solving the internet marketing puzzle one piece at a time
TRANSCRIPT
Solving the Internet Marketing Puzzle
One Piece at a time
YOUROnline
Marketing CHALLENGES
What does it all
mean?
Don’t know who
to trust
Everything changes so
fast
No Time To Work On SEO
ppc adwords google yellow pages google places google my
business yahoo bing facebook linked in blogs, content
content marketing duplicate content twitter hashtag # @ .com website SEO search engine optimization web 2.0 blogging
images pictures image credit four square directories citations meta tags on page seo off page seo media radio advertising youtube videos commercials google analytics data
tracking
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ON PAGE SEO Search Engine Optimization
Your Website!
Everything Else!
THE PIECES TO THE PUZZLE
OFF PAGE SEO
Over 200 Ranking Factors That Google Evaluates To Choose the Best Sites To
Show on First Page
Today we will discuss 8 of them…
Copyright: <a href='http://www.123rf.com/profile_ximagination'>ximagination / 123RF Stock Photo</a>
Yes, if you have a business, you should have a website.
Websites are open 24 hours
Your Top Competitor Has A Website
DO YOU NEED A WEBSITE?
Meta Tags
Keywords &Content
Google Analytics
Mobile Site
ON PAGE SEO
Meta Tags
Google Analytics
Mobile Site
ON PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
META TAGSTitle & Description Tags shows up in searches
Meta Tags
Title Tag
Description Tag
TITLE TAGSDESCRIPTION TAGS
H1 TAGSALT TAGS
ON PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
META TAGSThey also help Google know what your site
is about
Meta Tags
Meta Tags
Google Analytics
Mobile Site
ON PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
KEYWORDS & CONTENTKeywords & Content
ON PAGE SEO
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USE KEYWORDS IN PAGE NAMES
AND IN CONTENT.
KEYWORDS & CONTENTKeywords & Content
ON PAGE SEO
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KEYWORDS & CONTENTGoogle likes fresh content – shows
you’re “relevant” to searches
Keywords & Content
YOUR WEBSITE
Social Networks
Blog Posts
Company News
EventsTradeshows
Top 10 Tips
Press Releases
How-ToVideos
ON PAGE SEO
Meta Tags
Google Analytics
Mobile Site
ON PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE ANALYTICSMeasurement is Important!
Google Analytics
Google Analytics is FREE!
ON PAGE SEO
Meta Tags
Google Analytics
Mobile Site
ON PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
MOBILEMany people would rather lose their wallet than
their mobile phone!
Mobile
ON PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
MOBILE WEBSITEClick to call; Easy to Navigate; Directions;
Simple
Mobile
Desktop Version
Mobile Version
ON PAGE SEO
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
MOBILEMobile
Mobile VersionDesktop Version
ON PAGE SEO
unique meta tags on each page
YES keyword-rich content
analytics installed for tracking
mobile version!
A WELL DESIGNED SITE HAS…
Mobile
Google Analytics
Keywords & Content
Meta Tags
Websites need regular monitoring & maintenance
ON PAGE SEO
Now set the wheels in motion with OFF PAGE SEO
Google+ Local
Online Directories
Social Media
Reviews
OFF PAGE SEO
Google+ Local
Online Directories
Social Media
Reviews
OFF PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE+ LOCALAllows you to control the information Google Presents in a search for your
business
Google+ Local
OFF PAGE SEO
Anatomy of a google+ page search
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE+ LOCALGoogle+
Local
Search Results for
“Home Builder Benton, TX
OFF PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE+ LOCALGoogle+
Local
UNCLAIMED LISTING
OFF PAGE SEO
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE+ LOCALNo branding
Google+ Local
CLAIMED BUT NOT OPTIMIZED
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE+ LOCALBranded, Photos, etc
Google+ Local
CLAIMED & OPTIMIZED!
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GOOGLE+ LOCALSome Important Things To
Consider
Google+ Local
What Type of business do you have?
Service Area BusinessStorefront /Office
Be Careful of Duplicate Listings Don’t claim more than one listing
OFF PAGE SEO
Google+ LocalSome Important Things To Consider
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE+ LOCALService Area Business
Google+ Local
OFF PAGE SEO
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
GOOGLE+ LOCALService Area Business
Google+ Local
OFF PAGE SEO
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GOOGLE+ LOCALMobile
Mobile
Google+ Local
Google+ Local
Online Directories
Social Media
Reviews
OFF PAGE SEO
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
ONLINE DIRECTORIESOnline Directories
Used To Be Enough To Be Listed In Yellow Pages…now an online collection of websites listed by category.
Google+ Local
Online Directories
Social Media
Reviews
OFF PAGE SEO
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SOCIAL MEDIADoes Social Media Carry Any Weight?
Social Media
YES!
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
SOCIAL MEDIAThe power of Social Media & Directories
Social Media
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
SOCIAL MEDIA Facebook & Directories Showing Up In
Search
Social Media
Google+ Local
Online Directories
Social Media
Reviews
OFF PAGE SEO
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
REVIEWSCustomer Reviews Are Very Important
Reviews
Build Credibility & Trust
Increase Online Exposure
Boost Your Online Reputation
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REVIEWSFacts & Statistics
Reviews
90% of consumers say online reviews impact their buying decisions
79% of consumers trust online reviews as much as personal recommendations
73% of consumers say positive customer reviews make them trust a business more
(source:localvox.com)
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
REVIEWSWhich Would You
Choose?
Reviews
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
REVIEWSHow Many Reviews =
Stars?
Reviews
Seems to fluctuate but average of 5 reviews seems to be the magic number to show the gold stars in google
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
REVIEWSUnclaimed Yelp Listing
Reviews
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REVIEWSHow do I get more reviews?
Reviews
• Ask at the Point of Sale / On Receipts• Ask in Surveys• Ask in Your Emails• Ask in Direct Mail• Ask Your Social Media Followers and Fans• Ask Family & Friends• NEVER NEVER NEVER write fake reviews
o
In Closing…review of stats on Home Expo & POH
activity
Home Expo website –live in 2013
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Built with• Meta tags• Content• Images• Videos• Social
Media• Analytics• Mobile
HOME EXPO 2014 VS 2013
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Built a website! Created Branded Social Media
Channels Daily Postings on FB, Twitter, Google+ Facebook Boosted Posts &
Sweepstakes Featured Sponsors & Exhibitorsin
Posts Asked sponsors for photos, videos,
info Offered “Home Expo” badge for
sponsors to put on their site with link
116% increase in views 85% increase in pageviews 172% increase in mobile views
HOME EXPO 2014 VS 2013Google Analytics
Twitter followers grew from 33 to 496
Facebook from 156 likes to 714
Email list grew to 165
HBA GOOGLE ANALYTCISSpring Parade of Homes 2014 vs 2013
Cross promoted on HBA & Home Expo fb, twitter, g+ Promoting builders, sponsors, home design tips & trends FB boosted posts week of event Weekend of Event Rose was emailing me pictures of all
the homes and I was posting on social media
NOTE: did not build a new website…
HBA GOOGLE ANALYTCISSpring Parade of Homes 2014 vs 2013
NOTE: first year of promotion for SPOH
Growth of 41.65% users Bounce Rate Decreased Mobile Usage up 97% Growth of 161%
pageviews
Does any of this “stuff” really “work”?
Companies that took advantage of submitting photos, videos, benefitted
Building presence on social media sites, other sites (HBA), (Expo
Center), directories (yellow pages) helps to build your authority.
TAKE ACTION!
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TOP FIVE THINGS I WOULD RECOMMEND
1.Google + Local Page2.Google Analytics3.Meta Tags4.Mobile Site5.Take advantage of HBA
online marketing opportunities!
• TODAY’S DRAWING GIVEAWAY!Your Choice Of:
•Website EvaluationOR
•Mobile Website
Q & A Time!
Shonda Rogers979-985-5956