socialstork demoday deck
DESCRIPTION
The final deck for Social Stork on Demo Day at 500Startups with Dave McClure.TRANSCRIPT
Social Stork is Facebook, enhanced for moms & their babies.
Before I was a dad...
• Bootstrapped• Consumable VG on FB• 30 Employees• Millions in Revenue• Profitable• Growing Organically• China•
4,359,412,135 Pageviews
MOUSEh u n th u n t
Over 50% User Retention
MOUSEh u n th u n t
MOUSEh u n th u n t
Monetization in 186 countries• Full-featured agnostic platform• Fastest Flash Engine in the world
We don’t suck. Now you’ve got proof:
The storkteam has built profitable businesses which have and continue to print money (millions) for investors since 2008. (HitGrab Inc.)
Storkteam has created varying products for IBM, Canada Post, HP, and others large-scale partners. We know how to build under pressure, and quickly.
Storkteam’s founders invented in-game virtual consumables on facebook in 2008.
The storkteam has already executed licensing agreements to distribute content into China - the world’s fastest growing internet market.
Problem:
Moms: Uber-proud of baby, but, no tool to capture/control baby moments properly.
Dads: Wired to help, but, don’t have boobs.
Babies: Captured more and more in different mediums, but, can’t control mice or keyboards.
Current Solutions:
Other Sites: Facebook - It’s all about “you”. Don’t have a “baby wall”. BabyCenter.com - It’s all about “parents”. Again. No “baby wall”.
Other Mediums: Scrap-booking is a comparable offline medium... but takes time. Something most moms don’t have. Not every mom is “crafty”.
Solution: A fun and easy way for moms to capture and share baby events
and milestones.
Solution: A fun and easy way for moms to capture and share baby events
and milestones.
Gamified social actions and distribution.
Solution: A fun and easy way for moms to capture and share baby events
and milestones.
Constant updates from other moms and babies on their “baby wall”
The Market:
The 2011 baby products market is expected to hit $3.1 billion (InfoChimps).
There are 13 million US moms on facebook alone (ISG). There are 500 million users on facebook (fbStats) - every single one has, or has had, a mom.
The average north-american mom spends $11,000 on their baby in the first year (InfoChimps).
SocialStork aims to be the first social e-tailer for soon-to-be and new moms.
Scaling up : Beta: Now - http://socialstork.com
Launch: Late April 2011
First Monetization: On Launch,Digital photo upgrades.
Iterative Changes: Bi-weekly
Early adopters: Our games currently serve over 50,000 moms.
The Raise: $250,000
The Reasoning:Infrastructure: Highly scalable, 50k. Moms-on-Staff: Highly sociable, 100k. Direct Sales, Ad Sales: Highly sellable, 50k.Miscellaneous: Highly probable, 50k.