Society for Marketing Advances VOLUME XXIX, NUMBER 1 Spring 2005 Newsletter

Letter from Joe Hair, 2005 SMA President

Inside Letter from the President 1-2

Nominations for SMA Fellow 2

SMA Strategic Planning Process 2

2005 Doctoral Consortium Information 3

Request for Previous Doctoral Dissertation Proposal Award Winners 3

2004 Doctoral Consortium Review 4

2005 Call For Papers 5-7

Pictorial Look Back at 2004 Conference 8-9

Call for Doctoral Dissertation Proposal 10

Golden Tripod Award Winners 10

7th Retail Patronage Conference Review 10

SMA Placement Service Information 11

8th Retail Strategy and Consumer Decision Research Seminar Conference Call for Papers

12

Special Issue of Marketing Theory and Practice Call for Papers 13

International Retailing Conference Call for Paper 13

SMA Officer Contact Information 14

Don’t forget the 2005 SMA conference will be held on November 1-5 at the Sheraton Gunter Hotel in San Antonio. The Gunter is an historic hotel built in 1908 and promises to be a fantastic conference location. You can see more about the hotel at their web page at: http://www.gunterhotel.com/gunterhome.html

The 2004 Conference in St. Pete was one of our best in recent years. The 2005 program in San Antonio is beginning to shape up and promises to be a unique combination of quality papers and Southwestern hospitality! Program chair Brian Engelland is planning an excellent array of activities we believe will attract record numbers to the San Antonio conference, and I encourage you to plan to attend.

Some of you may not have been to San Antonio before, so let me assure you that it is a great place to host a conference. The hotel offers excellent facilities, with many good restaurants in close proximity. Furthermore, if you wish to come early or stay longer there are many interesting attractions, including the infamous Riverwalk. Your officer team has been very active. We are exploring changes in the Constitution and bylaws that will enable the Society to operate more efficiently and effectively. We also are evaluating other new initiatives, such as electronic voting. A Strategic Planning Committee has been formed – it is headed by Tom Baker. Other members of the committee include: Jean-Charles Chebat, Mike Harline, Erika Matulich, Don McBane, and Bob Robicheaux. They will be asking for your input in formulating a plan to develop solutions for the challenges and opportunities facing SMA. We hope you will participate because this is the best way to represent the needs and expectations of the membership. Probably one of the most exciting developments is the addition of the Journal of Marketing Theory and Practice as a member benefit. Your officers have negotiated an excellent arrangement with publisher M.E. Sharpe and you will begin receiving it next year along with the other journals. We will give you more information on this new benefit when the details have been worked out. The electronic age is upon us, and I encourage you to begin

(Continued on page 2)

VOLUME XXIX, NUMBER 3 PAGE 2 SMA NEWSLETTER —SPRING 2005

SMA President’s Message, continued relying upon our website to meet your information needs. The website address is: www.marketingadvances.com. In addition to conference announcements, it has a membership roster and other valuable information. I look forward to seeing all of you in San Antonio, and having the op-portunity to visit with you either at a session, a cocktail reception, or perhaps in the presidential suite. Hopefully, all of us will have a chance to renew old friendships, make new ones, and learn more about cutting-edge marketing concepts. Joe Hair SMA President

As you may recall, each year the Society conducts a nomination and selection process for our highest individual honor--the SMA Fellow award. The SMA Fellows assist our Society with leadership, counsel, and a scholastic network that is truly unique. These individuals have shown commitment to SMA by their actions, services, and spirit. For a list of current SMA Fellows see the SMA Web site. Now for your task--in the coming months, carefully consider your colleagues who have demonstrated a long-term commitment and extraordinary contributions to SMA and the marketing discipline. These individuals should have an outstanding record of scholarly achievement.

All nominations are due by September 1, 2005. These nominations will be considered by an executive committee that will carefully consider all nominations submitted. You may make a nomination by supplying a letter of nomination, two additional letters supporting the nomination (from members other than the one submitting the nomination), and any supporting materi-als. Please send this nomina-tion packet to John R. "Rusty" Brooks, Jr., Houston Baptist Uni-versity, College of Business and Economics, 7502 Fondren Road, Houston, TX 77074. For ques-tions, contact jbrooks@hbu.edu; 281-649-3315 (phone); 281-649-3436 FAX).

Nominations Sought for SMA

Fellows

SMA Strategic Planning Project

Over the course of the next few months a group headed by Tom Baker will be investigating a number of critical issues in order to develop a more formal strategic plan for the Society. Included in this group are Jean-Charles Chebat, Mike Harline, Erika Matulich, Don McBane, and Bob Robicheaux. This group plans to include the ideas of the broader Society membership so be on the look-out for your opportunity to participate in this important process. If you have any thoughts on this please contact Tom Baker at bakert@uncw.edu. It is expected that that this group will make a presentation/solicit feedback at the conference in San Antonio in November.

Below, outgoing SMA President Rusty Brooks is congratulated by incoming President Joe Hair after the 2004 SMA Luncheon.

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2005 SMA Doctoral Consortium Announcement

Jean-Charles Chebat Presents Tracy Meyer (University of Cincinnati) with the SMA Omerre Deserres Chair Outstanding Retailing Proposal Award. Tracy’s dissertation is titled “Experience Based Shopping Attitudes: The Moderating Roles of Norms and Loyalty.”

To maintain an evolving history of the doctoral dissertation competition SMA plans to include a listing of the past proposal winners and finalists on the SMA Website and in the annual proceedings. If you were a finalist or winner of the SMA Doctoral Dissertation Award, please visit http://cob.jmu.edu/flahertb/SMA/dissertcompwinners.html. If you do NOT see your information presented on this page, please contact Theresa Flaherty at flahertb@jmu.edu. Send her your name, degree granting institution, year that you entered the competition, and an indication of whether you were the winner or a finalist.

Previous Doctoral Dissertation Award

Winners Information Requested

Debbie Thorne McAlister, Texas State University-San Mar-cos and Rusty Brooks, Houston Baptist University, will co-chair the 2005 Society for Marketing Advances Doctoral Consortium to be held at the annual conference in San An-tonio, TX. The program will begin on Wednesday morning, November 2 and run through Thursday, November 3 at noon. All events will be held at the Sheraton Gunter Hotel. The consortium affords a unique opportunity to learn, net-work, and to experience life in the academy. Not only will attendees participate in professional development and ca-reer planning sessions, they will have the opportunity to interact with top marketing scholars in a friendly and cordial atmosphere. All consortium students are required to arrive the day be-fore the consortium begins and are encouraged to stay and participate in the annual conference. The Society will rec-ognize consortium students at the conference luncheon on Friday so students should plan to depart after that time. The consortium is open to all doctoral students, but is rec-ommended for those who have completed at least one full year of doctoral study. Nominations will be due by August 1, 2005 to Debbie. More information is available at the Society's website at http://www.marketingadvances.org/confernc/doccons.htm or contact Debbie at dm29@txstate.edu or (512) 245-7428. If you are interested in serving on the consortium program,

At left are a number of SMA Fellows being recog-nized at the 2004 Conference. Each Fellow was awarded with a special lapel pin which will be-come one of the official designations for SMA Fellows. The SMA Fellow Designation is the highest honor bestowed by the Society.

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The Society’s 2004 Doctoral Consortium occurred on November 3 and 4, just prior to the Annual Conference. This year’s consortium theme was “Ensuring Excellence in the Marketing Academy.” Debbie McAlister (Texas State University), Immediate Past President of SMA, chaired the consortium program. Thirty-two doctoral students were nominated to represent their universities at the consortium. Consortium fellows participated in a variety of professional development and career planning sessions. They also interacted with top marketing scholars in a friendly and collegial atmosphere.

2004 Doctoral Consortium Ensuring Excellence in the Marketing Academy

The 2004 fellows included: Michelle Bednarz, Mississippi State University Melissa Bishop, UT Arlington Charles Broadus, University of South Florida Davis Campbell, University of Mississippi Bob Carter, University of Cincinnati Ronald A. Clark, Florida State University Diane Edmondson, University of South Florida Jamye Foster, Louisiana State University Merlyn A. Griffiths, University of California, Irvine Tracy Harmon, University of South Florida Sacha Joseph, Florida State University Brian Kinard, Mississippi State University Nicole B. Kreidler, Auburn University Alexander Kransnikov, University of South Carolina Ivan I. Lapuka, University of South Florida Igor Makienko, Louisiana State University Concha R. Neely, University of North Texas Hieu P. Nguyen, UT Arlington Joanna Phillips, University of Mississippi

Rajani Ganesh Pillai, University of Central Florida Jamie Ressler, Nova Southeastern University Robert John Riggle, University of South Florida Philip Shum, The University of Melbourne Jatinder J Singh, The University of Mississippi Ashish Sood, University of Southern California Mavis Tandoh, University of Mississippi David Wagner, Touro University International Beverly Wright, Georgia State University Zhiyong Yang, Concordia University Eyad M. Youssef, Old Dominion University Jingyun Zhang, University of Alabama Guangzhi Zhao, University of California, Irvine Faculty panelists Irvine “Bud” Clarke (James Madison University), Kristy Reynolds (Louisiana State University), and Philip Trocchia (University of South Florida St. Petersburg) shared insights on navigating the early years as a professor. John Branch (Washington University) talked about ways for professors

to internationalize their careers. Bill Kehoe (University of Virginia) discussed the opportunities and challenges presented by service commitments. Bill Bearden (University of South Carolina), Greg Gundlach (University of North Florida), and Tomas M. Hult (Michigan State University) presented their ideas on excelling in research and scholarship. William M. Pride (Texas A & M University), Linda Ferrell (University of Wyoming), Tracy Suter (Oklahoma State University) and Chuck Tomkovick (University of Wisconsin-Eau Claire) provided suggestions for achieving teaching excellence. O.C. Ferrell (Colorado State Uni-versity) discussed the importance of ethics and professionalism to career development. The consortium afforded these students a unique opportunity to learn, network, and hear about experiences in the academy. The consortium continues to be one of the special hallmarks of the Society. Please consider nominat-ing a doctoral student from your university for the 2005 event!

Call for Papers 2005 Society for Marketing Advances Conference

Sheraton Gunter Hotel, San Antonio, TX Make plans now to attend the Society for Marketing Advances (SMA) Conference at the Sheraton Gunter Hotel, San Antonio, TX. The Society is a substantive, dynamic and influential contributor to marketing thought, practice and education. Our members are from the four corners of the world, teach at many types of universities, and bring leadership and expertise in diverse areas of marketing. The Society has grown into a truly global marketing organization while retaining strong ties to irreplaceable roots and hospitality. See the full Call for Papers at the SMA website (www.marketingadvances.org)

For 2005, the Society has combined a great location with the tradition of fun and fellowship that has been the hallmark of the Society's past conferences. This year’s meeting will include the Elsevier Science Distinguished Scholars Series, the Sherwin-Williams Distinguished Teaching Competition Award, and the McGraw-Hill/Irwin Stephen J. Shaw Award for Outstanding

Conference Paper. Other forms of recognition will include the Lamb/Hair/McDaniel/Southwestern best teaching track paper award, the Houghton Mifflin Pride/Ferrell Award for Innovations in Teaching, Direct Selling Education Foundation Best Paper Concept Competition, Best Student Paper Award, and Best Paper in Track Awards.

It is time now to get involved with the Society's conference! The Society would like to showcase your scholarly work so please send in a paper for consideration. All accepted papers are published in our nationally recognized conference Proceedings. Please volunteer to be a session chair, discussion leader, reviewer, or a sponsor.

Consider submitting a special session proposal that includes both marketing professionals and academicians. If your institution is interested in sponsoring a Society event, 2005 would be a great time to host one.

As you have thoughts on making the conference a success, just send a note to Brian Engelland at bengelland@cobilan.msstate.edu. San Antonio and the Society—what a great combination for the Fall of 2005. Come join us for the excitement that the event always brings.

Thanks to all of you in advance for assisting the Society for Marketing Advances in its goal of building a premier professional society where marketing thought and fellowship can flourish. Our goal is only achiev-able with your continued support and involvement. Mark your calendar now and help us to make this year's meeting memorable and enlightening. See you in San Antonio!

SMA Program Chair Brian Engelland College of Business and Industry Mississippi State University, P.O. Box 9582 Mississippi State, MS 39762 (662) 325-8649, Fax (662) 325-7012 bengelland@cobilan.msstate.edu

Brian Engelland, 2005 Program Chair

VOLUME XXIX, NUMBER 1 PAGE 5 SMA NEWSLETTER —SPRING 2005

Call for Papers 2005 SMA Conference

For a full call for papers in-cluding specific information concerning paper formatting, please see the Society’s website at www.marketingadvances.org/cfp/cfp.htm Consumer Behavior : Dr. Leisa Reinecke Flynn Florida State University College of Business Department of Marketing Tallahassee, FL 32306-1110 E-mail: lflynn@cob.fsu.edu Electronic Commerce: Dr. Judy Strauss University of Nevada at Reno Managerial Sciences Department Reno NV 89557 E-mail: jstrauss@unr.edu Ethical and Legal Issues: Dr. John P. Fraedrich Southern Illinois University-Carbondale Department of Marketing College of Business Rehn Hall 219A Carbondale, IL 62901-4629 E-mail: fraedric@cba.siu.edu Healthcare Marketing: Dr. David P. Paul, III Monmouth University Grad. Health Care Management Program 156 Bey Hall West Long Branch, NJ 07764-1898 E-mail: dpaul@monmouth.edu

International Marketing & Global Issues: Dr. Vincent-Wayne Mitchell Cass Business School City of London University 106 Bunhill Row London EC1Y 8TZ E-mail: v.mitchell@city.ac.uk Marketing Research: Dr. Christopher D. Hopkins Clemson University 233 Sirrine Hall, Box 341325 Clemson, SC 29634-1325 E-mail: chopkin@clemson.edu Marketing Strategy: Dr. Robert R. Tangsrud, Jr., University of North Dakota College of Business and Public Adm. Box 8366 Grand Forks, ND 58202-8366 E-mail: bob.tangsrud@mail.business.und.edu Retailing & Entrepreneurship: Dr. Jason E. Lueg Mississippi State University Dept. of Mkt, Quant. An. & Bus. Law College of Business & Industry Box 9582 Mississippi State, MS 39762 E-mail: jlueg@cobilan.msstate.edu Selling & Sales Management: Dr. Scott M. Widmier Fisher Institute for Professional Selling The University of Akron 259 S. Broadway Akron, OH 44325-4804 E-mail: widmier@uakron.edu

Services Marketing: Dr. Jaebeom Suh Kansas State University 201 Calvin Hall Manhattan, KS 66506 E-mail: jsuh@ksu.edu Sport, Entertainment and Event Marketing: Dr. Pamela A. Kennett University of New Orleans Department of Marketing College of Business, Room 108 New Orleans, LA 70148 E-mail: pkennett@uno.edu. Advertising and Marketing Communications: Dr. Mickey Belch San Diego State University Department of Marketing San Diego, CA 92182-8236 E-mail: mbelch@mail.sdsu.edu Business-to-Business & Marketing Channels: Dr. Karen Norman Kennedy University of Alabama at Birmingham Department of Marketing School of Business 1530 3rd Avenue South Birmingham, AL 35294-4460 E-mail: knk@uab.edu Case Research: Dr. Jeffrey E. Lewin Boston College Department of Marketing Carroll School of Management 140 Commonwealth Avenue Chesnut Hill, MA 02467 E-Mail: lewinje@bc.edu

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Call for Papers (cont.) 2005 SMA Conference

Classroom Innovation and Teaching Effectiveness: Dr. John T. Drea Western Illinois University Dept. of Marketing and Finance College of Business & Technol-ogy #1 University Circle Macomb, IL 61455 E-mail: jt-drea@wiu.edu Course, Program and Institutional Enhancement: Dr. Sarath A. Nonis Arkansas State University Department of Mgmt. & Marketing College of Business Box 59 Jonesboro, AR 72467 Email: snonis@astate.edu Supply Chain Management: Dr. R. Glenn Richey and Dr. Alex Ellinger The University of Alabama Culverhouse College of Business Adm. Alston Hall 129, Box 870225 Tuscaloosa, AL 35487 E-mail: grichey@cba.ua.edu. Technology in the Classroom: Dr. Gail Zank Texas State University-San Marcos McCoy College of Business Administration Department of Marketing Derrick Hall 226 601 University Drive San Marcos, TX 78666-4616 E-mail: gz10@business.txstate.edu

Technology, Innovation and New Products: Dr. Marilyn Y. Jones Bond University Faculty of Business Gold Coast, QLD 4229, Australia E-mail: mjones@bond.edu.au Special Sessions and Workshops: Dr. Mathew Joseph Georgia College & State University Department of ISC & Marketing College of Business PO Box 12 Milledgeville, GA 31061 E-mail: m.joseph@gcsu.edu Distinguished Teaching Award: Dr. Donald R. Self Auburn University - Montgomery Department of Marketing School of Business PO Box 244023 Montgomery, AL 36124-4023 Email: dself@mail.aum.edu Innovations in Teaching Competition: Dr. Erika Matulich The University of Tampa Department of Marketing John H. Sykes College of Business 401 W. Kennedy Blvd Box 105F Tampa, FL 33606 E-mail: ematulich@ut.edu

Paper Submission Guidelines

Complete submission guidelines can be found in the Society web page. 1. Email is the designated

method of submitting to the conference. Regular postal delivery is an alternative method of submission. Emailed manuscripts should have no authorship identifiers (no cover page). Instead, this information will be included in the text of the email message.

2. Emails for competitive papers also must indicate one of the following: "Paper to be pub-lished in full if accepted" or "Paper to be published as a Summary Brief if accepted."

3. Competitive papers are limited to 15 pages, double-spaced, including figures, tables, and references and should begin with an abstract of 150 words or less. Authors must use the style of the Journal of Marketing.

4. If the competitive paper is au-thored only by doctoral stu-dents, clearly indicate this in the email text so it can be consid-ered for the student paper award.

5. SMA rules indicate that all au-thors of accepted manuscripts must be paid members of the Society for the dues-year that begins with the conference. In addition, at least one author of each accepted manuscript must attend the conference.

6. Submit each manuscript or pro-posal to only one track. Send submissions directly to the ap-propriate track chair.

7. All electronic files sent on for review will include this mes-sage: “To safeguard the intel-lectual property rights of au-thors, the Society for Marketing Advances requests that you do not share or otherwise make use of the manuscript, proposal or reviews.”

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A Look Back at the 2004 Conference

Mike Dorsch, editor of the Journal of Marketing Theory and Practice, makes a presentation at the Meet the Editors session.

Jan-Benedict Steenkamp makes his Elsevier Science Distinguished Scholars

Tracy Dunn of Benedict College won the Steven J. Shaw Award for the Outstanding Conference Paper. Tracy’s paper was titled “Persuasion Knowledge and Direct-to-Consumer Prescription Drug Advertising.”

An interested, and interesting looking, group at the Awards Luncheon.

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The publishers exhibition area was a popular place to spend time between sessions.

Elizabeth Goldsmith, Ron Goldsmith, and Ron Clark, all of Florida State University, are shown with Michael Solomon who presented them with the Prentice-Hall/Pearson Education Michael Solomon Award for Best Consumer Behavior Paper.

Below, Bill Pride (left) and O.C. Ferrell (right) are shown with Katherine Curran-Kelly (UMASS-Dartmouth) who won the Houghton Mifflin Pride/Ferrell Award for Innovation in Teaching Competi-

A Look Back at the 2004 Conference

Debbie McAlister is shown with the Marketing Education Review Best Article Award. The paper was co-authored with Barbara Stottinger and papered in the Fall 1999 issue. Shown with Debbie is MER Executive Editor Buddy LaForge.

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The Society for Marketing Advances will once again sponsor a Doctoral Dissertation Research Proposal Award at its annual conference. The recipient of the award will be recognized at the annual conference with a plaque indicating the quality of the research and a $500 cash prize. Doctoral students are encouraged to submit a proposal. Also, please pass word of this competition on to others by directing them to http://cob.jmu.edu/flahertb/SMA/dissertcomp.html. All proposals will undergo a blind review process. Rules for submitting a proposal are as follows: 1. The dissertation must focus on some aspect of marketing or

buyer behavior. 2. Example topics may include, but are not limited to: marketing

management, international, supply chain, services, technology, retailing, advertising, integrated marketing communications, merchandising, product development, and marketing research models and methods.

3. The dissertation may be in any state of development but must not have been defended (i.e.,final defense) prior to August 06, 2005.

4. Each entry should be in the form of a dissertation proposal that describes the nature, scope, methodology, and contribution of the research. Proposals must be no longer than ten (10) full, double-spaced pages including appendices, models, figures, tables, illustrations, and notes. The text should be set at a 12-point Times New Roman font or equivalent. Each proposal should include a title page listing the author’s name, institutional affiliation, postal mail address, e-mail address, telephone and fax numbers, and name of sponsoring faculty member.

5. A letter of recommendation from a sponsoring faculty member is encouraged but not required. The sponsoring faculty member does not have to be a member of Society for Marketing Advances.

6. Entries should be submitted electronically in Microsoft Word or WordPerfect formats to Theresa B. Flaherty at flahertb@jmu.edu no later than August 06, 2005.

Contact Theresa for questions about the SMA Doctoral Dissertation Competition. Theresa B. Flaherty SMA VP Research/Publications James Madison University College of Business, Marketing Program MSC 0205, 517 Showker Hall Harrisonburg, VA 22807 USA 540-568-3238 (phone), 540-568-2754 (fax) flahertb@jmu.edu

Doctoral Dissertation Proposal Award Competition Announcement

Golden Tripod Award

Ann Veeck, Western Michigan University, and Charles Wood, University of Tulsa, are shown above with their Golden Tripod Awards. This award is given annually for Outstanding Scholarship on Marketing in China by the SMA and a group of researchers in China. Drs. Veeck and Wood will have the opportunity to travel to China to meet with researchers there concerning possible research opportunities.

The retail seminar packed a great deal of activity into the day and a half program. Fifteen pa-pers were presented covering topics ranging from retail man-agers implicit thinking to the lat-est in retail brand personality. Researchers attended from around the world including Aus-tralia, Japan, Switzerland, France, Canada and the US. Hiroshi Kosaka presented the key note address. A big thanks to all who attended and an even bigger invitation to all interested parties to join us for the 8th SMA Retail Patronage Seminar in San Antonio.

7th SMA Retail Patronage Seminar A

Success

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Above are Michal Herzenstein (University of Rochester), a finalist for the SMA Doctoral Dissertation Proposal Award and Philip Shum (University of Melbourne) who was a co-winner of the award along with Lan Luo (University of Maryland.

The Society will for the first time be using an electronic voting format in an attempt to increase participation for many important decisions that we must make. As an initial attempt at this process, the SMA officers request your vote on five amendments to the Constitution and Bylaws. You should be receiving more information concerning this process shortly via e-mail. All dues paying members of SMA are eligible to vote. If you have any questions or problems, please con-tact Theresa Flaherty at flahertb@jmu.edu. Furthermore, if you have any questions/comments concerning electronic voting please contact any SMA officer.

New Electronic Voting Procedure

SMA Placement Service for 2005 Conference

If you plan to participate as a job applicant or as a school with a position vacancy in San Antonio this year, please mark October 13 on your calendar. Placement registration forms and fees will be due on this date. Also, the placement service will operate during the following days and times at the confer-ence: · Wednesday, November 2 from 3:00 p.m. – 7:00 p.m. · Thursday, November 3 from 8:00 a.m. - 5:00 p.m. · Friday, November 4 from 8:00 a.m. - 3:00 p.m. For additional information about SMA’s Academic Placement Services, please visit http://www.trinity.edu/cdavis2/sma/smaplacementservices.html If you have any questions or require additional information, please feel free to contact J. Charlene Davis at cdavis2@trinity.edu or (210) 999-7645.

Richard Buchanan from Massey University in New Zealand is shown with the 2004 Sherwin-Williams Distinguished Teaching Award. Dr. Buchanan won for “Fighting the Forces of fiscal Erosion: Maxi-Results from Mega-Sections.”

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A special topics in retailing seminar will be held immediately prior to the Society for Marketing Advances Annual Meeting Program to held November 2-5, 2005 at Sheraton Gunter Hotel in San Antonio, TX (see http://marketingadvances.org for more details). Research papers relating to one of these two tracks are solicited: • Retail strategy and management • Consumer decision

process related to the choice of retail organizations

The key characteristics of the seminar are: • Limited number of partici-

pants (fewer than 30) • Selected papers will be published in a special issue

of the Journal of Business Research • High caliber papers • Informal setting with an emphasis on interchange w/ audience • Registration to the entire

SMA Annual Meeting • Highly reputed keynote speakers • Potential Best Paper

Award(s)

The conference will focus on two primary topics: Strategy Formulation and Implementation in Retail/Service Organizations. Submissions dealing with

Eighth Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances

San Antonio, TX, November 2, 2005

Submission Deadline: June 29, 2005

competitive positioning, industry consolidation, information systems, negotiation strategies, third-party collaboration, category management and profitability analysis are strongly sought. Consumer decision making: What are the retail cues to which consumers respond? What are the decision processes elaborated by consumers outside the store and inside the store? What is the contribution of the store atmospherics to the retention of consumers? SUBMISSION GUIDELINES: Submit manuscripts to one of the two respective track chairs. Submit electronically to appro-priate chairperson: Manuscripts must follow the style guidelines of the Journal of Business Research. Manuscripts should not exceed 20 double spaced pages total or 7,000 words (whichever is longer). Manuscripts will be double blind reviewed. Please do not identify yourself on any page other than the title page. Contact a Program Chair if you have any questions or are uncertain of the appropriate track for the paper.

Special Sessions and Workshops Robert A. Robicheaux Bruno Prof. of Retail Marketing University of Alabama PO Box 870225 Tuscaloosa, AL 35487-0225 USA Tel: (205) 348-8919 Fax: (205) 348-6695 Rrobiche@cba.ua.edu

Consumer Decision Track Jean-Charles Chebat Omer DeSerres Chair Prof. Of Retailing HEC Montréal 3000, Côte Sainte-Catherine Montreal (Qc) H3T 2A7, Canada Tel: (514) 340-6846 or 340-6431 Fax: (514) 340-6432 jean-harles.chebat@hec.ca

Retail Strategy and Management Track Barry Babin Univ. of Southern Mississippi College of Administration Hattiesburg, MS 39406, USA Tel.: (601) 266-4629 Fax: (601) 266-4630 barry.babin@usm.edu Paper deadline is June 29, 2005. More information, including paper submission guidelines is available at the Society’s website www. Marketingadvances.org.

Special Issue of Journal of Marketing Theory and Practice On Globalization

and its Challenges to Marketing Globalization is emerging as an important issue facing firms in the U.S. and abroad. The goal of this special issue of the Journal of Mar-keting Theory and Practice is to encourage research on Globalization and its Challenges to Marketing. Theoretical (conceptual) and empiri-cal manuscripts are welcomed. The aim of this special issue is to ex-pand the theoretical base as well as practical applications of global-ization. Manuscripts dealing with ideas, concepts, and practices from other academic disciplines are also welcomed. Besides having a managerial implication, papers will be assessed on the basis of pro-viding new insights into the global marketing theory and practices. Topics of particular interest for the special issue on the Challenges of Globalization include, but are not limited to: • How globalization may influence the standardization of I

international marketing strategies. • How changes and developments in communication and informa-

tion technology may influence the coordination of firms’ worldwide operations.

• The role of regional trading blocs in strengthening an organization’s competitiveness at a global level.

• How country-based environmental diversity influences the development of a global marketing strategy and process.

• The roles and challenges of global market research (qualitative and quantitative, and the Internet as a tool in this research task) for developing effective global marketing strategies.

• The role of the Internet in assisting global firms in the development of a global distribution and market entry strategy.

Submission Information

Editors of this special issue of The Journal of Marketing Theory and Practice are Ben Oumlil and C.P. Rao. Papers are due by September 15, 2005. Authors should submit four (4) copies of their papers (electronic submission is strongly encouraged, preferably in MSWord) to:

A. Ben Oumlil Department of Management & Marketing The University of Dayton 300 College Park Dayton, Ohio 45469-2271 U.S.A. E-mail: Ben.Oumlil@notes.udayton.edu

AMS International Retailing Conference

The Academy of Marketing Sci-ence, the Omer DeSerres Chair of Retailing and the Auchan Chair of Retailing are cospon-soring an International Retailing Conference to be held on July 1-2, 2005 in Reims, France. The conference theme is “Understanding Shopping Behavior to Develop Effective Retail Strategies.” The conference will consist of select plenary sessions as well as several parallel sessions. Presentations will be by both researchers and managers thus providing a unique positioning between theory and practice. Paper submission deadline is March 1, 2005. All paper submissions should follow JAMS guidelines and should not exceed 20 double-spaced pages in length. If you have any questions or would like to participate, contact one of the following: Barry Babin (BAC Professor of Marketing University of Southern Mississippi, USA Barry.babin@usm.edu Dr. Gerard Cliquet Professor of Marketing Rennes 1 University, France Gerard.cliquet@univ-rennes1.fr Dr. Jean-Charles Chebat Omer DeSerres Professor of Commerce HEC Montreal, Canada Jean-charles.chebat@hec.ca Dr. Adilson Borges Auchan Professor of Marketing Reims Management School, France Adilson.borges@reims-ms.fr

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For the latest info

visit our web site at: www.marketingadvances.org

Contact Information for the Society

President Elect and 2005 Program Chair

Brian Engelland

Mississippi State University bengel-

land@cobilan.msstate.edu

Executive Director

Matthew Joseph Georgia College and

State University m.joseph@gcsu.edu

VP Member Services

Tracy A. Suter Oklahoma State University

tsuter@okstate.edu

VP Development

Irvine “Bud” Clarke James Madison University

clarkeix@jmu.edu

President

Joseph F. Hair, Jr Louisiana State University

jhair2@lsu.edu

VP Electronic Communication

Donald A. McBane

Central Michigan University mcban1da@cmich.edu

Secretary

Tom Baker University of North Carolina

at Wilmington bakert@uncw.edu

Treasurer

Barbara Oates Texas A&M-Kingsville b_oates@tamuk.edu

VP Research/Publications

Theresa Flaherty James Madison University

flahertb@jmu.edu