Curriculum Vitae

SONU SHARMA Email:sonu10051@gmail.com

Mobile: 9818665860

Business Development Experience of 7.5 years in Consumer Electronics & IT Hardware Industry.

JOB OBJECTIVE

To contribute to the growth of the organization that I serve with well directed goal, extreme

dedication, desired skills and knowledge.

WORK EXPERIENCE

Organisation -IFB INDUSTRIES LTDDesignation -Business Manager Duration -FEB 2014 to Till dateReporting -Business Head Product -Washing Machine , Refrigerator , AC, Microwave oven ,Dryer ,Dishwasher Profile -Channel Sales, Key Account Manager for Consumer and Commercial Products. Area -Delhi

Working with IFB INDUSTRIES LTD . Handling, Sales & Marketing for Washing Machine, Refrigerator, AC, Microwave oven, Dryer, Dishwasher Business in Delhi Market .

Retail, Channel Management and Business Development:

A proactive planner with abilities in identifying and penetrating new market segments, promoting products for business excellence.

Proficient in managing Operations & developing healthy relationship with the clients for generating business and leading workforce towards accomplishing business and corporate goals.

Team handling with strong analytical, problem solving & organizational abilities and possessing excellent communication, relationship management, and team building skills.

Establishing strategic alliances / tie-ups with financially strong and reliable Indirect Channel (Distributors / Dealers / Retailers), resulting in deeper market penetration and reach.

Sales forecasting & Inventory management by ensuring optimum inventory levels with channel partners. Implementing effective strategies to maximize sales and accomplishment of revenue / collection targets

Analyzing business potential, conceptualizing sales strategies & augmenting turnover to achieve targets. Identifying, qualifying and pursuing business opportunities through market surveys & universe mapping.

Currently handling 60 CR business annually through Distributors and Direct dealers with help of 5 Sales Executive.

Sales and Collection:

Sales and collection target achievement cycle – product wise / territory wise/ dealer wise in accordance with broad supervisory guidelines of the Branch head/ business plan target.

Preparation of sales forecast for the territory /area assigned product wise / segment wise/ dealer wise / for each cycle with pro-action.

Dealer scheme / Consumer Scheme offer understanding and circulation to related dealers for smooth implementation.

Marketing:

Ensuring proper product positioning in dealer outlet, availability and display of POP material, at dealer outlet, Product USP brief to dealers demonstrator with the help of services team to enhance secondary sales.

Submitting recommendation on free service camp, exhibition, and live demos etc. as per business priorities to Business Head for approvals and guidelines in accordance with local/ territory requirements.

Plan BTL activities in assigned area according to budget .

System compliance and MIS :

Ensuring 100% my SAP/ERP compliance and keeping the portal updated on a daily basis. for examples :- Daily sales report , journey cycle plan etc.

Prepare and submit all prescribed report. Preparing market intelligence report information pertaining to competitor’s network schemes, promotional activities, pricing,

new product launches, and product performance feedback and submit the report to branch heads.

Commercial compliances :

Adherence to the credit control polices and maintaining dealer’s outstanding levels within control and approval limits. Balance confirmation on quarterly basis.

Timely claim settlement according to commercial policies. Man power placement according to company productivity norms.

Major Achievements:

Awarded best Sales Person of the year in 2014 IFB Nominated for ICLD program in first 8 months for Future Business Head. Grown my territory by 25 % in volume & value terms. Opened 3 IFB point (Brand Store). Successfully lunched and places IFB smart load, AC, TL in Delhi Market.

WORK EXPERIENCE

Company - HCL INFOSYSTEM LTD Duration - October - 2008 to February- 2014Designation - Area Sales Manager Product - Laptop ,Desktop, LED Monitors & Tablet Area - Delhi Profile - Distributors , Direct Dealer, Brand shop, Channel Sales, Key Account Manager for B2B & B2C

Major Achievements:

Awarded best Sales Manager Consumer & Commercial business in the year in 2013 by HCL . Developed & Established notebook and desktop market for HCL in Delhi as a consistent team player Grown my territory by 200 % in volume & value terms. Increased ASP of my notebook by 20% in last 6 months. Penetrate Nehru place mkt by following specific RADAR plan and grab no-3 position with triple my

national market share. Awarded best executive of the year in 2010 by HCL Continuously received HCL ONE award for best team from last 8 quarters.

JOB RESPONSIBILITIES

Consumer & Commercial Business in Delhi Market. Handling distributors & direct dealer (forecasting sales,maintaining the accounts The

distributors,strategy planning & implementation of business plan for the distributors,co-ordinating with them in their service related problems )

Handling business of 40 CR (PA) with helps 4 Executives.

Sales and Collection as per company policy

System compliance and MIS

Commercial compliances

WORK EXPERIENCE

Company - VIDEOCON INDUSTRIES LTD Duration - March 2006 to September 2008Designation - Sales Executive Product - Ctv,Refrigerators, Washing Maching,Micro waves Area - Delhi/Ncr Profile - Channel sales

JOB RESPONSIBILITIES

HANDLING DISTRIBUTORS & DIRECT DEALERS. (forecasting sales,maintaining the accounts of the distributors,strategy planning & implementation of business plan for the distributors,co-ordinating with them in their service related problems )

HANDLING SUBDEALERS NETWORK OF THE DISTRIBUTORS (making the subdealers aware about the promotional schemes,promoting our brand at subdealer network ,taking care of their service –releated needs.)

Sales and Collection

System compliance and MIS

Commercial compliances

Major Achievements : Front runner in establish re-launch of Kelvinator in West & North Delhi mkt. Continuously maintain the QOQ and YOY Market growth in allocated mkt. Increased Mindshare of competition dealer into my BRAND. Qualify several schemes of company against result based achievement. Always become front liner in achieving collections and Bills receivables.

PROFESSIONAL SNAPSHOT

Post Graduate from Mahatma Gandhi University[MBA]

Specialization : Sales & Marketing

Duration : 2004-06

ACADEMIC QUALIFICATION A Graduate from Delhi University

SUMMER INTERNSHIP PROGRAM

Undergone Eight weeks Summer Internship Program in “Bharat Power Product india”Delhi

COMPETENCIES An analytical mind with the ability to think clearly and logically.

Good team player

Ability to work accurately and pay attention to details.

Persistent & Co-operative.

Target Oriented

EXTRA CURRICULAR ACTIVITIES Participated in drama and other Cultural Functions in School & College.

Team member of Cricket Team of ASCT

PERSONAL PROFILEFather’s Name : Mr. Rajender sharma

Date of Birth : 28thApril 1984

Gender : Male

Language Known : English, Hindi

Marital Status : Married

Premanent Address : D-50/2,Yadav nagar, delhi 110042

Avocation : Listening to music, interacting with people ,

I hereby declare that the above given information’s are true to the best of my knowledge and belief.

Date: (SONU SHARMA)

DECLARATION