some reality into apps store hysteria on the markets and opportunities in mobile
DESCRIPTION
"This industry is so prone to hype and hysteria. Right now the hot buzz in mobile is "apps stores", and every handset maker, smartphone operating system provider and major mobile operator/carrier is eager to launch their own apps stores, while the tech-oriented press and bloggers all obsess about the traffic and downloads generated by Apple's iPhone Apps Store. I want to bring some voice of reason to this hysteria. And yes, this is one of my trademark long and detailed blog articles, so get your coffee before you start." ~Tomi T AhonenTRANSCRIPT
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Some Reality into Apps Store Hysteria on the Markets and
Opportunities in Mobile
presentation was inspired by Tomi T Ahonen's post
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About Tomi T Ahonen
He is a five-time bestselling author and consultant on digital convergence and mobile telecoms, based in Hong Kong. Tomi lectures at Oxford University's short courses on high tech and convergence.
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8 unique abilities of mobile phone
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Mobile is personal
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Mobile is permanently carried
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Mobile is always on
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Mobile has a built-inpayment channel
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Mobile is available at the point of creative impulse
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Mobile is most accurate at measuring its audience
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Mobile can capture the social context of consumption
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Mobile can offer augmented reality
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Apple is luxury brand for phones
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35M of iPhones out there globally or 1% of all phones
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A $600 iPhone is as a Jaguar or Mercedes Benz car :)
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3% of Americans have an iPhone
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It is NOT a mass market phone :(
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USA market is anomaly
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1/3 of total iPhone users are in the USA
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The hysteria is centered in the USA
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The rest of the planet is NOT like the USA :|
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Smartphones is small part of all phones
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180M smarphones sold this year, or 64% of the size of total PC sales worldwide
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1.1B new mobile phones are sold this year
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The total installed base of smartphones is 550M
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3.8B actual activated mobile phones in use
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14.5% of all mobile phones in use are smartphones...
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...but 85.5% are basic phones
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PC based web vs. mobile web
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You can reach a total internet PC population of 1.0B
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The rest of the 1.7B internet users access in web cafes
or on their phones
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Over 1.2B people already do use the mobile internet 8-)
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MMS
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Is enabled at more than 2.8B mobile phones and their
networks...
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...and has 1.4B active users
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How big is? Globally worth $26B last year said Portio
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SMS
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There are 3B active users on the planet!
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Over 99.9% of all 3.8B connected mobile phones
on the planet has that ability
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76% of all mobile phone subscribers are active users
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post scriptum
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$145M is made from all mobile services daily *
* A day in the Internet : http://tuvutuvu.posterous.com/a-day-in-the-internet-63
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