som sample
DESCRIPTION
These are sample slides from my "Seinfeld on Marketing: Marketing Lessons from the Cast of the Show About Nothing" talk.TRANSCRIPT
Seinfeld on MarketingBill Gammell
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Policies Principles
”“If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?
-Randy Pausch
A brand is an expectation.
=Safety
=Freedom
“”
While it may take a little longer to figure out how to order your double tall, half-caf, vanilla, nonfat latte, once you do, there’s a feeling of belongingness, that you’re part of the ‘club.’
- John Moore, former Starbucks Marketer
bad customer experience
+loyalty program
=accelerated extinction
+
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NOT LOYAL
COMPETIONMYOPIA
