socialcrush schaeffer bmw case study
DESCRIPTION
Social media case study using QR codes, and other social media tools for Schaeffer BMW, presented atTRANSCRIPT
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Case Study:
Effective Use of Mobile
Strategy & Facebook
Marketing
Ty Downing | SayItSocial
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Always begin with strategy…
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Always begin with strategy…
• Objective – Get people to test drive
• Highlight features of BMW’s
• Get people to the dealership
• Sell used & new vehicles…
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What Did We Do?
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Micro-site
MyBMWExperience.com
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Custom Facebook
page (tab)
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Social Media &
Location Based
Accounts
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Train & Educate
Staff
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QR Code(Place on car)
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QR Code
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The First “My
Experience” Person
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The Car
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Launch!
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Launch!
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Launch!
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Launch!
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Launch!
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Results?
Stats are still
compiling!
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Marketing Report Results
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Tools
Twitter Facebook 4square QR Code YouTube Summary
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9 X
tweets
= 14
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Tim Moore
30,000 Followers
Ty Downing
9,000 Followers
Social Crush
2,000 Followers
≈ 40,000Potential Reached!
X 9 (Tweets)
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HOW MANY VIEWERS?
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CONVERSION!!!
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Who are your users?
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`
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264
Views
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Summary
25 tweets w/ over 40,000 Potential Reached
119 Page Views on Launch Day20 new “Likes” 18%
=> 5 Checkin’s 25%
=> 29 SCANS!
264 video views
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Takeaways?
• Strategy – What are your goals? What are conversions?
What are competitors doing?
• Training – Train staff on initiatives, equip them i.e. mobile,
video, print collateral.
• Tools – Use current digital marketing tools “Intelligently”
prepare for QR code promotions.
• Go Gorilla – Jump the gate…be creative, be
controversial, tap into advocates, park at Gaps grand opening
• Measure - Insights, SayItSocial management tool, YT, #’s,
RT’s, FB impressions, Bit.ly, Goals (G analytics) Sales? Leads?
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Thank you…
Ty Downing