AME Leaders Guide to LinkedIn1

Marketing your AME workshop using LinkedIn’s “Events” feature

AME Leaders Guide to LinkedIn

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Events: Find event app in toolbar

AME Leaders Guide to LinkedIn 1/9/12

You might not think to look here…

Find “Events” under the “More” tab in your personal toolbar

Events can’t be created from a LinkedIn group

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Events: Search for your event

AME Leaders Guide to LinkedIn

Two reasons to search first…

1. Event may have already been created

2. Watch for competitive events

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Events: Search results… all clear?

AME Leaders Guide to LinkedIn 1/9/12

If you don’t find your event in search results, you’re clear to create it.

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Events: Go back and create event

AME Leaders Guide to LinkedIn

Click the “Create an Event” box

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Events: Basic info

AME Leaders Guide to LinkedIn 1/9/12

Add basic info and logo

Click “Create Event” button

You will add more details in next screens

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Events: Describe

AME Leaders Guide to LinkedIn 1/9/12

Write a description…

proofread!

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Events: Select industry and labels

AME Leaders Guide to LinkedIn 1/9/12

See industry choices (may be poor)

Don’t overdo the labels

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Events: Link to AME event reg page

AME Leaders Guide to LinkedIn 1/9/12

Link to registration page on AME website

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Events: Continue to next step

AME Leaders Guide to LinkedIn 1/9/12

Click “Continue”

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Events: Step 3 - Share

AME Leaders Guide to LinkedIn 1/9/12

Ways to let people know about your event

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Events: Step 3 - Share

AME Leaders Guide to LinkedIn 1/9/12

In “updates” on their LinkedIn home pages,your connections will automatically see…“(You) organized an event…”A link to the event will be included

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Events: Step 3 - Share

AME Leaders Guide to LinkedIn 1/9/12

You can skip this step

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Events: Step 3 - Share

AME Leaders Guide to LinkedIn 1/9/12

If you use Twitter or Facebook, why not let your friends know now?

(You’ll go to those sites by clicking the button)

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Events: Step 3 - Share

AME Leaders Guide to LinkedIn 1/9/12

Click “Finish” and your event is published!

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Your event is now listed in LinkedIn

AME Leaders Guide to LinkedIn 1/9/12

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Use the power of your network to promote your event

AME Leaders Guide to LinkedIn 1/9/12

Secret weapon behind the LinkedIn icon under “Share this Event”

Click here

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Events: promote by “sharing”

AME Leaders Guide to LinkedIn 1/9/12

Event and description appear

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Events: promote by “sharing”

AME Leaders Guide to LinkedIn 1/9/12

Anyone can post info about the event to update their connections…

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Events: Say what you think

AME Leaders Guide to LinkedIn 1/9/12

Comment on

• how this workshop/seminar will help, • why you will go (or wish you could), • why you recommend it,

Use your own words, be sincere and authentic

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Events: Don’t “Post to groups”

AME Leaders Guide to LinkedIn 1/9/12

“Post to groups” can get spammy, …not recommended

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Events: Do “Post to individuals”

AME Leaders Guide to LinkedIn 1/9/12

“Post to individuals”

… very powerful…highly recommended

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Events: Use your network… make it personal

AME Leaders Guide to LinkedIn 1/9/12

Invite colleagues who would be interested

Make your message personal

Personal invitations: Networking power! You’re invited to…

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Events: promote by “sharing”

AME Leaders Guide to LinkedIn 1/9/12

Click “Share”

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Events: Make invitations cascade through networks

AME Leaders Guide to LinkedIn 1/9/12

If Scott RSVPs that he’s interested or attending, it all shows on the event page

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Events: Make invitations cascade

AME Leaders Guide to LinkedIn 1/9/12

What’s the power of networking?

Now Scott can invite his connections, they can invite theirs,

…and so on, and so on, and so on…

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Events: Your influence in your network

AME Leaders Guide to LinkedIn 1/9/12

I see Scott is attending… so do all his other connections

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Events: Your influence in your network

AME Leaders Guide to LinkedIn 1/9/12

Your update appears on your profile

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Events: Influence your network

AME Leaders Guide to LinkedIn 1/9/12

You’re invited to…

AME Leaders Guide to LinkedIn30

End

Association for Manufacturing Excellence

www.ame.org

1/9/12