socmed for business akber by @pasarsapi
DESCRIPTION
materi kelas #AkberSMR "Scomed For Business" with @pasarsapi, 30/11/2013 kelas dimulai jam 12 siang :) info lebih lanjut bisa cek twitter @akberSMRTRANSCRIPT
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Social Media for Business
@pasarsapi2013
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Social Media Landscape
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Data pengguna internet dan
mobile
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Business on Social Media
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AwarnessPromotion/MarketingSalesMonitor brand/ competitorCustomer CareCSR / movement reputasi
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awarness
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Promotion/marketing
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sales
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Monitoring
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Customer Care
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CSR/ Social Movement
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reputasi
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4 point utama Campaign di Social Media
STRATEGI
CHANNEL
CONTENT
MEASUREMENT
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Strategi• Riset di online• Strategi dibangun berdasarkan riset• Tentukan target audience• Pilih tools / channel• Budget
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Target market
• Ada berapa segmen
• Visualkan setiap segment, pelajari perilakunya
• Tentukan cara berkomunikasi sesuai segment, baik content maupun channel
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Social Media Channel :•Facebook•Twitter•Youtube•Blog•Kaskus•Others : Instagram, LinkedIn, Foursquare, Pinterest, Google+, etc
Channel
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Content
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• Teks• Link• Visual : foto, video, animasi• Activity : Games, kuis, social movement, etc• Voice
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4 : 1Komposisi content
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Content is KINGDistribution is KINGKONG
Danny Oey - Mindtalk
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Measurement
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Tools monitoring & measurement
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Optimizing• Buzzer/influencer/ KOL• ads
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waktu
• Tentukan waktu posting sesuai dengan “crowd” masing2 target audience
• Gunakan monitoring tools untuk memahami “peak session” dari target audience
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How to communicate in social media
• Tell the truth• Genuine• Humanize your social media• Always remember that whatever you do
on the social media is public• Create conversation• Understand the Company & social media
ethics• Iteractive but do NOT reactive. Be wise.• Think before posting
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Etika Saat ini belum ada etika yang disusun
secara khusus untuk promosi di online Ikuti aturan masing-masing channel Gak boleh spamming Gak boleh Tag-ing sembarang Tidak SARA, Porno, atau mendiskriditkan
produk/orang lain Etika yang berlaku di industri advertising
dan PR bisa dijadikan acuan Ukurlah diri sendiri, jika kamu merasa
terganggu dengan metode promosi tertentu jangan digunakan
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Karir di Social Media Social Media Admin Social Media Manager /
Community Manager Social Media Analyst Content Manager / Editor / Copy
writing/ Visual Social Media developer Social Media placement
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