Sorenson Media Milestones

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1995

1995 2009

Sorenson Media is

founded with the name

Sorenson Vision, Inc. to

address the market

demand for effective and

reliable video

compression tools to

enable the dissemination

of streaming

video content.

1998 Apple Computer

licenses the Sorenson

Video 1 (SV1) codec for

inclusion in the Apple

QuickTime video player,

establishing a new and

higher standard for video

quality on the Internet.

2000 Sorenson Vision

re-launched as

Sorenson Media.

2002 Sorenson Spark is the

first codec included in

Macromedia (now

Adobe) FLASH, enabling

developers for the first

time to easily combine

video elements with

FLASH animation.

2002

Sorenson Media

releases Sorenson

Squeeze 3.

2003 Sorenson Media

launches the

industry-

transforming

VP-100

videophone along

with the Sorenson

Video Relay Service

(VRS), which

improve

communications

between the deaf

and hearing worlds.

2004 Sorenson Media

releases Sorenson

Squeeze 4.

2005 The Sorenson

Spark codec is

selected as the

codec used in

YouTube.

2008

Sorenson Media

releases Sorenson

Squeeze 5.

2009 Sorenson Spark is

the industry's

most ubiquitous

video decoder,

exclusively enabling

the playback of

hundreds of millions

of videos over

the Internet.

2009 Sorenson Media

launches Sorenson

360 Video Delivery

Network, enabling

users to quickly

publish the highest

quality video on

their Web sites at an

affordable price.

1997

First Sorenson

“codec” (compression

and decompression

tool) unveiled at a

developer's preview

at MacWorld.

2001

Sorenson Media creates

the first version of its

pioneering flagship

Sorenson Squeeze

product, whose ease of

use and cost-effectiveness

makes it the first video

compression application

appropriate for novice as

well as professional users,

eliminating the need to

master the intricacies of

video encoding.

2002 Sorenson Media creates

the first version of

Sorenson Squeeze for

FLASH, allowing

developers to adjust

encoding options to

maximize the flexibility

and quality of FLASH

video content creation.

2003

Sorenson Media joins

forces with D-Link to

develop the DVC-1000

i2eye videophone, the

first low-cost,high-quality

videophones available for

the mass market.

2004

Sorenson Media

introduces the first VRS

videobooths throughout

the U.S. The industry-

best quality of Sorenson

Media technology,

products and VRS

services allows the

company to quickly

establish and maintain

dominance in the

VRS marketplace.20

05

Sorenson

Communications is

spun out of Sorenson

Media in the largest

private equity deal in

Utah history and one of

the year's largest U.S.

private equity deals.

2007 Sorenson Media makes

its first foray into the

world of user-generated

video content with the

introduction of

Sorenson Squish Web

application and

Squishnet Website video

hosting and editing tool.

2008

Sorenson Media releases

the Sorenson Spark

Software Developers Kit

for embedded chipset

companies and digital

device manufacturers.

2009

The Sorenson Spark

decoder is licensed by

Verizon, Sony and

Ingenient, among others,

to enable video playback

on portable

electronic devices.

2009

Sorenson Media

releases Sorenson

Squeeze 6, creating the

first total workflow

solution for encoding

and publishing.

1998

-199

9

SV1 codec receives

wide exposure with the

release of the first Star

Wars Episode I:

Phantom Menace teaser

movie trailer in

November 1998, and

the second Phantom

Menace teaser movie

trailer in March 1999,

both of which utilized

the SV1 product.