somo - the state of social & mobile media charlevoix chamber presentation nov 2012 - ati...
DESCRIPTION
Today We Will Cover: Social & Mobile Stats What’s New in Facebook How to Make Sure You Get Seen Social Media ROI? Social Staff – How Many? Combining Social & Traditional Media Real Time/Social Search Social Commerce What Kind of Mobile Media Do You Need? Useful App Ideas What’s the HOTTEST New Social Site?TRANSCRIPT
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SOMOSocial & Mobile
Are You Ready?
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Today We Will Cover:
• Social & Mobile Stats• What’s New in Facebook• How to Make Sure You Get Seen• Social Media ROI?• Social Staff – How Many?
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• Combining Social & Traditional Media
• Real Time/Social Search• Social Commerce• What Kind of Mobile Media Do
You Need?• Useful App Ideas• What’s the HOTTEST New Social
Site?
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SOMOSocial & Mobile
So…Let’s Start with Some Stats!!
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Are You Ignoring It?
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What’s New In…
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How to MakeSure You Get
Seen• No Interaction Goes
Unanswered!• Start the Conversations
That Create the Relationships!
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How to MakeSure You Get
Seen
• CTA’s• Analytics• Daily Reason to Come Back
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How to MakeSure You Get
Seen
• Check-ins (FB, 4sq)• Recommendations (FB,
Yelp)• Be Consistent – Daily!!
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Social Media ROI?“Some brands are so busy worrying about “what’s the value of social?” That they’re not recognizing the devaluation of traditional media”
~Gary Vaynerchuk
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Social Media ROI?
Read It!!!!
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Social Media &Traditional Media
How Can You Conquer “The Gap”?
The Marriage of Social to Traditional!
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Social/Thank You Staff?
Only 1 way to do retention and lifetime value…
Humans! (talking via social)
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Social/Thank You Staff?
• Take all the money you are putting into stupid stuff and put it into humans
• It’s all about opening doors to relationships
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Real Time SearchAKA: Social Search
1 billion searches daily!
1 billion searches weekly!
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Real Time Searchis HERE!
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Real Time Search?AKA: Social Search
• SEO Changing• Brand Monitoring
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Real Time Search?AKA: Social Search
• Intent to Buy
• What happens when they switch? Will you be ready?
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What to do NOW to Prepare
• SEO• Mobile• Build a HUGE presence/network
with high engagement
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Social Commerce?
The use of social networks in the context of e-commerce
transactions
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Mobile Media!
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But, Be Warned:
“Mobile will leave a wake of casualties among brands that underestimate the speed of
disruption”
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Mobile Now Accounts for 10% of all Web Traffic. That’s More Than
Doubled Over the Last 12 Months
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Continuing at This Pace, by 2015 80% of Web Traffic Will be From
Mobile Devices…READY??
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Kinds of Mobile Media
• Microsite• Mobile Site
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Kinds of Mobile Media
• QR • Secure Image• Apps – Push Notification
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Kinds of Mobile Media
• Text• Proximity Based Marketing• E-commerce/Mobile commerce
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App Ideas:
Facebook, Facebook Pages Manager, Facebook Messenger, YouTube, Twitter, Hootsuite, Instagram, MapQuest, White Pages, i-nigma, LinkedIn, Yelp, Ustream,
Evernote, Dropbox, Pic Collage or Pic Sitch, Foursquare
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What’s
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Thank You!www.atimarketing.com
michellecorteggiano & atiattractionmarketing
mcort & atimarketing atimarketing
Social & Mobile Media MarketingSpeaker • Setups • SEO • Training • Consulting • Goals & Strategies