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SOLUZ Solar Electric Energy Delivery© 2000 SOLUZ, Inc. Richard Hansen, President Soluz Business Model Rural Electrification: Reaching the Dispersed, Low-Density Population REIA2000 Conference

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Page 1: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

SOLUZ, Inc.Richard Hansen, President

Soluz Business ModelRural Electrification: Reaching the Dispersed, Low-Density Population

REIA2000 Conference

Page 2: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

SOLUZ, Inc. • SOLUZ, Inc. is a business and technology

development company founded in 1993.

• Mission: Help people achieve quality of lifewith sustainable energy and generate a profitable return for investors.

• Focus-Rural areas of LAC region: – Soluz Dominicana (1995)

– Soluz Honduras.(1998)

Page 3: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz, Inc. Presentation Overview

• The Rural Electrification Challenge

• SOLUZ Business Model

• Lessons Learned---What’s needed?

Page 4: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Rural Electrification Global Rural Market

• World population: 6B• Population without electricity: 2B• Households off grid: 400M

Page 5: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Rural Electrification Dominican Republic Rural Market

• Population: 8M -- Grid Coverage: 75%

• Rural Pop: 3.2 -- Grid coverage: 35%

• Population without Grid Access: 2 M

• Households off-grid: 400,000

Page 6: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Rural Electrification Honduras Rural Market

• Population: 6M -- Grid Coverage: 50%

• Rural Pop: 3.6 -- Grid coverage: 15%

• Population without Grid Access: 3 M

• Households off-grid: 580,000

Page 7: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Rural Electrification Grid Extension

Least Cost Approach for connecting:

• Peri-urban and Concentrated rural areas

Cost of Distribution Limits reach:

• Typically $5,000-$10,000 per km

Not Cost Effective for serving many:

• Low-density, low-demand, rural areas

Page 8: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Rural ElectrificationNiche for Photovoltaics

PV is a viable pre-electrification, appropriate for:

• Dispersed households, with

• Low energy needs, seeking

• High value from increased amounts of energy at a lower cost per unit of energy

Page 9: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Rural ElectrificationGrid Extension vs. Distributed PV

Village Located 5 Km from MV Line

0

200

400

600

800

1000

50 60 70 80 90 100 110 120 130 140 150

Household Density (HH/Km2)

Ho

use

ho

lds

Ser

ved

PV and grid costs are equal

MV grid extension is least-cost

PV systems are least-cost

Adapted from Cabraal, et al., "Accelerating Sustainable PV Market Development"

Page 10: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Current Energy Sources versus PV ($/kWh)

• Urban Grid 7-10¢ Rural Grid ?

• 12v battery $ 3-4• Kerosene* $ 10-15• Dry cells $ 30-60

• PV $ 1-2

0.07-0.103-4

10-15

1-2

30-60

0

10

20

30

40

Grid Auto batt. Kerosene Dry cell Soluz FFS

App

roxi

mat

e $/

kWh

* Kerosene numbers are for lighting service equivalent to that from a CFL.

Page 11: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Monthly Energy Expenditures

[Expenditure graphMedian: $5.60]

Page 12: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Potential for PV Dissemination

0%

20%

40%

60%

80%

100%

Cash Credit Fee-For-Service

Financing Strategies

Rur

al H

ouse

hold

s

Page 13: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Rural ElectrificationCommunal Niche for Photovoltaics

Rapid, cost effective, rural public servicesfor all:

• Schools-Lighting, A/V, computers

• Clinics-Lighting, refrigeration

• Pumping Potable water

• Street and Community Area Lighting

Page 14: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business ModelWireless Power on Demand

• PV Rental or Fee-for-Service• Satisfy basic electrical energy needs• Target upper 50% of population• Rural households and micro-enterprises• Scale-up to minimum 5,000-customer• Prepare for up to 10X: 50,000 customers

Page 15: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business ModelDevelop State-of-the-Art Model

PV business model development - Trail Blazing:

• Business planning and financial engineering– Groundbreaking/small transactions are costly

• Business and technical systems development– Innovation/optimization of systems needed

• R&D is with actual business operations – Some degree of “trial and error” is necessary

Page 16: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business ModelInvestment Structure

• Business Model Development – Equity/debt & cost-share into parent company

• Requires about $2 million during 2x5000 prove-out

• Operations Capitalization– Equity/debt into two subsidiaries

• Two 5,000-customer operations - $5 Million total

• Each 50,000-customer operation - $25 Million

Page 17: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business Model • Business Challenges:

– Target/Serve poor, dispersed populations– Provide reliable, remote, quality service – Collect revenue efficiently

• Solutions:– Target able customers with right products– Establish local Delivery Structure

• Local Soluz technicians• Collections through existing rural stores

Page 18: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Monthly Energy Expenditures

[Expenditure graph showing target populationMedian: $5.60]

Page 19: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business ModelStandard PV Packages

Unit Size Fee Lamps* Energy(kWh/mth)

I 20W � 1 2.4

II 30W � 2 3.6

III 40W � 3 4.8

IV 50W � 4 6.0

V 60W $20.00 5 7.2* Plus radio/television

Page 20: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business ModelService Delivery Structure

Service CenterSSC #1

1,000 Customers

Service CenterSSC #2

1,500 Customers

Collection Point #130 Customers

Customer #1 Customer #2 Customer #3 Customer #4 Customer #5 ...Customer #30

Collection Point #230 Customers

...Collection Point #2530 Customers

Zone Manager #1750 Customers

Zone Manager750 Customers

Service CenterSSC #3

1,500 Customers

Service CenterSSC #4

1,000 Customers

National Office5,000-CustomerBusiness Unit

Page 21: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business ModelOperation Status/Plans

Soluz Dom. Soluz Hon.Market 400,000 580,000SOLUZ ownership 73% 66%Founded 1995 1998Investment $1.5M $1.5MTotal Customers 3700 1300FFS (sys. owned) 2000 700Capital needed +$1.25M +$1.0MGoal - 5000 FFS 2003 2004

Page 22: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Fee-For-Service ProgressionSoluz Dominicana and Soluz Honduras

0

1,000

2,000

3,000

4,000

5,000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Soluz Dom.Soluz Hon.

Page 23: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Investment Transactions Soluz Honduras ($1.550M)

Oct 97 $50k (debt) EEAF/CFA Jan 98 $50k (conditional) EEAF/CFA Jun 98 $250k (equity) SunLight Jun 98 $100k (debt) E&Co (Heinz) Jun 99 $100k (debt) E&Co (IDB/MIF) Jul 2000 $500k (debt/equity) IFC/SME (GEF) Oct 2000 $250k (debt/equity) CFA Nov 2000 Nov 2000

$250k (debt/equity) Triodos

Page 24: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Soluz Business Model Expanded Service Offer

• Public services– Schools - lighting, A/V

– Clinics - lighting, refrigeration, communications

– Community centers - lighting

– Other - street lighting, communications

• Expanded micro-enterprise use

• Lower-income market

Page 25: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Lessons LearnedMarket/Technical

• Proven willingness to pay $10-20/month – Collections management is critical

• Subsidy required for poorest– A partial payment for small lifeline systems

• Technical Design Optimization– R&D for improved reliability and cost

Page 26: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Lessons LearnedPotential Private Roles

• Role of private companies in PV delivery– Great potential for lead role to build efficient

FFS delivery operations– Attracting private capital is a key role– …but rural experience on team is critical

• Role of local NGOs - can help in PV usage– Rural development NGOs - communal services– Micro-credit NGOs - end-user credit niche

Page 27: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Lessons LearnedFinancial-Equity/Debt Transactions

• PV Fee-For-Service– is new---high risk---capital intensive...all factors still limiting commercial growth rate

• Financial transaction costs with new funding mechanisms are high (10%-20%)

• Typical pipeline-to-closure cycle time is long = 1-2 yrs (up to 3-5 yrs)

Page 28: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

What Would Make a Difference?Financing of Innovation

• There is a delivery innovation cost-sharing gap for private rural PV delivery.

• Developing PV business models for rural energy delivery requires risk-taking but has a high benchmarking value for all.

• Trail Blazers - fuel a few business operations to lead/leverage the way.

Page 29: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Lessons LearnedPolicy/Regulatory

• Government can affect private PV efforts– Subsidies can undermine market

– Grid extension can negatively affect PV plans

• Integrate - public services/private delivery – Clinics - Health Department

– Schools - Education Department

– Community water delivery - Water Dept.

Page 30: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

What Could Make a Difference?Policy - manage risk for 50,000 scale

• Rural electrification planning/linkage:– Access to transparent RE plans– Policy of compensation for value of private PV

“pre-electrification” when grid is extended– Concessions/licensing for large-scale plans– Rural electrification loans for PV delivery– Ongoing service subsidies to extend a minimal

“lifeline” service to the poor

Page 31: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Page 32: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000

Page 33: SOLUZ Inc - OAS · SOLUZ Solar Electric Energy Delivery ™ © 2000 SOLUZ, Inc. • SOLUZ, Inc. is a business and technology development company founded in 1993. • Mission: Help

SOLUZ Solar Electric Energy Delivery™

© 2000