socialstork demoday deck

12
Social Stork is Facebook, enhanced for moms & their babies.

Upload: 500-startups

Post on 23-Jun-2015

1.361 views

Category:

Business


2 download

DESCRIPTION

The final deck for Social Stork on Demo Day at 500Startups with Dave McClure.

TRANSCRIPT

Page 1: SocialStork DemoDay Deck

Social Stork is Facebook, enhanced for moms & their babies.

Page 2: SocialStork DemoDay Deck

Before I was a dad...

Page 3: SocialStork DemoDay Deck

• Bootstrapped• Consumable VG on FB• 30 Employees• Millions in Revenue• Profitable• Growing Organically• China•

4,359,412,135 Pageviews

MOUSEh u n th u n t

Over 50% User Retention

MOUSEh u n th u n t

MOUSEh u n th u n t

Monetization in 186 countries• Full-featured agnostic platform• Fastest Flash Engine in the world

Page 4: SocialStork DemoDay Deck

We don’t suck. Now you’ve got proof:

The storkteam has built profitable businesses which have and continue to print money (millions) for investors since 2008. (HitGrab Inc.)

Storkteam has created varying products for IBM, Canada Post, HP, and others large-scale partners. We know how to build under pressure, and quickly.

Storkteam’s founders invented in-game virtual consumables on facebook in 2008.

The storkteam has already executed licensing agreements to distribute content into China - the world’s fastest growing internet market.

Page 5: SocialStork DemoDay Deck

Problem:

Moms: Uber-proud of baby, but, no tool to capture/control baby moments properly.

Dads: Wired to help, but, don’t have boobs.

Babies: Captured more and more in different mediums, but, can’t control mice or keyboards.

Page 6: SocialStork DemoDay Deck

Current Solutions:

Other Sites: Facebook - It’s all about “you”. Don’t have a “baby wall”. BabyCenter.com - It’s all about “parents”. Again. No “baby wall”.

Other Mediums: Scrap-booking is a comparable offline medium... but takes time. Something most moms don’t have. Not every mom is “crafty”.

Page 7: SocialStork DemoDay Deck

Solution: A fun and easy way for moms to capture and share baby events

and milestones.

Page 8: SocialStork DemoDay Deck

Solution: A fun and easy way for moms to capture and share baby events

and milestones.

Gamified social actions and distribution.

Page 9: SocialStork DemoDay Deck

Solution: A fun and easy way for moms to capture and share baby events

and milestones.

Constant updates from other moms and babies on their “baby wall”

Page 10: SocialStork DemoDay Deck

The Market:

The 2011 baby products market is expected to hit $3.1 billion (InfoChimps).

There are 13 million US moms on facebook alone (ISG). There are 500 million users on facebook (fbStats) - every single one has, or has had, a mom.

The average north-american mom spends $11,000 on their baby in the first year (InfoChimps).

SocialStork aims to be the first social e-tailer for soon-to-be and new moms.

Page 11: SocialStork DemoDay Deck

Scaling up : Beta: Now - http://socialstork.com

Launch: Late April 2011

First Monetization: On Launch,Digital photo upgrades.

Iterative Changes: Bi-weekly

Early adopters: Our games currently serve over 50,000 moms.

Page 12: SocialStork DemoDay Deck

The Raise: $250,000

The Reasoning:Infrastructure: Highly scalable, 50k. Moms-on-Staff: Highly sociable, 100k. Direct Sales, Ad Sales: Highly sellable, 50k.Miscellaneous: Highly probable, 50k.