sodexo's mobile job app

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Mobile Recruitment Strategy and the Sodexo Jobs Apps

Arie Ball, Vice President Sourcing and Talent Acquisi7on

£  Sodexo’s Mobile Recruitment Strategy

£  Sodexo Mobile Jobs App

ü  Experiences of internal candidates, alumni and external candidates

ü  Support multiple aspects of Sodexo’s recruitment strategy including diversity recruitment and internal mobility

£  Design Process for Mobile App & Apply Portals

Today’s Objec.ves

£  Leading provider of Quality of Life Services £  Present in 80 countries with 400,000

employees, revenue $20.5 billion £  21st largest employer in the world £  Sodexo USA has 120,000 employees located

in more than 6000 facilities £  Innovative service solutions:

●  Food Services ●  Clinical Nutrition ●  Environmental Services (housekeeping) ●  Facilities Engineering ●  Energy Management ●  Clinical Technology Management

£  Centraly managed Talent Acquistion

●  Virtual recruitment organization ●  4500 exempt hires per year

About Sodexo

One way to look at Employment Branding

Employment Branding Social

Networking

College Relationships

Alumni Recruiting

New Technologies

Military Recruiting

Future Leaders Internship

Diversity Sourcing

Employee Referral

External Relationships

Geographic & Functional

Integrated Web Presence Career Site

Job Family Microsites Veteran’s Microsite Alumni Microsite

Social Media Platforms Mobile m.sodexo.jobs

Recrui.ng at Sodexo: It’s About Connec.ng

The One Thing That HR Wants for the Holidays -‐ by Tim SackeI

I’m sure a bunch of HR Pros would ask for a new employment brand! Oh to be as sexy as

Google, Zappos or Sodexo – wouldn’t that be a wonderful environment to work in HR? Life just seems easier when you work for a sexy brand.

College / Association Recruiting & Career Fairs

Career Center SodexoUSA Careers

Internet Job Boards

Print & Tactical Advertising

Direct Sourcing

Minimal Brand Presence

Goal: Create our own high quality, targeted talent pool

Veteran Microsite

Housekeeping Microsite

Facilities Microsite

Dietitian Microsite

Alumni Microsite

IS&T Microsite

Culinary Microsite

Flickr Profile

Twitter Profile

LinkedIn Group

YouTube Channel

Facebook Fan Page

Careers Blog

Reality Reels Video Contest

Industry Blogs

C@reer Connections

Recruiter eCards

Holiday eCards

External Communications

Recruiter Profiles

Employer of Choice Awards

Interviews, Lectures & Panel Discussions

College & Association Recruiting

Not Ready Yet

Internet Job Boards

Job Search Widget

Refer a Friend

Star Finder Referral

SodexoUSA Careers

Career Center AIRS Sourcepoint

Direct Sourcing

Print & Tactical Advertising Brand

Presence

Opportuni.es to network with past, present and future Sodexo employees

“If your plan does not include mobile, your plan is not done.” – Jeff Plaisted, MicrosoU

(  There are over 300 million mobile phones in use in the U.S. today.

(  Mobile web usage is projected to increase 17 fold by 2016

(  More people will access the web using mobile devices than desktops possibly by the end of this year.

(  Viewed an avg of 13 hrs/wk compared to PC (20 hrs/wk) and TV (16 hrs/wk)

Worldwide, more people use mobile phones than use a toothbrush (Michael Becker, Mobile Marke.ng Associa.on)

DEMOGRAPHICS OF MOBILE USE

•  African-‐Americans

•  79% send or re

ceive text

messages

•  46% access the

Internet


ceive email

•  33% use a socia

l networking site

Mobile-‐only internet users are more likely to be minori.es – Pew Internet Research & Nielson Company

•  English-‐speak

ing Hispanics


ceive text

messages

•  51% access the

Internet


ceive email

•  36% use a socia

l networking site

•  Smartphone Users

•  18% of African

-‐Americans and

16% of LaNnos a

re cell phone-‐

only wireless us

ers

•  45% of Asian/P

acific Islanders,

45 % of Hispanic

s and 33 % of

African-‐Americans

own a

smartphone (31%

of all users)

From Q4 2010 to Q4 2011, mobile web

traffic increased 102%

Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end?

40% of all

Social Media traffic is via

mobile device

From Q4 2010 to Q4 2011, mobile web

traffic increased 102%

40% of all

Social Media traffic is via

mobile device

Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end?

The Sodexo USA Careers Site is….

The Sodexo USA Careers Site is…. …Invisible to a Mobile Device

Mobile Careers Website and eCommunications

£  Launch mobile apps for iPhone, iPad, Android & Blackberry

£  Launch mobile career center portals for Internal, External and Reconnexions candidates

£  Update m.Sodexo.jobs to include job search, apply and talent community features.

Three ini.a.ves work together to provide a mobile job search and apply experience

hIp://m.Sodexo.Jobs

A mobile op.mized career site provides the founda.on for an integrated mobile job search experience

m.Sodexo.Jobs by the numbers

15% iPad 8% RIM

~6000 visits per month

40,000+ pageviews per month

7 pages per visit

6% of talent community visits

7% of career

site visits

15% of careers

pageviews

40%

Android 26%

iPhone

“You’re the apple of my i...phone” -‐ Mashable

No apply should not mean good –bye. Cul.vate a talent community with mobile and desktop communica.ons.

QR codes link print and other off-‐line media to your mobile op.mized career site.

Text SODEXO to 90206 to win a $300 Apple store gift card from your friends at Sodexo. Start your career at http://m.sodexo.jobs Text X to remove 62,757 freshmen through seniors and

recent grads within 3 years in NY, NJ, PA, DE, MA, CT, MD, VA with one of the specified majors.

mResource

CollegeRecruiter.com

Sourcepoint Mo

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rch

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od

exo

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Mo

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e T

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Co

mm

un

ity

Mo

bil

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sea

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NSMH Conference Attendees

eBlast sent with text Message campaign

Jobs2Web

Jobs2Web

Confirmation eMail

The iTunes App Store is more than 425,000 ways to make your iPhone or iPad even beIer – Apple.com

“Do not follow where the path may lead. Go instead where there is no path and leave a trail.” -‐Ralph Waldo Emerson

THE SODEXO JOBS APP GET IN THE KNOW. SEARCH. CONNECT. APPLY

@SodexoCareers Latest Tweets follow, reply, retweet Catch Up with Sodexo Careers on Facebook

Watch Sodexo Careers YouTube Channel

Read Sodexo Careers Latest Blog Post


Search Jobs by Category and Location

Select the Best Job for You!

Log Into Your Career Center Profile

and Apply

Call Home and Tell Them the Good News!


Join Talent Community

Network on Social Media

Visit m.Sodexo.Jobs

Log into network ID

Search 30% more Jobs

Create a Job Agents

Make a Star Finder

Referral

Apply

Log into CC Profile

Search Jobs!

Create Push Notice Job

Agents

Apply

Create CC Profile

Log into Profile

Search 10% more Jobs

Create Job Agents

Apply

Create Alumni Profile

Sodexo Managers Sodexo

Alumni External

Candidate

Internal Mobility Requires a Cultural Commitment

Wikipedia says that “a tablet, is a complete mobile computer.” Well which is it? Is it mobile OR is it a computer?

May Jun Jul

Initial Mtgs with ATTB

Aug Nov Jan Sep Dec Oct

“Build an iceberg.” It’s an awful lot of work that your customers don’t see. -‐ Omar Green, Intuit

App design sketches approved

iCIMS begins creating portals

Alumni portal complete.

External portal not rendering.

SSO not working for

Internal portal

Demo version of iPhone app

tested

Demo version of iPad app

tested

External portal

rendering. SSO not

working for internal portal

2nd Demo versions of iPad and

iPhone apps tested 3rd Demo

versions of iPad and

iPhone apps tested

All iOS apps & portals functional EXCEPT

SSO

All iOS apps submitted to

Apple for Approval

SSO WORKS!

Sodexo…reers

iOS apps approved!

Sodexo…BS

•  In our case, creaNng funcNonal career center portals took much more planning and work than creaNng the actual app

•  We would need to provision mobile versions of each exisNng PC career center portal (3)

•  Internal & alumni candidates would need to log into their career center portal BEFORE searching to have access to all jobs


•  UNlizing network ID (SSO) proved to be complex due to mulNple redirects and the need to carry the authenNcaNon through them

•  Technical issues with content and page rendering simply happen and need to be worked through

•  Apple will find the most creaNve

and embarrassing way to truncate your most useful app names!


Mobile Website (m.sodexo.jobs)

Mobile Apps (iPad, iPhone, Android, BB)

Organic & Direct (Search, Job Boards

Social, etc.)

Car

eers

Con

tent

, Soc

ial M

edia

&

Ext

erna

l Can

dida

te S

earc

h

Three ini.a.ves work together to provide a mobile job search and apply experience

Inte

rnal

, Rec

onne

xion

s &

Ext

erna

l Se

arch

, Log

In &

App

ly

Pocket Resume ResumeApp Cloud Storage Apply With…

Yesterday is History, Tomorrow but a Mystery..

Veteran Microsite

Housekeeping Microsite

Facilities Microsite

Dietitian Microsite

Alumni Microsite

IS&T Microsite

Culinary Microsite

Flickr Profile

Twitter Profile

LinkedIn Group

YouTube Channel

Facebook Fan Page

Careers Blog

Reality Reels Video Contest

Industry Blogs

C@reer Connections

Recruiter eCards

Holiday eCards

External Communications

Recruiter Profiles

Employer of Choice Awards

Interviews, Lectures & Panel Discussions

College & Association Recruiting

Not Ready Yet

Internet Job Boards

Job Search Widget

Refer a Friend

Star Finder Referral

SodexoUSA Careers

Career Center AIRS Sourcepoint

Direct Sourcing

Print & Tactical Advertising Brand

Presence

An…integrated, seamless, liquid…mobile employment brand.

Arie Ball Vice President Sourcing & Talent Acquisition Sodexo

@Arie_Ball

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sodexo's mobile job app

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