SONY IN LUNDDriving change, through an Internal Corporate Incubator

New IoT Services and solutions, beyond smartphones

JOHAN SVENÉR VP, Research & Incubation and IoT Business Group at Sony Mobile

SONY GROUP

SONY IN LUND

ACADEMIA & INDUSTRY COLLABORATION

2001 2005 2008 2012 20142010 2017200680-90ies 2020

SONY IN LUND - BUSINESS AREAS

SMARTPHONES SMART PRODUCTS SMART SOLUTIONS

6 Confidential

5GAI

SensingRobotics

Edge Compute

Smartphones providedminiaturization and economy

of scale

ConnectivityCamerasSensors

ComputeMachine Learning

New devices, products services and business

BEYOND THE SMARTPHONEDIVERSE AND SPECIFIC DEVICES

“Cambrian Explosion”

Evolved Mobile BroadBand (eMBB)

Feature phone384 kbps

Smartphone7-21 Mbps

Smartphone/TabletCat3: 100 Mbps

• High data rate• High throughput

• Signaling efficiency• Low power• Low data rate

BluetoothProfiles

20122004 2008 2024

NotifierRSS, BT 3.0

Apps Data, Voice, GPS Standalone

20202016

> 10 Gbps > 5 Gbps

< 1 Mbps

Ultra reliable & low latency

THE NETWORK EVOLUTIONDRIVING OUR INDUSTRY

5G4G+4G3G+3G 5G+

Massive Machine TypeCommunications

KEY CHALLENGE – CREATING TRUE VALUESta rtup fa ilures

IoT Hype Curve

IoT Platf orm

IoT

5-10 Years to main stream adoption

• A lot of hype and fragmentation• Digitalization impacts Businesses at its

core

• Creating true v alue and RoI of IoT Solutions and inv estments are still the big challenge

Innovation Trigger

Peak of Inflated expectations

Disillusionment Slope of Enlightenment

Plateau of Productivity

Multidimensional Concept Creation

Must always be in balance

To create sustainable IoT and digitalization solutions, you must secure true customer-, partner-

and end-user- value.

• Increase your efficiency• Increase your revenue• Increase your customer satisfaction

Startup failures

Confidential

1/006 71-LXE 110 1725 Uen PB1

Research & Incubation 2016 Strategy and Business Plan

2016-03-09

‹#›

IoT Hype Curve

IoT Platform

IoT

5-10 Years to main stream adoption

A lot of hype and fragmentation

Digitalization impacts Businesses at its core

Creating true value and RoI of IoT Solutions and investments are still the big challenge

Innovation

Trigger

Peak of Inflated

expectations

Disillusionment

Slope of

Enlightenment

Plateau of Productivity

Confidential

1/006 71-LXE 110 1725 Uen PB1

Research & Incubation 2016 Strategy and Business Plan

2016-03-09

‹#›

OptimisationBusiness process optimisation throughdata insights

RealtimemonitoringInformation & process transparency

The digitalization journey

• What are your business challenges?

ControlRemote operations and self-repair

Platform powerNew revenue streams

AutonomyFurther cost reduction

Busin

ess

valu

e

KEY CHALLENGE – CREATING TRUE VALUE

2015 2016

2017

2018

2019

RESEARCH & INCUBATIONNetwork, IoT research & standardisation.

Create & incubate new technologies & business concepts.

SEED ACCELERATION PROGRAM, EUROPE

Support any employee with a great idea to create, incubate & launch new business concepts.

IOT BUSINESS GROUP EUROPELaunch, operate & grow business.

Strong vertically integrated IoT solutions & business models.

SONY AS DIGITALIZATION & CO-CREATION PARTNER

Support companiesin their digitalization journey, through Co-Creation and with scalability in mind.

GROW THE BUSINESS

OUR JOURNEYTOWARDS NEW BUSINESS

IDEA GENERATION

EXPLORE NEW IDEAS & CONCEPTS IN SEMINARS

AND WORKSHOPS

CONCEPT INCUBATION ESTABLISH BUSINESSLAUNCH

BUSINESS

DEFINE & DEVELOP BUSINESS SOLUTIONS

DEVELOP & VERIFY BUSINESS ASSUMPTIONS

PREPARE & ESTABLISH THE BUSINESS SETUP

GROW & SCALE THE BUSINESS

CONTINUOUS ~3 MONTHS ~3-6 MONTHS ~3-6 MONTHS

PARTNER COLLABORATION

SMALL DEDICATED TEAMSEXECUTING AS STARTUPS

FAST AND STRUCTURED INNOVATION SYSTEM

SERVICE OVERVIEW

SECURITY

ADVA

NCE

D SW

TE

CHN

OLO

GY A

SSET

S

MAN

AGED

SE

RVIC

ES

POSITIOING ML/AI

FOCU

S AR

EAS

SOLU

TIO

NS

DEVI

CES

Smart-phones

Wearables Visors“IoT Devices”

TV and displays

…

…

COM

PON

ENTS

Camera sensorsGNSS

5G LTE MTC Modems …

SENSOR FUSION

…

SONY IoT COREDevice visualisation

FOTA mgmt Device mgmt

Data visualisation

Provisioning mgmt Connectivity mgmt Data mgmt

Cloud API E2E security

IMPROVED EFFICIENCY IN HEALTHCARE

HOSPITAL EQUIPMENT IS...

• Not found

• Hidden

• Lost

• Not a optimized amount

WILL HELP HOSPITALS...

• Instantly find equipment on digital maps

• Use on any connected screen

• Improve asset utilisation

• Optimise workflows

• Reduce workforce stress

IMPROVED EFFICIENCY AND NEW REVENUE IN

TRANSPORTATION

TRANSPORTED GOODS ARE...

• Late

• Lost

• Broken / damaged

WILL HELP CUSTOMERS...

• Trace goods to know position & ETA

• Loading, unloading and waypoint detection

• Alerts in case of anomalies

• Insight about the journey

• Seamless indoor > outdoor tracking

IMPROVED EFFICIENCY AND IN OPEN WORKSPACES

KEY CHALLANGES TODAY:

• >30 min/day/employee - trying to locate rooms,

colleagues, desks and waiting for latecomers.

• Lack of Office utilization data

WILL HELP OFFICES WITH ...

• Analytics data

• Locate room (wayfinding)

• Locate free desks

• Find colleague

• Find an available room

IMPROVED GYM EXPERIENCE

THE GYM EXPERIENCE TODAY:

• Mostly analogue equipment

• Progress is tracked with pen and paper

THE BENEFITS OF CONNECTED GYM:

• Automatic workout logging

• Attract new customers and increase loyalty

• Improved motivation for gym goers by progress

tracking & personalization of service

• Easy retro-fit

• Insights about equipment utilization for

maintenance

IMPROVED WORKFLOW FLEXIBILITY THROUGH

MOBILE MANAGEMENT OF CREDENTIALS

ORGANIZATION’S EXPERIENCE TODAY:

• Workflow flexibility limitations / restrictions

• Dedicated admin office for key provisioning

• Limited device options

THE BENEFITS OF CRIOTIVE:

• Secure provisioning of credentials to connected

devices with secure elements e.g. smartphone,

wearable or an access card.

THANK YOU

SONY is a registered trademark of Sony Corporation.

Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.

Other company names and product names are registered trademarks and/or trademarks of the respective companies.

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