What is Digital Marketing?

Search Engine Optimization (SEO)

Social Media Optimization

Online Ads (PPC)

Data Analysis

Email Marketing

Conversion Optimization

Branding Optimization

What is SEO?

Search Engine Optimization (SEO)

The efforts revolving around trying to get a website/page to show up (Search rank) or increase rank within a Search Engine Results Page (SERP)

SEO Ranking Factors

50%

10%

20%

20%

Content 50%

HTML Code 10%

Backlink 20%

Social Media 20%

Keywords on Content Website Content and side structure is the act of modifying a website to increase its ranking in organic (Or paid )Ranking, so automatically crawler based listings of search engines

How do organic search listings work?

A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web

The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index

Based on this data, the SE then indexes the pages and ranks the websitesMajor SEs that index pages using spiders: Google, Yahoo etc.

Why We Need Content on WebsiteCrawler give good impact on fresh content Effect on page ranking in search engineLink popularity of site Fresh content increases authority potentialEffect on keyword ranking Get traffic from social mediaTrust on search engineDivert more traffic on website using keyword

redirectionWe used External links to linking pagesKeep audience informed and updated

Freshness score can boost a piece of content for certain search queries

The rate of document change (how often) impacts freshness

Websites that add new pages at a higher rate may earn a higher freshness score

Thank You!