SOPHIE PARIS HELMETS DONATION CAMPAIGN

Media Coverage Report

Publisher: Bao Moi

Genre: Printed/ Online Newspaper

Tone: Positive

Link: http://www.baomoi.com/Sophie-

Paris-trao-tang-500-mu-bao-hiem-cho-

tre-em/59/9400825.epi

Publisher: Cong An HCMC

Genre: Printed/ Online Newspaper

Tone: Positive

Link:

http://www.congan.com.vn/?mod=det

news&catid=1100&id=479996

Publisher: Vietnam Invesment Review

Genre: Printed/ Online Newspaper

Tone: Positive

Link: http://www.vir.com.vn/sophie-paris-

vietnam-donates-helmets-to-vietnamese-

children.html

Publisher: Zing News

Genre: Online Portal

Tone: Positive

Link: http://news.zing.vn/Gia-dinh-Thanh-

Thuy-lam-dieu-voi-mu-bao-hiem-

post272996.html

Publisher: Doanh Nhan cuoi tuan

Genre: Printed/ Online Magazine

Tone: Positive

Link:

http://www.doanhnhancuoituan.com.vn/2012/10

/sophie-paris-trao-tang-500-mu-bao-hiem-cho-

tre-em/

Publisher: Thanh Nien

Genre: Printed/ Online Newspaper

Tone: Positive

Link: http://www.thanhnien.com.vn/the-

gioi-tre/ngay-hoi-thanh-nien-voi-van-hoa-

giao-thong-54576.html

Publisher: WADA

Genre: Online Portal

Tone: Positive

Link: http://tintuc.wada.vn/e/1559728/Sophie-

Paris-trao-tang-500-mu-bao-hiem-cho-tre-em

Publisher: Go News

Genre: Online Portal

Tone: Positive

Link: http://news.go.vn/doi-song/tin-

915555/hang-ngan-ban-tre-moi-goi-

van-hoa-giao-thong.htm

Publisher: Thanh Giong

Genre: Online Portal

Tone: Positive

Link: http://thanhgiong.vn/Home/To-

quoc/NewsDetail.aspx?id=19714

SOPHIE PARIS INFORMERCIAL

TV Coverage Report

The Network: FBNC

Link: https://www.youtube.com/watch?v=mQK2545i5zo

The Network: INFO TV

Link: https://www.youtube.com/watch?v=ENWyZcZQVGQ

The Network: VTC6

Link:

https://www.youtube.com/watch?v=waUWeoHGNFo&spfre

load=10

SOPHIE PARIS PRODUCTS SEEDING

Clipping Report

SOPHIE PARIS PRODUCT PLACEMENT

Scenes Capture Report

TV serial: Duong Cam

Broadcast channel: VTV9

Link:

https://www.youtube.com/watch?v=bFFSoWC7zc0&featur

e=youtube_gdata_player