Social & The Future of TV Variety TV Summit March 20, 2012

@christytanner Christy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

Social has been key to the radical and

successful transformation of our business

2

7mm check ins

80+ sponsors

Social activity on

TVGuide.com has

exploded in the past

year ...

and business is

thriving as

advertisers embrace

Social TV

Source: TVGuide.com Internal Reporting 3

Source: Flurry Analytics, & Google Analytics 4

Social + Mobile is even more transformational

HOW IS SOCIAL TRANSFORMING

YOUR BUSINESS?

5

6

have seen social

impressions about

TV shows 71%

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

Social outlets – and innovation – abound

7

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

8

have started to watch

a show because of a

social impression

have continued to watch

a show because of a

social impression

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

17%

31%

Social is driving tune-in

9

Sources: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants; TVGuide.com Fall TV survey, August 2010, 2737 respondents

2010 2012

More people are watching

more TV live

because of social spoilers

10

WHAT IS DRIVING SOCIAL INTERACTIONS?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants

11

“feeling connected”

Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants

12

“keeping my

faves on the air”

Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants

13

“the „oh SHIT‟

moments”

14

BESIDES SOCIAL, WHAT IS DRIVING TUNE IN?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

15

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

80%

46%

16%

Advertising

Word of mouth

Stumbled on it by accident

BUT WAIT, THERE‟S MORE!

(and the audience wants it)

16

Fans are watching more TV

17

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

1 2

+14%

32%

28%

2010 2011

% who watch 30+ hours per week

Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 17

… and they‟re watching more

TV LIVE

93%

90%

2010 2011

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants 18

55% watch TV online

19 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants; Photo from Modern Family by Richard Cartwright/ABC

62% watch more online/streaming

content than they did a year ago

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants: Photo from New Girl by Greg Gayne/FOX 20

71% watch more time-shifted TV

than they did a year ago

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants 21

19% pay more for content

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants 22

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ALL OF THESE WAYS TO WATCH ARE

GREAT, BUT:

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

More options = chaos

24

“I don‟t want to miss anything”

“It feels like work”

85% want entertainment to be

simple – again

Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents

25

26

NATURALLY, WE HAVE A SOLUTION

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

27

TVGuide.com‟s Watchlist is making

entertainment simple – again

WHAT DOES THE FUTURE LOOK LIKE

FOR CONSUMERS?

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“It‟s better to be

a TV fan now

more than ever

before”

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

52%

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“This season is

better than

last year”

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

36%

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Thank you

@christytanner