social! transforming online connections into offline relationships
DESCRIPTION
‘Social! Transforming Online Connections into Offline Relationships.’ This session describes how you can convert meaningful connections into rewarding relationships (personal or business.) I’ve been using social media since 2005, and have built solid relationships around the world. I’ve been interviewed abroad, invited to participate in government education efforts, and blasted past the dreaded ‘gatekeepers’ by connecting with people in 140 characters or less. In this session I describe strategies, field questions, and leave you networking like a champ!TRANSCRIPT
THOMAS J. FOX
SOCIAL! Transforming Online Connections Into Offline Relationships
Western MA
My Social Journey
Started on MySpace.
Had #1 poetry blog.
Released books.
Promoted via radio tour;
England.
Invited to develop drug
rehabilitation program for the
city of Leeds.
Western MA
My ‘Social’ Journey
Hello Twitter
Connected with dozens of
Western Massachusetts people.
Had my AH-HA moment
Collaborated with people
around the world to develop
local projects.
Connected with people within
my industry, the news media,
and beyond.
Western MA
Hellooooo Twitter!
Many people fail to understand their profile alone isn’t a marketing tool.
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Social media allows you to connect with people you may otherwise never had the opportunity to meet.
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Taking connections offline is where the tire meets the road!
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It’s amazing when you actually meet someone in person for the first time.
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Having tons of followers is no different than having a drawer full of business cards!
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Relationship Building Is Valuable
• The relationships you build through networking all have the possibility of
evolving into opportunities – some professional, others personal.
– The most important thing you need to know about networking is that
it can be a slow process.
• Relationships take time.
– You have to build trust and allow people the opportunity to
understand the value you represent.
• Like planting a seed and watching it grow into a healthy tree.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
Ain’t No Business…
• Networking is just like any muscle in your body.
– You have to work it out to get the most out of it.
• You’re a brand. And like popular brands, you have to position yourself
toward your audience.
• Taking the time to simply talk with people is an invaluable investment that
has far-reaching results.
• Business has to take a back seat when building relationships.
– Honest conversation and care is genuinely felt by others, and it is
something not commonly experienced on a daily basis.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
Engage!
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Networking 101Western MA
Get together!
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Whatcha Doin’?
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Help me, help you!
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Questions?
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