socialmediacourse 1
TRANSCRIPT
Pre-Course RequirementsYou need no previous experience to attend this course.
Introduction! Multi-channel publishing - what is it? ! Understanding the mix: websites, Twitter, blogs, Facebook, smartphone apps et al ! How do businesses use social media? ! The importance of defining your goals! Conversions and secondary aims
Creating a Brand Pyramid! Defining your audience, tone, benefits and core values ! What is a Brand Pyramid?! How does it work? ! Creating a brand pyramid for a specific business or product
Keeping Your Message Consistent! The importance of consistency ! Branding across different communication channels! Using your mission statement to create consistency
Listening To What Your Target Audience Is Saying About You! The importance of customer feedback • How to monitor your feedback - good and bad
Riepl’s Law! The importance of consistency ! Branding across different communication channels! Using your mission statement to create consistency
Search Engine Optimisation! Search engine optimisation ! Understanding the power of the search ! What questions are your customers asking? ! Do you have the right answers, at the right time? ! How to offer benefits not functions on your landing pages
Understanding The Buying Cycle ! Understanding your customers questions so you know what they want ! Where they are in the buying cycle - and how you should talk to them
Managing Your Digital Community! To give you a fast-track to engagement, audience, traffic and data ! How to maximise your communities and customers’ engagement to get the most from social media
How To Start Using Social Media For Your BusinessQuestions and answers
ContactAndy at furthr [email protected]
Social Media For BusinessMaking effective use of social media provides businesses with immediate, targeted access to their customers and potential customers. This course will enable to you to harness the power of social media to achieve this goal. Using a combination of websites, blogs, emails, social media and smartphone apps you can communicate with, influence and sell to your target audience in a more immediate and interactive way than ever before.