socialbuzzuniversity.com - social media training : listening, caring, engaging
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Welcome!Welcome!
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www.Facebook.com/SocialBuzzUniversity
www.Twitter.com/SocialBuzzU
www.YouTube.com/SocialBuzzU
Sebastian RuskFounder/Head ProfessorSocialBuzzUniversity.com786-273-7875 [email protected]
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What isWhat is
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Who Gets Social Media?Who Gets Social Media?
GETS IT!
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Case StudyCase StudyStarbucks gave it customers avoice to “Share, Vote, Discuss,See.”
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Campaign produced 50,000 new product Campaign produced 50,000 new product ideasideas
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AdvertisinAdvertisinggIf the band Journey comes to town and you paintA sign that says
“Journey coming to the arena Saturday night” – that’s ADVERTISING!
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PromotionPromotionIf you have a parade to celebrate the bandJourney playing in your town Saturday night – That’s PROMOTION!
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PublicityPublicity
If the band Journey starts a bar fight in thatSame town –that’s PUBLICITY!
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Public Public RelationsRelations
If the bar owner laughs about the bar fight – that’s PUBLIC RELATIONS!
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MarketingMarketing
If you planned the bands bar fight – That’s MARKETING.
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Social Social MediaMediaAnd if the Bar Owners Wife freaks out
because the bar iswrecked and tweets “Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it On Facebook and YouTube – that’s SOCIAL MEDIA.
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SalesSales!!If the town’s people go to the Journey concert, eat a local restaurants, meet the band after the show for autographs and buy souvenirs – that’s SALES!
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Social Media 101…Social Media 101…
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What is Social Media?What is Social Media?
(Wikipedia)…Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...
Social Networking:•Facebook•LinkedIn
Blogs:•Wordpress•Blogger•Tumblr•Twitter (micro-blog)
Media:•YouTube•Podcasts•Video Blogs (Vlogs)
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Create a Plan!Create a Plan!1) What are You
Trying to do?
• Branding?• Lead Generation?• Community Building?
2) Who are You Trying to Reach?
•Businesses?•Consumers?•Both?
3) What’s Your Message?
•Are you creating relevant content?•Are you engaging?
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Choose Your Arsenal of Networks, but…Choose Your Arsenal of Networks, but…
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Keep it Simple…Less is more!Keep it Simple…Less is more!
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Choose the right internet browserChoose the right internet browser
www.www.googlegoogle.com/.com/chromechrome
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Choose the right internet browser!Choose the right internet browser!
www.www.mozillamozilla.com/.com/firefoxfirefox//
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QUCIK TIP!QUCIK TIP!Add Your Social Networks Add Your Social Networks
to your website:to your website:
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“How soon not now, becomes never.” – Martin Luther
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More than 750 millionactive users• Average user spends more than an hour per day on Facebook• More than 20 million people become fans of Pages each day• 29% of US users are 35‐54• 24.8% of US users are 25‐34
www.Facebook.com
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What Do I Post on my Facebook Wall?What Do I Post on my Facebook Wall?
• Text• Photos• Videos• Events• Links
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www.Twitter.comwww.Twitter.com
WARNING!WARNING!
Is NOT a dance!Is NOT a dance!
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www.Twitter.com
•Twitter now has well over 200 million registered users.
•New users are signing up at the rate of 300,000 per day.
•75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)
•Twitter users are, in total, tweeting an average of 55 million tweets a day.
•Twitter's search engine receives around 600 million search queries per day.
•Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.
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www.Twitter.com
•1 Million Followers in 24
hours.
•Engagement
•Bad train wreck
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How Do I Choose a Name?How Do I Choose a Name?
www.Twitter.com
•Your Company Name
•Something Catchy
•Stay Consistent w Your other Brands
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How Do I Communicate on Twitter?How Do I Communicate on Twitter?
www.Twitter.com
Tweets: You can post text withlinks … max 140characters
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How Do I Communicate on Twitter?How Do I Communicate on Twitter?
www.Twitter.com
DM (direct message)followers
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Good Twitter Tool…
www.TweetDeck.com
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Addt’l Twitter Tools…
www.Hootsuite.com
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VIDEO!VIDEO!
www.YouTube.comwww.YouTube.com
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Why is it important?Why is it important?
www.youtube.comwww.youtube.com
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7 reasons…7 reasons…
www.YouTube.comwww.YouTube.com
1. Video is well received on the web2. Delivers content in a way that adds interactivity – hear, see,
connect.3. Encourages sharing4. Perfect way to show personality5. It’s an entertaining way to deliver a message6. It’s quick and to the point7. It’s FUN
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Blogs! Blogs!
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1. Its FREE2.Most brands are creating blogs versus websites3.Tells your audience what's happening within your business4.Allows for Frequent Content Updates5.Search Engine Ranking (adds relevant information)
A Couple of reasons…A Couple of reasons…
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Blogs! Blogs!
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Which blog should I use?!Which blog should I use?!
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• Created in May of 2003 (one of the 1st Social Media platforms) • Over 100 millions users• 47% of users are US based• Operates in the over 200 countries• Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile.• 80% of companies use LinkedIn as a recruitment tool.• A new member joins LinkedIn every second.• LinkedIn receives almost 12 million unique visitors per day.• Executives from all Fortune 500 companies are on LinkedIn.• Recruiters account for 1-in-20 LinkedIn profiles.
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• Used for B2B online Networking• Great place to post your resume• Great place to find the decision makers you’re looking for.
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Why Do I Need It?!Why Do I Need It?!
www.Foursquare.comwww.Foursquare.com
•It attracts savvy customers
•Foursquare is a game… people like games, especially when they are rewarded with something
•Makes a connection between you and your loyal customers.
•The app markets your business to users in your local area as “Nearby Specials” bringing new traffic to your door.
•Tons of businesses are still not on Foursquare, you’re business is at an advantage by being on it.
•You can track what people are doing and what their behavior is.
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is an online social media education platform that enables you to increase your social media knowledge and overall understanding of the who, what, why and where of Social
Media. It is our mission to help your brand grasp the power of Social Media so that you can develop an integrated
marketing solution that helps your business build online community by using social media to create social buzz and
local celebrity over your products and services which increases your online presence and word of mouth
marketing so you have more customers and die-hard fans.
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What if I just don’t have time?!What if I just don’t have time?!