soluciones de big data en el entorno analítico de sas
TRANSCRIPT
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BIG DATA + ANALYTICS
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Algo ha cambiado…
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PAPA JUAN PABLO II PAPA FRANCISCO
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NECESIDADES
BÁSICAS HUMANAS
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Y ESTO
SIN RESPUESTA
LO PEOR QUE LE PODRÍA PASAR A UNO HOY EN DÍA
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“ NO PODEMOS
RESOLVER NUEVOS
PROBLEMAS CON EL
MISMO PENSAMIENTO
QUE USAMOS CUANDO
LOS CREAMOS ”
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8 terabytes/day
40 terabytes/hour
1 gigabyte/second
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NUEVAS TECNOLOGÍAS PARA NUEVOS DESAFÍOS
STREAMING DE DATOS
IN-MEMORY
COMMODITY
HARDWARE PROCESAMIENTO
DISTRIBUIDO
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Antes para generar un informe…
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BI TRADICIONAL… 20+ AÑOS DE HISTORIA
FUENTES
operacional, transaccional
estructuradas
ORGANIZAR INFORMACIÓN
ETL
CUBOS
Cubos Jerárquicos
ANALYTICS
Descriptivo, Predictivo REPORTES
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… y ahora…
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FUENTES Operacional, transactional,
Logs web, Redes Sociales
no estructuradas
Acceso a toda la data
Analytics avanzado
embebido
NUEVO BI ANALYTICS…
Foco en el
descubrimiento de
negocio
Auto-Servicio
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Analytics ha cambiado
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ANALYTICS
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BIG DATA + ANALYTICS + REAL-TIME
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Ejemplos / Casos de Uso
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TELCOS
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RETAIL
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Cliente revisa en la aplicación/pagina web
Televisores led 55
En la tienda en Cliente empieza a revisar en la
competencia un modelo especifico de
Televisor
Se ofrece una promoción igualando
o bajando un poco el precio
Wi-Fi Tienda
$
Se comparan los recios del modelo
especifico con el precio de la
competencia
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+
Compras Artículos
Bebes
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BANCA
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análisis de riesgo y definición de la oferta de
aumento de cupo Compra con tarjeta rechazada por
falta de cupo
Se identifica la ubicación del Cliente y
cuanto le falta para finalizar la compra
A través de Call-Center o SMS se le ofrece al
cliente el aumento de cupo mientras el cliente
todavía esta en el local de compra
Estimado Cliente
tienes disponible
un aumento de
cupo
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Detección de Fraude
Cyber Security
Riesgo de Crédito Manufactura
Industria Salud Gobierno
OTRAS APLICACIONES
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Para Pensar…
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CASO: LENDDO
Fuente:
http://www.forbes.com/sites/tomgroenfeldt/2015/01/29/lenddo-creates-credit-scores-using-social-media/
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CASO: CUMPLO.CL
Fuente:
http://www.lanacion.cl/noticias/economia/finanzas-personales/cumplo-cl-el-portal-que-presta-dinero-donde-uno-elige-la-
tasa-de-interes/2013-11-19/103942.html
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CASO: KREDITECH
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Mensaje Final
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LOS PRINCIPALES INGRESOS DE ESTAS EMPRESAS VIENEN DE
LA MONETIZACIÓN DE LOS DATOS DE SUS CLIENTES.
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GRACIAS!!!