ThemesA number of them

Richard Adams @dickyadams

HypeProcessThe BIG IssueBig Data

FunctionalityShared value

HypeAnd reality

Hype Cycle

The first phase of a hype cycle is the "technology trigger" or

breakthrough, product launch or other event that generates

significant press and interest.

In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures.

Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology.

Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology.

A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.

Hype Cycle 2012

Th

ing

s d

o

fly

We often hype things to ridiculous lengths. The press and particularly the trade press do this. Reading the trade press you’d be forgiven for thinking your plans were stupidly behind. They aren't. It takes years for most tech and services to become mainstream. But, like mobile, which was hyped for a decade, it took a disruptor, Apple, to change things. Even after the

iPhone I 2007, it was at least 3 years before we hit critical; mass. Now it’s mainstream.

ProcessFlexibility

“Agile”click Stage/gate and waterfall processes

were too inflexible for new media businesses so Agile appeared…but

Agile is a developers approach not a business process approach. Agile is now being replaced by new mutant offspring allowing businesses to be

truly agile and to operate in an iterative world.

Innovation new.In

nova

tion

Jam

Hac

k D

ay

Ana

lysi

s

Prot

otyp

e

Iter

atio

ns

Ana

lysi

s

New processes can combine innovation, agile development and iteration as part

of product development. They needn’t be onerous and arcane. These processes

encourage experimentation, iteration and learning products.

Pros and cons

From Wikipedia

New businesses can combine multiple processes to develop something that is their own. All the above are rapid. For the knew learning organisations use of these processes is crucial.

Big DataNumbers and more

Big Data

Big data is poised to become real and some sectors are

better placed to use it. The financial and health sectors for example already collect mass data

and so does retail.

The social graph describes the relationships between individuals online, as opposed to the concept of a social network, which describes relationships in the real world. the challenge is how to map this and meaningfully use it.

Forums

Forums

1

3

4

2

1

3

4

2

Daily Usage

Weekly Usage

Monthly Usage

Rare usage

Reads

Advocate/ Partner

Edits/ Organises

Comments/ Tags

Data & People

Businesses need to gather data and use it by connecting the dots to understand what type of interactive customer

they are dealing with

Data & Behaviour1. Government using nudge behaviour

to reduce fraud2. Using big data to predict someone’s

health3. How work will change

Learning what the data tells us about people is what gives us chance to

develop new insights and understanding and much more

accurately predict behaviour, needs and wants.

The BIG IssueThat concerns us all

“Privacy”The Dead Past

Find anyone’s email address

“Never has so much been known by so many people about so many other

people.”But how far do we or should we go?

Shared ValueReal social stuff

Shared Impact“Haydn Shaughnessy, who helped put this Infographic together, describes the three

included social strands, as follows.

#1 Technology — Has been pushing businesses towards greater openness and collaboration for a decade. It has its roots in open source, reaching back to the early

1990s.

#2 Marketing — Since the 1990s, marketers have been trying to go social, first with loyalty programs and now with

social media.

#3 And then there’s the pure strand: The Social Enterprise — is reflected in good

corporate social responsibility. That reaches back to the old mutuals,

organizations that did pretty well through the recession.

The implications are that companies need to think more broadly about their social business strategies, and not just confine themselves to doing social media in the enterprise. In essence, they need to look

at what additional rewards employees and customers might be looking for, in return for participation with brands. The added reward we call “shared value,” indicating that in a world where the “share” is king

(not “content”), sharing has to have tangible value.”

http://blog.involver.com/2012/03/15/social-business-and-the-growth-of-shared-value-infographic

Infographic Source: Global Dawn globaldawn.co

Shared Impact

Shared Impact

FunctionalityImpacts of everything

SMLXL?

The rise of apps has caused designers and companies to

revisit their design approaches. The reduced functionality set seen on

apps has had a noticeable effect on website design where many more web

apps are now being used.The issue when faced with

design is now what services do people need or want?

Build iteratively and learn.

New EconomiesMobile Apps

Cost Capability

Cost CapabilityMobile Websites

Of course we now have sites, portals, phone apps, web apps, smart TV apps and more… companies now have to do value equations to

work out whether to spend more or less to build more or less functionality. The days of just build a site are gone..

Com

pariso

nIt’s not just mobile

And simplification, rationalisation and better design are coming in all areas of interactive, not just sites. The new windows desktop

compared to the old desktop illustrate this perfectly.

Thank you“You have zero privacy anyway. Get over it.”

• Scott MacNealy, Sun co-founder, 1999

“Real artists ship.”• Steve Jobs

“The best way to predict the future is to invent it.”• Alan Kay, PARC, 1971

“I’d shut it down and give the money back to the shareholders.” • Michael Dell, 1997, referring to Apple

*Opportunities

Areas Of Opportunities For Digital Analysts

With the evolution from “web analytics” to “digital intelligence”, to a more strategic, business oriented and (Big) Data expertise.

The primary focus of digital analysts should not be on the lower-layers of infrastructure and tools development.

The following points are strong areas of opportunities:

Processing: tools such as Tableau, SAS, Cognos and such.

NLP: Developing expertise in unstructured data analysis

Visualization: dash boarding and more broadly, data visualization techniques

Areas Of Opportunities For PM’s

With the evolution from stage/gate through Agile to JFDI the opportunity will to become more of a producer.

Providing a creative wrapper around projects

The following points are strong areas of opportunities:

Coding: Learn to understand code

DATA: Learn to understand trends and analysis of numbers

Behaviour: Learn about human behaviour.Anthropology.

*Extra!!! Gartner predictions in 2012

1. By 2016, most consumers in mature markets will consider in-vehicle Web access a key criterion in their automobile purchase.

2. By 2014, major national defaults in Europe will lead to the collapse of more than one-third of European banks. 3. By 2015, new, external social Web and cloud-based services will generate 25 percent of consumer-driven banking

products and services. 4. By 2013, iPad penetration among pharma sales reps will reach 85 percent, then shift to applications that improve

delivery and interaction tracking. 5. By 2016, the iPad will gain less than 50 percent of the K-12 market as CIOs favor devices that are deployed more

readily. 6. By 2015, 30 percent of smart grid projects will leverage cloud services to address big data from converging

technologies. 7. By 2015, 20 percent of integrated delivery systems will be investing in new healthcare-targeted customer relationship

management (CRM) systems. 8. By 2014, 30 percent of U.S. private healthcare payers will acquire providers, forcing integration of application suites

as delivery and finance merge. 9. By year-end 2014, at least one social network provider will become an insurance sales channel. 10. By 2016, more than 5 percent of searches will be integrated using mobile devices' video/audio sensors instead of

typed or spoken phrases. 11. Through 2015, 80 percent of multichannel implementations will fail because retailers will retain channel- and product-

centric strategies. 12. By 2013, government financial sustainability will join cost containment as the top driver and constraint for

government IT spending.13. By 2015, context-aware promotions will comprise 10 percent of convenience item promotional activity among

consumer goods manufacturers in developed markets. 14. Until 2015, ineffective IT/OT management will risk serious failures in more than 50 percent of enterprises, and critical

failures in asset-dependent ones. 15. By 2014, the five largest PLM software providers will make social networking an integral part of their solution. http://www.gartner.com/it/page.jsp?id=1887014

*Extra!!!