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TRANSCRIPT
Pulse of the Private Club Industry
Taking the Pulse of the Club Industry on Membership Attraction Survey Results
March 2009
© Copyright 2009McMahon Group Inc.All Rights Reserved
March 31, 2009 MEMBERSHIP ATTRACTION ISSUES AT PRIVATE CLUBS McMahon Group has completed the first Pulse Survey for 2009 that focused on membership attraction issues at private clubs. Three hundred and fifty-two (352) clubs participated in the survey, and we sincerely thank each person for his/her assistance. In review of the survey results, which are included with this report, we found the following demographics: • Almost 85% of respondents were general
managers at their clubs. • The responses from regions in North
America were: o 25% North Central o 33% South o 21% Northeast o 21% West
• The predominate club types responding: o 78% - country/golf clubs (266) o 10% - city/dining/athletic clubs (32) o 5% - yacht clubs (17)
• Initiation/entry fee for regular
memberships were: o 46% - below $10,000 o 32% - $10,000 to $50,000 o 21% - over $50,000
All survey findings are analyzed by various demographic categories. Please review the findings to learn how clubs are addressing their membership issues. We also have the survey results available by region upon request. Please contact Bill McMahon, Jr. to get your regional copy. We at McMahon Group will be utilizing these survey findings, the overall trends at clubs and the state of the overall economy to develop the next McMahon Club Trends™ report. This next edition will be focusing on “Membership Attraction”, and it will be available by subscription in June. To subscribe please visit our website at www.mcmahongroup.com. As always, please feel free to contact us if you have any questions or suggestions. My best,
William P. McMahon, Jr.
2 0 0 9 T A K I N G T H E P U L S E O F T H E C L U B I N D U S T R Y
O V E R V I E W In February of 2009, McMahon Group distributed the 2009 Taking the Pulse of the Club Industry that focused on membership, to our database of private clubs. We received responses from 352 clubs. While most responses came from country/golf clubs, there were also responses from city clubs, yacht clubs and other clubs of various types.
McMahon Group greatly appreciates the clubs that participated in the survey for helping to improve everyone’s understanding of the private club industry. We design the questions and resulting information to help club managers and other professionals in the industry to get a better picture of the current state of the industry and where it is headed. Our efforts in compiling, analyzing and organizing this large volume of information are done with the hope that the private club industry as a whole, and general managers in particular, will be better informed and have a solid base of information available to successfully address the challenges that arise as the club industry changes.
McMahon Group would like to thank the following clubs for their participation in this survey:
Addison Reserve California Tennis Club Diamond Run GC Hidden Creek GC Maplecrest CC Algonquin GC Capital City Club/Cardinal Club Dothan CC Highland Meadow GC Marco Island YC Alpharetta Athletic Club Capital City Club Montgomery Douglaston Club Highland Springs CC Marin CC Alpine CC Carleton G&YC Dubuque G&CC Highlands CC Marine Drive GC Alpine Hills Tennis & Swim Club Carmel CC Eagles Mere CC Highlands Falls CC Mauh-Nah-Tee-See CC (The) Alto Lakes G&CC Carolina Trace CC Eau Gallie YC Hilands GC McCall G&CC Annapolis YC Cascade Hills CC Edgewood CC Hillcrest G&CC Meadowbrook CC Ansley GC Castlewood CC Elcona CC HMS G&CC Medalist GC Apawamis Club (The) Cavalier G&YC Elizabeth Manor G&CC Hollywood GC Mentor Harbor Yachting Club (The) Arcola CC Centennial CC Elmcrest CC Hope Valley CC Michigan Shores Club Army Navy CC Chattahoochee CC Elmwood CC Houston City Club Mid Carolina Club Augusta CC Chester Valley GC Estero CC Houston Racquet Club Milwaukee Athletic Club Austin CC Chicago Club (The) Exmoor CC Hunting Hills CC Minnehaha CC Awbrey Glen CC Cleveland Yachting Club (The) Faculty Club (The) Huron River Hunt/Fish Club Minikahda Club (The) Baltustrol GC Collier Athletic Club Fairmont CC Hylands GC Minocqua CC Baton Rouge CC Colonial CC Farmington CC Illinois Valley Yacht/Canoe Missouri Bluffs GC Bay Oaks CC Colonial Springs GC Findley CC Indian Hills CC Mohawk GC Baywood G&CC Columbia CC Florida YC (The) Indian River Colony Club Montauk GC Bedens Brook Club Coosa CC Forest Highlands GC Indian Wells CC Montauk Lake Club Bellevue CC Coronado Club (The) Forsyth CC Ironwood CC Montefiore Club Bent Pine GC Coronado CC Fountain Head CC Jefferson Lakeside CC Monterey Peninsula Club Bentall Centre Athletic Club Corral de Tierra CC Franklin County CC John’s Island CC Morris Park CC Bentwinds CC Country Club (The) Gainesville CC Jupiter Hills CC Mount Vernon CC Berkeley Hills CC C.C. of Birmingham Gaston CC Kailua Racquet Club Muirfield Village GC Biltmore CC C.C. at Carlton Woods (The) Genesee Valley Club Kent CC Muskoka Lakes G&CC Biltmore Forest CC C.C. of Charleston Glendale CC Key Largo Anglers Club Myers Park CC Birmingham Athletic Club C.C. at D.C. Ranch (The) Glenway CC La Grange CC Nantucket CC Black Mountain G&CC C.C. of Darien Golden Valley G&CC La Rinconada CC Nashua CC Boca Lago CC C.C. of Fairfax Golf Club of Avon Lake Forest Club (The) New Albany CC Boca Pointe CC C. C. of Hudson Golf Club at Boulder Ridge (The) Lake Quivira CC New Haven Lawn Club Bogey Hills CC C. C. of Maryland Great Harbor YC Landings Club (The) New London CC Bookcliff CC C. C. at Mirasol (The) Greeley CC Lauderdale YC New Orleans Lawn Tennis Club Boonsboro CC C. C. of New Canaan Green Hills CC Lebanon CC Norbeck CC Boulder CC C. C. of Rochester Green Island CC Lebaron Hills CC Normanside CC Boulevard Club (The) C. C. of Scranton Green Meadow CC L’Hirondelle Club North Hills CC Braeburn CC Credit Valley G&CC Greenbriar G&CC Lochmoor Club Norwood Hills CC Brasada Club (The) Crescent Club (The) Greensboro CC Lockhaven CC Oahu CC Briar Club (The) Crestmont CC Greenville CC Locust Hill CC Oak Hill CC Briarcrest CC Dallas CC Grey Oaks Long Beach YC Oakville GC Briarwood CC Davenport CC Greystone G&CC Los Angeles CC (The) Old Overton Club Bridge Mill Athletic Club Davison CC Hamilton Farm GC Lost Tree Club (The) Orchid Island Golf & Beach Club Broken Sound Club (The) Deal G&CC Hanover CC Louisville CC Oro Valley CC Brookside Club of Saratoga Denver CC Harmony Landing CC Loxahatchee Club (The) Oronoque CC Brookside G&CC Des Moines G&CC Hart Ranch Camping Resort Club MacGregor Downs CC Oswego Lake CC Burl Oaks GC Desert Island G&CC Heathrow CC Manasquan River GC Outing Club (The) Butte des Morts CC Diablo CC Hendersonville CC Manchester CC Pacific-Union Club (The)
Panther Creek CC Reedsburg CC Sandusky YC Springfield CC Twin Hills G&CC Park Ridge CC Regency Club (The) Sandy Run CC St. Clair CC Twin Oaks CC Pasatiempo GC Reserve Club (The) Santa Barbara YC St. James Plantation Two Rivers CC Paupack Hills G&CC Reserve at Lake Keowee Club Santa Rosa Golf & Beach Club St. Clair River CC Union League Chicago Peninsula G&CC (The) Ridge Pointe CC Santaluz Club (The) St. Francis YC Union League of British Columbian Penticton G&CC River Run CC Sawgrass CC St. Pete YC University Club of Portland Petoskey-Bay View CC Riverhill CC Seattle CC Stonewall Links Valley CC Philadelphia CC Rivermont G&CC Seattle Tennis Club Stonington Harbor YC Valley Lo Club Piedmont Club Riverside G&CC Seminole Lake CC St. Petersburg CC Vancouver Lawn Tennis/Badminton Pinetree CC Riverside YC Seven Lakes CC Sycamore Creek CC Victoria GC Pitt Meadows GC Rochester G&CC Seymour G&CC Tamarack CC Wade Hampton GC Pittsburgh GC (The) Rolling Hills CC Shackamaxon G&CC Tavern Club (The) Washtenaw CC Plantation GC (The) Round Hill CC Shadowridge CC Tedesco CC Wellesley CC Point Grey G&CC Royal Canadian YC Shady Canyon GC Terminal City Club Westborough CC Port Credit YC Royal Montreal GC (The) Shaughnessy GC Thunder Canyon Westbrook Village GC Portage CC Royal Oaks CC Shenorock Sore Club Tiburon Peninsula Club Westwood CC Portsmouth CC Royal Canadian YC Short Hills CC Tippecanoe Lake CC Whitemarsh Valley CC Preakness Hills CC Royal Montreal GC (The) Sierra View CC Toronto Cricket/Skate/Curl Wild Oak Saddle Club Preston Trails GC Royal Oaks CC Silver Creek CC Toronto Hunt (The) Wildcat Run G&CC Quail Valley Royal Palm Y&CC Skyline Club Transit Valley CC Wilmington CC Quilchena G&CC Sailfish Club of Florida Somerset Club Trenton CC Windsor Club Quinnipiack Club Sailfish Point POA & CC South Bend CC Tri-City CC Winnipeg Squash/Racquet Club Racquet Club Ladue Salem CC South Hills CC Tucker’s Point Club Wolf Creek Golf Links Rainier Club (The) Salina CC Southhampton Bath & Tennis Tucson CC Woman’s Athletic Club of Chicago Ranch CC (The) San Antonio CC Speedway Club (The) Tulsa CC Woodbridge G&CC Ravinia Green CC San Diego CC Spindletop Hall Tupelo CC Woodhill CC Red Rocks CC San Diego YC Spotwood CC Turnberry CC Woodland GC Red Run GC Sanctuary GC (The) Spring Lake GC Turtle Point Y&CC Wykagyl CC Yale Club of New York
2009 Taking the Pulse of the Club Industry McMahon Group, Inc. www.mcmahongroup.com 1.800.365.2498
2009 Pulse of the Private Club Industry Membership
Your Title:
General ManagerClub ManagerMembership DirectorOtherOtherTotals
352
Overall
28884.2%164.7%
92.6%298.5%
00.0%342100.0%
78.2%, 266
Country/GolfClub Type
22584.6%155.6%83.0%
186.8%00.0%
266100.0%
9.4%, 32
City
2475.0%00.0%13.1%721.9%00.0%
32100.0%
5.0%, 17
Yacht
1694.1%00.0%00.0%15.9%00.0%
17100.0%
7.4%, 25
Other
2288.0%14.0%00.0%28.0%00.0%
25100.0%
13.5%, 46
YesGated
4087.0%12.2%48.7%12.2%00.0%
46100.0%
86.5%, 294
No
24784.0%155.1%
51.7%279.2%
00.0%294100.0%
23.0%, 77
> $5,000Initiation
6179.2%45.2%11.3%
1114.3%00.0%
77100.0%
23.3%, 78
$5,000 -$10,000
6279.5%79.0%33.8%67.7%00.0%
78100.0%
32.5%, 109
$10,001 -$50,000
9889.9%32.8%32.8%54.6%00.0%
109100.0%
21.2%, 71
< $50,000
6287.3%22.8%22.8%57.0%00.0%
71100.0%
In what state/province is your club located?
Region*North CentralSouthNortheastWestOtherTotals
352
Overall
7924.9%10432.8%6721.1%6620.8%
10.3%317100.0%
78.2%, 266
Country/GolfClub Type
6425.6%8433.6%5321.2%4819.2%10.4%
250100.0%
9.4%, 32
City
832.0%728.0%416.0%624.0%00.0%
25100.0%
5.0%, 17
Yacht
423.5%529.4%529.4%317.6%00.0%
17100.0%
7.4%, 25
Other
312.5%833.3%416.7%937.5%00.0%
24100.0%
13.5%, 46
YesGated
36.8%3068.2%12.3%
1022.7%00.0%
44100.0%
86.5%, 294
No
7627.9%7326.8%6624.3%5620.6%
10.4%272100.0%
23.0%, 77
> $5,000Initiation
2535.7%1724.3%1521.4%1318.6%00.0%
70100.0%
23.3%, 78
$5,000 -$10,000
2432.9%2027.4%1216.4%1723.3%
00.0%73100.0%
32.5%, 109
$10,001 -$50,000
2020.2%3939.4%2323.2%1717.2%00.0%
99100.0%
21.2%, 71
< $50,000
913.0%2637.7%1724.6%1623.2%
11.4%69100.0%
* Regions: North Central: IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI Northeast: CT, MA, ME, NH, NJ, NY, PA, RI, VT, WASH D.C. South: AL, AR, DE, FL, GA, KY, LA, MD, MS, NC, OK, SC, TN, TX, VA, WV West: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY
Who owns your club?
MembersManagement CompanyDeveloperInvestor(s)OtherOtherTotals
352
Overall
29185.3%82.3%
195.6%82.3%
154.4%00.0%
341100.0%
78.2%, 266
Country/Golf
Club Type
22685.0%51.9%
145.3%83.0%
134.9%00.0%
266100.0%
9.4%, 32
City
2681.3%39.4%13.1%00.0%26.3%00.0%
32100.0%
5.0%, 17
Yacht
1588.2%00.0%211.8%00.0%00.0%00.0%
17100.0%
7.4%, 25
Other
2392.0%00.0%28.0%00.0%00.0%00.0%
25100.0%
13.5%, 46
Yes
Gated
3065.2%12.2%
1226.1%12.2%24.3%00.0%
46100.0%
86.5%, 294
No
26088.4%72.4%72.4%72.4%
134.4%00.0%
294100.0%
23.0%, 77
> $5,000
Initiation
6280.5%45.2%11.3%33.9%79.1%00.0%
77100.0%
23.3%, 78
$5,000 -$10,000
6988.5%22.6%22.6%33.8%22.6%00.0%
78100.0%
32.5%, 109
$10,001 -$50,000
10091.7%10.9%54.6%00.0%32.8%00.0%
109100.0%
21.2%, 71
< $50,000
5780.3%11.4%912.7%11.4%34.2%00.0%
71100.0%
1
Which of the following best describes your club type?
Country ClubGolf ClubCity/Dining Club (no athletic)City/Dining/Athletic ClubRacquet ClubSwim and Tennis ClubYacht ClubOtherOtherTotals
352
Overall
21362.6%5315.6%144.1%185.3%41.2%
123.5%175.0%92.6%00.0%
340100.0%
78.2%, 266
Country/Golf
Club Type
21380.1%5319.9%00.0%00.0%00.0%00.0%00.0%00.0%00.0%
266100.0%
9.4%, 32
City
00.0%00.0%
1443.8%1856.3%00.0%00.0%00.0%00.0%00.0%
32100.0%
5.0%, 17
Yacht
00.0%00.0%00.0%00.0%00.0%00.0%
17100.0%00.0%00.0%
17100.0%
7.4%, 25
Other
00.0%00.0%00.0%00.0%416.0%
1248.0%00.0%936.0%00.0%
25100.0%
13.5%, 46
Yes
Gated
3576.1%919.6%00.0%00.0%00.0%00.0%00.0%24.3%00.0%
46100.0%
86.5%, 294
No
17860.8%4415.0%134.4%186.1%41.4%
124.1%175.8%72.4%00.0%
293100.0%
23.0%, 77
> $5,000
Initiation
3950.6%1013.0%1013.0%911.7%00.0%33.9%45.2%22.6%00.0%
77100.0%
23.3%, 78
$5,000 -$10,000
4253.8%1114.1%33.8%45.1%33.8%11.3%
1114.1%33.8%00.0%
78100.0%
32.5%, 109
$10,001 -$50,000
7367.6%2018.5%00.0%43.7%10.9%76.5%10.9%21.9%00.0%
108100.0%
21.2%, 71
< $50,000
5678.9%1115.5%00.0%00.0%00.0%11.4%11.4%22.8%00.0%
71100.0%
Is your club located within a gated residential community?
YesNoTotals
352
Overall
4613.5%29486.5%340100.0%
78.2%, 266
Country/Golf
Club Type
4416.5%22283.5%266100.0%
9.4%, 32
City
00.0%31100.0%31100.0%
5.0%, 17
Yacht
00.0%17100.0%17100.0%
7.4%, 25
Other
28.0%2392.0%25100.0%
13.5%, 46
Yes
Gated
46100.0%00.0%
46100.0%
86.5%, 294
No
00.0%294100.0%294100.0%
23.0%, 77
> $5,000
Initiation
45.2%7394.8%77100.0%
23.3%, 78
$5,000 -$10,000
45.2%7394.8%77100.0%
32.5%, 109
$10,001 -$50,000
1513.8%9486.2%
109100.0%
21.2%, 71
< $50,000
2231.0%4969.0%71100.0%
What is your club's tax status?
Not for profit (tax exempt)Not for profit (taxableFor profit (taxable)Totals
352
Overall
21563.2%7421.8%5115.0%
340100.0%
78.2%, 266
Country/Golf
Club Type
17064.2%5621.1%3914.7%
265100.0%
9.4%, 32
City
1650.0%721.9%928.1%
32100.0%
5.0%, 17
Yacht
1376.5%423.5%00.0%
17100.0%
7.4%, 25
Other
1560.0%728.0%312.0%
25100.0%
13.5%, 46
Yes
Gated
2043.5%1532.6%1123.9%46100.0%
86.5%, 294
No
19466.2%5920.1%4013.7%
293100.0%
23.0%, 77
> $5,000
Initiation
4051.9%2127.3%1620.8%77100.0%
23.3%, 78
$5,000 -$10,000
5166.2%1620.8%1013.0%77100.0%
32.5%, 109
$10,001 -$50,000
7568.8%2321.1%1110.1%
109100.0%
21.2%, 71
< $50,000
4867.6%1216.9%1115.5%71100.0%
What is your initiation/entry fee, inlcusive of any equity portion, for your main (full/regular) membershipcategory?
Less than $5,000$5,000 - $10,000$10,001 - $50,000More than $50,000Totals
352
Overall
7723.0%7823.3%
10932.5%7121.2%
335100.0%
78.2%, 266
Country/Golf
Club Type
4918.7%5320.2%9335.5%6725.6%
262100.0%
9.4%, 32
City
1963.3%723.3%413.3%00.0%
30100.0%
5.0%, 17
Yacht
423.5%1164.7%15.9%15.9%
17100.0%
7.4%, 25
Other
520.0%728.0%
1040.0%312.0%
25100.0%
13.5%, 46
Yes
Gated
48.9%48.9%
1533.3%2248.9%45100.0%
86.5%, 294
No
7325.3%7325.3%9432.5%4917.0%
289100.0%
23.0%, 77
> $5,000
Initiation
77100.0%00.0%00.0%00.0%
77100.0%
23.3%, 78
$5,000 -$10,000
00.0%78100.0%
00.0%00.0%
78100.0%
32.5%, 109
$10,001 -$50,000
00.0%00.0%
109100.0%00.0%
109100.0%
21.2%, 71
< $50,000
00.0%00.0%00.0%
71100.0%71100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20092 of 16
2
How much are the dues at your club for full/regular members on an annual basis?
<$2,500$2,501 - $7,500>$7,500Totals
352
Overall
6119.2%19360.9%6319.9%
317100.0%
78.2%, 266
Country/Golf
Club Type
218.5%16868.0%5823.5%
247100.0%
9.4%, 32
City
1967.9%932.1%00.0%
28100.0%
5.0%, 17
Yacht
1062.5%531.3%16.3%
16100.0%
7.4%, 25
Other
1144.0%1040.0%416.0%
25100.0%
13.5%, 46
Yes
Gated
24.5%1943.2%2352.3%44100.0%
86.5%, 294
No
5821.3%17464.0%4014.7%
272100.0%
23.0%, 77
> $5,000
Initiation
2840.6%4058.0%
11.4%69100.0%
23.3%, 78
$5,000 -$10,000
1927.1%5071.4%11.4%
70100.0%
32.5%, 109
$10,001 -$50,000
109.4%7772.6%1917.9%
106100.0%
21.2%, 71
< $50,000
22.9%2536.2%4260.9%69100.0%
Does your club use zero-based budgeting for setting the general club operations budget?
YesNoTotals
352
Overall
19558.6%13841.4%333100.0%
78.2%, 266
Country/Golf
Club Type
15960.2%10539.8%264100.0%
9.4%, 32
City
1553.6%1346.4%28100.0%
5.0%, 17
Yacht
1275.0%425.0%
16100.0%
7.4%, 25
Other
833.3%1666.7%24100.0%
13.5%, 46
Yes
Gated
2963.0%1737.0%46100.0%
86.5%, 294
No
16657.8%12142.2%287100.0%
23.0%, 77
> $5,000
Initiation
3546.7%4053.3%75100.0%
23.3%, 78
$5,000 -$10,000
5066.7%2533.3%75100.0%
32.5%, 109
$10,001 -$50,000
7064.8%3835.2%
108100.0%
21.2%, 71
< $50,000
3854.3%3245.7%70100.0%
Does your club use zero-based budgeting for setting the golf course maintenance budget?
YesNoTotals
352
Overall
13745.1%16754.9%304100.0%
78.2%, 266
Country/Golf
Club Type
13350.8%12949.2%262100.0%
9.4%, 32
City
16.3%1593.8%16100.0%
5.0%, 17
Yacht
111.1%888.9%9100.0%
7.4%, 25
Other
211.8%1588.2%17100.0%
13.5%, 46
Yes
Gated
2758.7%1941.3%46100.0%
86.5%, 294
No
11042.6%14857.4%258100.0%
23.0%, 77
> $5,000
Initiation
2234.9%4165.1%63100.0%
23.3%, 78
$5,000 -$10,000
2945.3%3554.7%64100.0%
32.5%, 109
$10,001 -$50,000
4949.0%5151.0%
100100.0%
21.2%, 71
< $50,000
3549.3%3650.7%71100.0%
How many members joined your club in 2008 as Full/Regular Members?
Less than 55 to 1516 to 30More than 30Totals
352
Overall
123.7%11735.7%10130.8%9829.9%
328100.0%
78.2%, 266
Country/Golf
Club Type
103.9%10440.6%
7629.7%6625.8%
256100.0%
9.4%, 32
City
13.2%39.7%825.8%
1961.3%31100.0%
5.0%, 17
Yacht
00.0%317.6%847.1%635.3%
17100.0%
7.4%, 25
Other
14.3%730.4%834.8%730.4%
23100.0%
13.5%, 46
Yes
Gated
24.7%1534.9%1125.6%1534.9%43100.0%
86.5%, 294
No
103.5%10235.9%8931.3%8329.2%
284100.0%
23.0%, 77
> $5,000
Initiation
11.4%1318.3%2535.2%3245.1%71100.0%
23.3%, 78
$5,000 -$10,000
33.8%2835.9%3038.5%1721.8%78100.0%
32.5%, 109
$10,001 -$50,000
76.7%4139.4%2625.0%3028.8%
104100.0%
21.2%, 71
< $50,000
11.4%3550.7%1623.2%1724.6%69100.0%
How many members joined your club in 2008 as a Junior Member?
Less than 55 to 1516 to 30More than 30Totals
352
Overall
13051.0%8232.2%3011.8%135.1%
255100.0%
78.2%, 266
Country/Golf
Club Type
10350.7%6934.0%2512.3%63.0%
203100.0%
9.4%, 32
City
940.9%522.7%418.2%418.2%
22100.0%
5.0%, 17
Yacht
642.9%642.9%17.1%17.1%
14100.0%
7.4%, 25
Other
1275.0%212.5%00.0%212.5%
16100.0%
13.5%, 46
Yes
Gated
1560.0%624.0%416.0%00.0%
25100.0%
86.5%, 294
No
11550.2%7532.8%2611.4%135.7%
229100.0%
23.0%, 77
> $5,000
Initiation
2135.6%2440.7%915.3%58.5%
59100.0%
23.3%, 78
$5,000 -$10,000
3048.4%2641.9%
58.1%11.6%
62100.0%
32.5%, 109
$10,001 -$50,000
4353.1%2429.6%911.1%56.2%
81100.0%
21.2%, 71
< $50,000
3571.4%714.3%612.2%12.0%
49100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20093 of 16
3
How many members joined your club in 2008 as Social or Other Members?
Less than 55 to 1516 to 30More than 30Totals
352
Overall
7025.3%10839.0%5620.2%4315.5%
277100.0%
78.2%, 266
Country/Golf
Club Type
4921.5%9943.4%4720.6%3314.5%
228100.0%
9.4%, 32
City
420.0%315.0%630.0%735.0%
20100.0%
5.0%, 17
Yacht
555.6%333.3%00.0%111.1%9100.0%
7.4%, 25
Other
1260.0%315.0%315.0%210.0%
20100.0%
13.5%, 46
Yes
Gated
1127.5%1435.0%922.5%615.0%
40100.0%
86.5%, 294
No
5824.6%9439.8%4719.9%3715.7%
236100.0%
23.0%, 77
> $5,000
Initiation
1321.7%2440.0%1220.0%1118.3%60100.0%
23.3%, 78
$5,000 -$10,000
1624.2%3045.5%1319.7%
710.6%66100.0%
32.5%, 109
$10,001 -$50,000
2225.0%3236.4%2123.9%1314.8%88100.0%
21.2%, 71
< $50,000
1729.3%2237.9%
915.5%1017.2%58100.0%
How many members left your club in 2008 in the Full/Regular Members category?
Less than 55 to 1516 to 30More than 30Totals
352
Overall
247.4%8526.1%
10331.6%11435.0%326100.0%
78.2%, 266
Country/Golf
Club Type
218.3%7128.0%8433.1%7830.7%
254100.0%
9.4%, 32
City
00.0%516.1%412.9%
2271.0%31100.0%
5.0%, 17
Yacht
211.8%317.6%529.4%741.2%
17100.0%
7.4%, 25
Other
14.3%521.7%
1043.5%730.4%
23100.0%
13.5%, 46
Yes
Gated
614.0%1432.6%920.9%
1432.6%43100.0%
86.5%, 294
No
186.4%7125.2%9333.0%
10035.5%282100.0%
23.0%, 77
> $5,000
Initiation
22.8%1419.7%1926.8%3650.7%71100.0%
23.3%, 78
$5,000 -$10,000
22.6%1519.2%2734.6%3443.6%78100.0%
32.5%, 109
$10,001 -$50,000
54.9%3130.1%3332.0%3433.0%
103100.0%
21.2%, 71
< $50,000
1420.6%2435.3%2333.8%
710.3%68100.0%
How many members left your club in 2008 in the Junior Member category (not including those who graduated toa higher classification)?
Less than 55 to 1516 to 30More than 30Totals
352
Overall
16367.6%6426.6%
93.7%52.1%
241100.0%
78.2%, 266
Country/Golf
Club Type
13068.4%5126.8%73.7%21.1%
190100.0%
9.4%, 32
City
1150.0%836.4%14.5%29.1%
22100.0%
5.0%, 17
Yacht
1071.4%321.4%17.1%00.0%
14100.0%
7.4%, 25
Other
1280.0%213.3%00.0%16.7%
15100.0%
13.5%, 46
Yes
Gated
1773.9%417.4%28.7%00.0%
23100.0%
86.5%, 294
No
14566.8%6027.6%
73.2%52.3%
217100.0%
23.0%, 77
> $5,000
Initiation
3460.7%1730.4%47.1%11.8%
56100.0%
23.3%, 78
$5,000 -$10,000
4065.6%1931.1%
11.6%11.6%
61100.0%
32.5%, 109
$10,001 -$50,000
5572.4%1823.7%22.6%11.3%
76100.0%
21.2%, 71
< $50,000
3473.9%919.6%24.3%12.2%
46100.0%
How many members left your club in 2008 in the Social/Other Categories?
Less than 55 to 1516 to 30More than 30Totals
352
Overall
8732.1%9233.9%5419.9%3814.0%
271100.0%
78.2%, 266
Country/Golf
Club Type
6428.7%8236.8%4821.5%2913.0%
223100.0%
9.4%, 32
City
315.0%630.0%315.0%840.0%
20100.0%
5.0%, 17
Yacht
666.7%111.1%222.2%00.0%9100.0%
7.4%, 25
Other
1473.7%315.8%15.3%15.3%
19100.0%
13.5%, 46
Yes
Gated
1846.2%820.5%717.9%615.4%
39100.0%
86.5%, 294
No
6929.9%8335.9%4720.3%3213.9%
231100.0%
23.0%, 77
> $5,000
Initiation
1830.0%2033.3%1321.7%915.0%
60100.0%
23.3%, 78
$5,000 -$10,000
1321.0%3150.0%
812.9%1016.1%62100.0%
32.5%, 109
$10,001 -$50,000
3236.4%2427.3%2022.7%1213.6%88100.0%
21.2%, 71
< $50,000
2340.4%1628.1%1221.1%
610.5%57100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20094 of 16
4
What was the net attrition (decrease) as a percentage, of your total full/regular membership size based on yearbeginning count?
Less than 5%5 % to 10%11% to 25%More than 25%Totals
352
Overall
12752.5%7731.8%3313.6%
52.1%242100.0%
78.2%, 266
Country/Golf
Club Type
9349.7%6233.2%2714.4%52.7%
187100.0%
9.4%, 32
City
1458.3%729.2%312.5%00.0%
24100.0%
5.0%, 17
Yacht
861.5%538.5%00.0%00.0%
13100.0%
7.4%, 25
Other
1266.7%316.7%316.7%00.0%
18100.0%
13.5%, 46
Yes
Gated
2365.7%822.9%38.6%12.9%
35100.0%
86.5%, 294
No
10350.0%6933.5%3014.6%
41.9%206100.0%
23.0%, 77
> $5,000
Initiation
1324.1%2953.7%1018.5%23.7%
54100.0%
23.3%, 78
$5,000 -$10,000
2847.5%2033.9%1016.9%
11.7%59100.0%
32.5%, 109
$10,001 -$50,000
4861.5%1721.8%1114.1%22.6%
78100.0%
21.2%, 71
< $50,000
3676.6%1021.3%
12.1%00.0%
47100.0%
What was your net gain (increase), as a percentage, of your total full/regular membership size based on yearbeginning count?
Less than 5%5 % to 10%11% to 25%More than 25%Totals
352
Overall
9782.2%108.5%
97.6%21.7%
118100.0%
78.2%, 266
Country/Golf
Club Type
7282.8%78.0%66.9%22.3%
87100.0%
9.4%, 32
City
1076.9%215.4%17.7%00.0%
13100.0%
5.0%, 17
Yacht
583.3%00.0%116.7%00.0%6100.0%
7.4%, 25
Other
1083.3%18.3%18.3%00.0%
12100.0%
13.5%, 46
Yes
Gated
2195.5%14.5%00.0%00.0%
22100.0%
86.5%, 294
No
7578.9%99.5%99.5%22.1%
95100.0%
23.0%, 77
> $5,000
Initiation
1458.3%520.8%416.7%14.2%
24100.0%
23.3%, 78
$5,000 -$10,000
1976.0%28.0%312.0%14.0%
25100.0%
32.5%, 109
$10,001 -$50,000
3597.2%00.0%12.8%00.0%
36100.0%
21.2%, 71
< $50,000
2890.3%26.5%13.2%00.0%
31100.0%
Does your club have a waiting list to join in the full/regular membership category?
YesNoTotals
352
Overall
5616.7%28083.3%336100.0%
78.2%, 266
Country/Golf
Club Type
4115.6%22284.4%263100.0%
9.4%, 32
City
412.5%2887.5%32100.0%
5.0%, 17
Yacht
423.5%1376.5%17100.0%
7.4%, 25
Other
730.4%1669.6%23100.0%
13.5%, 46
Yes
Gated
511.1%4088.9%45100.0%
86.5%, 294
No
5017.2%24082.8%290100.0%
23.0%, 77
> $5,000
Initiation
22.6%7497.4%76100.0%
23.3%, 78
$5,000 -$10,000
810.4%6989.6%77100.0%
32.5%, 109
$10,001 -$50,000
2018.5%8881.5%
108100.0%
21.2%, 71
< $50,000
2637.7%4362.3%69100.0%
Does your club have a special membership program to specifically encourage children of members (legacies) tojoin the club?
YesNoTotals
352
Overall
22064.9%11935.1%339100.0%
78.2%, 266
Country/Golf
Club Type
17566.0%9034.0%
265100.0%
9.4%, 32
City
1753.1%1546.9%32100.0%
5.0%, 17
Yacht
1058.8%741.2%
17100.0%
7.4%, 25
Other
1875.0%625.0%
24100.0%
13.5%, 46
Yes
Gated
1328.9%3271.1%45100.0%
86.5%, 294
No
20770.6%8629.4%
293100.0%
23.0%, 77
> $5,000
Initiation
3951.3%3748.7%76100.0%
23.3%, 78
$5,000 -$10,000
5165.4%2734.6%78100.0%
32.5%, 109
$10,001 -$50,000
8881.5%2018.5%
108100.0%
21.2%, 71
< $50,000
4259.2%2940.8%71100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20095 of 16
5
Does your club have a special membership program to specifically encourage grandchildren of members(legacies) to join the club?
YesNoTotals
352
Overall
10430.8%23469.2%338100.0%
78.2%, 266
Country/Golf
Club Type
8431.8%18068.2%264100.0%
9.4%, 32
City
1031.3%2268.8%32100.0%
5.0%, 17
Yacht
423.5%1376.5%17100.0%
7.4%, 25
Other
625.0%1875.0%24100.0%
13.5%, 46
Yes
Gated
817.8%3782.2%45100.0%
86.5%, 294
No
9632.9%19667.1%292100.0%
23.0%, 77
> $5,000
Initiation
2229.3%5370.7%75100.0%
23.3%, 78
$5,000 -$10,000
2835.9%5064.1%78100.0%
32.5%, 109
$10,001 -$50,000
4440.7%6459.3%
108100.0%
21.2%, 71
< $50,000
1014.1%6185.9%71100.0%
Does your club have a paid staff person in charge of membership marketing?
YesNoTotals
352
Overall
14743.1%19456.9%341100.0%
78.2%, 266
Country/Golf
Club Type
11643.6%15056.4%266100.0%
9.4%, 32
City
1546.9%1753.1%32100.0%
5.0%, 17
Yacht
741.2%1058.8%17100.0%
7.4%, 25
Other
936.0%1664.0%25100.0%
13.5%, 46
Yes
Gated
3269.6%1430.4%46100.0%
86.5%, 294
No
11539.1%17960.9%294100.0%
23.0%, 77
> $5,000
Initiation
2735.1%5064.9%77100.0%
23.3%, 78
$5,000 -$10,000
3443.6%4456.4%78100.0%
32.5%, 109
$10,001 -$50,000
5247.7%5752.3%
109100.0%
21.2%, 71
< $50,000
3245.1%3954.9%71100.0%
If yes, does this person work full-time or part-time on membership?
Full-timePart-timeTotals
352
Overall
11371.5%4528.5%
158100.0%
78.2%, 266
Country/Golf
Club Type
8770.7%3629.3%
123100.0%
9.4%, 32
City
1376.5%423.5%
17100.0%
5.0%, 17
Yacht
685.7%114.3%7100.0%
7.4%, 25
Other
763.6%436.4%
11100.0%
13.5%, 46
Yes
Gated
2884.8%515.2%
33100.0%
86.5%, 294
No
8568.0%4032.0%
125100.0%
23.0%, 77
> $5,000
Initiation
1754.8%1445.2%31100.0%
23.3%, 78
$5,000 -$10,000
2672.2%1027.8%36100.0%
32.5%, 109
$10,001 -$50,000
3972.2%1527.8%54100.0%
21.2%, 71
< $50,000
2884.8%515.2%
33100.0%
If yes, what is the annual compensation for this staff person?
Less than $25,000$25,000 to $50,000More than $50,000Totals
352
Overall
43.1%5845.7%6551.2%
127100.0%
78.2%, 266
Country/Golf
Club Type
43.9%4544.1%5352.0%
102100.0%
9.4%, 32
City
00.0%646.2%753.8%
13100.0%
5.0%, 17
Yacht
00.0%583.3%116.7%6100.0%
7.4%, 25
Other
00.0%233.3%466.7%6100.0%
13.5%, 46
Yes
Gated
00.0%931.0%
2069.0%29100.0%
86.5%, 294
No
44.1%4950.0%4545.9%98100.0%
23.0%, 77
> $5,000
Initiation
29.1%1568.2%522.7%
22100.0%
23.3%, 78
$5,000 -$10,000
00.0%1864.3%1035.7%28100.0%
32.5%, 109
$10,001 -$50,000
12.2%2350.0%2247.8%46100.0%
21.2%, 71
< $50,000
13.4%26.9%
2689.7%29100.0%
How much do you estimate was spent on recruiting new members in 2008 (including membership staff salaries,not including any incentives given to existing members)?
Less than $10,000$10,000 - $40,000$40,001 - $100,000More than $100,000Totals
352
Overall
13045.3%5820.2%6823.7%3110.8%
287100.0%
78.2%, 266
Country/Golf
Club Type
9944.8%4520.4%5424.4%2310.4%
221100.0%
9.4%, 32
City
1137.9%620.7%620.7%620.7%
29100.0%
5.0%, 17
Yacht
857.1%321.4%214.3%17.1%
14100.0%
7.4%, 25
Other
1252.2%417.4%626.1%14.3%
23100.0%
13.5%, 46
Yes
Gated
923.1%512.8%
1333.3%1230.8%39100.0%
86.5%, 294
No
12048.6%5321.5%5522.3%197.7%
247100.0%
23.0%, 77
> $5,000
Initiation
3652.9%1623.5%1217.6%
45.9%68100.0%
23.3%, 78
$5,000 -$10,000
2842.4%1725.8%1624.2%57.6%
66100.0%
32.5%, 109
$10,001 -$50,000
3437.8%2123.3%2831.1%
77.8%90100.0%
21.2%, 71
< $50,000
3252.5%46.6%
1118.0%1423.0%61100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20096 of 16
6
In 2008, did you advertise any membership campaign in public media?
YesNoTotals
352
Overall
6820.1%27179.9%339100.0%
78.2%, 266
Country/Golf
Club Type
5721.5%20878.5%265100.0%
9.4%, 32
City
618.8%2681.3%32100.0%
5.0%, 17
Yacht
211.8%1588.2%17100.0%
7.4%, 25
Other
312.5%2187.5%24100.0%
13.5%, 46
Yes
Gated
1123.9%3576.1%46100.0%
86.5%, 294
No
5719.5%23580.5%292100.0%
23.0%, 77
> $5,000
Initiation
2735.5%4964.5%76100.0%
23.3%, 78
$5,000 -$10,000
2431.2%5368.8%77100.0%
32.5%, 109
$10,001 -$50,000
1110.1%9889.9%
109100.0%
21.2%, 71
< $50,000
45.6%6794.4%71100.0%
If yes, was this campaign felt to be successful?
YesNoNot SureTotals
352
Overall
3848.1%2025.3%2126.6%79100.0%
78.2%, 266
Country/Golf
Club Type
3450.7%1725.4%1623.9%67100.0%
9.4%, 32
City
350.0%116.7%233.3%6100.0%
5.0%, 17
Yacht
133.3%133.3%133.3%3100.0%
7.4%, 25
Other
00.0%133.3%266.7%3100.0%
13.5%, 46
Yes
Gated
866.7%18.3%325.0%
12100.0%
86.5%, 294
No
3044.8%1928.4%1826.9%67100.0%
23.0%, 77
> $5,000
Initiation
1346.4%725.0%828.6%
28100.0%
23.3%, 78
$5,000 -$10,000
1453.8%726.9%519.2%
26100.0%
32.5%, 109
$10,001 -$50,000
738.9%527.8%633.3%
18100.0%
21.2%, 71
< $50,000
360.0%00.0%240.0%5100.0%
Regarding your membership recruiting budget for 2009, will your budget:
IncreaseDecreaseStay the SameNot SureNot ApplicableTotals
352
Overall
9428.3%288.4%
15145.5%123.6%4714.2%
332100.0%
78.2%, 266
Country/Golf
Club Type
7629.5%228.5%
11745.3%72.7%
3614.0%258100.0%
9.4%, 32
City
825.8%412.9%
1651.6%26.5%13.2%
31100.0%
5.0%, 17
Yacht
529.4%00.0%741.2%15.9%423.5%
17100.0%
7.4%, 25
Other
520.0%28.0%
1040.0%28.0%624.0%
25100.0%
13.5%, 46
Yes
Gated
1637.2%37.0%
1944.2%12.3%49.3%
43100.0%
86.5%, 294
No
7827.1%258.7%
13245.8%103.5%4314.9%
288100.0%
23.0%, 77
> $5,000
Initiation
2330.3%1013.2%3748.7%33.9%33.9%
76100.0%
23.3%, 78
$5,000 -$10,000
2431.2%79.1%
3140.3%56.5%
1013.0%77100.0%
32.5%, 109
$10,001 -$50,000
3028.3%98.5%
4946.2%21.9%
1615.1%106100.0%
21.2%, 71
< $50,000
1623.5%22.9%
3145.6%11.5%
1826.5%68100.0%
Does your club offer some form of trial or temporary membership program to attract new members?
YesNoTotals
352
Overall
11333.4%22566.6%338100.0%
78.2%, 266
Country/Golf
Club Type
9235.0%17165.0%263100.0%
9.4%, 32
City
1340.6%1959.4%32100.0%
5.0%, 17
Yacht
15.9%1694.1%17100.0%
7.4%, 25
Other
728.0%1872.0%25100.0%
13.5%, 46
Yes
Gated
1635.6%2964.4%45100.0%
86.5%, 294
No
9733.2%19566.8%292100.0%
23.0%, 77
> $5,000
Initiation
3748.7%3951.3%76100.0%
23.3%, 78
$5,000 -$10,000
3241.0%4659.0%78100.0%
32.5%, 109
$10,001 -$50,000
3027.5%7972.5%
109100.0%
21.2%, 71
< $50,000
1014.5%5985.5%69100.0%
Does your club provide a structured, new member orientation program for incoming members and theirfamilies?
YesNoTotals
352
Overall
22365.8%11634.2%339100.0%
78.2%, 266
Country/Golf
Club Type
17767.0%8733.0%
264100.0%
9.4%, 32
City
2268.8%1031.3%32100.0%
5.0%, 17
Yacht
952.9%847.1%
17100.0%
7.4%, 25
Other
1560.0%1040.0%25100.0%
13.5%, 46
Yes
Gated
3373.3%1226.7%45100.0%
86.5%, 294
No
18964.5%10435.5%293100.0%
23.0%, 77
> $5,000
Initiation
3951.3%3748.7%76100.0%
23.3%, 78
$5,000 -$10,000
4861.5%3038.5%78100.0%
32.5%, 109
$10,001 -$50,000
7669.7%3330.3%
109100.0%
21.2%, 71
< $50,000
5680.0%1420.0%70100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20097 of 16
7
Has your club had a new membership drive of any kind within the past calendar year?
YesNoTotals
352
Overall
17852.7%16047.3%338100.0%
78.2%, 266
Country/Golf
Club Type
14956.7%11443.3%263100.0%
9.4%, 32
City
1546.9%1753.1%32100.0%
5.0%, 17
Yacht
635.3%1164.7%17100.0%
7.4%, 25
Other
832.0%1768.0%25100.0%
13.5%, 46
Yes
Gated
1737.8%2862.2%45100.0%
86.5%, 294
No
16155.1%13144.9%292100.0%
23.0%, 77
> $5,000
Initiation
5571.4%2228.6%77100.0%
23.3%, 78
$5,000 -$10,000
5064.1%2835.9%78100.0%
32.5%, 109
$10,001 -$50,000
5046.7%5753.3%
107100.0%
21.2%, 71
< $50,000
1825.7%5274.3%70100.0%
If yes, who ran your club's membership drive/program?
ClubOutside ConsultantOtherTotals
352
Overall
16386.2%126.3%147.4%
189100.0%
78.2%, 266
Country/Golf
Club Type
14088.6%117.0%74.4%
158100.0%
9.4%, 32
City
1381.3%00.0%318.8%
16100.0%
5.0%, 17
Yacht
466.7%00.0%233.3%6100.0%
7.4%, 25
Other
666.7%111.1%222.2%9100.0%
13.5%, 46
Yes
Gated
1676.2%314.3%29.5%
21100.0%
86.5%, 294
No
14787.5%95.4%
127.1%168100.0%
23.0%, 77
> $5,000
Initiation
5089.3%47.1%23.6%
56100.0%
23.3%, 78
$5,000 -$10,000
4484.6%47.7%47.7%
52100.0%
32.5%, 109
$10,001 -$50,000
5191.1%11.8%47.1%
56100.0%
21.2%, 71
< $50,000
1575.0%210.0%315.0%
20100.0%
If you used an Outside Consultant, how much were they paid?
Less than $10,000More than $10,000Totals
352
Overall
333.3%666.7%9100.0%
78.2%, 266
Country/Golf
Club Type
337.5%562.5%8100.0%
9.4%, 32
City
000%
5.0%, 17
Yacht
000%
7.4%, 25
Other
00.0%1100.0%1100.0%
13.5%, 46
Yes
Gated
266.7%133.3%3100.0%
86.5%, 294
No
116.7%583.3%6100.0%
23.0%, 77
> $5,000
Initiation
00.0%3100.0%3100.0%
23.3%, 78
$5,000 -$10,000
133.3%266.7%3100.0%
32.5%, 109
$10,001 -$50,000
1100.0%00.0%1100.0%
21.2%, 71
< $50,000
150.0%150.0%2100.0%
In your opinion, how successful was your most recent membership drive in recruiting new members?
Very SuccessfulSuccessfulLimited SuccesesUnsuccessfulTotals
352
Overall
4622.0%9445.0%5727.3%125.7%
209100.0%
78.2%, 266
Country/Golf
Club Type
4123.7%7643.9%4827.7%84.6%
173100.0%
9.4%, 32
City
15.6%633.3%844.4%316.7%
18100.0%
5.0%, 17
Yacht
116.7%466.7%116.7%00.0%6100.0%
7.4%, 25
Other
325.0%866.7%00.0%18.3%
12100.0%
13.5%, 46
Yes
Gated
416.7%1354.2%520.8%28.3%
24100.0%
86.5%, 294
No
4222.7%8143.8%5228.1%105.4%
185100.0%
23.0%, 77
> $5,000
Initiation
1015.6%2335.9%2742.2%46.3%
64100.0%
23.3%, 78
$5,000 -$10,000
1221.8%2647.3%1527.3%23.6%
55100.0%
32.5%, 109
$10,001 -$50,000
2031.3%3046.9%914.1%57.8%
64100.0%
21.2%, 71
< $50,000
314.3%1257.1%628.6%00.0%
21100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20098 of 16
8
What type of incentives did you offer new members to join? (Please select all that apply)
No incentives offeredYesTotals
Lower initiation feeYesTotals
Waived initiation feeYesTotals
Trial membership before paying initiatiion feeYesTotals
Lower cost for younger age groupYesTotals
Initiation fee paid in annual installemntsYesTotals
Club usage creditsYesTotals
352
Overall
7575
8888
3838
7878
8383
108108
5858
78.2%, 266
Country/Golf
Club Type
5151
7171
2727
6666
7070
9696
4444
9.4%, 32
City
66
1212
77
66
88
55
88
5.0%, 17
Yacht
77
11
33
00
11
22
22
7.4%, 25
Other
1111
44
11
66
44
55
44
13.5%, 46
Yes
Gated
1515
99
33
1212
66
1313
77
86.5%, 294
No
5959
7979
3535
6666
7777
9595
5151
23.0%, 77
> $5,000
Initiation
55
3131
2323
2727
3131
2020
1515
23.3%, 78
$5,000 -$10,000
2020
2121
1111
2525
2121
2525
1919
32.5%, 109
$10,001 -$50,000
1818
2929
33
1919
2626
4848
1818
21.2%, 71
< $50,000
3232
55
00
55
44
1414
55
Do you reward existing members for sponsoring new members?
YesNoTotals
352
Overall
19056.2%14843.8%338100.0%
78.2%, 266
Country/Golf
Club Type
14956.7%11443.3%263100.0%
9.4%, 32
City
1961.3%1238.7%31100.0%
5.0%, 17
Yacht
952.9%847.1%
17100.0%
7.4%, 25
Other
1248.0%1352.0%25100.0%
13.5%, 46
Yes
Gated
2044.4%2555.6%45100.0%
86.5%, 294
No
16958.1%12241.9%291100.0%
23.0%, 77
> $5,000
Initiation
5064.9%2735.1%77100.0%
23.3%, 78
$5,000 -$10,000
5368.8%2431.2%77100.0%
32.5%, 109
$10,001 -$50,000
6156.5%4743.5%
108100.0%
21.2%, 71
< $50,000
1927.5%5072.5%69100.0%
If yes, what rewards did you offer? (Please select all that apply).
Dues creditYesTotals
Food and beverage creditYesTotals
Pro shop creditYesTotals
Free guest passesYesTotals
352
Overall
8484
7777
1616
3434
78.2%, 266
Country/Golf
Club Type
7272
4747
1515
3434
9.4%, 32
City
44
1717
00
00
5.0%, 17
Yacht
22
66
00
00
7.4%, 25
Other
55
66
00
00
13.5%, 46
Yes
Gated
88
88
44
33
86.5%, 294
No
7575
6868
1111
3131
23.0%, 77
> $5,000
Initiation
2424
2222
33
1313
23.3%, 78
$5,000 -$10,000
1919
2323
44
1111
32.5%, 109
$10,001 -$50,000
2525
2323
55
88
21.2%, 71
< $50,000
1111
55
22
22
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 20099 of 16
9
If yes, were the rewards to existing members effective?
YesNoTotals
352
Overall
14275.1%4724.9%
189100.0%
78.2%, 266
Country/Golf
Club Type
11375.3%3724.7%
150100.0%
9.4%, 32
City
1270.6%529.4%
17100.0%
5.0%, 17
Yacht
888.9%111.1%9100.0%
7.4%, 25
Other
866.7%433.3%
12100.0%
13.5%, 46
Yes
Gated
1684.2%315.8%
19100.0%
86.5%, 294
No
12574.0%4426.0%
169100.0%
23.0%, 77
> $5,000
Initiation
2959.2%2040.8%49100.0%
23.3%, 78
$5,000 -$10,000
4686.8%713.2%
53100.0%
32.5%, 109
$10,001 -$50,000
4877.4%1422.6%62100.0%
21.2%, 71
< $50,000
1473.7%526.3%
19100.0%
What do you regard as the most significant barriers to attracting new member? (Please select all that apply).
Poor economyYesTotals
Increased golf competitionYesTotals
Quality of the club's golf offeringYesTotals
Quality of the club's dining offeringYesTotals
Quality of the clubhouseYesTotals
Increased dining competitionYesTotals
Cost of initiation feeYesTotals
Cost of duesYesTotals
Location not convenientYesTotals
Marginal programs and facilitiesYesTotals
Lack of family programsYesTotals
Not adequate health/fitness facilitiesYesTotals
Club's poor locatioonYesTotals
352
Overall
307307
6464
55
1212
2020
5858
8383
8585
2626
1010
3535
6161
1111
78.2%, 266
Country/Golf
Club Type
243243
6464
44
99
1818
3535
6565
7272
2222
55
2626
4545
1111
9.4%, 32
City
2828
00
00
11
00
1313
55
55
11
11
44
1111
00
5.0%, 17
Yacht
1515
00
00
11
11
55
44
33
11
22
55
22
00
7.4%, 25
Other
2020
00
11
11
11
55
99
55
22
22
00
33
00
13.5%, 46
Yes
Gated
4343
88
00
11
00
00
1212
88
22
00
00
44
11
86.5%, 294
No
262262
5656
55
1111
2020
5858
7171
7777
2424
1010
3535
5757
1010
23.0%, 77
> $5,000
Initiation
6969
1818
22
44
55
2424
1010
2525
99
33
1111
2121
55
23.3%, 78
$5,000 -$10,000
7272
1111
22
66
1010
1515
1717
2525
1010
66
1313
2121
44
32.5%, 109
$10,001 -$50,000
100100
2626
11
11
33
1515
2929
2323
44
11
66
1212
22
21.2%, 71
< $50,000
5959
99
00
11
11
33
2727
1212
33
00
55
66
00
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 200910 of 16
10
Please respond to the following regarding effective ways of attracting new members to the club:
Provide attractive facilitiesVery EffectiveEffectiveNeutralIneffectiveTotals
Active Membership CommitteeVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Provide more casual lifestyle Very EffectiveEffectiveNeutralIneffectiveTotals
Improve recreational facilitiesVery EffectiveEffectiveNeutralIneffectiveOtherTotals
Improve the dining offeringVery EffectiveEffectiveNeutralIneffectiveOtherTotals
Improve the golf offeringVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Improve the clubhouseVery EffectiveEffectiveNeutralIneffectiveOtherTotals
Discount initiation feesVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
352
Overall
15946.9%14442.5%329.4%
41.2%339100.0%
8124.3%13941.6%9528.4%154.5%
41.2%334100.0%
7924.4%17955.2%6018.5%
61.9%324100.0%
11734.7%14543.0%5416.0%205.9%
10.3%337100.0%
6519.4%17853.1%8425.1%
72.1%10.3%
335100.0%
7024.1%14148.6%7024.1%
51.7%41.4%
290100.0%
7623.5%16049.5%8225.4%
41.2%10.3%
323100.0%
3811.4%10932.7%11033.0%5015.0%267.8%
333100.0%
78.2%, 266
Country/Golf
Club Type
12447.0%10941.3%2810.6%31.1%
264100.0%
5822.4%11042.5%7428.6%135.0%41.5%
259100.0%
6224.5%14557.3%4317.0%31.2%
253100.0%
8733.0%11443.2%4717.8%155.7%10.4%
264100.0%
4316.5%14254.4%7127.2%41.5%10.4%
261100.0%
6625.5%13150.6%5822.4%31.2%10.4%
259100.0%
5420.8%13251.0%7027.0%20.8%10.4%
259100.0%
3011.5%9235.1%8632.8%3613.7%186.9%
262100.0%
9.4%, 32
City
1443.8%1753.1%
13.1%00.0%
32100.0%
928.1%1340.6%
825.0%26.3%00.0%
32100.0%
517.2%1655.2%
724.1%13.4%
29100.0%
1240.0%1136.7%
413.3%310.0%00.0%
30100.0%
722.6%1548.4%
722.6%26.5%00.0%
31100.0%
00.0%440.0%440.0%220.0%00.0%
10100.0%
936.0%1040.0%
520.0%14.0%00.0%
25100.0%
310.0%826.7%826.7%723.3%413.3%
30100.0%
5.0%, 17
Yacht
635.3%1164.7%00.0%00.0%
17100.0%
635.3%847.1%317.6%00.0%00.0%
17100.0%
741.2%741.2%317.6%00.0%
17100.0%
952.9%847.1%00.0%00.0%00.0%
17100.0%
952.9%741.2%15.9%00.0%00.0%
17100.0%
112.5%112.5%337.5%00.0%337.5%8100.0%
640.0%746.7%213.3%00.0%00.0%
15100.0%
318.8%318.8%956.3%00.0%16.3%
16100.0%
7.4%, 25
Other
1458.3%625.0%312.5%14.2%
24100.0%
729.2%729.2%
1041.7%00.0%00.0%
24100.0%
521.7%1043.5%
626.1%28.7%
23100.0%
937.5%1250.0%
28.3%14.2%00.0%
24100.0%
520.8%1354.2%
520.8%14.2%00.0%
24100.0%
325.0%433.3%541.7%00.0%00.0%
12100.0%
627.3%1045.5%
522.7%14.5%00.0%
22100.0%
28.7%626.1%626.1%626.1%313.0%
23100.0%
13.5%, 46
Yes
Gated
2247.8%1634.8%817.4%00.0%
46100.0%
1022.7%1329.5%1636.4%36.8%24.5%
44100.0%
1227.9%2148.8%1023.3%00.0%
43100.0%
2043.5%1634.8%817.4%24.3%00.0%
46100.0%
817.8%2453.3%1328.9%00.0%00.0%
45100.0%
1125.0%2045.5%1329.5%00.0%00.0%
44100.0%
1125.0%1943.2%1431.8%00.0%00.0%
44100.0%
36.7%1737.8%1635.6%613.3%36.7%
45100.0%
86.5%, 294
No
13646.7%12743.6%248.2%
41.4%291100.0%
7124.7%12443.1%7927.4%124.2%
20.7%288100.0%
6724.0%15655.9%5017.9%
62.2%279100.0%
9733.4%12944.5%4615.9%175.9%
10.3%290100.0%
5719.8%15252.8%7124.7%
72.4%10.3%
288100.0%
5924.1%12049.0%5723.3%
52.0%41.6%
245100.0%
6523.5%14050.5%6724.2%
41.4%10.4%
277100.0%
3512.2%9232.2%9432.9%4315.0%227.7%
286100.0%
23.0%, 77
> $5,000
Initiation
1924.7%4761.0%911.7%22.6%
77100.0%
1316.9%3849.4%2532.5%11.3%00.0%
77100.0%
1621.9%3649.3%1824.7%34.1%
73100.0%
1722.4%3951.3%1621.1%45.3%00.0%
76100.0%
1013.3%3952.0%2432.0%22.7%00.0%
75100.0%
1118.6%3152.5%1728.8%00.0%00.0%
59100.0%
1115.5%3752.1%2231.0%11.4%00.0%
71100.0%
1418.9%2939.2%2027.0%810.8%34.1%
74100.0%
23.3%, 78
$5,000 -$10,000
4052.6%2836.8%
79.2%11.3%
76100.0%
2330.3%2532.9%2431.6%
45.3%00.0%
76100.0%
2331.5%3750.7%1216.4%
11.4%73100.0%
2533.3%3749.3%
68.0%68.0%11.3%
75100.0%
1824.0%3850.7%1824.0%
11.3%00.0%
75100.0%
1423.3%2745.0%1525.0%
23.3%23.3%
60100.0%
2028.6%2941.4%2028.6%
11.4%00.0%
70100.0%
1013.3%2432.0%2128.0%1418.7%
68.0%75100.0%
32.5%, 109
$10,001 -$50,000
6256.9%3834.9%87.3%10.9%
109100.0%
2927.1%4743.9%2422.4%43.7%32.8%
107100.0%
2422.9%6662.9%1514.3%00.0%
105100.0%
3733.9%4541.3%2321.1%43.7%00.0%
109100.0%
2119.3%6256.9%2422.0%21.8%00.0%
109100.0%
2828.9%4546.4%2323.7%00.0%11.0%
97100.0%
2825.9%6055.6%2018.5%00.0%00.0%
108100.0%
1211.0%3532.1%4339.4%1211.0%76.4%
109100.0%
21.2%, 71
< $50,000
3752.9%2738.6%
68.6%00.0%
70100.0%
1623.9%2638.8%2029.9%
57.5%00.0%
67100.0%
1522.7%3654.5%1319.7%
23.0%66100.0%
3550.0%2332.9%
912.9%34.3%00.0%
70100.0%
1622.9%3651.4%1622.9%
11.4%11.4%
70100.0%
1725.0%3652.9%1319.1%
11.5%11.5%
68100.0%
1522.1%3247.1%1927.9%
11.5%11.5%
68100.0%
22.9%1826.5%2536.8%1420.6%
913.2%68100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 200911 of 16
11
Please respond to the following regarding effective ways of attracting new members to the club:
Discount duesVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Payment plansVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Incentives to existingVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Family-friendly environmentVery EffectiveEffectiveNeutralIneffectiveOtherTotals
Hire full-time directorVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Advertise for membersVery EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Provide social programsVery EffectiveEffectiveNeutralIneffectiveOtherTotals
352
Overall
247.4%5918.3%
13140.6%7222.3%3711.5%
323100.0%
6720.3%16249.1%7823.6%175.2%61.8%
330100.0%
5015.1%14042.3%10030.2%267.9%154.5%
331100.0%
11935.6%16148.2%5115.3%20.6%10.3%
334100.0%
7021.7%9027.9%
13240.9%185.6%134.0%
323100.0%
206.2%7322.7%
14846.1%4413.7%3611.2%
321100.0%
13239.6%17051.1%288.4%20.6%10.3%
333100.0%
78.2%, 266
Country/Golf
Club Type
187.1%5019.8%
10742.5%5220.6%259.9%
252100.0%
5722.0%12949.8%5822.4%124.6%
31.2%259100.0%
4316.5%10741.2%7930.4%218.1%103.8%
260100.0%
9636.9%12347.3%3915.0%
20.8%00.0%
260100.0%
5019.7%7429.1%
11043.3%114.3%
93.5%254100.0%
156.0%4919.5%
12449.4%3513.9%2811.2%
251100.0%
9837.8%13552.1%249.3%
20.8%00.0%
259100.0%
9.4%, 32
City
13.4%413.8%
1034.5%827.6%620.7%
29100.0%
13.3%1136.7%1136.7%516.7%26.7%
30100.0%
26.5%1858.1%619.4%39.7%26.5%
31100.0%
721.9%1546.9%1031.3%00.0%00.0%
32100.0%
1241.4%724.1%724.1%26.9%13.4%
29100.0%
26.7%1136.7%1033.3%413.3%310.0%
30100.0%
1340.6%1650.0%39.4%00.0%00.0%
32100.0%
5.0%, 17
Yacht
317.6%211.8%741.2%317.6%211.8%
17100.0%
425.0%743.8%425.0%00.0%16.3%
16100.0%
318.8%850.0%318.8%16.3%16.3%
16100.0%
952.9%741.2%00.0%00.0%15.9%
17100.0%
318.8%318.8%637.5%318.8%16.3%
16100.0%
213.3%533.3%533.3%16.7%213.3%
15100.0%
952.9%741.2%00.0%00.0%15.9%
17100.0%
7.4%, 25
Other
28.7%313.0%730.4%730.4%417.4%
23100.0%
417.4%1460.9%521.7%00.0%00.0%
23100.0%
29.1%627.3%
1150.0%14.5%29.1%
22100.0%
730.4%1565.2%14.3%00.0%00.0%
23100.0%
522.7%627.3%940.9%14.5%14.5%
22100.0%
14.3%834.8%939.1%313.0%28.7%
23100.0%
1147.8%1147.8%14.3%00.0%00.0%
23100.0%
13.5%, 46
Yes
Gated
00.0%817.8%
2657.8%715.6%48.9%
45100.0%
818.2%2556.8%
818.2%24.5%12.3%
44100.0%
36.8%2250.0%1431.8%
511.4%00.0%
44100.0%
1227.9%1944.2%1023.3%
24.7%00.0%
43100.0%
1636.4%1431.8%1125.0%
12.3%24.5%
44100.0%
37.0%1125.6%1841.9%
716.3%49.3%
43100.0%
1840.9%1943.2%
613.6%12.3%00.0%
44100.0%
86.5%, 294
No
248.7%5118.5%
10538.0%6423.2%3211.6%
276100.0%
5820.4%13647.9%7024.6%155.3%51.8%
284100.0%
4716.5%11640.7%8630.2%217.4%155.3%
285100.0%
10737.0%14148.8%4013.8%00.0%10.3%
289100.0%
5419.5%7627.4%
12043.3%165.8%114.0%
277100.0%
176.1%6222.4%
13046.9%3613.0%3211.6%
277100.0%
11339.4%15052.3%227.7%10.3%10.3%
287100.0%
23.0%, 77
> $5,000
Initiation
1115.1%1723.3%3041.1%1013.7%
56.8%73100.0%
79.3%3344.0%2736.0%
810.7%00.0%
75100.0%
911.8%3748.7%2330.3%
79.2%00.0%
76100.0%
1722.1%4963.6%1114.3%
00.0%00.0%
77100.0%
1317.8%2027.4%3750.7%
34.1%00.0%
73100.0%
56.8%2939.7%3041.1%
68.2%34.1%
73100.0%
2228.6%5368.8%
22.6%00.0%00.0%
77100.0%
23.3%, 78
$5,000 -$10,000
810.8%1723.0%2635.1%1520.3%810.8%
74100.0%
1621.3%3850.7%1824.0%11.3%22.7%
75100.0%
1925.3%3445.3%1317.3%45.3%56.7%
75100.0%
3647.4%2836.8%911.8%22.6%11.3%
76100.0%
1419.2%2737.0%2534.2%56.8%22.7%
73100.0%
79.9%1926.8%3447.9%57.0%68.5%
71100.0%
3647.4%3242.1%67.9%11.3%11.3%
76100.0%
32.5%, 109
$10,001 -$50,000
54.7%1413.2%4643.4%2927.4%1211.3%
106100.0%
3129.0%5349.5%1816.8%
43.7%10.9%
107100.0%
1615.1%4037.7%3835.8%
87.5%43.8%
106100.0%
4238.9%4945.4%1715.7%
00.0%00.0%
108100.0%
2625.0%2423.1%4341.3%
65.8%54.8%
104100.0%
65.7%1817.1%4946.7%1918.1%1312.4%
105100.0%
4643.4%5249.1%
76.6%10.9%00.0%
106100.0%
21.2%, 71
< $50,000
00.0%1015.6%2945.3%1726.6%812.5%
64100.0%
1319.7%3654.5%1218.2%46.1%11.5%
66100.0%
46.0%2537.3%2537.3%710.4%69.0%
67100.0%
2233.3%3248.5%1218.2%00.0%00.0%
66100.0%
1725.8%1827.3%2436.4%34.5%46.1%
66100.0%
23.1%69.2%
3249.2%1320.0%1218.5%65100.0%
2638.8%2943.3%1217.9%00.0%00.0%
67100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 200912 of 16
12
Please respond to the following regarding effective ways of attracting new members to the club:
Incentives to new members Very EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
Relocate/add a satellite Very EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
352
Overall
4613.9%14744.3%10631.9%
195.7%144.2%
332100.0%
51.6%113.4%
14445.1%4915.4%
11034.5%319100.0%
78.2%, 266
Country/Golf
Club Type
3513.5%11845.4%8432.3%135.0%103.8%
260100.0%
52.0%62.4%
11746.1%3915.4%8734.3%
254100.0%
9.4%, 32
City
412.9%1341.9%929.0%412.9%13.2%
31100.0%
00.0%311.1%933.3%414.8%
1140.7%27100.0%
5.0%, 17
Yacht
423.5%847.1%423.5%00.0%15.9%
17100.0%
00.0%213.3%853.3%16.7%426.7%
15100.0%
7.4%, 25
Other
313.6%731.8%836.4%29.1%29.1%
22100.0%
00.0%00.0%942.9%523.8%733.3%
21100.0%
13.5%, 46
Yes
Gated
511.6%2251.2%1227.9%
49.3%00.0%
43100.0%
00.0%24.5%
2454.5%715.9%
1125.0%44100.0%
86.5%, 294
No
4114.2%12443.1%
9432.6%155.2%144.9%
288100.0%
51.8%93.3%
11943.4%4215.3%9936.1%
274100.0%
23.0%, 77
> $5,000
Initiation
911.7%4355.8%2228.6%
33.9%00.0%
77100.0%
22.8%45.6%
3852.8%912.5%
1926.4%72100.0%
23.3%, 78
$5,000 -$10,000
1621.6%3851.4%1418.9%34.1%34.1%
74100.0%
11.4%45.5%
2939.7%1216.4%2737.0%73100.0%
32.5%, 109
$10,001 -$50,000
1413.1%4037.4%4138.3%
87.5%43.7%
107100.0%
11.0%11.0%
4847.1%1615.7%3635.3%
102100.0%
21.2%, 71
< $50,000
69.0%2232.8%2740.3%57.5%710.4%
67100.0%
00.0%23.0%
2842.4%1116.7%2537.9%66100.0%
Please indicate the degree to which you agree or disagree that the following factors influence the club's abilityto attract new members:
Has sufficiently marketed.Strongly AgreeAgreeNeutralDisagreeStrongly DisagreeTotals
Need is well knownStrongly AgreeAgreeNeutralDisagreeStrongly DisagreeTotals
Continual encouragmentStrongly AgreeAgreeNeutralDisagreeStrongly DisagreeTotals
Club vot well known Strongly AgreeAgreeNeutralDisagreeStrongly DisagreeTotals
Enough activities to attractStrongly AgreeAgreeNeutralDisagreeStrongly DisagreeTotals
352
Overall
319.3%12737.9%
7723.0%8826.3%123.6%
335100.0%
10932.9%12437.5%
5616.9%329.7%103.0%
331100.0%
10230.4%16449.0%
4011.9%288.4%10.3%
335100.0%
206.0%8726.0%9428.1%
10631.6%288.4%
335100.0%
8324.9%15245.6%
5917.7%3510.5%41.2%
333100.0%
78.2%, 266
Country/Golf
Club Type
2710.4%9636.9%6123.5%6926.5%72.7%
260100.0%
9336.2%9436.6%4216.3%249.3%41.6%
257100.0%
8131.2%12748.8%2911.2%238.8%00.0%
260100.0%
166.1%7227.6%6625.3%8331.8%249.2%
261100.0%
6324.3%12146.7%4115.8%3212.4%20.8%
259100.0%
9.4%, 32
City
13.1%1753.1%618.8%618.8%26.3%
32100.0%
825.0%1031.3%721.9%618.8%13.1%
32100.0%
721.9%2062.5%39.4%26.3%00.0%
32100.0%
39.7%929.0%929.0%929.0%13.2%
31100.0%
619.4%1032.3%1341.9%00.0%26.5%
31100.0%
5.0%, 17
Yacht
317.6%423.5%317.6%741.2%00.0%
17100.0%
425.0%743.8%318.8%16.3%16.3%
16100.0%
423.5%741.2%529.4%15.9%00.0%
17100.0%
00.0%00.0%
1376.5%423.5%00.0%
17100.0%
529.4%741.2%317.6%211.8%00.0%
17100.0%
7.4%, 25
Other
00.0%833.3%729.2%625.0%312.5%
24100.0%
416.7%1250.0%312.5%14.2%416.7%
24100.0%
937.5%937.5%312.5%28.3%14.2%
24100.0%
14.2%625.0%625.0%833.3%312.5%
24100.0%
937.5%1354.2%14.2%14.2%00.0%
24100.0%
13.5%, 46
Yes
Gated
920.0%1431.1%1226.7%920.0%12.2%
45100.0%
1635.6%1942.2%715.6%36.7%00.0%
45100.0%
1635.6%2146.7%48.9%48.9%00.0%
45100.0%
24.4%1635.6%920.0%
1226.7%613.3%
45100.0%
1533.3%1942.2%511.1%511.1%12.2%
45100.0%
86.5%, 294
No
227.6%11138.5%
6522.6%7927.4%113.8%
288100.0%
9332.7%10436.6%
4917.3%289.9%103.5%
284100.0%
8629.9%14149.0%
3612.5%248.3%10.3%
288100.0%
186.3%7024.3%8529.5%9332.3%227.6%
288100.0%
6823.8%13246.2%
5318.5%3010.5%31.0%
286100.0%
23.0%, 77
> $5,000
Initiation
33.9%2634.2%2127.6%2026.3%67.9%
76100.0%
2836.4%3241.6%911.7%79.1%11.3%
77100.0%
2330.3%3951.3%1013.2%45.3%00.0%
76100.0%
56.5%2026.0%2836.4%2228.6%22.6%
77100.0%
911.8%4255.3%1722.4%79.2%11.3%
76100.0%
23.3%, 78
$5,000 -$10,000
79.2%2836.8%2127.6%1925.0%11.3%
76100.0%
2736.5%3243.2%79.5%56.8%34.1%
74100.0%
2735.5%3951.3%911.8%11.3%00.0%
76100.0%
67.9%2532.9%2330.3%1722.4%56.6%
76100.0%
1317.3%3141.3%1621.3%1418.7%11.3%
75100.0%
32.5%, 109
$10,001 -$50,000
1412.8%4440.4%1917.4%3229.4%00.0%
109100.0%
3532.1%3834.9%2119.3%1211.0%32.8%
109100.0%
3733.9%4642.2%1311.9%1311.9%00.0%
109100.0%
65.6%2624.1%2624.1%3835.2%1211.1%
108100.0%
3431.5%4642.6%1917.6%87.4%10.9%
108100.0%
21.2%, 71
< $50,000
710.4%2537.3%1623.9%1420.9%57.5%
67100.0%
1726.6%2031.3%1625.0%812.5%34.7%
64100.0%
1217.9%3755.2%710.4%
1014.9%11.5%
67100.0%
23.0%1420.9%1623.9%2638.8%913.4%
67100.0%
2537.3%2841.8%710.4%69.0%11.5%
67100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 200913 of 16
13
Does your club have some type of member-participating quality assurance program ("table top" survey, onlinequality assurance software, etc.) to monitor satisfaction with offerings on an ongoing basis?
YesNoTotals
352
Overall
15746.7%17953.3%336100.0%
78.2%, 266
Country/Golf
Club Type
12045.8%14254.2%262100.0%
9.4%, 32
City
1961.3%1238.7%31100.0%
5.0%, 17
Yacht
741.2%1058.8%17100.0%
7.4%, 25
Other
1041.7%1458.3%24100.0%
13.5%, 46
Yes
Gated
2659.1%1840.9%44100.0%
86.5%, 294
No
12944.5%16155.5%290100.0%
23.0%, 77
> $5,000
Initiation
3545.5%4254.5%77100.0%
23.3%, 78
$5,000 -$10,000
3444.2%4355.8%77100.0%
32.5%, 109
$10,001 -$50,000
5046.7%5753.3%
107100.0%
21.2%, 71
< $50,000
3348.5%3551.5%68100.0%
How important is it for your club to strive for maximizing the number of "very satisfied" members, versus justhaving "satisfied" members?
Very ImportantImportantNeutralOtherTotals
352
Overall
27782.2%5416.0%41.2%20.6%
337100.0%
78.2%, 266
Country/Golf
Club Type
21682.4%4316.4%20.8%10.4%
262100.0%
9.4%, 32
City
2784.4%39.4%13.1%13.1%
32100.0%
5.0%, 17
Yacht
1588.2%15.9%15.9%00.0%
17100.0%
7.4%, 25
Other
1770.8%729.2%00.0%00.0%
24100.0%
13.5%, 46
Yes
Gated
4090.9%36.8%12.3%00.0%
44100.0%
86.5%, 294
No
23580.8%5117.5%31.0%20.7%
291100.0%
23.0%, 77
> $5,000
Initiation
5673.7%1823.7%11.3%11.3%
76100.0%
23.3%, 78
$5,000 -$10,000
6281.6%1114.5%22.6%11.3%
76100.0%
32.5%, 109
$10,001 -$50,000
9587.2%1311.9%10.9%00.0%
109100.0%
21.2%, 71
< $50,000
5985.5%1014.5%00.0%00.0%
69100.0%
Over the past year, how have overall membership satisfaction levels at your club changed?
Increased significantlyIncreased slightlyNo changeDecreased slightlyDecreased significanltyTotals
352
Overall
8725.7%18655.0%4713.9%164.7%
20.6%338100.0%
78.2%, 266
Country/Golf
Club Type
7227.4%14153.6%
3914.8%93.4%20.8%
263100.0%
9.4%, 32
City
618.8%1959.4%
412.5%39.4%00.0%
32100.0%
5.0%, 17
Yacht
423.5%847.1%15.9%423.5%00.0%
17100.0%
7.4%, 25
Other
416.7%1770.8%
312.5%00.0%00.0%
24100.0%
13.5%, 46
Yes
Gated
1328.9%2555.6%511.1%24.4%00.0%
45100.0%
86.5%, 294
No
7425.4%15954.6%4214.4%144.8%
20.7%291100.0%
23.0%, 77
> $5,000
Initiation
1418.4%4761.8%810.5%79.2%00.0%
76100.0%
23.3%, 78
$5,000 -$10,000
2026.3%3850.0%1114.5%
67.9%11.3%
76100.0%
32.5%, 109
$10,001 -$50,000
3330.3%5550.5%1816.5%21.8%10.9%
109100.0%
21.2%, 71
< $50,000
1825.7%4260.0%
912.9%11.4%00.0%
70100.0%
How effective is your club's Membership Committee in attracting new members?
Very EffectiveEffectiveNeutralIneffectiveVery IneffectiveTotals
352
Overall
175.2%10130.9%13140.1%6319.3%154.6%
327100.0%
78.2%, 266
Country/Golf
Club Type
124.7%8131.9%
10139.8%4919.3%114.3%
254100.0%
9.4%, 32
City
26.5%722.6%
1238.7%722.6%39.7%
31100.0%
5.0%, 17
Yacht
15.9%529.4%952.9%211.8%00.0%
17100.0%
7.4%, 25
Other
28.7%626.1%939.1%521.7%14.3%
23100.0%
13.5%, 46
Yes
Gated
12.4%1229.3%1843.9%717.1%37.3%
41100.0%
86.5%, 294
No
165.6%8831.0%
11239.4%5619.7%124.2%
284100.0%
23.0%, 77
> $5,000
Initiation
11.4%2027.0%2432.4%2432.4%56.8%
74100.0%
23.3%, 78
$5,000 -$10,000
33.9%2532.5%3342.9%1316.9%33.9%
77100.0%
32.5%, 109
$10,001 -$50,000
1110.4%3129.2%4441.5%1716.0%32.8%
106100.0%
21.2%, 71
< $50,000
23.1%2234.4%2843.8%812.5%46.3%
64100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 200914 of 16
14
How many members are on the Membership Committee?
Less than 55 - 1011 - 15More than 15Totals
352
Overall
8025.3%18257.6%3812.0%165.1%
316100.0%
78.2%, 266
Country/Golf
Club Type
5121.0%15463.4%
2811.5%104.1%
243100.0%
9.4%, 32
City
1136.7%826.7%516.7%620.0%
30100.0%
5.0%, 17
Yacht
529.4%1164.7%15.9%00.0%
17100.0%
7.4%, 25
Other
1354.2%833.3%312.5%00.0%
24100.0%
13.5%, 46
Yes
Gated
615.8%2360.5%718.4%25.3%
38100.0%
86.5%, 294
No
7426.7%15857.0%3111.2%145.1%
277100.0%
23.0%, 77
> $5,000
Initiation
2940.3%3447.2%56.9%45.6%
72100.0%
23.3%, 78
$5,000 -$10,000
2128.0%4458.7%
68.0%45.3%
75100.0%
32.5%, 109
$10,001 -$50,000
2019.6%6058.8%1615.7%65.9%
102100.0%
21.2%, 71
< $50,000
812.9%4267.7%1016.1%
23.2%62100.0%
What type of Membership Committee(s) does your club have?
Marketing CommitteeYesTotals
Screening CommitteeYesTotals
Committee doing bothYesTotals
352
Overall
8585
123123
110110
78.2%, 266
Country/Golf
Club Type
6868
9191
8888
9.4%, 32
City
1111
1313
88
5.0%, 17
Yacht
55
88
77
7.4%, 25
Other
11
1111
55
13.5%, 46
Yes
Gated
1313
1414
99
86.5%, 294
No
7272
109109
100100
23.0%, 77
> $5,000
Initiation
2727
1212
2626
23.3%, 78
$5,000 -$10,000
3131
2727
2626
32.5%, 109
$10,001 -$50,000
2121
4141
4141
21.2%, 71
< $50,000
66
4141
1414
Does the Membership Committee meet on a regular monthly basis?
YesNoTotals
352
Overall
21366.4%10833.6%321100.0%
78.2%, 266
Country/Golf
Club Type
17269.9%7430.1%
246100.0%
9.4%, 32
City
1856.3%1443.8%32100.0%
5.0%, 17
Yacht
1270.6%529.4%
17100.0%
7.4%, 25
Other
937.5%1562.5%24100.0%
13.5%, 46
Yes
Gated
2668.4%1231.6%38100.0%
86.5%, 294
No
18666.2%9533.8%
281100.0%
23.0%, 77
> $5,000
Initiation
4360.6%2839.4%71100.0%
23.3%, 78
$5,000 -$10,000
5167.1%2532.9%76100.0%
32.5%, 109
$10,001 -$50,000
7471.8%2928.2%
103100.0%
21.2%, 71
< $50,000
4263.6%2436.4%66100.0%
Is the chairman of the Membership Committee(s) on the Board?
YesNoTotals
352
Overall
27284.2%5115.8%
323100.0%
78.2%, 266
Country/Golf
Club Type
21485.9%3514.1%
249100.0%
9.4%, 32
City
2477.4%722.6%
31100.0%
5.0%, 17
Yacht
1376.5%423.5%
17100.0%
7.4%, 25
Other
1979.2%520.8%
24100.0%
13.5%, 46
Yes
Gated
3384.6%615.4%
39100.0%
86.5%, 294
No
23784.0%4516.0%
282100.0%
23.0%, 77
> $5,000
Initiation
6183.6%1216.4%73100.0%
23.3%, 78
$5,000 -$10,000
6584.4%1215.6%77100.0%
32.5%, 109
$10,001 -$50,000
8583.3%1716.7%
102100.0%
21.2%, 71
< $50,000
5684.8%1015.2%66100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 200915 of 16
15
How many years does the chairman normally serve?
Less than 2 years2 - 5 yearsMore than 5 yearsTotals
352
Overall
8127.9%20370.0%
62.1%290100.0%
78.2%, 266
Country/Golf
Club Type
5725.4%16372.8%
41.8%224100.0%
9.4%, 32
City
1137.9%1758.6%13.4%
29100.0%
5.0%, 17
Yacht
853.3%746.7%00.0%
15100.0%
7.4%, 25
Other
525.0%1575.0%00.0%
20100.0%
13.5%, 46
Yes
Gated
1336.1%2363.9%
00.0%36100.0%
86.5%, 294
No
6826.9%17970.8%
62.4%253100.0%
23.0%, 77
> $5,000
Initiation
2538.5%4061.5%
00.0%65100.0%
23.3%, 78
$5,000 -$10,000
2536.2%4463.8%00.0%
69100.0%
32.5%, 109
$10,001 -$50,000
1314.0%7782.8%
33.2%93100.0%
21.2%, 71
< $50,000
1831.0%3865.5%23.4%
58100.0%
How many years has the present chairman served?
Less than 2 years2 - 5 yearsMore than 5 yearsTotals
352
Overall
15952.1%13443.9%
123.9%305100.0%
78.2%, 266
Country/Golf
Club Type
11648.7%11146.6%114.6%
238100.0%
9.4%, 32
City
1965.5%931.0%13.4%
29100.0%
5.0%, 17
Yacht
1062.5%637.5%00.0%
16100.0%
7.4%, 25
Other
1365.0%735.0%00.0%
20100.0%
13.5%, 46
Yes
Gated
1950.0%1744.7%
25.3%38100.0%
86.5%, 294
No
13952.3%11744.0%
103.8%266100.0%
23.0%, 77
> $5,000
Initiation
3754.4%2942.6%
22.9%68100.0%
23.3%, 78
$5,000 -$10,000
4056.3%3143.7%00.0%
71100.0%
32.5%, 109
$10,001 -$50,000
4646.0%4646.0%
88.0%100100.0%
21.2%, 71
< $50,000
3557.4%2541.0%11.6%
61100.0%
McMahon Group, Inc.2009 Taking the Pulse
of the Club IndustryMembership
Copyright 200916 of 16
16
WRITTEN COMMENTS
Briefly describe your campaign if you advertised in the public media.
Local city newspaper; some magazines.
Mid-American Boat and Lifestyle Show; occupied a booth for 14 days.
Generic ads with the amenities we offer. We do not list prices.
Print and radio spots.
We are based on real estate sales. You must buy real estate to be able to join club. We spent money on real estate marketing in various areas.
Advertising with 2 local companies.
We offered our members a referral fee; plus we offered a move up program with credits to their account and new members were offered credit to their account.
My previous club earlier in 2008, we had a very extensive outside marketing campaign to include print, radio, and direct mail.
Newspaper ads.
Local newspaper; high school brochures.
Local newspaper; local web specials; member recruitment incentive.
TV commercials. Newspapers. Magazines
We created a new category “Later Start” membership. A professional brochure was developed and mailed out in certain areas of our city. We picked up 7 new members.
50% off initiation fee in high-end magazine.
We have an outside company that advertises in a number of publications, as well as the multiple listing service for real estate.
A “no money down” program where any new golf member who joins under this program will have 12 months to eliminate the initiation fee by spending that money on any and all golf related goods and services. This includes member cart fees, guest cart fees, guest green fees, range balls, clothing, clubs, and anything else we offer in the Golf Pro Shop (excluding golf instruction). If the new member does not consume the amount equal to the initiation fee in golf related goods and services after the end of the 12-month period they will be responsible for the balance.
Membership attached to lots. Marketing is in development budget, not club’s.
Radio and local establishments.
Advertisement in local magazine. Marketing programs through local area Chamber organizations.
Local magazines.
70th Anniversary membership drive. Newspaper and TV.
Radio ads - $6000 cost.
Newspaper twice per year for membership.
Golf and lifestyle magazines.
Postcard mailing to a 15 mile radius of the club. Chamber of Commerce publications.
Ad in mailed publications.
TV ads for 2 months.
Direct mail. Newspaper.
A simple awareness brand image building advertisement in the local regional newspaper for 3 consecutive weeks. Not a specific membership recruitment advertisement.
TV; magazine; booths.
Print ads; radio ads.
Local media newspapers, targeted neighborhood publications, informal meetings at local communities that do not have golf courses.
In a couple of golf-specific publications and with local Chamber.
Direct mailing based on golf interest, income, location.
TV. We hold a seniors champions tour event that is televised.
Limited newspaper and some golf expo events, plus Chamber e-mail blast.
Bought space in the adjacent town weekly newspapers and a real estate magazine. Purpose was to give the club exposure.
Billboard, local papers, radio.
We are part of a real estate development so we have a professional marketing company for media – television, newspaper, and internet.
Local paper bi-weekly ads; local TV and radio campaigns; inserts in local paper.
We introduced a Preview membership which allowed people to come into the club for 12 months without having to pay the initiation fee.
Small ads in local newspaper.
Ads in local newspaper.
We promote membership packages in several publications.
Newspaper and magazines mainly. This year, added radio, TV, and web ads.
Member spotlight in local magazine. Article written as bio of successful individual, with their photo and how the Club has helped make them successful.
Small ads in local business publications.
A sticker was placed on the front of a popular newspaper. Some ads in the newspaper also.
We offered a new Corporate membership in 2008. We used business publications for ad space.
We use print media, direct mail, banners, and word of mouth to promote our 30-day trial memberships.
In September, if the following year’s dues and initiation, the rest of the year is free.
Corporate health and wellness.
Print ads. Direct mailing.
Chamber of Commerce.
Internet, newspaper, local magazines, regional and national golf publications.
Non-stockholding membership. Small joining fee. Joining fee reduced the more people join together.
Radio; newspaper.
Spot membership ads in sports supplements.
Open house to launch completed renovation.
Preview membership.
Lowered initiation fees in exchange for a 12-month commitment.
Direct mail to attract Social members.
Newspaper ad, two runs per week over a 6 week period.
Radio spots.
Newspaper and radio.
We reopened the golf course after a $2 million renovation so the club did some advertorials, direct mailers, and a PR campaign.
Under 30 years olds’ magazine and event host.
Did an upscale “awareness” advertisement of our club in the #1 news radio station in Detroit for business executives and others.
Newspaper.
Targeted cable TV; direct mail.
Through the campus mailing and via Alumni Magazine.
Indirectly. All members must first own real estate.
Radio.
Inside Tennis Magazine; major tournament entry information also promoting club amenities.
Let’s Go Lago website. Radio and print advertising.
Does your club offer some form of trial or temporary membership program to attract new members?
Any time during the months of April, May, and June an individual may join on a “trial” basis, pays dues but no initiation; but must either join or leave on July 1st.
Reduced dues for 1st year and initiation is waived if they stay for 2 or more years.
Still to be finalized, but includes a non-refundable portion of the amount to be used for entrance fee (i.e., not just dues trial).
Just started a “Non Refundable Membership” for $25,000.
Four month trial at 50% of annual dues.
Two-season reduced price introductory memberships.
$41,500 first year option to join as Regular after that time.
Creative Golf Marketing Ambassador Preview Membership Initiative used.
Individuals may “preview” the club from January 1st to May 31st for monthly dues and incidentals – no initiation fee.
¾ dues for 2 years.
Temporary membership is a one-time only opportunity and can be used for one or two months. Introductory membership is for one year and will convert to Full membership.
No initiation for 6 months, dues only.
One, without initiation fees.
We allow potential new members to join for $850 for the season. They get 10 rounds of golf, limited access to tennis courts, unlimited use of practice facilities and use of clubhouse and participate in all club events. If they join the following year, they get a credit of $500 towards their initiation fee. In early years, the retention rate was 90%.
Member for a day.
Test drive 3 months, decide in month 4.
They may play for one year by paying dues, but no initiation fee.
We have a summer program.
No initiation fee. Discovery Membership. Potential members may use the Club’s facilities with no fees for a trial period of 3 months. Once the three months are up, then we encourage them to join or terminate their Discovery Membership.
One month includes two dinners and two group lessons, $75.
Pay dues only for the first year.
$5000 down upfront. Pay full dues for 3 years. At the end of 3 years – quit and get your $5000 back or stay and apply it toward your initiation fee.
Pay annual dues (prorated) for the year and then commit to either leave the club, pay full initiation fee in three consecutive, annual installments per schedule.
A preview program that allows prospects to try the club up to one year before committing to initiation fees.
Small deposit now – balance when Club is full.
3 month trial at half price.
Only during season – preview membership.
We have a “try us, see if you like us” promotion. We normally sign 3-5 members from this promotion. We also do an informational meeting with prospective members that our current members recommend for membership.
Annual members pay a 33% dues surcharge in lieu of initiation. A percentage of the surcharge is applicable against an initiation fee, declining after each year of annual membership; maximum of 4 years.
Provisional membership for 2 years. The deposit is refundable if they stay and non-refundable if they leave after 2 years.
No initiation fee due the 1st year.
Tiered dues and minimum over 5 years as well as initiation fee payments.
Introductory Advantage allows winter visitors to participate as a member over a possible 5 month period one year only. No initiation and approximately 3 times normal dues per month.
Preview January to April; lower dues and food minimum.
Two week guest membership; must be sponsored by a member.
$1000 down payment, use club for up to 6 months before committing to Full membership and paying remainder of membership fee. 90 day trial without initiation fee, pay dues only.
One year with no initiation fee.
$5000 one year trial – deposit transfers to the purchase, otherwise it forfeits. Regular dues apply, not equity.
A one year available membership that can last from 1 to 6 months. Dues plus $50, no advance fees. Full privileges and no charge club riding cart.
One year trial – they pay annual dues. Two week trial – they pay no dues, only food, beverage and guest fees.
Summer pool membership.
We used Creative Golf Marketing to implement a Preview Membership Program.
One year annual Non-Proprietary. Full dues, but not subject to capital and operating assessments. Option to convert to Full membership at the end of first year.
Not at the present. In October 2008, we offered a person to become a member from 10/1/2008 to 12/31/2009 for one year’s dues.
One year trial with dues and minimums.
Three month program; pay dues and food minimum in advance. Full use of club facilities.
Half price for first 2 years.
In the summer, we had a three month trial where dues and minimums were required. After three months people had to either pay initiation or leave.
One year with no initiation fee; pay all other dues and assessments.
Creative Golf Marketing.
One week trail membership. We also have discounted some programs to get people in the door.
Delay of stock payments for a period of one year.
No currently, although we have in the past (Creative Golf Marketing).
Ambassador program 38% discount on dues for the first year.
12 month preview, dues only.
Pool membership is $750 for 12 month period (plus minimum). If join after 12 months, $750 is credited to initiation. On the golfing side, we have a 30 day trial at our Social dues ($160) and we extend the Social dues on off-season month; for instance, if joining in October they would continue at Social dues until May 1st.
Pay 25% initiation fee and full dues for one year. If you join, 100% gets applied to your initiation. If you don’t, you get 50% back.
Special pricing for 1st year.
12 month trial, considering shorter period for Summer 2009.
Trial membership, one year, $1000 down and remainder when joining. All other fees and charges same as full member.
Guest membership available for those leasing a property owned by a member. Also offer up to 3 months sponsored membership to those relocating and looking for a home. Flat rate of $1875/3 months allows unlimited golf, tennis, beach club, fitness, dining (pays cart fees). May apply the $1875 toward initiation fee of Full membership within one year.
Three months free dues.
Trial program for 6 months, then join.
One year to try non-golf membership at full dues, no initiation fee. Initiation fee paid only if they decided to stay on.
One year, $4000/2000 is non-refundable; dues are the same as regular member.
Trial membership will be offered this year with reduced initiation fee and dues until December 2009; then have to make a decision.
Our membership is month to month.
A candidate can play golf for just the dues for the first year and start paying initiation fee after that.
Trial membership that defers initiation fee for 6 months, then offers payment plan or full payment.
We offer a 30-day trial membership which allows use of the entire club. It costs $300/single or $500/couple or family.
90-day “Prelude” program.
Short term membership 1, 2, or 3 months in length.
Member for a week program.
Can join for up to one year with just payment of golf dues.
Trial Social membership for 3 months.
Preview membership – 90 days $7000 fee; fee applicable to initiation fee when preview participant joins.
We started an annual membership plus they pay for green fees.
2 year membership paying $500 fee.
Program set up by Steve Graves of Creative Golf Marketing. 2-year membership paying $500 fee.
Created an After Five VIP Club Card…they are allowed to visit our club after 5pm for cocktails and dinner Wednesday, Thursday, and Friday only…90 day validity.
Two year trial membership.
One month at $75; it includes dinner for two, two free tennis lessons, and a free racquet demo program.
90-day trial.
Minimum of 6 months, maximum of 12 months participation for dues only.
Full refund within the first year if unhappy.
One year $500 initiation deposit.
Seasonal membership.
A candidate for membership is approved by the committee and the board for a preview program.
Preview membership for 30 days; pay usage only.
Preview for a year. Cost $5000 with $4000 toward membership, pay monthly and the F&B minimums.
Ability to pay initiation fee over time.
Pay the dues; defer the initiation fee for one year. If you come back the second year you receive $2500 discount off the initiation fee and you can pay it over time.
Prospect pays $10,000 deposit and full dues for three months. If they do not join, they are refunded $7500.
One week club use including one round of golf, one tennis session and one week club use otherwise.
Non-equity membership available for dues only. Equity member receives discount on dues for sponsoring new members.
One year trial with no upfront cost, just a commitment to pay dues for a full year.
90-day introductory trial.
One year deferred initiation fee.
2 month trial membership to new homeowners.
6 month trial for all non-golf activities.
2 year golf membership pays $5000 that goes toward purchase of Full membership after the 2 years are up.
We are strictly food and beverage, so I offer dinner for 2 if sincerely interested in club membership.
One round of golf and/or dinner at club; they pay for dinner.
If a member joins after September 15th, we give the balance of the year and all of the next year.
Preview membership for one year with no initiation, then pay initiation fee if continuing membership.
⅔ cost of first year’s dues.
We extend a six month dues free membership to all faculty and staff.
One time per family trial of $10,000 + dues of $5325.
Trial membership for one year.
Preview program – can leave prior to the 60th day. If still a member after the 60th day, member must commit for a 12 month period.
If you had a new membership drive of any kind within the past calendar year, who ran your club’s membership drive/program?
General Manager.
Committee.
Developers.
We are beginning one now.
Dictated by membership committee.
Local new radio station.
GM.
Club, with behind the scenes help from 2 different consultants.
If your club provides a structured, new member orientation program for incoming members and their families, briefly describe the process:
New member orientation. Follow up by each specific department head to introduce to their discipline; i.e., golf, fitness center, F&B, etc.
Tour; meeting with COO and Director of Golf; one time annual orientation brunch.
New members, once approved, attend a monthly orientation directed by GM and club staff. Membership Committee members follow up monthly in the first six months with each new member.
They are “partnered” with existing member families to encourage usage and introduce them to club and the membership.
One hour approximate meeting and tour with GM.
We set up a time for the new member to come out and we give them a tour of the facility and explain how the club works. We introduce them to any members and all the staff to make them feel welcome.
The GM handles the process and each department head is part of the orientation to take care of their own department and to answer any questions.
Orientation tour with senior management.
Membership Committee goes through a tour at interview process.
They are given a tour of the facilities, meet the staff, and given the by-laws, rules, and membership roster.
Meet with Ambassador Committee members for tour and discussion of programs. Also contacted by staff for orientation of particular area of interest.
All new members meet with Membership Director and GM.
It is a mandatory program in which our G&A department and GM/COO is involved in explaining all aspects of the community including review of our CC&R’s, club rules, tour of the facility, and introduction to or Leadership Team.
Full orientation with each department head and GM; then each new member is given an existing member to mentor them.
Meet with board member. Meet with manager/tour. Golf orientation with pro.
Tour of facilities and review of club operating structure and rules/regulations.
We do a monthly orientation with myself, other department heads, and board of directors. We talk about history of the club, club events, and how to sign up for club events, who to contact for different things. It is basically a staff intro and welcome session.
Member ambassador program. Membership Director orientation.
Introduction to management. Invitation to join GM and DOM for an orientation luncheon. Detailed discussion of member benefits. Introduction to other members at a cocktail event hosted by the club.
Cocktail reception, personal tour, and introductions to key staff, round of golf with head pro.
Meeting with GM over lunch, go over club culture, customs, rules, club governance, committee system, facilities and hours. Tour property and meet department heads and staff.
All new members spend time with the GM and all the department heads, as well as with a member interview in advance of using the facilities. We then match them up with a member buddy and the GM and the Membership Director check in on them via phone one time monthly for the first 6 months and after one year.
Provide new member orientation by GM, send gift basket to new member, assign host family to help new member meet other members and understand club culture and activities. Membership Director calls 30/60/90 days to check on new member.
We require their presence at a new member orientation meeting with a social hour attached. Each member of the professional staff explains the processes and offers assistance in any way. Rules and dress codes, etc. are also discussed, and a welcome from the club president with a portion on the history of the club.
A private meeting with the GM and Administrative Assistant that includes a guided tour and written material and staff introductions.
Club tour, telephone calls from staff directors to welcome and answer questions. Membership director calls after month 1-2-3 for follow up.
I meet with each new member personally to orient them to the entire operation. We have a simple checklist of activities that we do with each new member, including introducing them to key staff, key practices, and other sources of information.
Provided by Membership Director.
Membership Director and GM luncheon to review overall bylaws, rules, operational hours, etc.
In early June, we hold a new member day. We invite all new members, board, membership committee members, senior staff including the course superintendent head pro, chef, etc., and have a 9-hole golf followed by reception and dinner. This gives them the opportunity to meet with club’s leadership and management staff.
We have detailed written documents as well as manager sponsored newcomers welcome that describe the property amenities to the new members. The department heads give the presentation.
One-on-one orientation with the General Manager.
I, the General Manager, have a formal meeting to give them a formal tour of the club, introduce them to club staff, and go over the do’s and don’ts of the club.
Club tour with GM.
Meet with member(s) of the membership committee and management to orient to club culture, rules and regs, etc., and shown a video followed by Q&A.
Everything from personal member calls to a full blown orientation and welcoming dinner.
I am responsible for the club tour and answering new member questions, plus they have a mentor assigned to them to help integrate the new member into the membership.
Membership director meets with new members, walks through the “how to” (reservations, tee times, etc.), what to expect in terms of member communications, billing, reviews directory of department heads and responsibilities.
Lunch meeting and printed material.
Monthly with BOG members and other members in attendance along with committee and club within the club promotions and tables.
Several hours with departmental managers.
Orientation book provided, along with meeting with Membership Director, committee member and controller regarding financial and billing.
Currently being put together.
General manager’s interview.
Orientation session each spring.
Executive staff (GM, office manger, head professional, F&B manager) familiarizes new members with the club.
Each new member completes a personalized 1.5 hour orientation with General Manager. New members are also introduced formally at two annual events.
A full orientation and assignment of a member ambassador.
New member meeting and cocktail reception.
We sit down and go over the club rules, guidelines and procedures. Each club member is given a tour of facilities when weather is appropriate. Also, chef, golf pro, GM and other staff talk about the details and need to know of their department. Cocktails and hors d’oeuvres served, Saturday afternoon.
Orientation luncheon.
Meet with membership director for information packet, tour, meet all department heads.
Our membership manager meets and greets new members, reviewing the pertinent rules and regulations, familiarizes them with where they can look up anything that is not covered in this session. New members get a complete tour of the facility and are introduced to the key staff, who in turn will familiarize them with their respective operations.
Individual tour at time of entrance, plus two hour orientation that includes presentations by board members and staff plus “behind the scenes” tour.
Facility tour. Meeting with staff professionals in area of interest; i.e., golf pro, etc.
Conducted by GM to outline club policies, traditions, and rules.
Meet with Membership Committee and then with senior staff that guide them through the do’s and don’ts.
The membership VP goes over the rights and privileges of the new member’s membership.
Member committee calls new members and invites them to participate with them in golf or a social function.
Tour of facility with General Manger including handout of materials for all activities including monthly newsletters. Annual Open House for all new members to learn more about the total offering of the club.
Meets with GM and discusses club amenities and how to use.
Once a quarter, each new member will receive a new member orientation manual, roster, etc.
Introduction to staff who in turn describe rules, etc. to the members.
One-on-one orientation program for reservation policies, statements, locker sign up, etc. 1-month, 3-month, and 6-month individual follow up.
Tour with myself and I follow up on their needs and introduce them to the different areas of the club.
Yes, but it is not as aggressive or fluid as I would like it. The membership committee controls it and it is not consistent.
90-minute power point lead by GM.
Can’t golf until they go through orientation with General Manger, Membership Services Manager, and head pro. Takes about 2.5 hours.
Meeting with Membership Committee and GM.
Membership Committee orientation, other committee involvement, head pro, and GM orientation.
Three times annually we offer a new member meeting where they are introduced to staff and informed how to participate in the daily life of the club, including how to make tee times, how to join men’s and women’s associations, etc.
New member orientation with every department head within 7 days of join date.
Meeting and tour with GM.
Annual gathering with take home information on club and staff.
45 minutes with the membership sales team member.
We schedule an appointment, take a tour, introduce the staff and review our operations and bylaws.
We hold group orientations that are fun and informative.
Orientation of clubhouse by General Manager. Orientation and golf skills test by Director of Golf.
Every new member, regardless of membership class, attends a 1-hour orientation with the GM.
Once the application is received, the applicant is contacted and plays golf with the Membership Committee. We have a dinner with the applicant and spouse and we give them a thorough orientation. If approved, the Manager and pro meet with them again and do a complete tour of club and orientation.
Interview with GM and head golf pro and mentoring with greeters’ committee.
New members meet with Membership Director and department heads. In depth tour of club with what to do and what not to. Each new member assigned a mentor.
Brochure and detailed visit with membership person.
A full facilities tour and walk through the how to’s of using the club; i.e., making dining reservations, tee times, fitness center use, and all facilities. Introduction of the golf, tennis, and chef. About 1½ hours with the General Manager.
Formal meeting with GM, golf pro, tennis director, club president, and membership chairman to review the rules and regulations, formal presentation of membership card, then cocktails and inner. A person from the membership committee is assigned to this family for the first year and then the certain committee takes over from that point.
Members are interviewed by a member of the Membership Committee and toured around the club. After acceptance, new members meet with the Membership Director and given summary of the rules and golf etiquette. Also, they are invited to quarterly new member receptions.
Open house with key staff and board members. Informal presentation and Q&A session.
The General Manger will make an appointment with the new members and his/her family members. We will tour the club, talk about club amenities, rules, culture, traditions, and allow the new members to ask questions abut the club. I introduce them to as many department heads and staff that are available that day and give theme enough information so that they are comfortable using the club. It gives us time to connect and get familiar with each other.
A 1½ hour reception with the president and key staff members. Includes power point with 5 speeches by staff. Rules handouts and historical flyers. Q&A.
Meeting with a welcome party and the pros.
Tour of the facilities.
Formal orientation of policy, do’s and don’ts, club tour and face to face meeting with department heads; Q&A.
Membership Director walks them through a 2-hour orientation when they become residents.
The program includes all of the department heads and the Executive Committee of the board.
Sales welcomes new member, tour of the club facilities, fitness consultation available, and letter of welcome from GM.
We do an orientation and we have members of the Membership Committee volunteer to “adopt” a new member to help them get involved in club activity.
Yes, orientation breakfast with department heads and board; new member scramble, and mentorship program.
Coffee hour with General Manger; one-on-one with entire family.
Orientation class each month for the members that have recently joined. All department heads attend and go over the specifics of their department.
Meet with membership committee and sponsors to review all materials. New members must sign off confirming review.
Membership Director goes over a full review and then takes a tour.
Afternoon with the Manager.
Walking tour with the Membership Director to be introduced to the staff. We also have quarterly follow up phone calls from a combination of staff, Membership Committee and Board.
We have a 90-day orientation with a series of contact and information gathering/giving – it is in a checklist fashion for our management team to follow.
We have a membership orientation program each month. New members are given 90 days to complete the orientation.
We have a new member orientation celebration/cocktail party where they meet all senior staff, membership committee, Board of Directors, and all other new members for that period. Our Membership Director personally tours all new members throughout all club areas demonstrating how to use their new club. We provide coupons and intro discounts to all activity areas of the club and the Membership Directors assists in getting them signed up. After 90 days, we survey the new members and follow up on their comments. New members get personalized invitations to all social events via membership director or department head.
Member mentor program.
Somewhat structured. New member is briefed by membership office on general rules, introduction to GM, and letter from president. Then the new member is allowed to choose which departments they would like to contact them. Ambassador member is assigned, if new member agrees, to introduce to social side of club.
Meeting with GM and Membership Director.
We need to work on this.
Meeting at members’ homes.
Meet and tour the club and cover specific items of operations.
Evening event, tour, material distribution, senior staff and board member introductions.
This is done by the Membership Director and involves the sponsor members.
Conducted by member relations person and includes three comp future introductory events.
Members and their spouses come for a private tour.
Membership Manager meets with new members, provides a complete new member orientation; meeting generally lasts approximately 2 hours as it also includes a complete tour of club. Selected existing members act as “ambassadors” and welcome new members (this is generally the club’s Membership Committee). The new member reception held annually has been turned into a more fun event, fewer speeches and more socializing/networking. We also have racquet specific new member welcome programs.
Meeting with staff and new member after approval.
We offer a tour of the facility and a new member orientation.
We go through each new member package with the member. We then host a 3-course wine tasting dinner every quarter for our new members.
Meet with Membership Director for complete orientation of rules, policies, website interaction, introduction to staff, and tour of facilities.
We do a full fitness appraisal plus racquet orientation with our pro. They then meet with an on staff trainer who gives them a personal fitness program.
We will in 2009.
Combination of tour of property with a thorough update on services, junior activities, rules, etc.
Each new member will spend approximately one hour with GM going over the club’s policies, etc., locker selection, meet the management and pros.
Orientation with GM, golf pro, tennis pro, and F&B manager.
New member has lunch with GM. All department heads contact new member personally. There is a new member reception quarterly. We offer free boating, tennis, and golf lesson.
Required new member orientation plus a structured ambassador program to help new members acclimate to the club.
New member orientation committee meets with all new members…encourages golf and social activity.
Tours by Membership Director, introduction t key staff, meet with GM and Director o Golf for details on hours, policies, etc. GM phones follow up 4-6 months after joining.
Optional Ambassador program.
Tour of club. Review of rules and operations. Introduced to members and staff.
New member orientation meetings.
During the nomination process, they tour the club’s facilities and services with the GM and Membership Director. After acceptance, we again meet with them and introduce them to the staff and traditions of the club so as to maximize their use of the club “as they hit the ground”. We also introduce them to the various member groups that match up with their interests (lady golfers, tennis players, yoga/Pilates, various men’s groups, etc.).
Initiation of junior members.
We conduct an orientation meeting for a group of new members (all taken in over past 6 months) with president, General Manager, membership chair, head golf professional, introduced and presenting.
GM provides tour and orientation with package of information and gift certificates.
Recently started including GM meeting, MGA/WGA contact, pro shop presentation, tours, rules and regs, bylaws, social/golf calendars.
Each new member meets with Member Relations Manager or Director of Membership to go over club rules, guest policies, tee times, etc. We also hold a new member reception for new members to meet other new members, Board members, and department heads.
Scheduled meeting with supplemental materials, hours of operation, key contacts, venues, and tour.
The structure has become less formal. New members are invited to attend multiple club programs on a complimentary basis so they meet the maximum number of members in the first year of membership.
We do a cocktail party. Staff is introduced and they describe their position at the club. We do a raffle drawing throughout the evening – dinner, massage, golf lesson, and a few small items.
Orientation is done on an individual basis. Meeting with all the departments of the club. Also invited to a social hour to meet other new members and existing membership.
Interview and then luncheon.
Walk through and introduction to department heads and full golf orientation with Director of Golf.
Lunch meeting to provide information of club traditions, expectations, policies, etc. Sponsors are encouraged to attend.
Membership Director walks them through property, introduces them to key staff, has ID picture taken, etc.
Formal orientation with the Membership Director lasting one hour.
We offer a simple, one day open hours for new members in May.
One hour meeting covering 501c7 issues, privacy issues, guest policies and other club rules. A tour of facilities if needed.
The management team provides a New Members’ Night orientation session (meet and greet) that describes all services available for new members.
New member reception.
Cocktail party meet and greet.
One hour with General Manager.
Volunteer member acts as ambassador to introduce them to the club’s activities.
Membership orientation held annually covering history, rules, hours of operation, events, outings, hosting private events, charities supported and introduction to key board members, committee chairs, and personnel. Encouragement to get involved so they get the most out of the membership.
Power point presentation with key staff personnel, following by Q&A with staff and meet and greet with board members.
Meet with Membership Director to review all aspects of the club – dining, tennis, golf, special events. Meet all key department heads and attend new member mixers.
Welcome dinner. Member mentors. Introductory lesson with golf/tennis pro. Contact from all social organization in club.
New member welcome party, assign current members to new members to make the transition warm and friendly.
A cocktail party with orientation from membership committee.
Meeting with Membership Director and several department heads.
Meet board, department heads and then Membership Director does a full tour and orientation.
Membership interview with sponsor present is conducted headed by 2 current or past board members.
New member meet with the GM and administrative assistant for a tour and introduction to the club.
Meeting held with General Manger, golf pro and board members.
Power point program with tour and meet and greet with key staff.
Welcome packet, tour, and introduction to all department heads.
New members are inviting to a cocktail party. They meet keys staff, board members and committee chairpersons.
Individual meeting with membership chairman who conducts club tour, intros to managers and review of club rules.
We have luncheons as well as evening informative meeting with the staff and board members.
New Members’ Day including golf, reception, dinner and tour with the directors, GM, head pro and superintendent.
One-on-one tour of facilities, meet staff and contact information. Introduced at member events.
GM/COO meets with each member to give a two hour orientation and tour.
Pre-season we cover all facets of the club and make all reservations for members.
Full orientation of the facilities with club manager and review of policies and procedures.
Tour; personal meeting with department managers; new member party quarterly.
Full orientation by membership committee. Buddy system as well to get them integrated into club life.
Each incoming member has an orientation regarding club policies and rules, as well as a full clubhouse tour, when they pay their initiation fees. They receive a call from a member of the Board of Directors as well as from a member of the Membership Committee welcoming them to the club.
Quarterly orientation program includes a personalized tour and structure of the club presented by the GM; includes a behind the scenes visit with each department manager in their area followed by a visit with club associations (MGA, LGA, etc.) and happy hour intro by GM and cocktails.
Tour and meeting with department heads.
What type of incentives did you offer new members to join?
$0 for other private club transfer.
Dues credits.
Reduced dues.
Non-refundable membership.
Reduced dues.
Reduced dues through winter months.
Graduated 4 year plan – 40% discount 1st year to a 10% discount the 4th year. Sponsors received 20% incentive for 2 years of dues paid by new members.
Strive to have the finest services and facilities and depend on members’ price to bring others in.
Usage credit to the sponsor also.
Two free tennis lessons.
Social membership drive – no dues for the first year.
Initiation fee paid in quarterly installments.
Deferred dues for three months.
12 months dues reduction.
Deferred portion on deposit.
Tiered dues over 5 years; no dues until May 2009.
Sponsoring member gat a $2000 credit.
Lower first year dues.
Free cart for one year.
One month’s free dues for the new and sponsoring member.
Offered seller of home with no membership to sell to golfer ($7500).
Free dues for 6 months.
Lower cost 1-2 year memberships.
Monthly credit to account of $75 for 24 months.
15 months for 1 year’s dues.
Announcement of increase of initiation fees on a pre-determined date.
Offer complimentary golf lesson, tennis lesson or attendance at a social event.
None.
4-year plan; 40% discount 1st year; 30% discount 2nd, 20% discount 3rd, 10% discount 4th, plus can pay initiation over 4 years in monthly installments,.
Discounted dues for the first year.
None. We opened the waiting list which was closed for 4 years.
Food credits. Free membership in Wine Club. Credit in ship’s store.
We offered the sponsoring members an incentive - $1000 for the 1st member, an additional $1500 for the 2nd, and $2000 for the 3rd member.
Developer offers cash incentives to buy homes.
First 60 days is considered Jump Start program – no golf or tennis dues. Also, 10 round golf guest pass upon joining, complimentary tennis lesson, complimentary training session at Fitness Center, ½ hour golf lesson, lunch for two and brunch for two.
Reduced initiation fee for a block of new members.
Referral rewards program to existing members.
Waived dues for 3 months.
Legacy. Multiple members joining at same time discount.
Cost of Trial membership (which they didn’t have to pay) would be applied as a credit to their account upon joining.
3 months complimentary dues/
Dues credit with sponsorship of new member.
The incentives when to the referring member.
Annual membership plus pay green fees.
Discounted dues for 3 months during slower summer months.
Monthly dues reduction for referring member and new member for 1st year.
A great time when you join!
Member receives credit for bringing in a new member. All new members were referred by a member.
Can pay initiation fee over 2 years.
Lowered initiation with a 5 year forgivable note for balance of original initiation.
One month’s dues credit for the incoming member and primary member sponsor.
Dinner for two for the proposer and dinner for two for the new member.
Improved refundability and no interest terms.
One month’s due credit program has been in place for two years.
Club credit of $250 to existing member who generates a new member.
Dues credits.
Join in August 2008, pay in full, and get 2009.
What rewards to you offer existing members to sponsor new members?
Dinner for 4.
$450 credit to account for any charges.
Yacht services at a reduced or free rate.
$500 credit for any area of the club.
Dues credit will succeed, but not easily selling this promotion in winter months. We are trying it again this spring.
A day of golf and dinner with the sponsored new member at an upscale location. This is a group event.
$500 credit to be used as they wish.
Credit to account.
$500 credit.
Overall credit applied to account – up to $300 based on membership classification.
General statement credit.
Members did not want credits; felt they were responsible for recruiting.
Cash.
Bottle of wine.
Pure credit.
Club credit.
Credit for any use.
$250 cash.
General monthly credit.
Credit to monthly statement.
Dollars for services within the club.
Monthly credit to account of $75 for 24 months.
Members did bring out more prospects.
We buy a Sachs gift certificate.
We do an annual golf and dinner outing for the existing member and his or her referral.
Group golf trip.
Various incentives based upon number brought in broken out by type of membership.
Credit on club account; cannot be applied toward dues.
Trip to Pinehurst Resort.
General club credit.
Dinner certificates.
Newsletter recognition/year end party.
House credit to be used anywhere in the club.
Reduced greens fees for referrals, quarterly drawings for all referring members, chefs table for 6 and annual grand prize drawing for successful referrals.
Club event credit; health club credit; parking credit.
Credit to use as they please.
We actually do, but it is not an official program. We will give referring members dinners, spa treatments, and guest vouchers.
Invitation to annual Member Sponsor Gala and personalized gift (golf shirt, certificate for brunch, etc.).
Did a year raffle.
Club account credit.
Cart trail fee credit.
General credit.
What do you regard as the most significant barriers to attracting new members?
Currently not experiencing any difficulties.
Loss of many factories in the area.
Declining overall population base in our metro area, couples with several new high end daily fee courses opened in the last several years.
Poor marketing.
Biggest impediment we have is convincing wives of candidates they will fit in.
The changing of the demographic guard. Younger families have different needs and likes than the average club guy in his 60’s. Make the club a home away from home with today’s styles of living, supply the facilities and offer a family friendly place you will attract new members even in a down economy.
Membership is by invitation only.
Branding the club with the renovation program we are in the middle of.
Must purchase a lot to be a member.
Lack of time to justify dues cost.
Not applicable; long waiting list.
Negative club culture – unfriendly and selfish attitude of significant segment of membership.
Nothing. We are in a fortunate position, but cannot become complacent.
2 good clubs located within 2 miles of each other with same price points and similar amenities.
Cost versus amount of time they are able to use the club.
Location just outside of most rapidly growing communities.
Crowding on the golf course/wait for full privileges.
People in our town do other things like cabins, boating, and kids’ things that keep them busy and don’t need the club.
New clubhouse delayed construction until year (should have been done 2 years ago).
What I have checked are just possibilities.
Do not perceive any barriers at this time.
Competing interests such as travel and vacation properties.
Ongoing annual capital/mortgage assessments that increase overall expense by $4000/year.
There are no barriers.
People want to join – very cautious with this economy.
We had a 14 month wait list in July 2008…now we have 18 openings; reason – economy.
Time constraints for young families with children.
Other clubs’ deep discounts have had some effect.
Convincing wives of potential members that the female members are not snobs.
Increased demands on available free time.
People are very busy with work, school, and after school activities for children. Finding time for the club is a challenge. Value for money - $600 - $800/month adds up.
Slumping real estate market.
Real estate market stagnant. Articles and Bylaws restrict being able to react to market conditions.
Renovation/addition project will vastly improve club appearance/effectiveness for 2009.
Perception of being old, tired facilities.
Our marketing program to the public is much more effective than our internal member referral. We are always working to encourage existing members to refer new members.
Too many private clubs in our area.
Tight knit community.
Resell list of regular members waiting to resign.
Failure to evolve into the 21st century as to operating and location of a men’s grill.
Inventory of homes.
Average age of membership.
Transportation congestion in the greater Seattle area; the busy lifestyle of young families.
Long waiting list.
General lack of interest in joining a private club.
Many clubs have offered zero joining fees to stabilize their operating shortfalls. Now, everyone is looking for the same “deal” from our club. We will not devalue our club nor abuse the trust of our existing membership by charging the new members les than the amount our existing members have contributed.
Membership average age is 72…must attract younger members.
Currently, the qualified market is not large enough in the immediate area.
Developer owned.
Strict admission policy…invitation only.
No time to play golf; we are in a remote sparsely populated area.
Limited population in the club area and lack of family facilities
Length of wait list.
Golf is very time consuming. Family commitments – children in multiple sports, desire to spend more time with family.
Too many clubs in the area.
People are too busy and need to get home to tend to family needs. Not too much time for clubs after work.
We are a new resort, little critical mass (homes), and caught in a down real estate market.
How does your staff use the information gained from quality assurance programs to achieve better quality?
Table top results are tied to small bonuses, review comments and performance measures each week.
Reviewed weekly with staff and monthly with House Committee and Board.
Use on weekly basis.
Depending on answers received, offerings, etc. are re-evaluated and changed.
Data is looked at from a management standpoint then forwarded to corresponding committees for recommendation.
We sent out surveys periodically to see how the staff is doing and we have consistently scored 4.0 on a scale of 5.0.
Respond to comments and adjust programs when possible.
Review and follow up on all surveys submitted.
Management and supervisory staff review comment cards and make improvements where required.
Just installed new website (Members First) that has capability to survey members. We will be implementing.
Respond and change as needed.
We monitor results on a daily basis, review the input and make changes in real time.
We review the surveys in weekly meetings and discuss ways to improve quality and service.
Reviews standards case by case.
Review and respond directly to members. Make changes as necessary. Additional training.
Constant monitoring.
Membership comment cards in the dining room, online surveys.
Ideas are reviewed and implemented whenever possible.
Used for quality control.
Collate the results. Prioritize the responses. Make adjustments. Notify members of adjustments. Track results.
Weekly and monthly review at staff meetings…correct and implement where possible.
Review daily; training based on feedback; programs implemented based on feedback, etc.
The staff is trained to report and is rewarded for solving the problem good or bad. Staff is not disciplined if they make an error as long as they allow management time for on-the-spot corrective action. We breakfast with the new members and spouses monthly to insure there is an avenue for discussion both good and not so good.
Review to identify problem areas or unanticipated needs.
Annual surveys.
Menu offerings, specials, upgrade service techniques.
Review the survey results with Board of Directors and all staff, and then determine what areas need special attention.
Incorporate into SOP.
The survey cards are reviewed by the F&B representative on the Board. He shares the comments with myself and other Board members.
We use the information to increase our quality on a day to day basis.
Monthly BOG meetings – lists are provided; whatever we agree upon we evaluate at the next meeting.
An annual analysis and response is created and expectations set for improvement.
Comment cards.
Comments cards; Survey Monkey.
We share the results with all department heads and the members of staff in each department.
Review at department head meetings.
Log information.
We all concentrate on suggested area of improvement.
Repetitive suggestions are implemented.
Comments cards with rating system throughout the club.
Discuss survey results at staff meeting and act on good suggestions/comments.
Review and plan changes where needed as well as communicating with the members.
Comment cards reviewed weekly; bi-annual short survey and all comments regarded and distributed to management and committees.
We use online surveys, personal calls, and comment cards for all the different departments of the club.
Retrieved daily and consolidated and posted. Staff receives rewards when goals are met.
Use feedback to change operations on a monthly basis.
Review, consider, make changes where required.
Review and follow up with members.
Follow up on comments.
Able to learn about issues and correct.
Survey Monkey.
Review weekly.
Reviewed regularly with wait staff and kitchen.
Club members feel they can comment at any time about anything. However, complaints are very, very few and far between. Comments and suggestions are encouraged in written, verbal, and email communications.
Comment cards; member surveys.
Act on the input.
Semi-annual survey to the members, comment cards in the dining rooms, follow up after social events, follow up after private parties. Department heads share information with each other and include staff when appropriate.
We survey our members on the bottom of their food and beverage receipts for quality of food and service. The chef and clubhouse manager are bonused on their percentage of excellence.
We discuss at line-up, staff and department head meetings. We survey often and we follow up with members after we survey them.
Goal setting; strengthen weaknesses.
We do constant monthly and outlet surveys. Each return is reviewed in club member committees, senior staff meetings, and the monthly board meeting. Both positive and negative responses – all feedback.
Constant measurement and feedback.
We track data on a daily basis so that w may respond to any issues on a real time basis.
Will implement in August 2009.
Improved training during weekly training sessions.
The surveys and suggestion forms are constantly evaluated and changes are made when required.
“Table top” surveys and committee surveys are tabulated and the information is given back to the individual departments and committees. Results are also reported back to the membership.
The feedback is shared with appropriate staff and changes are made when necessary.
Call members with complaints, weekly review with staff.
It is reviewed at the weekly management meeting and forward to the staff following the meetings.
We act on every comment at or before our weekly staff meeting. We communicate in writing to the member on what action was taken.
Survey is reviewed by board, membership committee, department heads, strategic planning.
Results discussed at staff meetings.
Review at weekly management meetings, create actions plans, monitor success.
Comments cards shared with staff, house committee.
We make adjustments according to the feedback collected.
Follow up with member, address operating issues that arise.
Survey every three years.
Dining survey.
Currently developing a method.
A review is done of the annual survey and actions steps are taken.
Tied to the department head bonuses.
It could be more comprehensive, but we do send out section survey once a year. We survey our members every 2 years and we hold F&B surveys every year.
Annual survey of members and shareholders. Daily survey of dining patrons and golfers.
Gear activities towards comments or use comments to validate increase in programs. Use comments to focus on member issues.
You bet.
Not as effectively as we could.
Via McMahon’s QAP.
We review the input daily, track the scores, and compare to previous years. All poor comments are contacted by GM and/or department head.
Staff and committee review surveys and comment cards.
Mini-surveys following events rate value, food quality, advance marketing, service, etc., to help us improve future events and services.
Does utilize enough.
Review of info by department heads; info is then acted upon.
We monitor all written comments that are solicited in the golf and dining operations and respond to any and all possible less-than-expected situations.
Consistent briefings on reviews of information on how we can improve.
Various ways as appropriate.
The feedback is utilized in pre-meal meetings and weekly management meetings to improve quality of service and products. The information is utilized in weekly management meetings, full staff meetings, and pre-meal meetings to help improve in areas that appear to be lacking.
We did, but results were meaningless. Often members would rather their favorite servers as excellent, when in fact they really were not in the overall scheme things.
Member contact and implementation of suggestions.
Daily review and action where appropriate. Recurring unfavorable issues receive more resources and attention.
Gathered many types of feedback information. Surveys, comment cards, site visits, secret shoppers, and Mindshare software to track online comments from members and guests.
Respond to specific comments.
Measure/improve performance based on rating.
Management communicates notable information and trends at pre-shift lineup and staff meetings. Reviewed by management staff and incorporated into staff line ups and training sessions.
Comments are reviewed by staff meetings and action plans are developed and assigned to appropriate department or committee.
Comments cards for feedback.
Each department creates solutions to issues discovered during surveys.
Daily feedback and action takes as a result.
Initiate three points of contact with any member unhappy with service, food quality, etc. – manager on the floor, department manager, General Manager. Involve member in corrective action. Example: Sunday brunch is good but boring; manager on floor…I will let our chef know immediately; chef discusses suggested additions with member; general manager will follow up with a thank you to member for their suggestions.
Comment cards, annual survey.
Thorough review of surveys and staff meetings.
Weekly reports at the department head meetings.
The information is shared by general manger with the staff.
Survey and comment cards are reviewed by the staff to form action plans regarding quality issues.
We use it to determine trends in the dining rooms and for special suggestions.
The information is shared with key staff on a weekly basis.
The Board reviews the surveys and responds accordingly thought the committees. It helps in developing employees’ training programs and establishes needed standards to meet members and guests’ expectations.
Results are shared with respective committee char, management team for appropriate action.
Used in various ways; e.g., thanking member for input, in training, and in planning future events and activities.
Daily dining surveys for management to pinpoint issues and respond. Over 100 letters per month are sent out to diners within a day of their experience for them to respond.
It’s pointed out and discussed.
Looking at “Returnity” but use Survey Monkey in house currently for all operational points of service. Also, survey staff once per year and quarterly member surveys.
By designing programs, activities, and events for members and guests.
Reviewed every week.
Review at department and committee level.
Founded in 1983, McMahon Group is a full-service, private club consulting firm dedicated to serving clubs in all aspects of their
planning, clubhouse, golf and membership needs. Our extensive and diverse experience includes service to country, golf, city, dining, athletic, yacht, university and military clubs. To date, McMahon Group has assisted more than 1,200 clubs throughout the world.
McMahon’s principals have served their own clubs as board members, presidents and consultants. As club specialists, we have written extensively on club issues for industry publications and regularly conduct educational sessions for CMAA managers. No other consulting firm has McMahon Group’s proven track record and experience in solving club problems, be they strategic or facility in nature.
Our Strengths• Over 26 years of club planning experience.• Professional staff includes planners, architects, construction
specialists, survey/marketing specialists and Ph.D. marketing/consumer analysts.
• Convenient central location serving the United States, Canada, Asia, Europe and the Caribbean.
• Most experienced club planning firm with over $1.2 billion in approved clubhouse and golf course projects.
• Providing the gold standard of survey research and comparative data for private clubs.
• Publisher of McMahon Club Trends™, quarterly insight for what is happening in the private club industry.
• Sponsor of Club QAP®, the web-based monitoring quality assurance program for dining, golf and special club offerings.
As a service to clubs and the club management profession, McMahon is founder and co-sponsor of the Excellence in Club Management™ Award (an annual award recognizing the best club managers in the industry) and Clubtopia® (the online business directory of firms serving private clubs).
Our Services
Clubhouse and Golf Course Improvement Programs
Strategic Planning
Membership Surveys/Focus Group Research• Online surveys• Strategic research• Facility improvement research• Controversial issue resolution• Tele-surveys• Marketplace competitive
analysis
Clubhouse Existing Conditions and Asset Reserve Studies
Construction Project Management
QAP™ - Quality Assurance Program for dining and golf
McMahon Club Trends™ - quarterly subscribtion publication
Club Mergers and Liquidations
Financing Programs
Golf Course Asset Reserve Studies
Clubtopia® - online directory of firms/vendors serving clubs. www.clubtopia.com
P R I V A T E C L U B P L A N N E R S & C O N S U L T A N T S®
For More Information Contact: Alison McMahon DuffyMarketing Director