Socialationship between brand and target audience

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• During our presentation 85% of the people attending were on their Mobile devices.

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Bron: http://www.mbaonline.com/a-day-in-the-internet/

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Bron: http://www.mbaonline.com/a-day-in-the-internet/

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Bron: http://www.mbaonline.com/a-day-in-the-internet/

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Bron: http://www.mbaonline.com/a-day-in-the-internet/

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Bron: http://www.mbaonline.com/a-day-in-the-internet/

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Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/

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1.688.526.106…………

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Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/

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Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/

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Social

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Brands live in our head and heart…

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DO YOU AGREE?

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Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis

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How we think about and what we feel about a brand, is the Brand

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Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis

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How does your brand make consumers feel?

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Remember me?

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Social Graph vs Interest Graph

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Social Graph:

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these are the people I know

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Interest Graph:

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this is what i Like

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Social Graph + Interest Graph

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The online experience was set by content

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Web 2.0 is all about personal relations

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Social Media is all about Context

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Brands are more and more media/ content companies

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Currently we are all (or will be) a publisher of content!

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But how will we do that?

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•

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Bron: http://blog.eloqua.com/the-content-grid-v2/

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Example provided by Altimeter group

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So…

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• CONSUMERS behaviour & social media TECHNOLOGY

• BRAND as a SOCIAL OBJECT

• Availability and possibilities of SOCIAL DATA

• ENGAGING CONTENT & CONTEXT is whats going to stick!

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Do you know your: Brand? Consumers? Context? Content? @your_social

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Really?

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Thanks for your attention. Please visit our stand for more engagement!!