1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com

2. Then

3. Every biz owner CAN build their bottom line through social media strategy. ~ Cindy Morrison

4. Todays customer doesnt buy what you SELL... They buy who you ARE!

5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact

6. HOPE is *NOT* a strategy!

7. Strategy *Goals / Measurement *Content *Platforms *Good & Bad

8. Biz Goals Fan Base = Distribution

9. Sales Funnel

10. Homework Sales Funnel Biz Goals Market

11. 80 / 20 Rule

12. Content is KING

13. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)

14. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)

15. 90% DONT Come Back Value! Value! Value!

16. Value #1 Information

17. Value #2 Monetary

18. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts

19. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media

20. Create #Buzz!

21. Customer Service

22. Your Go To Platforms! Theyre Not Created EQUAL www.SOCIALVENTION.com

23. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board

24. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION likes & comments

25. Engagement

26. Hyperlink & Apps

27. Its NOT LogoBook!

28. Promoted Post

29. Socialvention Case Study

30. 18 Day Contest 1k Likes

31. $30 Promoted Post

32. Socialvention Strategy Paid & Organic

33. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified

34. Twitter ~ Cocktail Party

35. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media

36. @UserName @TVNewsGal vs @CindyWMorrison

37. #Topic #SparkandHustle & #SOCIALVENTION

38. Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention

39. Reach the Media

40. LinkedIn ~ Board Room

41. Company Profile

42. LinkedIn Add Contacts

43. LinkedIn Join Groups

44. Pinterest ~ Bulletin Board 80% Women

45. Pinterest Boards

46. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report

47. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention

48. Branding

49. Be An Expert

50. Create Emotion

51. Make a Connection

52. Get Attention

53. Memes

54. Create Memes

55. Use Pic as Facebook Ad 20% or less text

56. 20% Grid Tool http://facebook.com/ad/tool s/text_overlay

57. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH If YouTube were a country... It would be the THIRD LARGEST after China & India

58. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires

59. Be An Expert

60. ROI Is There Such A Thing? www.SOCIALVENTION.com

61. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach

62. Links Matter

63. Facebook Insights

64. Check All Platforms

65. Whats the Reach?

66. When Bad Things Happen! www.SOCIALVENTION.com

67. When Bad Things Happen

68. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you

69. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE

70. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison