sociala media corporate efficiency
DESCRIPTION
Presentation used att Seminar for Enabling May 2011.Main topic, how can we use socal media to improve our internal efficiency.TRANSCRIPT
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Social Media Networking Collaboration Adaption Efficiency Productivity Share Point
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Charles Limerius
Management Consultant & Entrepreneur Main Competences: • Strategy and Business Development
and Integration • Social Media Strategy Roles: • Manager • Project Leader • Business Analyst Experience: • Deloitte Consulting • Det Norske Veritas • Logica CMG
Charles Limerius +46(0)709 90 62 83
[email protected] www.muntimun.se
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What Is Sociala
Media?
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Content generated by users <TEXT>
<VIDEOS> <GRAPHICS>
Implications of social content: o It is created informally o It is generally more trusted because it is created by people with no clear interest
in selling you anything, more likely users like you o It is often more practical because it reflects the opinions of people using
products or services in the real world o It is more complex because it is unstructured, sometimes anonymous, has
different levels of quality and is between usually present in very high quantities o It can add value to traditional or persuasive content by rating, commenting or
enhancing it o It is powerful because it has shifted power back to consumers
Social media is about giving CONTROL to customers!
”
”
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Word of Mouth
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WEB 2.0
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WE
B 2
.0
web applications that facilitate participatory
information sharing, interoperability,
user-centered design, and collaboration
on the World Wide Web.
<Interact> <Collaborate> <Dialogue> <Virtual Community>
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Key Areas Where Social Media Can Help
• Marketing
Generating leads, increasing engagement
and helping accelerate conversion
• Corporate Communications
and PR
Listening, generating awareness and
influence
• Customer Support
Reducing time to resolution, number of
incidents and rate of issues resolved – all
of which result in cost savings
• Product development
Ideation and co-development,
increasing competitiveness and
successful adoption of new products
• Knowledge Management
Increases in productivity, agility and
efficiency, and aids in knowledge
retention and expertise location.
• Human Resources
Time to productivity (ramp-up),
retention, career planning
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Why Use Sociala Media
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Instant access, many to many
Quick Feedback & Results
DIRECT Communication
< Konwledge >
Information
[
[
< Preferences >
< Habits>
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AWARENESS
BRAND
” ”
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TRA
FFIC
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Sales
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Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
If you want to know in which direction media is heading
it is meaningful to observe how and
what young people are using it. ”
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P.S.
Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
If you want to know in which direction media is heading
it is meaningful to observe how and
what young people are using it. ”
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P.S.
Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
If you want to know in which direction media is heading
it is meaningful to observe how and
what young people are using it. ”
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P.S.
Youth leads the change from traditional towards digital media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
If you want to know in which direction media is heading
it is meaningful to observe how and
what young people are using it. ”
GUESS THEIRS ATTITUDE TOWARDS SOCIAL MEDIA?
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BROADCASTING Participation
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Social Media is about PA
RTI
CIP
ATI
ON
CO
LLA
BO
RA
TIO
N
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Perception of Social Media
Source: Marketing Executives Networking Group (MENG), ”Social Media in Marketing”
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Make the Value Chain Transparent
Use NOKIA ‘s mission statement ”Connecting People”
Take it further, let stakeholders “PARTICIPATE” and “COLLABORATE”
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Customers
Partners
Stakeholders
Employees Social Media
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ENTERPRISE 2.0
Social Media
WEB 2.0
<Fostering Collaboration>
<Innovation>
<Enhance Productivity>
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Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.
Enterprise 2.0
Enterprise 2.0
Expertise Location
Corporate blogging
Corporate wikis
Internal community platforms
Idea generation
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How Enterprise 2.0
Can Improve Corporate
Efficiency
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ENTERPRISE 2.0 User Experience
Self Service Tran
spar
en
cy
Co
ll
ab
or
at
ion
Social Networking
Trust
Ag
ile
Culture
Wik
is
Change Innovation
Soci
al
Ne
two
rks
Inte
grat
ion
Employees
Productivity D
ia
lo
gu
e
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Source: OPEN TEXT – The State of Enterprise 2.0 Adaption Q4 2009
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Knowledge workers
spend up to 30% of their
working day looking for
data
Butler Group
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Only 44% of users can
find the (internal) file
they’re looking for
compared to 86% of
similar internet users
Forrester
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Accenture 2007 Survey of 1.000 Middle Managers • Managers spend up to two hours a
day searching for information
• More then 50% of the information they obtain has no value to them
• 59% said that they miss information that might be of value to thier jobs because they can not find it
• Only half of all managers beleive their companies do a good job in goverening information distribution
Problem Finding Business Information
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If HP knew what HP
knows we would be
three times more
profitable
Lew Platt, Former CEO of HP
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Business Values from Social Networks
• more INNOVATE products and services,
• more EFFECTIVE marketing,
• better ACCESS to knowledge,
• LOWER COST of doing business, and
• higher REVENUES
Source: McKinsey Quarterly Survey, June 2009
69% companies have gained measurable business benefits
”
”
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Source: McKinsey - Use of New Web Technology 2010
https://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431
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Source: McKinsey - Use of New Web Technology 2010
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Source: McKinsey - Use of New Web Technology 2010
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Source: McKinsey - Use of New Web Technology 2010
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1 2 3
Developing products or services Wikis 38%
Social networking
29% Blogs 25%
Managing knowledge Wikis 42% Blogs 33%
Video sharing 24%
Enhancing company culture Blogs 46%
Social networking
41%
Video sharing 38%
Fostering collaboration Blogs 40%
Social networking
38% Wikis 33%
Training Video sharing 48%
Wikis 32% Podcasts
32%
Identifing and recruting talent Social networking
48% Blogs 28%
Video sharing 14%
Internal purposes
Source: McKinsey - Use of New Web Technology 2010
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What are the greatest challenges in adopting or furthering the adoption of Enterprise 2.0 technologies in your organization? Source: Enterprise 2.0 Adoption Survey, May 2009
Barriers to Change
Source: Enterprise 2.0 Adoption Survey, May 2009
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Turn your employees into
fans!
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Hire an
agent of change
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SWOT Strength • Facilitates faster information flow through
online media • Popular and dominant means of
communication for its simplicity and its ability to connect wide networks of people.
• Wider audience reach – within and outside the organization.
• Good venue for collaboration between internal groups, suppliers and customers. Medium for contribution and solicitation of ideas, techniques, knowledge and experiences in the form of forums, blogs, video and podcasting, etc.
Weaknesses • Over reliance on the technology can mean
disastrous consequences if system failure occur. • Flooding of advertisement and spamming. • Spread of information is hard/difficult to control. • Information is publicized without boundaries. • Information quality from an online forum may not
be reliable.
Opportunities • Social networking sites have started to redefine the
behaviour of almost anybody who has access to the internet. Users begin to favour information coming from social media.
• Companies can capitalize on on the popularity of social networking to their advantage. Improve communication and collaboration amongst employees, customers and suppliers in order to boost productivity.
• Huge marketing opportunity. Good venue for the advertising and promotion.
• Integration: Will have positive business impact if used hand in hand with other ERP systems.
Threaths • Security issues such as piracy and leakage of
trade secrets and other confidential information. • Usability - tendency of people to misuse the
new technology. • Risk of receiving malicious/fraudulent data. • Corporate reputation • Adaption - cultural change
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Strategy Roadmap
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Social Research
Business Needs Measurement and ROI
Stakeholder
Participation
Content
Planning
Social
Capacity
Social Media
Objectives
Tactics
Strategy
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Discovery line
Strategy line
Implementations line
Management line
Audit line Point of Interest
Future station
Junction Main station
TRAINING
POLICIES
METRICS
OBJECTIVE SOCIAL ENVIRONMENT
SOCIALA TOOLS
RESOURCES
RESULT/BUDGET
ROI
ANALYSIS
AUDIENCE
CONTENT
BUSINESS MODEL
LISTEN
RELEVANT CONTENT
Outsourcing
Budget
Workforce
Time
Signal versus Disturbance
Workflow
Plan schedule
Tactics
Blog
Sociala Networks
Externall
Internall
Objective
Purpose
Org Culture Social Capacity
Strategies
Employees Participation
Ongoing Social Development
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Case Studies
Bell South https://www.socialtext.net/cases2/at_t_collaborative_integration
Deloitte https://www.socialtext.net/cases2/deloitte_southern_africa_employee_engagement
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Business Problem
Employee had no voice
Executive team had little
insight to ground level
Communication was broken
Employees isolated
Solution
Thought Farmer
Results
Duplication of work
decreased
Employees no longer
isolated
Easier to find information
and get job done
Executive team has more
insight
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Business Problem
Improve innovation,
collaboration, and
knowledge sharing
Information and people
isolated
Solution
Wiki
Internal blogs
Yammer
Oce TV (video)
Social bookmarking
Results
Intranet budget reduced
from 350k euros to 50-10k
euros
Savings of 800k euros
annually by implementing
employee ideas
Reduce video costs
annually by 40k euros
Horizontal communication
Less reliance on IT
Silos broken down
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Source: Gartner MQ, 2010 Social Software in Workforce
Ente
rpri
se 2
.0 P
latf
orm
Su
pp
liers