,000 @¥60,000

（¥180,000～） ¥100,000

Each 1 booth has 4pcs of Exhibitor pass and 3pcs of invitation ticket

S boothW：2.0mD：2.0m ¥45,000 -- ¥70,000

Each 1 booth has 2pcs of Exhibitor pass and 3pcs of invitation ticket

Submitting application method and the closing day

You'll apply an application of submitting in a formal website.

※ In case of application a lot, Please accept it beforehand.

Early booking discount has a deadline on Dec. 31, 2016

Payment deadline of Early booking discount is Jan. 31, 2017 (* We will issue invoice.)

●Early booking discount price (Apply before Dec.31, 2016, pay before Jan.31,2017)

[Notice]

※ When we can't receive your payment before end of August even if you applied Early booking discount, it will be canceled automatically and we will charge you standard price.

※ When its being canceled after payment, we can't repay the submitting charge. Please accept it.

When you apply before Dec.31,2016 and pay before Jan.31,2017, you can take Early booking discount. We also have a discount by submitting beyond 3 booths (only the large booth). (Price are without tax : 8%).

※ Floor space of L booth has increased! (2014: 3.0 m x 2.4 m-> 2015: 3.6 m x 2.5 m)

※ 1set of desk (1800 mm x 600 mm) and 2pcs of chairs are included in 1 booth.

※ When using rental equipment, you'll be required charges separately.

※ Please inquire eating and drinking relations, publishing companies, a musical book and a CD/documents, musical classrooms and colleges, etc..

The special quality of each category is considered and a regulation about a demonstration is established.

9. About a demonstration

Category ManufacturerTraders Luthier Shop

Acoustic zone A OK only L booth OK only L booth ---

Acoustic zone B × × ---

Ukulele zone OK L&S booth OK L&S booth ---

Silent zone × × ---

Electric zone OK only L booth OK only L booth ---

Shopping zone --- --- ×

○ Acoustic zone A, ukulele zone and electric zone

In the specified time, (every 1 hour, schedule) can do a demonstration at your booth. A demonstration and test play can use an amplifier and the booth is possible.

○ Acoustic zone B and silent zone

An acoustic zone B is for the raw sound. It's impossible to do amplifier use in the said area, you can't also give a demonstration in the booth. When it's an implementation request, please submit a demonstration in the booth to acoustic zone A.

O shopping zone

It's possible to use an amplifier for test lay, but you can't give a demonstration in the booth. Please use a sound proof room in the meeting place for test play of acoustic instrument.

■According to the submitting category and demonstration implementation area in the booth

[Notice] demonstration implementation area commonness* A demonstration in the booth sets possible time to do it (It's scheduled every 1 hour.)* Volume regulation in the hall is performed including test play. When crossing 90db, you lower the volume.* We'll announce a schedule of each booth in formal website.* When putting a demonstration in the booth , submitting at the large booth, please.(Ukulele zone is removed.)

10. About Buyer’s day

■ Carrying in day and Buyerʼs day (Apr. 14)

We think since putting it for the manufacturer/wholesale traders in these days' musical instrument show, an exhibition-like element was strong, and an implication as advertisement was the mainstream. We are coming near and are aiming at everybody's exhibition directly connected with a business and sales meeting at our sound exhibition hall, and We are thinking when you'd utilize as a place by the business promotion which doesn't stop at the Kansai area.

Only it was being carried in from an ordinary year and the evening and it was being constructed, but I set a day of Buyerʼs day so that carrying in was begun from 10:00am (schedule) more than the previous year, and to utilize time until 14:00 in the bring-on time-18:00 as a place by the business discussion with each clients. Only the traders who make it an advance registration system on the same day and make the musical instrument traders can have enter. I think when you'd utilize this schedule by all means.

<for Manufacturer/Traders>

You can do business discussion meetings set time by each company. To submitting dealers and also have the clients who don't have a booth in this show, and you can talk business at each booth.

<for Shops>

A business discussion has make the formed trade material for general visitors from the next day, and exhibiting it at each manufacturer booth, and when having a request from the users, they're able to sell it in the self-store booth.

<About dealer registration>

You're submitting, the dealers who don't have a booth in the show, please make it an advance registration system at a our formal website. Only the person who registered will issue an entrance pass (It's effective only for Buyerʼs day.) (* dealer registration no charge.)

Please be guide the clients of much by all means, and when you can plan active submitting which involves the sales, it's lucky.

11. Organization

Dolphine Guitars Corporation TAKEDA Masashi (Chairman)

Ishibashi Music Corporation KONDO Takahiko

Ace-K Corp. SUETSUGU Hiroshi

M-product CO.,LTD. TAKIMOTO Masato

Kanda Shokai Corporation WAKI Hisakazu

T.Kurosawa & Co.,Ltd. UEDA Masahiro

Taurus Corporation ICHIKAWA Tomohisa

BOSS Corporation TAKEOKA Atsushi

Miki Gakki Corporation ISOBE So, KOIKE Shigekazu

Moridaira M.I. SUEYOSHI Keigo

Yamaha Music Japan Co.,Ltd. HARADA Keisuke, MURAKAMI Yuta

＜Sound Messe Office＞3-15-2-A3, Esaka-cho, Suita-shi, Osaka,564-0063,JAPANTEL：81-6-6310-6113FAX：81-6-6310-6132info@sound-messe.com

＜Cooperaton＞AKANEKANArcadia productsA.V.E PLANNINGCAT MUSIC COLLEGEGeoBrain CorporationSHINKO MUSIC ENTERTAINMENT CO., LTD.DAIICHISHIKO Co.,LtdPlayer CorporationJAPAN MUSIC TRADE Co., Ltd.Rittor Music,Inc.Rolling Cconuts

12. Location