solidworks “big picture†- tbm
TRANSCRIPT
1
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
This Presentation is
the result of more than
70 interviews with CEOs and Managers
from different industries
held during 2009 /2010
BIG PICTURE
2
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
CAD MicroSolutions Inc.
Analysis
Technical
Communication
Design
Management
Sustainability
“Big Picture” Chris Watkinson
Managing Director
CAD MicroSolutions
3
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Can you describe your value chain?
BIG PICTURE
4
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Detail Product Design
A Typical Serial Process
90% Adaptations / Modifications
8%
Continuous
Improvement
2% Innovation
80% Adaptations / Modifications
12% Continuous
Improvement
8% Innovation
“Right now, we are a 90–8–2 organization. We want to be an 80–12–8 business.”
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
5
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
A Typical Serial Process
Prelim Project Detail Product
Design
Design
Validation
Technical
Comm.
End-user needs
A Serial Process
6
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Release
A Typical Serial Process
“Once the product is defined we ‘release’ it to manufacturing.”
7
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
A Typical Serial Process
Prelim Project Detail Product
Design Operations
Design
Validation
Technical
Comm.
End-user needs
A Serial Process
8
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Operations
A Typical Serial Process
“The engineering department has no feedback from manufacturing about problems detected during the manufacturing process.”
9
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Operations
A Typical Serial Process
“We don’t always know if the Manufacturing Department is working with the right version.”
10
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Value Proposition
A Serial Process
Prelim Project Detail Product
Design Operations
Design
Validation
Technical
Comm.
End-User
Needs
$ Operations
Prelim
Project
Tech. Communication
Product Data Management
The new Proposal
Make Better Business Decisions
Design Validation.
Detail Product Design
End-User
Needs
EARLIER
11
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
The Opportunity: Design Validation
Design For Manufacture
“We had to go back and forth with our mould maker a dozen times Before we had a part that we could make at an acceptable cost.”
DFM is upfront manufacturability testing during design
Plastic Parts:
Up to date material libraries – Have I selected the correct material?
FEA Analysis – Will it perform?
Injection Molding Simulation – Will my part fill?
Parting Line Analysis
Draft Analysis
Undercut Detection
12
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
The Opportunity: Design Validation
Design For Manufacture
“Why do we even bother to give our shop drawings when they have to redraw our DXF files?”
DFM is upfront manufacturability testing during design
Sheet Metal Parts:
Correct Material Selection
Correct Bend Allowances/Reliefs
Lofted Bends
Bend Notes
Splines versus Compound Lines
Sheet Metal Costing
Hole Sizes
Fasteners
Assembly
Deep Drawn Parts
13
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
The Opportunity: Design Validation
Design For Manufacture
“Why are we designing parts with holes that are too deep to machine using our tool crib?”
DFM is upfront manufacturability testing during design
Milled Parts:
How many part setups?
Undercuts?
Fillets?
Material Selection?
Planer Faces?
Hole Sizes?
What cost?
14
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Value Proposition
Analysis
Technical
Communication
Design
Management
Sustainability
15
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
Important Concerns for CEOs
Value Chain
P Market Positioning
C Operating Costs
Value Opportunity increase
1. Reduce operating costs
2. Improve market positioning
3. Help you grow and deliver greater value
Focus
16
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
3DS
.CO
M/S
OL
IDW
OR
KS
© D
assa
ult S
ystè
mes
Con
fiden
tial I
nfor
mat
ion
| 5/3
0/20
12 |
ref.:
3D
S_D
ocum
ent_
2012
CAD MicroSolutions Inc.
Thank You!
Chris Watkinson
Managing Director
CAD MicroSolutions
www.cadmicro.com
EXCLUSIVE OFFER - Buy SolidWorks TODAY and get instantly upgraded to Premium. A $4,000 savings!