sotsiaalmeedia = vurr + creative union
TRANSCRIPT
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VURR
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KAIR KÄSPERRAUNO KUTTI
MARIO VAHTEREGON SALE
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http://www.youtube.com/watch?v=QUCfFcchw1w
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OLUKORRAST RIIGIS,EESTI RIIGIS
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“Facebook on hetkeline hype, mis läheb üle kõigil, kellel pool aastat
entusiastlikku uurimist läbi saab.”
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“Facebook on hetkeline hype, mis läheb üle kõigil, kellel pool aastat
entusiastlikku uurimist läbi saab.”
Joel Volkov, 12.2009
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MÕJUTUSPROTSESS
1) Väärtus (oluline on sisu)2) Kordus (oluline on reach)3) Osalus (oluline on sisu + mehhaanika)
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SISUKRITEERIUMID
1) Emotsionaalne ja geograafiline lähedus2) Unikaalsus3) Populaarsus4) Konflikt5) Värskus6) Kasulikkus7) Huumor8) Prominentsus9) Mõjukus
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REGULAARNE+
KAMPAANIA
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“A MA VÕIN ISE KA SEDA TEHA”
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ÄRIEESMÄRKIDE SAAVUTAMINE
DIGITAALKANALITEKAUDU
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MIDA TEEMEDigistrateegia (eesmärk, sihtgrupp, kanalid, taktika)
KoolitusedSotsiaalmeedia monitooring
Sotsiaalmeedia kontode loomine ja haldusSisutootmine (tekst, pilt, video, infograafika)
Reklaam sotsiaalmeedias (Facebook/Google ads)Mikrosaidid (kampaanialehed)
Kodulehed / nende haldus (responsive)Videoproduktsioon (demod, retseptid, intervjuud jne)
Facebooki rakendusedMobiilirakendused
Erilahendused (interaktiivsed pinnad jne)
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UUED TUULED
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CONTENT WOM IS KING
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VISUAAL
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RISTMEEDIA
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AITÄH!