socially helpfulsocially helpful: how to inject value into your online strategy
DESCRIPTION
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for June 2014's #RESocialChat focusing on injecting more consumer-centered content into your online initiatives. Expect to walk away with knowledge on: -Online tactics to help your target audience recognize your services can fill a void and meet a need. -Best ways to use apps and social channels to establish yourself or your community as a social helper!TRANSCRIPT
Socially Helpful: How to Inject Value into Your
Online StrategyAnsley Sudderth
Social Media Training & Communications
Coordinator
Join the conversation!
Use #RESocialChat
for the chance to win $20!
• Find the Need
• Evolution of Customer Service
• Social Listening
• Fill the Void
• Helpful Apps
• Valuable Links
• Q&A
Agenda
Find the Need
Sales-Centric vs. Consumer-Centric Approach
Sales-Centric vs. Consumer-Centric Approach
The Evolution of Customer Service
Then Now
The Evolution of Customer Service
Customer Service and Social
Customer Service and Social
Lend a Listening Ear
Go to the places your consumers are talking. More than likely, YOU have come up in conversation.
Lend a Listening Ear
Collect. Process. Analyze.
Offer More Value, Get More Business
“Offer a solution, share information, provide support, THEN ask for business.”
-Gary Vaynerchuk
Fill the Void
Answer Everyday Questions
How much can I afford to buy or
rent?
Location?
Square footage?
Amenities?
Bed/Bath? Proximity to work?
Suburbs/City/Rural?
Up and coming vs. Established?
New build vs. Resale?
Use Helpful Apps to Conduct Business
Establish Yourself as the Local Expert
Use Helpful Apps to Conduct Business
Use Helpful Apps to Conduct Business
Use Helpful Apps to Make Life Easy
Use Helpful Apps to Make Life Easy
Use Helpful Apps to Make Life Easy
Use Helpful Apps to Make Life Easy
Bring the Tour to Them
Bring the Tour to Them
Be Socially Helpful!
#RESocialChat Valuable Links
Valuable Links• “Tweet Tour” of The Guilford Community in Baltimore, MD
• http://blog.bozzuto.com/maryland/baltimore/the-halstead-at-guilford/come-us-tweet-tour-guilford-apartments-baltimore-md
• Lockitron
• https://lockitron.com/
• Range and Twine
• http://www.supermechanical.com/
• Nest
• https://nest.com/
• Become a Better Brand
• http://yoursolutions.forrent.com/property-managers-owners/go-extra-mile-become-better-business
Sourceshttp://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc_socialcs_rw_0.http://beaconbolt.files.wordpress.com/2014/03/dogear.jpg Pdfhttp://g-ecx.images-amazon.com/images/G/01/th/detail-pages/nest/Nest-Hand.jpghttp://upload.wikimedia.org/wikipedia/commons/3/3b/Nest_logo.pnghttp://support-assets.nest.com/images/000001081/reading-nest.pnghttp://cdn2.ubergizmo.com/wp-content/uploads/2012/10/lockitron-ios-notification.jpghttp://objectandmatter.com/wp-content/uploads/2012/10/twine-up.pnghttp://supermechanical.com/twine/images/spool-screenshot.pnghttp://supermechanical.com/lab/Panic%20Status%20Board%202.pnghttp://www.anpac.com/gopaperless/images/paperless_sm.jpghttp://www.blogmeter.eu/wp-content/themes/blogmeter2.030/img/prodotti/social-listening-header.pnghttp://blog.mambomedia.com/wp-content/uploads/2011/11/Strategy.pnghttp://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2010/04/brand-listening.pnghttp://ahaingroup.com/wp-content/uploads/2013/09/evolution_customer_service_small.jpghttp://stratuscontactsolutions.com/wp-content/uploads/2013/07/Social_Media_Customer_Support_Infographic.pnghttp://cdn2.business2community.com/wp-content/uploads/2013/02/550x654xSocial-customer-service-source-Conversocial-via-Michael-Brito.gif.pagespeed.ic_.sKcYHvjQXy1.pnghttps://www.viralheat.com/wp-content/uploads/2014/01/social-customer-care-1.jpghttp://www.macinnismarketing.com.au/wp-content/uploads/2012/12/Customer-Centric-V-old-sales-model1.jpghttp://inmannews.wpengine.netdna-cdn.com/wp-content/uploads/2013/04/DocuSign.jpeghttp://www.mansasys.com/blog/wp-content/uploads/2014/04/DocuSign.pnghttp://chicagoagentmagazine.com/wp-content/uploads/2013/05/docusign.pnghttp://www.digitalsherpa.com/blog/wp-content/uploads/2013/09/ShopLocal.jpghttp://1.bp.blogspot.com/-0JDB8EhJ-zk/UaoUZp7o56I/AAAAAAAADy8/_ksFSQUtrXo/s1600/eatlocal.pnghttp://www.sticksandstones.ca/wp-content/uploads/2014/02/shoplocal-31111-554x248.jpg