sony ericsson q1 2011 business update€¦ · rikko sakaguchi evp & chief creation officer...
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2CONFIDENTIAL
Executive Management Team
Kristian TearEVP & Head of Sales and
Marketing
Kristian TearEVP & Head of Sales and
Marketing Bert Nordberg
President & CEOBert Nordberg
President & CEOWilliam Glaser, Jr
CFOWilliam Glaser, Jr
CFORikko Sakaguchi
EVP & Chief Creation Officer
Rikko SakaguchiEVP & Chief Creation
Officer
5CONFIDENTIAL
Q1 2011 Highlights
Shipped phones
Generated in sales
Average selling price
Gross margin of
Income before taxes
Operational challenges due to
7CONFIDENTIAL
Market Volume Growth
* Million units
140 170
290
387 407500
620
780
980
1,200
1,400
2003 2004 2005 2006 2007 2008 2009 2010 2011 E
Feature
Smartphone
Modest growth
Strong growth
17CONFIDENTIAL
Q1 2011 Financial Results
Average selling price (EUR)Average selling price (EUR)
Sales (EUR m.)Sales (EUR m.)
Gross margin (%)Gross margin (%)
Operating income (EUR m.) Operating income (EUR m.)
Operating margin (%)Operating margin (%)
Restructuring charges (EUR m.)Restructuring charges (EUR m.)
Operating income excl. restructuring charges (EUR m.)Operating income excl. restructuring charges (EUR m.)
Operating margin excl. restructuring charges (%)Operating margin excl. restructuring charges (%)
Income before taxes (IBT) (EUR m.)Income before taxes (IBT) (EUR m.)
IBT excl. restructuring charges (EUR m.)IBT excl. restructuring charges (EUR m.)
Net income (EUR m.)Net income (EUR m.)
11.211.2
136136
1,5281,528
30%30%
3939
3%3%
-3-3
4343
3%3%
3535
3939
88
20102010
Number of units shipped (million)
Q4Q4
8.18.1141141
1,1451,14533%33%19192%2%--
19192%2%151515151111
20112011Q1Q1
10.510.5
134134
1,4051,405
31%31%
2020
1%1%
-3-3
2323
2%2%
1818
2121
2121
20102010
Q1Q1
18CONFIDENTIAL
Kristian TearEVP & Head of Sales and
Marketing
Kristian TearEVP & Head of Sales and
MarketingBert Nordberg
President & CEOBert Nordberg
President & CEOWilliam Glaser Jnr
CFOWilliam Glaser Jnr
CFORikko Sakaguchi
EVP & Chief Creation Officer
Rikko SakaguchiEVP & Chief Creation
Officer